Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 96

Influencer Marketing User-Generated Key Performance Indicator Analytics 96

Hubspot Marketing

MAY 8, 2023

Whether you're a brand or an influencer, this article will help you find the perfect match by showing you the top channels for influencer marketing. Discover the best social media channels for your next influencer marketing campaign and what platforms to use to find a brand or creator to collaborate with.

Influencer Marketing 126

Influencer Marketing Marketing Marketers CRM 126

Martech

JANUARY 9, 2023

Dig deeper: 3 ‘secret’ marketing tools in Google Analytics 4. No matter which analytics tool you use, leveraging unobserved data is a great tool to keep up with the evolving environment of digital marketing analysis. Three examples are: Data-driven attribution. Data-driven attribution. Predictive metrics.

Analytics 114

Analytics Transform Law eCommerce 114

Jeff Bullas

FEBRUARY 13, 2023

This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Table of contents The importance of social media for business But what is Social Media Marketing? What are the benefits of Social Media Marketing?

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Hubspot Marketing

DECEMBER 1, 2023

I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. In this post, I’ll discuss all things email marketing vs. In this post, I’ll discuss all things email marketing vs. SEO, from how marketers currently use both strategies to making them face off in the ring against key marketing goals.

Email Marketing 103

Email Marketing SEO Marketing Marketers 103

Search Engine Land

OCTOBER 27, 2023

As usual, these days, citing privacy allowed Google to limit search term reporting. While performance is definitely getting better with broad match keywords, visibility isn’t. A shame since search term reports helped better inform holistic marketing decisions. Get the daily newsletter search marketers rely on.

Non-Profit 121

Non-Profit Advertising Advertisers eCommerce 121

Rock Content

MAY 14, 2023

It is critical to attribute any such ideas must be properly to the original source at all times. The author copies words from someone else directly without attribution. Mosaic Plagiarism In this case, plagiarism comes as paraphrasing another writer’s words without attribution. What Is Plagiarism?

Content Marketing 98

Content Marketing Marketing Marketers SEO 98

Orbit Media Studios

MARCH 14, 2023

Usually the list of social media marketing goals includes “brand awareness” and “drive website traffic.” In fact, these are the content marketing metrics least likely to correlate with business outcomes. Acquisition > Traffic acquisition report, set to “Default channel groups” We’ll start with two big picture questions.

Analytics 128

Analytics Social Media Marketing Shoppers Energy 128

Search Engine Land

SEPTEMBER 7, 2023

This could be a chance to attribute certain campaigns to your own custom channels. DebugView Debugview is a welcome addition to GA4 as it allows you to test your events and conversions in real-time without fumbling around in real-time reports like you had to in UA. A real-time report. The last areas accessed.

Analytics 139

Analytics User-Generated eCommerce Advertising 139

Martech

APRIL 9, 2024

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

Advertising 106

Advertising Advertisers Finance Entertainment 106

Businesses Grow

SEPTEMBER 11, 2023

My post today specifically aims at content creators, entrepreneurs, and businesses trying to rise above the noise and achieve business benefits from their content marketing. This is the same debate we had in the early days of content marketing — “What??? Let’s put the issue of attribution aside for a moment.

Thought Leadership 116

Thought Leadership Content Marketing New Technology Education 116

Search Engine Land

JANUARY 7, 2023

In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. 2020: In this installment of Barry Schwartz’s vlog series, he chatted with Dean about making good quality videos, the nofollow link attribute change and more. ” So, is keyword research obsolete yet?

Search Marketers 98

Search Marketers Non-Profit Marketing Marketers 98

Search Engine Land

NOVEMBER 9, 2023

The very definition of a search engine has evolved. Collaborate with social media and PR teams to create a more holistic marketing strategy. SEOs are not just “optimizers” but digital marketers with a broader skillset. Content marketing High-quality, informative content that resonates remains important.

SEO 112

SEO PR Transform eCommerce 112

Adobe Experience Cloud Blog

OCTOBER 11, 2018

Too often, B2B marketers get wrapped up in the world of click and lead volume optimization. But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, which is measured by ROI. In short: effective marketing organizations have high ROI. So, what defines a high ROI marketing team?

Thought Leadership 134

Thought Leadership Finance Marketing Marketers 134

Martech

NOVEMBER 2, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). Channel groups are rule-based definitions of your website’s traffic sources that let you monitor the performance of all of the channels sending traffic to your website.

Analytics 116

Analytics Customer Marketing Marketers 116

Lynton Web

SEPTEMBER 11, 2023

HubSpot, a leader in inbound marketing, sales, and customer service, offers a comprehensive reporting tool suite that can serve as your data analytics powerhouse. Keep reading for a guide on mastering HubSpot's reporting features. Why HubSpot Reporting Is Essential Reporting is not merely the act of generating charts and graphs.

Key Performance Indicator 64

Key Performance Indicator Analytics CRM Customer Journey 64

Martech

JULY 7, 2022

Marketing is undergoing a monumental shift as third-party cookies are phased out, and the spicket on mobile data is down to a trickle. For most marketers, this ever-changing privacy and identity landscape is leading to seismic shifts in how marketers look at attribution and measurement.

Marketing Mix 100

Marketing Mix Advertising Advertisers Digital Marketing 100

Search Engine Land

MARCH 15, 2023

Schema deployment has always been a resource and time-intensive process requiring SEO, IT, content, analytics, and digital marketing teams to come together. You can also look at Google Search Console and see what schema is found under the rich snippet report. Remember, if Google is reporting it, then those schemas are critical.

SEO 86

SEO eCommerce Analytics Product 86

Martech

OCTOBER 12, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. Dig deeper: GA4: What marketers need to know for a successful transition. Using other definitions of “medium” which corrupts the GA reports. What is UTM?

