Hubspot Marketing

AUGUST 4, 2022

So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? Some may not even realize just how robotic their brand’s voice really is. Either way, the truth of the matter is: humanizing your brand is no longer an option, it’s a necessity. Why is humanizing your brand important?

Branding 121

Branding Inbound Marketing B2C Education 121

ConsumerTalk

MARCH 1, 2023

There are many types of marketing messages, but creating those that leave lasting impressions on consumers is difficult. Here are tips for boosting your brand voice to ensure consumers always think highly of your company and products.

Branding 98

Branding Product Marketing Marketers 98

ConsumerTalk

APRIL 25, 2023

Your brand voice is one of the most important things in establishing your business. It directly impacts how your customers and target audiences perceive your brand and its products. A brand's voice can be upbeat, casual, snarky, on point, laid back, motivated, or a unique combination of these elements.

Branding 52

Branding Product Customer Marketing 52

Marketing Insider Group

MARCH 25, 2020

If you want to scale up your content marketing efforts, you need to create more content. Outsourcing all or part of your content marketing is more cost-effective than employing a full-time in-house team. But, how do you make sure external contractors and freelancers produce content with a consistent brand voice ?

Content Marketing 92

Content Marketing Branding Marketing Marketers 92

ConsumerTalk

JULY 19, 2023

What is brand voice? It is your brand’s personality. If your company is a story, your brand voice is the main character, allowing customers to relate to your company and its journey. It’s found on your social media accounts, on your website, and in the way that you manage customer service.

Branding 52

Branding Management Customer Marketing 52

Content Marketing Institute

APRIL 17, 2018

Interestingly, brand voice remains a critical need and this guide can help you create a helpful one. If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand?

Branding 112

Branding PR Communications Content Marketing 112

Adobe Experience Cloud Blog

SEPTEMBER 21, 2018

One of the biggest branding mistakes that companies can make is to not pay enough attention to their tone of voice. Voice” sounds high-minded, doesn’t it? But tone of voice just refers to how you sound in your writing. In marketing, your tone of voice can be a significant differentiator. Brand Tone Exercise.

Branding 131

Branding Thought Leadership Place Customer 131

Trade Press Services Newsletter

FEBRUARY 1, 2024

While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. ” It’s easy to fall into that trap of Groundhog Day marketing, but it often leads to repeatable mistakes, missed opportunities and less-than-optimal results. .” Get back to basics.

Transform 246

Transform Marketing Marketers Energy 246

Rock Content

MAY 13, 2024

AI has completely taken the world by storm, revolutionizing how businesses manage their marketing campaigns practically overnight. But what is ChatGPT , and how can you best start using it as part of your ongoing marketing strategy? You can use it to feed the AI brand-specific information about your business, your customer base, etc.,

Marketing Strategy 93

Marketing Strategy User-Generated Digital Marketing Marketing 93

ConsumerTalk

FEBRUARY 15, 2023

It takes some know-how to get younger consumers to engage with your brand when you're not part of that generation, but it can be done if you make the effort to learn what makes Gen Z tick. Millennials and Gen Z account for more than $600 billion in retail sales, so these are crowds you want to engage with.

Gen Z 98

Gen Z Branding Millennials Retail 98

Sprout Social

OCTOBER 25, 2016

Every time your company releases an advertisement, launches a website, speaks at a conference or posts on social media, you release your brand voice. This means companies have to rely on building a brand voice on platforms like social media to get more people aware of their product or service.

Branding 111

Branding Food Health Advertising 111

Marketing Insider Group

OCTOBER 22, 2018

Does your brand have a clear voice and tone guide? To clarify, let’s look at what voice and tone are. A brand’s voice is not what you say, but how you say it. Voice is consistent; tone may shift depending […]. If it’s just something you “know” then it may not be communicated as easily as you think.

Branding 86

Branding Communications Marketing Marketers 86

Hubspot Marketing

MAY 13, 2024

Welcome to HubSpot's Expert Edge Series , where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. " Why is this year so challenging for marketers? Surprisingly, Reddy doesn't believe these paradoxes are new to the world of marketing.

Marketing 80

Marketing Marketers B2C Communications 80

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

PR 104

PR Transform CMO Marketing 104

TechWyse

MAY 3, 2023

Digital marketing is always changing, and there are always new strategies and trends emerging. In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective. It’s hard to keep up!

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 106

Influencer Marketing Health Transform Marketing 106

Rock Content

JUNE 20, 2016

How important is a brand’s voice? Especially if you’re a content marketer. Your brand voice reflects your core values and communicates your organization’s personality, and is incredibly important when building a relationship with your audience. Finding your brand voice.

Branding 42

Branding Millennials Communications Content Marketing 42

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. of marketers are using AI tools for work. What is Video Marketing?

