Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Customer 97

Customer B2C Transform Retail 97

Martech

JULY 31, 2023

Account Based Marketing is intrinsically strategic. ABM is a B2B marketing strategy that focuses on working with target accounts to market in a measured and structured way. If you’re entirely new to ABM check out our introduction guide to account-based marketing , then circle back to learn how to apply it.

Marketing Strategy 77

Marketing Strategy Logistics Direct Mail Marketing 77

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? Awareness stage Top-of-the-funnel (TOFU) campaigns are focused on consumers in the awareness stage, when they haven’t yet entered the market for your product or identified a problem that needs solving.

Marketing Strategy 112

Marketing Strategy Marketing Marketers Shipping 112

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Marketers double down by replacing MAPs.

Marketing Automation Platform 118

Marketing Automation Platform CRM Marketing Marketers 118

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It must be a substantial part of every email marketing program.

eCommerce 132

eCommerce Law Shipping Email Marketing 132

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Search Engine Land

FEBRUARY 27, 2024

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s needs. Will you own your accounts or would they?

Digital Marketing 105

Digital Marketing Retail Marketing Marketers 105

Neil Patel

DECEMBER 11, 2022

I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavioral triggers. According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Send Emails Based On Customer Actions. Why is that?

Email Marketing 131

Email Marketing Whitepaper Shipping Marketing 131

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Law 123

Law Marketing Marketers User-Generated 123

Hubspot Marketing

JULY 17, 2023

We've put together this simple guide on how the algorithm works on Facebook, Twitter, Instagram, and TikTok. Engagement When you first create an account on a social media platform, you’re more likely to see a mix of random content that may not align with your interests. Let's dive in. How does that happen?

Entertainment 145

Entertainment Marketing Marketers Place 145

Litmus

MARCH 6, 2024

CTAs help guide your subscriber to the primary action you want them to take. While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. Together, these techniques help guide the eye. Enter: calls-to-action (CTAs).

Email Marketing 112

Email Marketing Marketing Marketers Entertainment 112

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 102

Influencer Marketing Branding Gen Z Marketing 102

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Dig deeper: Guide to PPC top-of-funnel reporting 2.

Transform 119

Transform Marketing Marketers User-Generated 119

Hubspot Marketing

OCTOBER 16, 2023

While the initial buzz may have faded, Threads still remains an untapped goldmine for marketers looking to elevate their social media strategy. But what does it actually do and, most importantly, why is it still a powerful tool in your marketing arsenal? But in case you need a walkthrough, here's our guide on how to get started.

Social Media Marketing 97

Social Media Marketing Marketing Marketers Promotion 97

SmartBrief - Marketing

MARCH 19, 2024

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. This shift in consumer behavior is reshaping marketing strategies and pushing brands to align their values with those of their customers.

Gen Z 103

Gen Z Law Marketing Marketers 103

Neil Patel

JANUARY 3, 2022

Because many new marketing campaigns don’t have the right customer research, ideal client avatars, personalization, or segmentation. These factors are important, and it is why account-based marketing is a great opportunity. That’s the type of client you want, and that’s what we’re focusing on in this guide.

Direct Mail 127

Direct Mail Marketing Marketers Retail 127

Martech

JANUARY 26, 2024

ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care.

Customer 115

Customer Manufacturing Market Segmentation User-Generated 115

Martech

OCTOBER 30, 2023

We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide. Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. In fact, there is a robust list of elements you need to consider in order to have an effective email marketing infrastructure.

Email Marketing 111

Email Marketing Marketing Strategy Marketing Marketers 111

Exposure Ninja

AUGUST 8, 2023

Marketing a service-based business is a tad different from marketing a product-based one. This article is full of examples from various service-based businesses, from law firms to healthcare providers. We’ve split this guide into two sections, as potential customers are either: 1.

