Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting. Source: Tristan Silhol.

Transform 122

Transform Fashion Health Marketing 122

Marketing Insider Group

MARCH 24, 2011

Avoid The Ego Trap In Digital Marketing. In the old day s of traditional marketing, you conducted some research, consulted with your colleagues and agency partners and in the end, decisions were often made on gut feeling. The promise of Digital Marketing was going to change all that. The Biggest Mistake Marketers Make.

Digital Marketing 101

Digital Marketing Traditional Marketing Marketing Marketers 101

Marketing Insider Group

MARCH 24, 2011

Avoid The Ego Trap In Digital Marketing. In the old day s of traditional marketing, you conducted some research, consulted with your colleagues and agency partners and in the end, decisions were often made on gut feeling. The promise of Digital Marketing was going to change all that. The Biggest Mistake Marketers Make.

Digital Marketing 96

Digital Marketing Traditional Marketing Marketing Marketers 96

Martech

JUNE 27, 2022

Now that consumers expect speed and hyper-personalization in all things, marketers have to find innovative ways to meet demands and maximize their budgets. To do this, marketers are turning to artificial intelligence and machine learning. In fact, there is a new term just for this – “AI Marketing.” What it is.

Marketing 133

Marketing Marketers Entertainment Management 133

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights. Engage and interact.

Market Research 126

Market Research Content Marketing Marketing Marketers 126

Sprout Social

FEBRUARY 7, 2024

In this post, we’ll introduce you to 12 of the best competitive intelligence tools for marketers. These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. Gathering and analyzing massive amounts of competitive data.

Price 128

Price Marketing Marketers Analytics 128

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. And sadly, they’re wrong on both counts. The Local Mainstay.

Content Marketing 111

Content Marketing Real Estate Marketing Marketers 111

Marketing Insider Group

OCTOBER 2, 2023

We’re a content marketing agency that’s been in the game for a while, and we’ve teamed up with loads of startups just like yours. Today, we’re sharing our insights, drawing from our own experiences, to help you identify the ideal marketing partner tailored to your startup’s unique needs.

Marketing 121

Marketing Marketers Communications Energy 121

Martech

OCTOBER 17, 2023

OK, now picture that warm vibe in the digital marketing scene. Yet, there’s a light cutting through this online haze: influencer marketing. Before swiping that company card, join me as we uncover the genuine power of influencer marketing and how it can redefine your brand’s narrative. Tough, right? Not so much.

Influencer Marketing 124

Influencer Marketing Branding User-Generated Marketing 124

Businesses Grow

FEBRUARY 6, 2023

Like me, you’re probably ChatGPT-weary right now, but many of the articles I’ve seen for marketers are either too basic, too technical (I’m not doing any coding!), or too focused on content marketing (duh). Fast market analysis I was doing another consulting call with a company that works with boutique fitness salons.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Search Engine Land

JUNE 12, 2024

Fishkin holds enormous sway over some marketers. If you’re one of the thousands who read this study and analysis, I urge you to read this article before leaving SEO out of your marketing mix and overly focusing on social channels and Threads. ’ – An absolutely terrible way to invest in marketing.”

SEO 98

SEO Marketing Strategy PR Price 98

CMO Network

OCTOBER 11, 2023

For those working on New Products & Services, how to extend brand equity into new market segments with cutting edge tech, iterative pilots & design agency collaboration

Market Segmentation 96

Market Segmentation New Markets Product Branding 96

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. It also highlights potential threats like new market entrants or changes in customer behaviors.

Price 124

Price Market Segmentation SEO Market Research 124

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. You need to know it all.

Market Trends 127

Market Trends Market Segmentation New Technology Price 127

Hootsuite

OCTOBER 20, 2022

Retail businesses need to keep a finger on the pulse of their industry and market. Understanding current and future market forces means that you can address them. Stay on top of retail trends and incorporate them into your business and marketing strateg ies for 2023 and beyond. Launch new sales and marketing channels.

Retail 130

Retail Shipping eCommerce Law 130

Martech

SEPTEMBER 19, 2023

For marketers, Guided Campaigns builds on previous Fusion developments to improve the workflow between marketing and sales. Guided Campaigns also leverages audience segments derived from Oracle Unity CDP, which uses AI to surface relevant buying groups within target accounts. Guided Campaigns. ” GenAI for custom service.

Customer 117

Customer User-Generated Market Segmentation Direct Marketing 117

Hootsuite

JULY 25, 2023

Have you been using ChatGPT prompts for marketing? ChatGPT helps marketers brainstorm ideas faster, make decisions quicker, and increase productivity within their day-to-day workflow. That’s why we’ve compiled a list of the best ChatGPT prompts for marketers. Explain the marketing segments for [INSERT INDUSTRY].

Whitepaper 98

Whitepaper Gen Z Marketing Marketers 98

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. It’s a strategic approach that covers all aspects of bringing a product or service from development to market launch and beyond.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Rock Content

DECEMBER 11, 2020

Working with Digital Marketing is a never-ending effort to better understand an audience and get closer to it. In this search, marketers are always finding new technologies and insights on how to use them so they can keep up with ever-changing expectations. How AI went from sci-fi to Marketing. Machine Learning.

Marketing 83

Marketing Marketers Transform Communications 83

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. When prospects look on your resource page for one product line or in a particular market segment, they may also notice content that addresses other questions they have.

