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Why your marketing strategy should still be cookie-less despite Google’s shift

Martech

Dig deeper: Why first-party data alone won’t solve marketers’ challenges Unleash creativity Remember, consumers aren’t just looking for price comparisons and checkout carts. We should see this shift as a clear reminder of how important authentic connections with consumers are for long-term marketing success and customer retention.

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7-week influencer marketing strategy template

Sprout Social

While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. What is an influencer marketing strategy template? The post 7-week influencer marketing strategy template appeared first on Sprout Social.

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Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Highlighting your brand’s commitment to sustainability can enhance your holiday marketing efforts.

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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

This is because they clearly see B2C leaders as business leaders who specialize in marketing, not marketers who throw around business terms. B2C has the training, understanding and rigor to control all four Ps (product, pricing, placement and publicity). Processing.

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3 Lifecycle Marketing Strategies from Maryna Hradovich to Elevate Your Ecommerce Game

Customers.ai

With years of experience helping brands like LOral thrive, shes sharing her top three lifecycle marketing strategies to help you stay ahead in 2025. Dynamic Pricing : Not all customers are created equal. Offer deeper discounts to the deal-hunters while maintaining full price for those ready to splurge. Join Customers.ai

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How Content Gap Analysis Bolsters Your Marketing Strategy

Hubspot Marketing

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Early on, I wrote about newsletter pricing models, hardly a trendy topic then, but it brought in readers who were ready to engage. Think about it.

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The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. People still want great products, fair prices, convenient access, and compelling reasons to buy. Well, they’re the backbone of every successful marketing strategy.