Video Marketing 102

Video Marketing Transform User-Generated Marketing 102

Rock Content

JUNE 22, 2016

How important is a brand’s voice? Especially if you’re a content marketer. Your brand voice reflects your core values and communicates your organization’s personality, and is incredibly important when building a relationship with your audience. Finding your brand voice.

Branding 40

Branding Millennials Communications Content Marketing 40

Marketing Insider Group

MAY 14, 2024

Effectively marketing a nonprofit event requires more than just hoping it becomes popular through word of mouth. If you have a nonprofit event coming up, whether small or large, explore the following key steps to create a plan for marketing your event. Review past events and the marketing strategies you used.

Event Marketing 86

Event Marketing Marketing Plan Key Performance Indicator Logistics 86

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing 130

Marketing Marketers Market Trends Manufacturing 130

SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. Twitter offers direct communication between consumers and brands, gathers real-time feedback, addresses customer concerns publicly, and fosters stronger, more trusting relationships. The question is: are you doing it all correctly? If not, stick with us.

Real Estate 84

Real Estate Marketing Marketers Promotion 84

Marketing Insider Group

NOVEMBER 8, 2017

Without clear and established guidelines about brand personality, voice, and style in place, new ecommerce companies seem to struggle to […]. The post How to Keep Your Branding, Voice, and Style Intact No Matter Where You’re Selling appeared first on Marketing Insider Group.

Branding 65

Branding eCommerce Place Marketing 65

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 99

Influencer Marketing User-Generated Key Performance Indicator Analytics 99

Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. We’re talking about your team, your most loyal supporters, donning the hat of brand ambassadors and spreading the good word about your company on their personal channels.

Marketing Strategy 134

Marketing Strategy Content Marketing Marketing Marketers 134

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? As we explore the strengths of both, let’s uncover the best fit for your brand’s voice and goals.

Content Marketing 69

Content Marketing Marketing Marketers Communications 69

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024.

Influencer Marketing 77

Influencer Marketing Market Trends Gen Z Fashion 77

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer Marketing 105

Influencer Marketing Transform Marketing Marketers 105

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. You have a high level of control over the company’s creative messaging, which gives you the power to truly launch a brand. Keep reading to learn how to build a multichannel marketing strategy as a one-person marketing team.

Personalized Marketing 134

Personalized Marketing Marketing Marketers Energy 134

Backlinko

APRIL 23, 2024

Brand tone of voice helps distinguish you from your competitors. Your tone influences how people perceive your brand. You use tone of voice in marketing to express your brand’s personality through text. give advice in the same niche, but Backlinko’s brand tone conveys precise guidance , and The SEO Rant! ’s

Real Estate 83

Real Estate SEO Communications Fashion 83

Martech

JULY 27, 2023

Before we get to this week’s round-up of AI-powered martech platforms, solutions and features, here’s an interesting survey about marketers and AI. Even though marketers have doubts about its output and accuracy, 72% use AI tools at least once a month, according to a new survey. say AI poses a brand safety and misinformation risk.

Copywriting 93

Copywriting User-Generated CRM Customer Journey 93

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand. We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide.

Email Marketing 116

Email Marketing Marketing Strategy Marketing Marketers 116

SmartBrief - Marketing

FEBRUARY 20, 2024

This emphasizes the importance of adopting mobile-first marketing strategies. Let’s explore why mobile-first strategies are crucial for success in a highly competitive market and then dive into the mobile-first marketing strategies themselves. It’s 58.67%, to be exact, Statista reports.

Marketing Strategy 107

Marketing Strategy Marketing Marketers SEO 107

Martech

SEPTEMBER 20, 2023

Marketing automation platforms (MAPs) save time by automating campaign processes. Brand consistency Marketing automation platforms are often the place where brand consistency is enforced. Style guides and teams working together to build a consistent brand voice will be even more crucial in this context.

Marketing Automation Platform 119

Marketing Automation Platform Analytics Marketing Marketers 119

Set Up

APRIL 23, 2024

This blog was written by Elaine Fowler , the Director of Market Strategy, Experience & Marketing at Sagepath Reply. In the fast-paced world of digital marketing, it might feel impossible to keep up. AI can enable marketers to gather a ton of data, analyze it in real-time, and derive actionable insights.

Marketing Automation Platform 59

Marketing Automation Platform Marketing Marketers Analytics 59

Martech

NOVEMBER 15, 2023

Yes, it’s a buzzword that took a beating several years ago with many self-proclaimed thought leaders, but it has never been a more important part of your marketing strategy. Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. In your inbox.

Thought Leadership 133

Thought Leadership Energy Marketing Marketers 133

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? Image Source As a marketer, this makes sense.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102