Trade Press Services Newsletter

MARCH 7, 2024

Many aspiring authors have a story or message they want to share with the world but don’t know where to start. Authors can transform their dreams into reality by focusing on strategy, writing, editing, production, and marketing. Writing, developing, distributing, and marketing a book requires an investment of time and resources.

Whitepaper 311

Whitepaper Transform Thought Leadership Energy 311

Neil Patel

APRIL 6, 2021

Instagram Story Highlights help users take their most popular and trending content and use it to further personify their brand. Unlike regular Instagram Stories, which disappear after a day, Instagram Story Highlights stay on your profile permanently. Why Should You Use Instagram Story Highlights on a Brand Account?

Branding 97

Branding Digital Marketing User-Generated Product 97

Marketing Insider Group

MAY 5, 2020

Your brand story is a lot like a first date. With the right elements, your brand story will hook potential customers right from the start. Shouldn’t my brand story be about my company?”. Brand conversations should do likewise. Branded content marketing , therefore, should start with the customer.

Branding 105

Branding Manufacturing Price Content Marketing 105

Marketing Insider Group

JANUARY 15, 2019

Brand stories, according to a recent article by the American Marketing Association “build stakeholder affinity and influence action” Not just any brand stories, though. A brand story must intrigue potential clients to be effective.

Video Marketing 94

Video Marketing Branding Marketing Marketers 94

OnDemand CMO

OCTOBER 5, 2021

Story branding requires connecting with a customer on a personal level. When we create content and illuminate a brand, we mustn’t forget that we are doing more than just sharing information. We are also creating a brand story — initiating a feeling, unearthing a mood, and setting a tone. Impactful story, right?

Branding 52

Branding CMO Communications Advertising 52

Marketing Insider Group

APRIL 15, 2020

LEGO is a brand known throughout the world. In writing Mean People Suck , I was struck by the story of LEGO, as depicted by John Davis in his Guardian article, “ How LEGO Clicked: The Super Brand that Reinvented Itself.” LEGO is one of the world’s most prestigious brands, but it almost landed in bankruptcy in the 1990s.

Branding 110

Branding Non-Profit Finance Shipping 110

Hubspot Marketing

MAY 13, 2024

Welcome to HubSpot's Expert Edge Series , where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. " Why is this year so challenging for marketers? Surprisingly, Reddy doesn't believe these paradoxes are new to the world of marketing.

Marketing 80

Marketing Marketers B2C Communications 80

Search Engine Journal

AUGUST 23, 2020

The post Storytelling in a COVID-19 World: How Your Brand Story Can Set You Apart via @itsduhnise appeared first on Search Engine Journal. Discover seven non-negotiable things your storytelling must do and the best tactics for connecting with customers right now.

Branding 136

Branding Customer Content Marketing Marketing 136

Duct Tape Marketing

OCTOBER 1, 2019

How To Write an Effective Brand Story written by John Jantsch read more at Duct Tape Marketing. So every brand has to do some work to differentiate themselves from the competition. There are five key elements to any effective brand story. Take, for example, a brand like Glossier.

Branding 78

Branding Fashion Product Place 78

Sprout Social

AUGUST 14, 2018

Facebook Stories is just one of the latest ways to delight your customers with visual content. Facebook brought Stories to the market after the format achieved phenomenal success on Snapchat. If you want your brand story to be a best-seller, you’ve got a better chance of finding your audience with Facebook.

Branding 88

Branding Real Estate User-Generated Promotion 88

Marketing Insider Group

NOVEMBER 5, 2018

Stories are all about the emotional connection they build. From an infancy spent toddling about, until the day we die, our hearts rise and fall with the heroes in our favorite stories. That’s why stories are such power-packed marketing tools when properly deployed.

Branding 87

Branding Customer Marketing Marketers 87

Marketing Insider Group

MAY 14, 2024

Effectively marketing a nonprofit event requires more than just hoping it becomes popular through word of mouth. If you have a nonprofit event coming up, whether small or large, explore the following key steps to create a plan for marketing your event. Review past events and the marketing strategies you used.

Event Marketing 92

Event Marketing Marketing Plan Key Performance Indicator Logistics 92

Hubspot Marketing

APRIL 4, 2024

The Instagram stories the media personality shared. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016.

Influencer Marketing 102

Influencer Marketing Branding Gen Z Marketing 102

Martech

MARCH 27, 2024

On the ad side, however, marketing budgets for gaming are growing. At the event in New York, which brings together publishers, adtech partners and media buyers, IAB released a new study showing increasing marketer interest in the space and providing pointers on how to engage gamers better. Brand safety. Why we care. Image: IAB.

Advertising 110

Advertising Advertisers Entertainment Marketing 110

Hubspot Marketing

SEPTEMBER 8, 2023

Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? While a quick Google query brings up a host of articles about how to use product marketing, very few pieces start from the ground up. What does product marketing do?

