Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success. Ad creation.

Marketing Strategy 112

Marketing Strategy Marketing Marketers Shipping 112

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. This article explores two key use cases for how AI can enhance customer understanding more efficiently and effectively. The very design of a study and the questions in the survey often reflect the company’s agenda.

Market Research 121

Market Research Customer Marketing Marketers 121

Digital Marketer

OCTOBER 9, 2023

As we gear up for 2024, the marketing and sales landscape is evolving at breakneck speed, with Artificial Intelligence (AI) at its core. We’ll also explore real-world case studies of how other digital marketers are leveraging these concepts for unparalleled success.

Customer Journey 99

Customer Journey CRM Marketing Marketers 99

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. Let’s dive in and see how content marketing can help your HR department achieve key business goals. The result? A noticeable uplift in team morale and engagement.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Digital Marketer

NOVEMBER 20, 2023

If generative AI is the future of marketing (and media in general), how can you compete with other marketers if ALL OF US have access to the same tools? We can even develop entire marketing plans in SECONDS. UGC materials don’t need to PROVE anything, we as marketers do. Want to get certified in Content Marketing?

User-Generated 96

User-Generated Marketing Marketers Copywriting 96

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many media platforms provide brand lift studies.

Transform 119

Transform Marketing Marketers User-Generated 119

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

Search Engine Land

MAY 3, 2024

Take this example of what the SERP in Altamonte, Florida looked like in November 2023 for [personal injury lawyer] – mostly generic pages, a homepage and even a Wikipedia article. The one con to this tactic is that it will likely not work well in competitive markets. In your case study, you can include: The problem the customer had.

User-Generated 106

User-Generated SEO Price Customer 106

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many media platforms provide brand lift studies.

Transform 110

Transform Marketing Marketers User-Generated 110

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Dive in to learn how to do hotel social media marketing.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Scoop.it!

OCTOBER 5, 2023

But what is a substitute for the old-good (yet no longer effective) marketing tactics? Some have probably whispered account-based marketing (ABM) in your ear, and you want to dig this topic deeper. Why Account-Based Marketing is Becoming More Popular in SaaS The SaaS market is proliferating, and competition is increasing.

Customer 105

Customer Analytics Marketing Marketers 105

Vertical Response

FEBRUARY 11, 2024

Mastering Campaign Chaos: How Organizing Emails and Social Posts Skyrockets Your Marketing Efficiency Digital marketing moves at a breakneck speed, and amidst the flurry of emails and social media posts, it’s easy to get lost in disarray. So, charge forth and conquer your marketing chaos.

Transform 95

Transform Marketing Marketers Digital Marketing 95

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally.

Content Marketing 129

Content Marketing User-Generated Influencer Marketing Customer Acquisition 129

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Case study: ASO.

Gen Z 111

Gen Z Transform Retail Entertainment 111

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

Transform 127

Transform CMO Marketing Marketers 127

Hubspot Marketing

DECEMBER 18, 2023

The rapid explosion of artificial intelligence tools has already changed how most marketing teams operate — but there are still some factors that are holding marketers back from fully embracing AI. We’ll review statistics and predictions for the future of AI in the marketing sector.

Marketing 97

Marketing Marketers Market Research New Technology 97

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Target Market 117

Target Market Advertising Advertisers Neuromarketing 117

Search Engine Land

DECEMBER 18, 2023

SEO can be complicated – in many cases, overcomplicated. Home Services Service A Service B Locations Location A Location B Team Department Team Member A Team Member B Case Studies Case Study A Case Study B About Us Contact You get the picture – and so, hopefully, does Google. Marketing content.

SEO 136

SEO User-Generated Place Management 136

Marketing Sherpa

OCTOBER 6, 2023

Yesterday on MarketingSherpa we published a case study showing how AI Guild member Michael Lerner increased email marketing clickthrough rate. You can read the case study in this article – Value-Driven Marketing Strategies: Email marketing, OOH, and SEO examples with results.

Customer 98

Customer Email Marketing SEO Marketing Strategy 98

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success.

Marketing Strategy 112

Marketing Strategy Content Marketing eBook Marketing 112

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the answer. How do you develop your first education marketing campaign? In this guide, you’ll learn the fundamentals of education marketing. Understand the steps of building an education marketing strategy, as well as get actionable tips. Table of Contents What is education marketing?

Education 92

Education Gen Z eBook Marketing 92

Hubspot Marketing

JANUARY 31, 2024

If you’re a marketer, you cannot ignore meme culture. They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. Case in point: The Gen Z caviar bump. A TikTok trend that’s helping brands tap a $465 million global market. Case in point: The Gen Z caviar bump.

Gen Z 100

Gen Z Millennials Food Global Marketing 100

Businesses Grow

OCTOBER 25, 2023

I’ve been noticing a lot of messy marketing in the world and it’s driving me crazy. For example, there is a commercial playing during American sports events that is just SO ANNOYING. When does it actually makes sense to make your marketing messy? The singer is off-key. I’m not the only one who noticed.

Direct Mail 123

Direct Mail Marketing Marketers Advertising 123

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

Influencer Marketing 114

Influencer Marketing Branding B2C Marketing 114

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing Strategy 91

Marketing Strategy Product User-Generated Marketing 91

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. For example, consider Hims as an example.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Martech

FEBRUARY 13, 2024

Developing your alignment roadmap The following steps will help you create a plan to align your marketing technology with your main business goals. Define how marketing supports the company’s goals Clearly define how your marketing efforts can help move the company’s big rocks in the next year or two.

Transform 106

Transform eCommerce Retail Marketing Automation Platform 106

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Hubspot Marketing

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. 10 Copywriting Templates to Use in Marketing. Email Marketing. Featured Resource: 15 Email Templates for Marketing and Sales. At HubSpot, we know the struggle.

Copywriting 144

Copywriting eBook Communications Marketing 144

Martech

JANUARY 10, 2024

Many marketers speak at industry events for various reasons. I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. Don’t try to cover too much information You can’t cover everything about search engine optimization, marketing automation or any topic in 30 minutes.

Event Marketing 122

Event Marketing Management Marketing Marketers 122

Hubspot Marketing

DECEMBER 20, 2023

It was an interesting year to be a marketer. Expectations were high, budgets were low, content moved at the speed of light, and marketers had to make magic happen through it all. As 2023 comes to a close, I polled the HubSpot Media Team to see what their favorite marketing campaigns of the year were. 11.17.23 #PinkFriday2 ?

Millennials 104

Millennials Shoppers User-Generated Marketing 104

Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Including visuals in your case studies make them more memorable and engaging.

Retail 136

Retail Marketing Strategy Content Marketing Customer 136

Businesses Grow

MAY 1, 2023

Each year, a small group of marketing leaders gather at a beautiful lodge in the woods to think big thoughts about the future of marketing. The event is called The Uprising (every marketing rebellion needs one, right?). Sarah provided actionable examples of ways to take content directly to potential customers.

Gen Z 129

Gen Z Marketing Marketers CMO 129

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Customer Marketing 120

Customer Marketing Branding Customer User-Generated 120

Martech

APRIL 7, 2023

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. But there are things B2B marketers can do to help sales teams and their prospects overcome purchase indecision and win more customers faster. Dig deeper: Scarcity marketing: Does it still work? how to change now).

Customer 123

Customer Finance Marketing Marketers 123

Digital Marketer

FEBRUARY 26, 2024

Enter experience marketing – a strategy that transcends traditional advertising by focusing on creating immersive, memorable interactions. In today’s competitive market, experience marketing is not just beneficial; it’s essential.

Transform 94

Transform Key Performance Indicator Customer Journey Marketing 94