Hubspot Marketing

OCTOBER 3, 2024

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. Estimate your NPS score.

Branding 133

Branding Customer loyalty CMO Market Segmentation 133

Neil Patel

JUNE 27, 2025

The visuals, how they should be used, the overall voice, and the types of content they want to promote. Ensures your team can clearly articulate your USP: Include examples of how your product or service helps customers so everyone understands how to promote your brand. Think about it. Think about Nike’s “Just Do It” slogan.

Branding 96

Branding Gen Z Millennials Promotion 96

Hubspot Marketing

APRIL 8, 2025

How to Market to Reddit Users Amazingly, 40% of Internet users find a Reddit recommendation most influential to their decision to buy more than reviews and influencers. More importantly, the best reviews are organic and not overly promotional. That means that in that space, you cant self-promote. Build trust by adding value.

Gen Z 109

Gen Z Copywriting Real Estate Marketing 109

Marketing Insider Group

AUGUST 7, 2024

Businesses can leverage ChatGPT to draft blog articles, craft compelling social media posts, and create persuasive marketing copy. For example, a company launching a new product can use ChatGPT to generate promotional posts and blog entries, maintaining a cohesive and professional tone.

Transform 89

Transform CRM User-Generated Communications 89

Hubspot Marketing

APRIL 8, 2025

How to Market to Reddit Users Amazingly, 40% of Internet users find a Reddit recommendation most influential to their decision to buy more than reviews and influencers. More importantly, the best reviews are organic and not overly promotional. That means that in that space, you cant self-promote. Build trust by adding value.

Gen Z 105

Gen Z Copywriting Real Estate Marketing 105

Hubspot Marketing

NOVEMBER 14, 2024

I’m lucky if I open maybe ten percent of them — including anything promotional. Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. What clicks with prospects?

Direct Mail 130

Direct Mail Marketing Marketers Email Marketing 130

Martech

JULY 17, 2024

Systematic market research and customer feedback must guide product iterations and refine marketing strategies. This shift becomes evident in how marketing implements its measurement program. Specifically, understanding what the data says as “a collective” becomes the fuel for “what to do next.”

Product Marketing 103

Product Marketing Product Transform Marketing 103

Marketing Insider Group

FEBRUARY 3, 2025

Know Your Demographics Before making any major decisions with an upcoming webinar, you should dig deep into your market research. This will assist you with promoting your webinar and making it appealing to your target audience, as you can explain to people how their professional lives are going to be different after watching it.

Marketers 52

Marketers Marketing Promotion Communications 52

Marketing Insider Group

MAY 6, 2025

Some of the ways to understand your customers include: Market research Customer interviews Polls and surveys Community engagement Audience research tools like Google Analytics 2. Quality Content As a B2B SaaS company, content is your most powerful trust-building tool when marketing.

Marketing Strategy 96

Marketing Strategy Whitepaper Thought Leadership SEO 96

Use Insider

SEPTEMBER 13, 2024

Measurable Results Gamification in marketing not only enhances engagement and loyalty but also drives measurable business outcomes. Brands using gamified campaigns often see up to a 40% increase in click-through rates in email marketing, and promotions like “scratch-and-win” can drive immediate sales by offering instant rewards.

Transform 52

Transform Customer loyalty Marketing Marketers 52

Customers.ai

NOVEMBER 20, 2024

It was a brilliant strategy to maximize the impact of such a major promotional moment! Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? What is a product marketing checklist?

PR 78

PR Gen Z User-Generated Analytics 78

Hubspot Marketing

OCTOBER 28, 2024

By “outsourcing” routine tasks to AI, marketers can get a few extra hours in their workday and dedicate them to more strategic work, like brand positioning or market research. Optimizes your conversion points — even if you lack real-life data. I believe that this AI CRO mechanism doesn’t receive the recognition it deserves.

Customer Acquisition 98

Customer Acquisition Price Customer Journey User-Generated 98

Buffer Marketing

JULY 16, 2024

Trends and insights : Reddit is a goldmine for market research.   As such, they abhor blatant self-promotion or advertising. Instead of getting your marketing jazz hands out, focus on providing value.  Tips for a successful AMA : Promote in advance : Let people know about your AMA ahead of time.

