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How to Market a Manufacturing Company in 2024

Marketing Insider Group

Understanding Your Market Before all else, you’ll need to understand your specific market. This step begins with thorough market research. Your Target Audience Knowing your target audience is essential because it allows you to tailor your marketing strategies to meet their specific needs and preferences.

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5 ways AI helps you get market research right

Welcome Software

Accurately forecast market trends We’ve already shown how AI helps you figure out what’s in front of you, but what next? doing the same thing over and over), AI can help predict future trends to help you stay ahead of competitors. Through unfiltered analysis and repetitive insights gained through automation (i.e.

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4 marketing ‘jobs to be done’ being transformed by genAI

Martech

Market researchers use AI and automation to collect and analyze large datasets from various sources, including third-party and custom-built solutions. With these advancements, researchers can generate insights faster, saving time and money before launching marketing campaigns.

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The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

Businesses relied on market research reports, customer surveys, and a bit of gut instinct to decide what to build or improve on. AI can give you access to real-time insights into market trends and user behavior. Product: More Than Just What You Sell Product in the 4 Ps used to be so simple. While blindfolded.

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How to revolutionize your market segmentation with genAI

Martech

Unlike traditional methods that might rely on a single consultant’s perspective or limited market research, this AI-driven approach provides multiple viewpoints simultaneously. In other words, it’s like having several strategic consultants at the table.

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What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?

Martech

Heres a breakdown of the responsibilities, backgrounds, skill sets, and how these roles fit into marketing and marketing operations. Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning.

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What Is a Product Marketing Manager? Job Description and Salary

Hubspot Marketing

Market Research When diving deep into the role, the first thing I saw was market research. A product marketing manager is responsible for understanding the target audience and market trends. However, I found there are a few core responsibilities that are universal to the role.