Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 99

Influencer Marketing User-Generated Key Performance Indicator Analytics 99

Search Engine Land

FEBRUARY 7, 2024

More advertisers are exploring the potential of value-based bidding (VBB). If an advertiser has a stronger preference for B over A, then B is assigned a value of $10 and A is assigned a value of $3. If the advertiser equally prefers both C and D, but each has more business value than B, then both options can be assigned a value of $15.

Non-Profit 116

Non-Profit Whitepaper Advertising Advertisers 116

Hubspot Marketing

MAY 6, 2022

In other words, it’s all about return on investment (ROI) — how are ad spending and customer conversion linked? In this piece, we’re taking a look at how to measure social media marketing ROI and offering a look at eight tools to help streamline the process. The result is a positive ROI and a worthwhile investment.

Social Media Marketing 96

Social Media Marketing Marketing Marketers User-Generated 96

Hubspot Marketing

FEBRUARY 16, 2023

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. Table of Contents What is social media ROI?

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 74

Influencer Marketing Transform Marketing Marketers 74

Exposure Ninja

APRIL 17, 2023

At the start of 2023, we surveyed 97 small to medium-sized businesses to find out how they’re feeling about digital marketing — what their priorities are, what’s been working for them, what hasn’t been so successful, what they think about AI marketing, shoppable video platforms and more. You’re welcome.

Digital Marketing 130

Digital Marketing Marketing Marketers User-Generated 130

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We are all tuning out advertising. The first challenge we have to overcome is the belief that marketing is just about creating ads. The 3 Components of Content Marketing ROI.

Content Marketing 127

Content Marketing Marketing Marketers Advertising 127

Digital Marketer

APRIL 4, 2024

Let’s find out… Every Facebook Advertiser Struggles with Metrics You are not the only one who is lost in the maze of Facebook ad metrics. So, you will have to do your own calculations to find out if your Facebook ads are actually making profit for you. It makes it easy to compare the price to advertise on different platforms.

Price 96

Price Advertising Advertisers Key Performance Indicator 96

Rock Content

DECEMBER 15, 2020

Is your marketing department ready for 2021? The development and execution of successful campaigns depend, among other things, on the planning of a solid marketing budget. A marketing budget outlines all the financial resources that the department plans to spend in a given period — usually quarterly or annually.

CMO 134

CMO Marketing Marketers Inbound Marketing 134

Customers.ai

DECEMBER 4, 2023

In the ever-evolving realm of marketing, one strategy continues to stand the test of time — Outbound Marketing. Dating back to the roots of commerce, outbound marketing has played a pivotal role in connecting businesses with their audiences. What is Outbound Marketing? Why is Outbound Marketing Important?

Outbound Marketing 106

Outbound Marketing Direct Mail Inbound Marketing Marketing 106

Hootsuite

FEBRUARY 23, 2023

Do you ever wonder if there’s a more strategic way to calculate and set it? Well, marketers, business owners, and content creators, it’s time to gear up — we’re about to explore the secret depths of Facebook Ad budgeting. That’s why we’ve created a Facebook ads budget calculator that will do the math for you.

Digital Trends 135

Digital Trends Advertising Advertisers Energy 135

Search Engine Land

SEPTEMBER 25, 2023

I could have written about this topic years ago, but it’s especially important as engagement costs on major advertising channels continue to increase, and an unpredictable economy puts a premium on efficiency. If you start with an ROI goal of 3.0, Ready to change the way you measure your campaigns? SUBSCRIBE See terms.

CRM 121

CRM eCommerce B2C Analytics 121

Rock Content

APRIL 25, 2024

A successful content marketing strategy demands a well-developed content marketing funnel. However, putting together marketing funnels that suitably align with your business goals and the needs of your target audience can be tough. What Is a Content Marketing Funnel? “Do Do you know what your marketing funnel looks like?

Content Marketing 86

Content Marketing Customer eBook Education 86

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

CRM 109

CRM Marketing Marketers Customer Journey 109

Neil Patel

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? How Does Google Calculate Ad Costs? Google uses the following formula to calculate ad ranks: Ad rank = (Maximum bid) x (Ad QS). The advertisement with the highest ad rank takes the first spot.

Advertising 143

Advertising Advertisers Price User-Generated 143

Search Engine Land

MARCH 20, 2023

At a certain stage of expansion, the return on investment that applies to additional units produced (marginal ROI) reaches a negative value. The “sweet spot” is where the marginal ROI changes from positive to negative, specifically where the marginal return equals zero. Get the daily newsletter search marketers rely on.

Non-Profit 90

Non-Profit Law Price Advertising 90

Rock Content

NOVEMBER 20, 2020

In marketing strategies, that should frequently happen, mainly because there are many strategies to put your money into. Tracking the ROI of a campaign can help companies to define which strategies work better according to their budget, audience, among other factors. The content will cover the following topics: What is marketing ROI?

Marketing 75

Marketing Marketers Email Marketing Marketing Strategy 75

Tiecas

SEPTEMBER 5, 2023

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? It provides a roadmap that guides all marketing activities and ensures a focused approach.

