Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? You could post on community review sites or live-stream it to the masses.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Double down on short-form video content. Let's dive in.

eCommerce 107

eCommerce Marketing Marketers Influencer Marketing 107

Rock Content

MARCH 18, 2024

2024 is a year of amazing content marketing technology. AI and automation simplify data analysis, audience engagement, and content reach. 26% of marketers within the United States agree that using AI and machine learning has helped them optimize their content for a better ROI. And that’s not all.

Content Marketing 96

Content Marketing Marketing Marketers Analytics 96

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Customer Marketing 123

Customer Marketing Branding Customer User-Generated 123

Search Engine Land

SEPTEMBER 14, 2023

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. On the other hand, they are much more likely to bring you even more business – superfans often become walking marketing campaigns for things they like, spreading word of mouth as much as their connections allow them.

Branding 135

Branding Marketing Marketers Communications 135

Businesses Grow

MARCH 6, 2023

wondering if social media marketing still matters. She had read my book The Tao of Twitter (which is really about social media strategy) and wondered if the book’s main ideas were still relevant in a world where it is so difficult to earn attention and connect with customers. Is it really marketing?

Social Media Marketing 145

Social Media Marketing Marketing Marketers Entertainment 145

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. The right marketing questions can help you find these essential answers.

Direct Mail 86

Direct Mail Marketing Marketers Transform 86

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

Influencer Marketing 118

Influencer Marketing Branding B2C Marketing 118

Businesses Grow

SEPTEMBER 25, 2023

I spend a lot of time thinking about how marketing has changed over my lifetime … and what’s next. ” Marketing used to be about planning, executing, and measuring. Meme marketing is fast, furious, and here to stay. Meme marketing is fast, furious, and here to stay. At 8:48 p.m. It was magical.

Gen Z 125

Gen Z Transform Marketing Marketers 125

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Energy 107

Energy Marketing Marketers Direct Mail 107

Buffer Marketing

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. And according to our internal data, they have the third-highest engagement rate after video and photo posts at 4.2

Transform 117

Transform User-Generated Thought Leadership Copywriting 117

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer Marketing 106

Influencer Marketing Transform Marketing Marketers 106

Buffer Marketing

APRIL 22, 2024

As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. But after achieving initial success, they bump into the same problem: They must moonlight as marketers to scale up. The number one most common theme that I see?

Thought Leadership 97

Thought Leadership Real Estate User-Generated Food 97

Martech

APRIL 26, 2024

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. This will have a profound impact.

Transform 101

Transform Entertainment User-Generated Education 101

Martech

FEBRUARY 9, 2024

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after.

Transform 109

Transform User-Generated Analytics Branding 109

Buffer Marketing

FEBRUARY 8, 2024

  This backdrop set the stage for LinkedIn creators, who, in 2023, leveraged the platform's dynamics – content demand versus supply and engagement strategies –to significantly grow their presence and influence.

Gen Z 99

Gen Z User-Generated Social Media Marketing Analytics 99

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. We’ll also look at misconceptions that keep marketers from putting these into play — and tech options to enable them. Tailor the experience and communication to fit the channel and content that draws new subscribers.

Email Marketing 116

Email Marketing eCommerce Marketing Marketers 116

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Digital analytics provides performance-based metrics based on a campaign in the market. Social media metrics for paid and organic content are just as important when measuring performance.

Marketing Strategy 141

Marketing Strategy Whitepaper Key Performance Indicator Analytics 141

Businesses Grow

MARCH 18, 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. ” An interesting idea: Imagine your brand as a character. Once they are engaged, is the safety validated? Is the community responsive to my needs?

Gen Z 126

Gen Z Transform Energy Thought Leadership 126

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Influencer Marketing 90

Influencer Marketing User-Generated Education CRM 90

Search Engine Land

FEBRUARY 20, 2024

This article explores how SEO can strategically influence user activation, retention, and community building to drive long-term growth and customer loyalty. This means that our website content needs to allow users to adequately and accurately forecast their potential experience with your company.

