Orbit Media Studios

JANUARY 31, 2023

Designing a homepage and writing the copy is one of the great digital marketing challenges and homepage best practices can be a big big help. It’s a high-stakes page because your homepage is the most visible page on your website. For most companies, the homepage gets more traffic than any other page. It has a lot of jobs to do.

Copywriting 140

Copywriting Real Estate User-Generated Analytics 140

Search Engine Land

FEBRUARY 15, 2024

Most B2B marketers, regardless of brand or agency experience, have likely faced this scenario: a marketer in charge of budget insists on investing in PPC campaigns despite evident issues that will hinder their effectiveness. Dig deeper: 2024 B2B trends: 6 key areas for marketing success 2.

CRM 108

CRM Education Communications Branding 108

Hubspot Marketing

APRIL 26, 2022

Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. Do you want to optimize your website but have trouble communicating with the technical folks running it? Then, you need an SEO glossary. 40 SEO Terms You Must Know! 2xx status codes – Code sent by the server to say that the request was successful.

SEO 136

SEO Marketing Marketers Advertising 136

Hubspot Marketing

JUNE 27, 2018

This is a guest post written by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. Email Marketing Best Practices of 2018. Keep the Main Message and Call-to-Action Above the Fold.

Email Marketing 145

Email Marketing User-Generated Customer loyalty Shipping 145

Litmus

MARCH 6, 2024

While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. As email marketers, we need our subscribers to buy those products, subscribe to those services, and register for those events. Every email has a purpose. Why should they do it?

Email Marketing 115

Email Marketing Marketing Marketers Entertainment 115

Marketing Insider Group

SEPTEMBER 7, 2020

Yes, properly optimizing your website landing page with a clear offer, keeping the “important” information above the fold, and implementing strong calls to action (CTAs) can work wonders. Today’s consumers know the game that marketers play. Newsflash: Only 22% of businesses say they are happy with their website conversion rate.

Digital Marketing 122

Digital Marketing Marketing Strategy Branding Content Marketing 122

Litmus

MAY 14, 2021

Last month, we kicked off a series on revisiting some common marketing assumptions by looking at whether marketers should use single or double opt-in signup methods. This week, we’re looking at one of the most pervasive assumptions in both the web and email world: I need to keep important content “above the fold.”.

Email Marketing 126

Email Marketing Shipping Marketing Marketers 126

Hubspot Marketing

JUNE 30, 2023

Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns , big website redesigns , big social media plans , big everything. The good news is you don't need them to make a big impact on your marketing -- often, a smaller tweak can work wonders.

eBook 97

eBook PR Whitepaper Place 97

Exposure Ninja

APRIL 6, 2022

But how do you stand out in a market with hundreds of banks and financial services to choose from? Wise’s Guerrilla Marketing Campaigns. How Can You Replicate Wise’s Digital Marketing Strategy? The aim of fintech company Wise , formerly known as TransferWise, is simple — make international money transfers cheaper.

Marketing Strategy 59

Marketing Strategy Finance PR Marketing 59

Adobe Experience Cloud Blog

MAY 31, 2018

When I work with my marketing team, I know we have the same goal: to provide the users of our site with the best experience possible. Here are some fundamental concepts web developers focus on when building web pages , and what they mean for you as a marketer. Ensure Your Best Content is Always Above the Fold.

Marketing 134

Marketing Marketers Thought Leadership Place 134

Sachs Marketing Group

DECEMBER 11, 2023

Struggling with landing pages can be a significant setback, leading to frustration and doubts about your digital marketing efforts. Web design plays an important role in your overall digital marketing Its primary goal is to convert visitors into leads or customers.

Transform 96

Transform Health Digital Marketing Copywriting 96

Unbounce

JULY 22, 2020

Facebook can see that this potential customer is in the market for a new leather bag (they were just searching for one last night!) Your ads reach people like this because of tracking, pixels, lookalike audiences , and all the other technical magic that powers Facebook’s advertising platform. Where’d you go wrong?

Food 145

Food User-Generated Advertising Advertisers 145

Hubspot Marketing

AUGUST 28, 2023

With this massive change to SERPs, many marketers wonder if— or how — it will impact traffic. The Pros of AI-integration into Search Engines As mentioned above, most web analysts expect AI integration to affect the SERPs positively. SGE is Google's move to transform the search experience by integrating generative AI.

Transform 90

Transform User-Generated SEO Digital Marketing 90

Marketing Insider Group

AUGUST 11, 2020

Lead generation and nurturing often take center stage for digital marketers. As a result of excessive focus on lead generation or lead nurturing, marketers might be ignoring an important factor that is hurting conversions further down the funnel: Call-to-Actions or CTAs. Be Mindful of Above-the-fold Vs. Below-the-fold Placements.

User-Generated 107

User-Generated B2C Food Place 107

Marketing Insider Group

JANUARY 14, 2021

As every B2B marketer knows, getting traffic to your website is only half the battle. Spending some time on landing page optimization will decrease your bounce rate , increase your conversions, and decrease your lead acquisition costs, which in turn will increase the ROI of your marketing campaigns. Key Takeaways. Source: [link].

Real Estate 112

Real Estate User-Generated SEO Email Marketing 112

Search Engine Land

FEBRUARY 24, 2023

SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. For the Found on the web card, searchers had to click to expand the featured snippet and then scroll through various sources to see the publisher.

Search Marketers 130

Search Marketers Neuromarketing SEO Marketing 130

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). 5 top TikTok marketing agencies (with case studies). Byte was acquired by Dept in February 2021. Case study: ASO. lukettrotman.