Marketing Strategy 52

Marketing Strategy Manufacturing Key Performance Indicator Marketing 52

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the answer. How do you develop your first education marketing campaign? In this guide, you’ll learn the fundamentals of education marketing. Understand the steps of building an education marketing strategy, as well as get actionable tips. Table of Contents What is education marketing?

Education 88

Education Gen Z eBook Marketing 88

Martech

AUGUST 15, 2023

By tracking this exposure, the platform calculates the ROI for sponsors who have logos on team uniforms or on and around the playing field. The new partnership expands the measurement of impressions derived from live sponsorships, allowing marketers to gain a better understanding of the impact of sponsorships versus advertising.

Advertising 80

Advertising Advertisers Analytics Branding 80

OnPassive Marketing

APRIL 12, 2022

Influencer marketing has undeniably been one of the most successful advertising strategies in recent years. Furthermore, the data analytics that your companies use for marketing should be extended to influencer marketing. Essential Metrics To Take Into Account In Influencer Marketing. Return On Investment (ROI).

Influencer Marketing 57

Influencer Marketing Analytics Marketing Marketers 57

Search Engine Land

AUGUST 3, 2023

While it works great for advertisers with few margin clusters and simple product structures, it has a few flaws. Get the daily newsletter search marketers rely on. They are a great addition to the basic revenue pixel that most advertisers optimize on. SUBSCRIBE See terms.

Shipping 95

Shipping Price eCommerce Advertising 95

Exposure Ninja

FEBRUARY 6, 2023

Happy new… marketing strategy? Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! Juggling long-term and short-term growth and marketing goals are hard enough when it’s not an exact science. You might feel a little extra pressure.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Customers.ai

FEBRUARY 20, 2024

So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

Adobe Experience Cloud Blog

MARCH 19, 2018

And no function has been more disrupted than marketing. Executives won’t fund marketing if it doesn’t demonstrate real results. That’s why marketing ROI —including content marketing ROI—is one of the top challenges for CMOs and marketers. Stop advertising if you can’t measure click-throughs.

Content Marketing 134

Content Marketing Marketing Marketers Thought Leadership 134

Martech

JANUARY 25, 2023

Features released last month offer customizable reporting, improved collaboration, enhanced payment functionality and ROI-boosting API to Facebook. HubSpot Reporting now supports customizable fiscal years, dashboard property filters and parent-child calculated properties Is your fiscal year different from the calendar year?

Finance 96

Finance CRM Communications Management 96

Neil Patel

OCTOBER 6, 2020

The trouble is digital marketing trends change all the time. Furthermore, you can give digital marketing your best attempt but who’s to say that your competitors won’t one-up you? Because people are always coming up with new, more effective marketing tactics. 5 Ways a Digital Marketing Consultant Can Help Grow Your Business.

Digital Marketing 87

Digital Marketing Key Performance Indicator Marketing Marketers 87

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? SaaS marketing is, well, marketing your SaaS products, which are often subscription-based.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? SaaS marketing is, well, marketing your SaaS products, which are often subscription-based.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Search Engine Land

NOVEMBER 18, 2022

Google’s formula for success requires a balance of doubling down on what’s working, and “placing calculated bets to unlock future growth.” Directly connect your marketing goals to real business outcomes. This helps you unlock incremental sources of conversions and ROI. Evaluate and expand what’s working.

User-Generated 98

User-Generated Analytics Place Advertising 98

Exposure Ninja

OCTOBER 16, 2023

If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant basis. It can get confusing, even for experienced marketers!

PR 52

PR Marketing Marketers User-Generated 52

Hubspot Marketing

NOVEMBER 5, 2019

Getting data and ROI is really important. These metrics will give you insight into customers, how to track ROI, improve your brand presence online, and walk away with happier customers. Then, calculate your new followers over that specific period. We get it: Social media metrics are important. Audience growth rate.

Analytics 125

Analytics Promotion eBook eCommerce 125

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. Some come with a higher investment, and others have a more impactful ROI (return on investment). Influencer marketing.

User-Generated 144

User-Generated Thought Leadership Content Marketing Advertising 144

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media Marketing 92

Social Media Marketing Analytics Marketing Marketers 92

DIY Marketers

JANUARY 5, 2023

Are you one of the 50% of entrepreneurs who are avoiding tracking your marketing metrics? I’ve been thinking about why business owners avoid measuring marketing. And, marketing metrics are your business’s way of letting you know what it needs. What I found instead is how small business owners deal with marketing.

Non-Profit 76

Non-Profit Marketing Marketers User-Generated 76

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. 3 ways marketing and sales teams can generate buyer interest.

User-Generated 113

User-Generated CMO Marketing Marketers 113

Search Engine Land

FEBRUARY 19, 2024

Whether it’s your main website, directories, advertising campaigns, public relations, or other channels, they should all rely on this centralized source for accurate brand information. Alternative channels like TikTok , where Gen Z is spending a lot of time, are a threat to Google’s market share.

Gen Z 111

Gen Z Real Estate Transform SEO 111