Analytics 108

Analytics Customer Marketing Marketers 108

Martech

SEPTEMBER 14, 2023

The guidelines focus on four key areas: Transparency and consistency: Clear definitions and methodologies should be the norm, enabling stakeholders to easily compare metrics. Key guidelines around data quality and accuracy aim at ensuring advertisers’ confidence in RMN campaign reporting. Data accuracy. Top reasons for RMN advertising.

Retail 115

Retail Advertising Advertisers Shoppers 115

Rock Content

MAY 3, 2024

For years, digital marketing has been using this type of rich material to educate and demonstrate value within Inbound Marketing strategies. Right here, on our Rock Content blog, you will find dozens of posts recommending the use of this resource in your marketing strategy. Using e-books in content strategy is nothing new.

Transform 85

Transform Key Performance Indicator User-Generated Education 85

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting.

Direct Mail 121

Direct Mail Marketing Marketers Analytics 121

Search Engine Land

JANUARY 19, 2023

10, 2013: Google’s Matt Cutts: Guest Blogging Abuse & Spam On The Rise However, this was a clear, strong and definitive message – and one that would be discussed for many months to come. Google Search Console Adds AMP Error Report 2016: The report let you drill down to specific error types and URLs. Yahoo Sees Big 1.6%

Search Marketers 94

Search Marketers SEO Marketing Marketers 94

Unbounce

JUNE 15, 2023

But while AI is helping us turn on the lights by shouting and making it easier to find a cool disco to boogie with friends, SEOs and content marketers could have a tough time adapting to the rapid changes. But this change might not be so great for marketers. How do we—as marketers—get that organic juice back? Like, wildly fast.

SEO 132

SEO Transform User-Generated Marketing 132

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). Today, we’ll look at GA4 vs Universal Analytics—specifically as it relates to email marketing. But, the inevitable day draws near. Let’s dive in.

Analytics 84

Analytics Email Marketing Marketing Marketers 84

Martech

JUNE 29, 2022

. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” Dreamdata is a B2B go-to-market platform. The Benchmarks findings.

Customer Journey 105

Customer Journey Customer Whitepaper B2C 105

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. A fruitful content marketing return for your organization requires both strategy and execution. Image: CMI.

Marketing Strategy 144

Marketing Strategy Content Marketing Key Performance Indicator Marketing 144

Search Engine Land

FEBRUARY 15, 2023

In this article, you will learn what changes affect marketers in the ads platform, how to set up a winning Facebook ads campaign, and tips for testing your ads. Facebook has also brought back some of the tools they had taken away, like the longer 28-day attribution window and attribution comparison. SUBSCRIBE See terms.

Advertising 100

Advertising Advertisers User-Generated eCommerce 100

Neil Patel

JUNE 22, 2021

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. If you’re new to Facebook marketing, let me walk you through using the tools available to your advantage. What Is Facebook Marketing? With over 2.74

User-Generated 145

User-Generated Real Estate Marketing Marketers 145

Adobe Experience Cloud Blog

NOVEMBER 6, 2018

Upon receiving a new lead, it should be categorized, accessible, and tracked for the most relevant ongoing marketing campaigns. We know that lead management is defined as the process by which marketing acquires, evaluates, nurtures, and hands off leads to the sales team. Seems like a simple definition, right? Challenges Faced.

CRM 134

CRM Thought Leadership Communications Marketing 134

Calvyn Lee Blog

OCTOBER 14, 2021

As mentioned in the previous post ( LinkedIn Marketing Fundamentals Study Guide ), I have completed both LinkedIn Marketing certification 2 months ago, LinkedIn Marketing Fundamentals and LinkedIn Marketing Strategy. If you interest to explore this 2 certification from LinkedIn, do visit LinkedIn Marketing Labs.

Marketing Strategy 130

Marketing Strategy Thought Leadership Marketing Marketers 130

Jeff Bullas

MARCH 15, 2023

Aria is a group of attributes that specify the means to make web content and applications (particularly those developed with JavaScript) more accessible to PWDs. Screen readers depend on aria attributes and behavior-related adjustments to help blind users move around your site. Most websites, however, lack them.

Law 246

Law Shoppers Non-Profit Price 246

Martech

MARCH 7, 2024

’s Competition and Markets Authority (CMA) has said that Google must not deprecate third-party cookies until their concerns about competition have been resolved. Why aren’t marketers prepared yet? Marketers have other priorities — that’s perhaps an understatement. Another is marketing analytics firm ChannelMix.

Advertising 113

Advertising Advertisers Analytics Place 113

Neil Patel

JULY 12, 2021

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? Just call me Captain Obvious. The good news?

CRM 145

CRM Price User-Generated Marketing 145

Search Engine Land

FEBRUARY 3, 2023

5 takeaways for marketers from Google’s Q4 2019 earnings 2020: For the first time, the company disclosed YouTube advertising revenues. Hitwise halts some reporting services in wake of Jumpshot’s closing 2020: Hitwise informed its customers that daily, weekly and monthly metric updates were on pause until further notice.

Search Marketers 83

Search Marketers Automobile Non-Profit Marketing 83

Adobe Experience Cloud Blog

JUNE 22, 2018

By now, marketing automation is nothing short of mainstream in the digital are we find ourselves in, but we may only be at the beginning of the revolution. According to Grand View Research , the marketing automation industry could be valued at $7.63 Few have benefitted more than today’s marketer. billion(!) Time Savings.

Marketing Strategy 134

Marketing Strategy CRM Thought Leadership Law 134

Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. You should also outline your content strategy, set up reporting tools to track performance, and delegate responsibilities to your team.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Marketing 75