Martech

MARCH 13, 2024

I recognize there is a significant change management challenge. Today’s AI applications In our marketing organization, we’re using AI in various areas, including copywriting, image generation, ideation, mood boards, tagging metadata and storyboards. AI is just the next phase of technological advancement.

Transform 104

Transform Copywriting Market Trends Analytics 104

Martech

MAY 23, 2023

Marketing operations can be chaotic, and mastering leadership skills in such a dynamic environment can be an uphill battle. Below are five key skills to help you tackle the challenges of a rapidly evolving industry. Marketing leaders must hone their ability to address complex problems and make informed decisions.

Communications 103

Communications Marketing Marketers New Technology 103

Martech

NOVEMBER 16, 2023

This was seen as a direct challenge to Google’s domination of the search engine market. ChannelMix Marketing Impact Modeling uses AI to optimize media mix modeling, especially in the absence of third-party cookies. The post The latest AI-powered marketing tech releases appeared first on MarTech. In 2021, Big G paid $26.3

User-Generated 100

User-Generated Marketing Marketers New Technology 100

illumin

JANUARY 30, 2024

But how will this impact email marketers? Will these changes add blockades to your email marketing strategy in 2024? The short answer is no, as long as you’ve followed email marketing best practices. For marketers who rely on bulk emailing, it may pose challenges. Many of these items are already best practices.

Email Marketing 104

Email Marketing Marketing Marketers Advertising 104

Digital Marketer

JULY 24, 2023

In 2023, the renowned toy company Mattel , famous for creating the iconic Barbie doll , faced challenging times amidst a competitive market. However, a recent development has the potential to reshape the company’s trajectory and revitalize its brand presence: the release of the much-anticipated Barbie movie.

Branding 87

Branding Entertainment Transform Manufacturing 87

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. The consumerization of B2B marketing will continue. Marketing attribution will be more severely challenged. Video will be everywhere.

Transform 108

Transform Whitepaper Direct Mail Marketing 108

Search Engine Land

NOVEMBER 20, 2023

After months of seeing Google’s Search Generative Experience (SGE) in action, it’s not the digital marketer’s apocalypse many thought it would be. Here’s how marketers should prepare for Google’s SGE. Get the daily newsletter search marketers rely on. How can marketers prepare for SGE?

User-Generated 124

User-Generated SEO Marketing Marketers 124

Girl Power Marketing

AUGUST 24, 2023

With autumn just around the corner, we’re preparing to say goodbye to 2023 and usher in a new year filled with fresh marketing ideas and strategies. One tactic that continues in importance is influencer marketing, especially as a strategy for marketing to women. billion toward influencer marketing efforts.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

Search Engine Land

JANUARY 22, 2024

Something that goes along the lines of: “By adding urgency to my ecommerce ad copy, we anticipate CTR to increase by four percentage points”. However, when marketers start using such a methodology, they often start geeking out and hear about the “Holy Grail” of valid results: reaching statistical significance (or stat sig).

Customer Journey 102

Customer Journey PR Marketing Marketers 102

Search Engine Land

JANUARY 8, 2024

As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to stay ahead. This essentially means AI doesn’t just improve search – it anticipates our needs, often before we articulate them.

Transform 125

Transform User-Generated SEO Analytics 125

AWeber

NOVEMBER 21, 2023

Event email marketing is a key strategy for building anticipation for your next event—whether online or offline. This post explores key event email marketing examples and strategies to help. Over 75% of the event marketers polled said email marketing was their preference. That makes event marketing simple, right?

Email Marketing 95

Email Marketing Logistics Event Marketing Marketing 95

Search Engine Land

FEBRUARY 5, 2024

The tech giant, which owns a 90% market share in search, is accused of paying massive sums to companies like Apple to make it the default search engine on products like the iPhone. The lawsuit argues that Google should be forced to sell its ad manager suite to make the search engine market fairer. ” Why we care.

Logistics 102

Logistics Advertising Advertisers Management 102

Martech

MARCH 14, 2023

The tool challenges the one trait humans always thought they would have over machines — creativity. As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1.

Transform 122

Transform Marketing Marketers Market Research 122

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing 130

Marketing Marketers Market Trends Manufacturing 130

Hubspot Marketing

OCTOBER 17, 2023

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. Top Affiliate Marketing Trends, According to Experts 1.

Affiliate Marketing 103

Affiliate Marketing Market Trends B2C Transform 103

Martech

APRIL 19, 2024

Up to 95% of decision-makers anticipate ongoing legislation and signal loss in 2024 and beyond. Dig deeper: Why marketers should care about consumer privacy The decline of high-quality data and its impact on media planning The market is facing sweeping declines in accessible, high-quality data.

Transform 103

Transform Advertising Advertisers Law 103

Martech

JULY 22, 2022

Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. In partnership with Ascend2, Oracle surveyed 853 marketers across the US, Canada, India and the UK. Top challenges marketers are currently facing.

Market Trends 107

Market Trends Digital Marketing Customer Customer loyalty 107

Search Engine Land

FEBRUARY 19, 2024

Whether you are a multi-location brand or a small local business, the biggest challenge is providing a personalized experience across all channels and touchpoints. With cookies going away, this challenge becomes even bigger. The challenge is providing quality information to a brand-loyal customer looking for a location-specific query.