Marketing 102

Marketing Marketers Promotion Health 102

Litmus

OCTOBER 31, 2024

Collecting information on customer behavior and interactions helps you personalize lifecycle marketing without buying data or relying on outside information. Examples : Trend resorts, market research, or customer feedback from sites like Google or Tripadvisor. We’ve been playing checkers for too long and not enough chess.

CRM 90

CRM Management Email Marketing Transform 90

Search Engine Land

SEPTEMBER 6, 2024

SQRs are critical for market research. Did the ad highlighting a promotion blow its counterparts out of the water? If your campaigns generate thousands of searches an hour, it’s a good idea to check your SQRs daily to ensure you’re negating anything brand unsafe in the first week or two of a flight and then weekly from there.

Market Segmentation 87

Market Segmentation Shipping Retail User-Generated 87

Martech

JULY 14, 2025

For example, if a consumer is looking at a specific product, the agent might suggest complementary items or alert them to ongoing promotions. Data monetization AI agents can collect valuable consumer data (with consent) that can be anonymized and sold to brands for market research and targeted advertising.

Product 67

Product Affiliate Marketing Transform Shipping 67

Sprout Social

JUNE 18, 2025

A tool like Sprout Social Listening helps you conduct in-depth market research and identify relevant trends in topics and behavior, so you can create more targeted and useful content for your Gen X social media strategy. Try this to target Gen X: Show up with content that answers a question, solves a problem or adds real value.

User-Generated 131

User-Generated Influencer Marketing Marketing Marketers 131

Hubspot Marketing

MAY 13, 2025

Redditors want you to bring value, not shamelessly self-promote. As Roshni Shaikh , product marketer and GTM strategist, shares, Platforms like Reddit are the last corners of the internet where we can find authentic experiences that arent shadowed by social medias flaunty nature. Mining real market research data.

Copywriting 77

Copywriting Marketing Marketers User-Generated 77

Hubspot Marketing

NOVEMBER 29, 2024

To get an even better idea of their job duties, let’s take a look at this sample product marketing job description. Product Manager Job Description A product marketing manager will be responsible for overseeing the creation and distribution of promotional campaigns for key products.

Product Marketing 108

Product Marketing Product Management Marketing 108

Martech

JUNE 24, 2025

Project leadership There are plenty of tools to help promote action during projects. These requirements can come from: Market research. As a result, we’re called on to support and lead a wide range of initiatives, each demanding different skills and approaches. Action item lists This tool is simple but powerful.

Marketing Automation Platform 64

Marketing Automation Platform Management Market Research Promotion 64

Sprout Social

MAY 8, 2025

Brands can use social listening for anonymous sentiment mining to elevate their market research. Instead, approach each subreddit by considering how you can add value without actively promoting your brand. Add value to conversations with shared knowledge, not self-promotion. Lead with curiosity, not conversion.

Gen Z 124

Gen Z User-Generated Industry Insights Health 124

Hubspot Marketing

JANUARY 28, 2025

GlobeMonitor , a marketing research agency, revealed its journey with attribution modeling accounted for reduced the overall cost per acquisition by 20%. In one campaign targeting B2B clients, we initially distributed the budget equally across paid search, LinkedIn ads, and content marketing.

Non-Profit 69

Non-Profit Transform Marketing Marketers 69

Backlinko

JULY 25, 2025

Grab this free sheet with 30 ways to promote your business. You can still use advertising channels, but your market research and competitor analysis (see below) will become even more important. Step 7: Choose One Product or Service to Promote Don’t try to promote everything all at once. I won’t copy them blindly.

Advertisers 64

Advertisers Advertising Direct Mail Promotion 64

Welcome Software

MARCH 12, 2025

Competitive intelligence Tools like Sprout Social and Klue provide insights into competitors' strategies, market positioning, and performance metrics.

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Vertical Response

JULY 14, 2025

This could range from offering educational programs, supporting scientific research, to providing humanitarian aid. According to the American Marketing Association, a well-defined structure enables organizations to facilitate the exchange of offerings and create value for customers, clients, partners, and society as a whole.