Whitepaper 134

Whitepaper eBook Thought Leadership SEO 134

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Customer 138

Customer Transform Communications Promotion 138

CXL

JUNE 2, 2022

A precise understanding of account-based marketing fuels the success of brands like DocuSign, Dialpad, and LiveRamp. These businesses have driven millions in ARR by diverting the focus from spray-and-pray marketing methods to targeting (and landing) bigger, better-fit accounts.

eBook 83

eBook Marketing Marketers Inbound Marketing 83

Marketing Insider Group

APRIL 14, 2021

Using data on verticals and pain points, you might even uncover new market segments for future products. However, you can also integrate your chatbot for customer acquisition with all kinds of marketing and sales tools: WhatsApp or SMS, CRM, Facebook, Salesforce, etc. appeared first on Marketing Insider Group.

Customer Acquisition 135

Customer Acquisition Customer User-Generated Shipping 135

Neil Patel

OCTOBER 4, 2020

For many business owners and marketers, analyzing and deploying data can be an intimidating prospect. Other agencies specialize in certain areas of analytics such as marketing vs operations. This can include things like marketing channels (search, PPC, content), operations or product data. Thought Leadership.

Analytics 136

Analytics Thought Leadership Communications User-Generated 136

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. They seek out the information they need, and there is great marketing opportunity here.

Millennials 53

Millennials Entertainment User-Generated Marketing 53

Hootsuite

DECEMBER 15, 2022

If you’re a marketer, maybe you’ve been wondering if there’s a way you can monetize this trend. We’ll also help you figure out whether there’s any marketing potential on this newly trending alternative social media platform. Market research. Affiliate marketing, sponsorships, and UGC. It’s okay, we know you thought it.

Non-Profit 116

Non-Profit Affiliate Marketing Advertising Advertisers 116

Adobe Experience Cloud Blog

JANUARY 27, 2016

But as the predictive sales and marketing landscape has flourished (with new vendors emerging and $242 million in venture capital funding last year alone), old school definitions of prospect management are quickly losing their relevancy. This is one reason why some companies still rely on “spray and pray” marketing techniques.

Management 89

Management Thought Leadership CRM Marketing Automation Platform 89

Rock Content

OCTOBER 6, 2020

It is the process of creating a new domain name , logo, and related marketing assets to create a distinct brand identity in the minds of customers, prospects, employees, competitors, investors, and other stakeholders. Once you have done research internally, look out for potential market segments that are buying from your competitors.

Energy 85

Energy Food Market Research Market Segmentation 85

Sachs Marketing Group

JANUARY 5, 2024

Pay-per-click (PPC) advertising is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. The Benefits of PPC Advertising PPC advertising is a powerhouse in the digital marketing world. This level of exposure is invaluable for businesses looking to expand their market or explore new ones.

Advertisers 91

Advertisers Advertising Customer Acquisition User-Generated 91

Rock Content

AUGUST 25, 2020

However, today they are central to all market practices , especially as part of Content Marketing strategies. It’s also central to current debates about the use of personal data, a theme that has been increasingly discussed by marketers. How to apply personalization through Content Marketing? Market segmentation.

Transform 95

Transform Whitepaper User-Generated Law 95

Use Insider

FEBRUARY 9, 2024

What is enterprise marketing? Enterprise marketing is a strategic approach — consisting of diverse, multifaceted, and multichannel strategies — used by large-scale organizations to drive revenue in different markets by expanding their customer base and retaining existing users.

Marketing Strategy 52

Marketing Strategy User-Generated Customer Journey Marketing 52

Digital Marketer

SEPTEMBER 8, 2022

Getting positioning right means it’s easier to understand your market and get those ads and drip campaigns right. Awareness: Your business and the hungry market. They say: I’ll target a hungry market that wants exactly what I’m selling because everyone is always shopping online! Become A Certified E-Commerce Marketing Master.

eCommerce 79

eCommerce Shoppers Shipping Food 79

Hootsuite

JULY 8, 2019

If you’re looking to connect with a niche group, or reach a new market segment, the right takeover host can help you do that. Your takeover host’s audience should match your target market , so take a close look at their followers. Share fresh, authentic content. so their authentic self should be a natural fit.

Gen Z 112

Gen Z Promotion Entertainment User-Generated 112

CXL

MAY 27, 2022

This behavior has marketers pledging to up their demand generation budgets. Demand generation combines marketing tactics, strategies and programs to create awareness and drive interest in your products or services. But isn’t that the role of any marketer? Demand generation owes a lot to inbound marketing.

Management 79

Management User-Generated Inbound Marketing CRM 79

Duct Tape Marketing

APRIL 29, 2024

How to Be an Entrepreneur in 2024: 15 Tactics Revealed written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Paul Cheek, a serial tech-preneur, educator, and software engineer. This is John Jantsh.

Communications 78

Communications Transform Product Market Research 78

Martech

JANUARY 26, 2024

ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care.

Customer 126

Customer Manufacturing Market Segmentation Customer loyalty 126

Hubspot Marketing

MARCH 2, 2023

But there is much more to the sample marketing strategy than just enticing snacks and perks. Product sampling marketing offers benefits to brick-and-mortar companies, online B2C and B2B brands, and everything in between. Keep reading to learn how sampling marketing can help your company. But not to worry.

Customer loyalty 102

Customer loyalty User-Generated Marketing Marketers 102