Product Marketing 110

Product Marketing Product Inbound Marketing Marketing 110

Rock Content

MAY 6, 2024

That said, it’s not difficult to understand why the most successful digital marketing campaigns are also the ones that connect with people over what matters most — their values, pain points, and personal feelings. Emotional marketing is a terrific way to show your customers that you want that, too , but there’s a fine art to getting it right.

Customer loyalty 79

Customer loyalty Food Marketing Marketers 79

TechWyse

MAY 3, 2023

Digital marketing is always changing, and there are always new strategies and trends emerging. In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective. It’s hard to keep up!

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

Marketing Insider Group

DECEMBER 5, 2015

Because they’re allowing what they promise their customers through their brand story to guide their operational decisions. For marketers everywhere, this is a big deal. The post REI’s Brand Story Proves Marketing Should Drive Operations appeared first on Marketing Insider Group.

Branding 61

Branding Retail Marketing Marketers 61

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 104

Influencer Marketing Health Transform Marketing 104

Adobe Experience Cloud Blog

JUNE 25, 2014

Author: Stephanie Barnes So you just put together an amazing marketing campaign idea and you covered all the marketing elements except…the hashtag. How many times have you added a hashtag to a campaign simply because it’s a social marketing best practice? Unique to Your Brand. What stories do those conversations convey?

Branding 134

Branding Thought Leadership Millennials User-Generated 134

Duct Tape Marketing

SEPTEMBER 23, 2016

How to Create a Compelling Six-Second Brand Story? written by Guest Post read more at Duct Tape Marketing. With the proliferation of media and the rapid adoption of digital channels, consumers are bombarded with thousands of brand messages every day. Why should they listen to your story? Yes, six seconds.

Transform 76

Transform Branding Communications Customer 76

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. That’s how good marketing works—even the strongest fall. That’s how good marketing works—even the strongest fall. Do I really need it? Not at all.

Branding 120

Branding Fashion Gen Z B2C 120

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Branding 140

Branding Transform Marketing Marketers 140

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more.

Video Marketing 104

Video Marketing Advertising Advertisers Entertainment 104

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 131

Whitepaper Content Marketing Thought Leadership Marketing 131

Martech

DECEMBER 19, 2023

We live in a time when we’re surrounded by marketing. If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. Yet there are still new things to be said and new things to learn about marketing. There’s a lesson on market disruption too.

Transform 126

Transform B2C Whitepaper Marketing 126

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. So, how can marketers reach this broad and profitable segment? This is especially true in large urban centers. TV is as efficient as it is effective. Outspend on Temu.

Health 125

Health User-Generated Marketing Marketers 125

Martech

FEBRUARY 13, 2024

Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. Brands leveraged the record-breaking viewership (123.7 Celebrities took the opportunity to grow their personal brands. B2B brands like Salesforce also listen closely to social media.) Image: Influential Market Intelligence.

Transform 133

Transform Entertainment Social Media Marketing Marketing 133

Adobe Experience Cloud Blog

DECEMBER 14, 2015

Author: Chris Gillespie Nobody remembers you unless you tell a good story. To do a good job in marketing or sales, you need to be good at telling stories. Let’s explore two versions of the same message: Story 1. In marketing or sales, the conflict is called the “pain” or the customer challenge.

Branding 91

Branding Thought Leadership Finance Product 91

Hubspot Marketing

FEBRUARY 27, 2024

Despite all the awesomeness, I hesitated because the brand was unfamiliar. All this made me wonder: Why do we always go for Amazon deals, leaving smaller brands behind? To find out, I did some research and talked to brand experts. But curiosity got the best of me, so I checked out the seller's site. Better ads, trust, safety?

Branding 100

Branding Price Customer loyalty Marketing 100

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

Manufacturing 133

Manufacturing Marketing Marketers CRM 133

Businesses Grow

APRIL 8, 2024

The world is going bonkers over a bombastic claim implying that AI is the doom of marketing. The interview is behind a paywall, but Paul relayed this specific quote about the doom of marketing and Artificial General Intelligence (AGI). Will we be losing 95% of our marketing jobs? AI is not the doom of marketing Let me be clear.

Non-Profit 83

Non-Profit Law Transform Marketing 83

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever. This is where AI prompts can be incredibly useful.

Influencer Marketing 87

Influencer Marketing Transform Marketing Marketers 87

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands.

Marketing Strategy 113

Marketing Strategy User-Generated Marketing Marketers 113

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing?

Customer Marketing 120

Customer Marketing Branding Customer User-Generated 120

Search Engine Land

APRIL 5, 2024

With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional. Dig deeper: SEO testing: Shifting from reactive to proactive strategies Get the daily newsletter search marketers rely on. It’s also valuable to look outside of the industry. See terms.

SEO 122

SEO Marketing Marketers New Technology 122