Non-Profit 52

Non-Profit Event Marketing Marketing Mix Education 52

Buffer Marketing

OCTOBER 2, 2024

Alternatives competitor analysis tools to Competitors App Similarweb is one of the best competitor analysis tools for comprehensive data across content marketing and market research. It has a lot of market data can segment based on your requirements. There’s no free plan, but all paid plans have a 7-day free trial.

Price 119

Price Key Performance Indicator SEO Analytics 119

SocialPilot

JULY 3, 2025

And remember, don’t add a promotional link in the first comment? If more than half follow a similar format, it’s a sign to switch things up. Need inspiration? Explore more LinkedIn post ideas to help you add variety, boost engagement, and keep your content strategy fresh. Start with a Strong Hook On LinkedIn, the first 2 lines are everything.

Thought Leadership 52

Thought Leadership User-Generated Education Branding 52

Lusha

DECEMBER 9, 2024

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Share your content on social media, promote it through email marketing, and consider partnering with other businesses or influencers in your industry to reach a wider audience.

CRM 52

CRM Whitepaper eBook User-Generated 52

Neil Patel

MAY 30, 2025

Digital marketing is a major focus for many manufacturing businesses. What Is Manufacturing Marketing? Manufacturing marketing is the process of promoting manufacturing products or services to other businesses. Address customers’ pain points and discuss the solutions you offer without being overly promotional.

Manufacturing 71

Manufacturing B2C Thought Leadership Marketing 71

Vertical Response

JANUARY 18, 2025

Addressing the core emotional needs and anxieties that drive FOMO enables marketers to create more effective and empathetic campaigns. While marketing campaigns often focus on promoting products and services that promise to improve our lives, they can also perpetuate unrealistic expectations and low self-esteem.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Welcome Software

JUNE 30, 2025

Multiple customers, including CAB members, have utilized the marketing researcher agent to significantly simplify their workflows. Experimentation advisor: Optimizely Opal benchmarks* 16.2% of experiments created using ideas from Optimizely Opal 2.7% of concluded experiments summarized using Optimizely Opal 10.8%

Transform 52

Transform User-Generated Logistics CMO 52

Search Engine Land

AUGUST 28, 2024

Google Ads ID report with monthly segmentation Google Sheets ID report with color scale Market research: Spy games What are your competitors up to? But with solid data analysis, shrewd market research and clear goal-setting, you’ll be well-equipped to tackle whatever the seasons throw at you.

Shoppers 97

Shoppers Key Performance Indicator Management Shipping 97

Backlinko

OCTOBER 1, 2024

Market research reports provide in-depth analysis of specific markets or industries. Like this: Research firms often publish reports. They offer details about market size, customer behavior, and what competitors are doing. Which can make your market research seem daunting. Even build one with AI.

Marketing 98

Marketing Marketers Transform Price 98

Animalz blog

JUNE 24, 2025

This multiplies reach, since collaborators are more likely to share and promote content they helped create. And then outside of that, by putting the customer front center, I actually spend time LinkedIn, messaging people saying, hey, can I get 30 minutes of your time just to just doing market research. And it’s like, why?

B2C 62

B2C eBook SEO Customer 62

SocialPilot

JUNE 24, 2025

Marketing Professionals For marketers, review keywords are like free customer research. Let’s say you’re promoting a salon brand. Does not matter if you are a business owner, marketer, researcher, or reputation manager; this simple method helps you cut through the noise and get straight to the feedback that matters.

Non-Profit 59

Non-Profit Management Price Shipping 59

Welcome Software

MAY 7, 2025

o Integration with Google Search : Prompt Optimizely Opal to instantly create campaigns, tasks, or experiments with built-in Google Search for real-time research and context. o Multilingual AI translations in CMS: Translate content into multiple languages while preserving meaning, tone, and formatting across CMS experiences.

Product 52

Product Transform User-Generated Market Research 52

Welcome Software

MARCH 20, 2025

Consider our publishing capacity of [X] pieces per week, our goal to maintain a ratio of 60% educational/30% promotional/10% entertainment content, and these upcoming seasonal events and product launches [list events].

Customer Journey 52

Customer Journey Education CMO Entertainment 52