SEO 96

SEO Customer loyalty User-Generated Product 96

Martech

MARCH 14, 2023

However, after more exploring, this digital closet app also sold the idea of being able to wear these digital fashions on virtual dates and in virtual meetings. Excited by the idea of wearing a digital, pink feather boa during my next online class, I eagerly attempted to buy a cool NFT. aren’t the same. I see Web 3.0

Fashion 135

Fashion Marketing Marketers Branding 135

Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective.

Content Marketing 117

Content Marketing Transform Law Marketing 117

Search Engine Land

SEPTEMBER 19, 2023

And that represents a similar challenge for any business with a new or disruptive idea: how do you build engagement for something nobody knows exists? This article will break down my approach to what I call “Trojan Horse SEO” for category creation: Researching the existing market you’ll disrupt. SUBSCRIBE See terms.

New Markets 132

New Markets SEO Energy Inbound Marketing 132

Hubspot Marketing

MARCH 3, 2023

Marketers say that having an active online community is key to success in 2023 , and at the time of our Consumer Trends Survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. What is the purpose of community management? and internal (employees, vendors, partners, etc.)

Management 145

Management User-Generated Analytics Branding 145

Welcome Software

APRIL 16, 2024

I head up the content team here at Optimizely. I'm responsible for developing our content strategy and ensuring this aligns to our key business goals. Editorial guidelines are a set of standards for any/all content contributors, etc. Before diving in to all things editorial guidelines, a quick introduction.

Transform 98

Transform Place Communications SEO 98

Search Engine Land

DECEMBER 11, 2023

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content.

Promotion 103

Promotion B2C Retail Direct Mail 103

Search Engine Land

MARCH 4, 2024

Post scheduling on Threads allows brands and publishers to manage and expand their presence on the app more easily, while analytics provides businesses with more insights into Threads engagement enabling brands to optimize their content more effectively. Get the daily newsletter search marketers rely on. What Threads is saying.

Analytics 112

Analytics User-Generated Management Branding 112

Businesses Grow

APRIL 8, 2024

The world is going bonkers over a bombastic claim implying that AI is the doom of marketing. The interview is behind a paywall, but Paul relayed this specific quote about the doom of marketing and Artificial General Intelligence (AGI). And free, instant, and nearly perfect images, videos, campaign ideas — no problem.”

Non-Profit 82

Non-Profit Law Transform Marketing 82

Search Engine Land

NOVEMBER 28, 2023

TikTok has rolled out a new feature to help small businesses create content that is more engaging, relevant, and relatable. These cards are divided into five categories: Community. This feature could also be handy for more experienced content creators in need of inspiration as the all-important holiday season approaches.

Customer loyalty 100

Customer loyalty Communications Search Marketers Product 100

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Customer Acquisition 122

Customer Acquisition Marketing Marketers Global Marketing 122

Buffer Marketing

DECEMBER 12, 2023

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. For the most successful creators, longevity hinges on more than just creativity and engagement. These systems are the backbone of a sustainable content-creation business. So, how do you get in and win?

Fashion 103

Fashion New Technology Branding Product 103

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023?

Social Media Marketing 92

Social Media Marketing Transform User-Generated Gen Z 92

Search Engine Land

MARCH 22, 2024

With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. This article covers strategies for creating localized business content that converts, such as: Providing transparent pricing details. Incorporating video marketing.

Real Estate 109

Real Estate User-Generated Price SEO 109

Buffer Marketing

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. What else is corroborating this prediction?

Gen Z 116

Gen Z Entertainment Transform User-Generated 116

Hubspot Marketing

OCTOBER 16, 2023

While the initial buzz may have faded, Threads still remains an untapped goldmine for marketers looking to elevate their social media strategy. But what does it actually do and, most importantly, why is it still a powerful tool in your marketing arsenal? Begin sharing and engaging.

Social Media Marketing 93

Social Media Marketing Marketing Marketers Promotion 93

Businesses Grow

NOVEMBER 8, 2023

I was asked about what will be impacting our marketing future. Click here to enjoy Marketing Companion episode 275! Brevo gives you the tools to attract, engage, and nurture customer relationships. It’s perilous trying to make projections these days! Please support our sponsors who bring you this amazing episode!

Marketing 70

Marketing Marketers Email Marketing Branding 70