Gen Z 111

Gen Z Transform Retail Entertainment 111

Pam Didner

NOVEMBER 5, 2022

Content planning and writing are essential skills for content marketers and social media managers. The hiring process can be a drag. Hiring is very similar to looking for clues to discover your customers’ buyer intent. You need to do the same when you interview candidates to work in your team. Background Questions. Interest Questions.

Management 108

Management Content Marketing Marketing Marketers 108

Search Engine Land

JANUARY 30, 2024

For example, you can add a “Demo” button to the top of the blog post with a strong call to action or provide a demo video above the fold. For example, you can add a “Demo” button to the top of the blog post with a strong call to action or provide a demo video above the fold. You’ve optimized your website for search.

SEO 118

SEO Transform Copywriting Law 118

Hubspot Marketing

JULY 18, 2023

While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer's journey. When they fill out the form and receive a reward of interesting content, they might be even more likely to trust your brand and become a customer.

User-Generated 145

User-Generated Product Customer Analytics 145

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market. Me neither.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Exposure Ninja

JUNE 21, 2022

We’ll cover 5 of the best digital marketing strategies for your accounting firm, including: Building a solid website. Let’s begin with the most important part of your digital marketing strategy – your website. Your website is the foundation of all your digital marketing activity. This guide is for you!

Digital Marketing 59

Digital Marketing Marketing Strategy Finance Marketing 59

Hubspot Marketing

APRIL 2, 2024

The insights from this article came from the H ubSpot Academy's Free Website Optimization Course. Take the full course to learn more about responsive design and how to optimize your website's performance. Across the world, over 50% of total internet activity is done on mobile devices. So how do you create an effective mobile experience?

Energy 98

Energy User-Generated B2C eBook 98

Marketing Insider Group

MARCH 1, 2021

With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. If content marketers can leverage the gains we’ve made over the past year to boost those numbers even more, certainly, the best days of content marketing are still ahead. The reason?

Content Marketing 145

Content Marketing Transform Entertainment Marketing 145

Martech

NOVEMBER 1, 2022

Focus on the customer experience and put your critical content and messaging above the fold. While most people associate first impressions with meeting someone in person, the same phenomenon occurs when someone lands on your website for the first time. Sometimes you know who they are, but often they are anonymous.

Promotion 114

Promotion Branding Customer Product 114

Adobe Experience Cloud Blog

JANUARY 9, 2020

Start by answering their question and implement it above the fold on the web page you are aiming to rank, preferably in the first paragraph. Start by answering their question and implement it above the fold on the web page you are aiming to rank, preferably in the first paragraph. When will we see voice-first indexing?

SEO 174

SEO User-Generated Thought Leadership Digital Marketing 174

Hubspot Marketing

JULY 21, 2023

Therefore, marketers must have a firm grasp of a product video and how to create an exceptional one. Product Videos for Marketing How to Create Product Videos 10 Promotional Product Videos That Make You Want to Buy What is a product video? The right video can boost a product's visibility and push it to its target audience.

Product 142

Product Promotion Food Influencer Marketing 142

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. The first challenge we have to overcome is the belief that marketing is just about creating ads. Content Marketing is the about building measurable business growth. Utilization.

Content Marketing 126

Content Marketing Marketing Marketers Advertising 126

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. It relies on solid market research to inform the next course of action. .

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Martech

FEBRUARY 20, 2024

For maximum impact, place your CTA: Above the fold, so the recipients see it instantly. This data-driven guide dissects the science behind powerful B2B calls to action along with insider tips and winning examples. It’s the final step that takes them from simply reading your message to engaging with your offer. Connection.

Gen Z 117

Gen Z Millennials Email Marketing Place 117

Hubspot Marketing

NOVEMBER 11, 2020

According to a recent U.K. survey , bloggers have ranked as the third most trustworthy source of information, following only friends and family. That's right -- bloggers are trusted more than celebrities, journalists, brands, and politicians. But how do you get people to fall in love with your blog in the first place? Check 'em out, below.

Copywriting 144

Copywriting Communications Branding Place 144

Neil Patel

AUGUST 19, 2021

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing. The difference between low-growth and high-growth businesses in any sector is marketing. 6 Marketing Tips for CPAs.

SEO 145

SEO Marketing Marketers Whitepaper 145

Hootsuite

SEPTEMBER 21, 2021

There are two types of descriptions that every marketer needs to know: YouTube channel descriptions. Your primary keywords should appear at least once in the first three sentences of your description (or above the fold, a.k.a. Get real results after one month. What is a description on YouTube? YouTube video descriptions.

Analytics 145

Analytics SEO Social Media Marketing Place 145

Martech

JUNE 15, 2022

During my MarTech Master Class workshop, “ The Right Way to Buy Marketing Technology ,” I received a very interesting question from a participant. What five things do you think will remain unchanged about marketing technology in the next ten years? Get the daily newsletter digital marketers rely on. This work is hard!

Transform 133

Transform Energy Management New Technology 133

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting.

Direct Mail 128

Direct Mail Marketing Marketers Analytics 128

Hubspot Marketing

APRIL 2, 2024

You’ve got to juggle the expectations of many stakeholders, and you can often hit obstacles that prevent new ideas from emerging. I was the design manager for a large company website for nearly six years, and during that time, I found myself losing perspective of what our target audiences really needed. Call it “tunnel vision.”

Fashion 98

Fashion Place Promotion Management 98

Adobe Experience Cloud Blog

JANUARY 12, 2018

Alternatively, customers also might start shopping on mobile, yet choose to pick up the items in-store and in-person. Right now, you’re probably asking what all of this has to do with user experience (UX) and customer experience (CX) design principles. The answer is everything. It happens naturally. The question then becomes not if, but how?

Customer Journey 134

Customer Journey Thought Leadership Shipping Analytics 134