Gen Z 111

Gen Z Real Estate Transform SEO 111

Digital Marketer

APRIL 18, 2024

presidential election, CMOs and marketing leaders need to prepare for a significant shift in the digital advertising landscape. Election years have always posed unique challenges for advertisers, but the growing dominance of digital media has made the impact more profound than ever before. As we march closer to the 2024 U.S.

Advertising 94

Advertising Advertisers Influencer Marketing Branding 94

Martech

DECEMBER 22, 2021

I would anticipate it to be up again in 2022.” ” Kate Adams, SVP Marketing at data and email solutions provider Validity, sees a bright future for the email channel. “So many marketers, especially in this pandemic environment, were saying to themselves, ‘Thank goodness I still have email.”

Email Marketing 133

Email Marketing B2C Marketing Marketers 133

Martech

APRIL 12, 2022

Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. In partnership with Ascend2, Oracle surveyed 853 marketers across the U.S., In partnership with Ascend2, Oracle surveyed 853 marketers across the U.S.,

Digital Marketing 99

Digital Marketing Customer loyalty Marketing Marketers 99

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Marketers 145

Martech

AUGUST 8, 2022

A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. Top challenges: Measuring campaign effectiveness, finding talent. Read next: 16 marketing automation platforms your organization should consider. Free to download.

Marketing Automation Platform 97

Marketing Automation Platform Marketing Marketers Management 97

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

B2C 111

B2C eCommerce Retail Shoppers 111

Rock Content

JANUARY 8, 2024

Are you struggling to elevate your brand awareness and drive revenue through effective marketing? Many businesses, from small enterprises to Fortune 100 companies, grapple with the challenge of not only creating high-quality content consistently but also engaging effectively with their audience. You’re not alone.

Marketing Plan 82

Marketing Plan Shipping Marketing Mix Marketing 82

Spiralytics

APRIL 25, 2024

As a part of your marketing reporting process, you have several retention KPIs to hit: retargeting ads, customer retention rates (CRR), customer lifetime value (CLV), customer engagement score, and more. One way to hit them right is to personalize your messaging in all your marketing campaigns.

CRM 52

CRM Customer Customer loyalty Health 52

Hubspot Marketing

OCTOBER 30, 2022

If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Spiralytics

JANUARY 25, 2023

You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. You expect your conversions to go through the roof, but time passes and you’re not seeing the numbers you anticipated. So what can you do to generate more traffic via your content marketing campaigns?

Content Marketing 145

Content Marketing User-Generated Analytics Marketing 145

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Understanding the essence of marketing planning is the first step to unlocking its potential benefits.

Marketing Plan 84

Marketing Plan Key Performance Indicator Marketing Marketers 84

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What are their pressing challenges? What motivates them?

Digital Marketing 83

Digital Marketing Gen Z Manufacturing Customer Journey 83

Rock Content

DECEMBER 16, 2023

These days, content marketing is more than just a good idea with your business’s ongoing branding and advertising goals. Here’s a closer look at some of the content marketing trends to know about for 2024 and beyond. Ready to take that next big leap into the future of content marketing? Let’s go over some of the possibilities.

Market Trends 84

Market Trends Content Marketing Transform Marketing 84

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing. Campaign ROI.

Transform 144

Transform Marketing Marketers Analytics 144

Search Engine Land

SEPTEMBER 25, 2023

Ultimately, a fusion of research and emotional resonance guides them to a decision where trust in the brand and perceived value peaks, culminating in a purchase that is both anticipated and satisfying yet open to subsequent evaluation based on the product’s ability to meet cultivated expectations. Why define your customer journey map?

Customer Journey 127

Customer Journey SEO Customer Logistics 127

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. Dig deeper: It’s time to prioritize customer experience in B2B Understanding and anticipating needs B2B customers have both rational and emotional needs that converge and overlap with one another to impact decision-making.

Customer 129

Customer B2C Transform Customer Journey 129

Martech

APRIL 11, 2022

It’s not uncommon for marketers to claim “consistency is key.” With third-party cookies phasing out of key browsers, marketers are shifting targeting strategies to adopt new ways to drive performance. Digital marketing has opened the door to vast amounts of data. Processing.Please wait.

Marketing 104

Marketing Marketers Digital Marketing Management 104

Martech

JANUARY 11, 2023

Does every B2B marketing organization need a marketing automation platform? There are many use cases for the solution; so many that it’s hard to imagine that most B2B marketing teams won’t find compelling reasons to automate at least some of their processes. The benefits of using B2B marketing automation.

Marketing Automation Platform 79

Marketing Automation Platform Marketing Marketers Communications 79

Sachs Marketing Group

DECEMBER 18, 2023

There are some exciting 2024 digital marketing trends on the horizon! In the fast-paced world of digital marketing, staying ahead of the curve is a constant challenge. In the realm of digital marketing , stagnation is not an option. Embracing change and innovation is key to thriving in this dynamic environment.

Digital Marketing 92

Digital Marketing Market Trends User-Generated Transform 92