Law 98

Law Price Finance Marketing 98

Martech

JULY 16, 2021

While researching the all-new updated MarTech intelligence Report on account-based marketing (ABM) solutions , which just launched, we learned about how B2B buyers are engaging with companies in the current environment, and how marketing technology providers are helping those companies turn prospects into customers.

Marketing 134

Marketing Marketers Place Customer 134

Search Engine Land

FEBRUARY 15, 2024

Barry Hott , Growth and Performance Marketing Consultant, urged advertisers to report the issue to their Meta reps and/or support to “increase the likelihood of a refund for you and for everyone.” ” Hott then shared a step-by-step guide to show advertisers how to raise a complaint. Refund application.

Advertising 127

Advertising Advertisers Performance Marketing Search Marketers 127

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Martech

APRIL 7, 2023

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. But there are things B2B marketers can do to help sales teams and their prospects overcome purchase indecision and win more customers faster. Dig deeper: Scarcity marketing: Does it still work? how to change now).

Customer 109

Customer Finance Marketing Marketers 109

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. This shift from a reactive to proactive marketing approach is working well for many B2B companies. The vendors respond. More M&A.

Direct Mail 115

Direct Mail Customer Acquisition Marketing Marketers 115

Businesses Grow

SEPTEMBER 27, 2023

In 2019, I published my most popular book, Marketing Rebellion: The Most Human Company Wins. Chapter 8 included a Manifesto for Human Marketing that became a guidepost for a generation of marketers who aspired to do something greater than trick people into clicking links. Bravo for Brevo!

Entertainment 88

Entertainment Marketing Marketers Market Trends 88

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Branding 99

Branding Fashion Food COS 99

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing 131

Marketing Marketers Market Trends Manufacturing 131

AWeber

APRIL 17, 2024

Email marketing for realtors. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario. 2 - Proven ROI Email marketing delivers a return of 3600%, according to Litmus. And it allows you to reach a much more targeted audience.

Real Estate 79

Real Estate Email Marketing Education Marketing 79

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

Influencer Marketing 120

Influencer Marketing Whitepaper User-Generated Marketing 120

Neil Patel

SEPTEMBER 17, 2021

Over the last three of four months, I have been using a few of the features in MobileMonkey (you can do it with a free account) to automate my Instagram marketing and the results have been great. Log in to your Mobile Money account and click on “Chatbot” and then “Chat starters” on the top bar.

Customer loyalty 145

Customer loyalty User-Generated Education Marketing 145

Hootsuite

APRIL 17, 2024

The Following tab is pretty straightforward—it delivers content from accounts you follow in chronological order. Its predictions are based on a variety of factors, like the kind of content you’ve engaged with in the past, or which creators you are currently following. So get out there and engage with other accounts.

User-Generated 86

User-Generated Law Analytics Entertainment 86

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. It’s about the mechanics of marketing and the fine-tuning of various activities and processes.

Key Performance Indicator 126

Key Performance Indicator Transform Marketing Mix Marketing 126

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Here’s a guide on how to do that.

Inbound Marketing 102

Inbound Marketing Marketing Marketers Direct Mail 102

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. As a result, influencer marketing has naturally become one of the most popular marketing methods. million by 2025. Influencer Collaboration.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Martech

DECEMBER 15, 2022

That’s why many teams implement an account-based marketing (ABM) strategy. In doing so, marketers need to deliver the experiences and content that are appropriate depending on how advanced the prospect is in the buyer’s journey. Then, line these strategies up with actual companies in your target market or region.

Marketing 92

Marketing Marketers Communications Target Market 92

Search Engine Land

APRIL 9, 2024

Best practices for using generative AI As important as AI is, human and machine-based decisions require a careful balance. As a marketer, you must ensure alignment between campaigns, brand guidelines and goals when tapping into machine learning efficiencies. Get the daily newsletter search marketers rely on. See terms.

User-Generated 112

User-Generated Copywriting Advertising Advertisers 112

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. Your platform choice will likely change based on your audience. In fact, we found that businesses that leverage social media communities will see excellent results in the marketing strategy.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145