SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 107

Influencer Marketing Health Transform Marketing 107

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Energy 108

Energy Marketing Marketers Direct Mail 108

Hubspot Marketing

JANUARY 23, 2023

And when it comes to your marketing strategy, there’s nobody better to learn from than established industry leaders, like SEO wizard Neil Patel. Marketing Leader Goals & Growth Strategies What are Marketing Leaders’ Goals for 2023? Marketing Leader Goals & Growth Strategies What are Marketing Leaders’ Goals for 2023?

Marketing 82

Marketing Marketers Management Promotion 82

Hubspot Marketing

MARCH 27, 2023

While economists and investors debate whether we are or aren’t in a recession, 78% of marketers say it's already here. Since marketers are usually the first to see budget cuts in an economic downturn, it’s no surprise they’re already being hit hard. Three Marketing Impacts Caused by Recession Concerns 1.

Price 136

Price Law Marketing Marketers 136

Rock Content

APRIL 12, 2024

Content marketing today is a two-sided coin of sorts, requiring both art and science to accomplish necessary goals. You can be the world’s greatest strategist, developing plans and metrics to measure. You can be the world’s greatest strategist, developing plans and metrics to measure.

Marketing Strategy 98

Marketing Strategy Content Marketing Key Performance Indicator Analytics 98

Hubspot Marketing

DECEMBER 19, 2022

Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your marketing playbook should, too. Here, we'll cover five marketing trends that are losing steam and how marketers can respond. What's the reason for this pivot?

Gen Z 119

Gen Z Market Trends Millennials Marketing 119

Buffer Marketing

NOVEMBER 1, 2023

But by my late 20s, my obsession with health and fitness had cooled to a much more balanced hobby — which was around the same time I moved into content marketing.  I wasn’t too bothered — until I warmed to the idea of cultivating a professional personal brand in content marketing to level up my career.

Branding 89

Branding Health PR Transform 89

Hubspot Marketing

APRIL 10, 2023

In a recent Glimpse survey I ran for the HubSpot Blog, 78% of marketers said they were already facing one of the biggest lemons of 2023 -- recession. On top of that, one in three think a recession will have an even bigger impact on marketing than COVID-19. Tips for Marketing Growth a Recession 1. Read on to find out.

Shoppers 97

Shoppers User-Generated Marketing Marketers 97

Hubspot Marketing

APRIL 12, 2022

Benjamin Franklin once said “Failing to plan is planning to fail,” and when it comes to content and media strategy, truer words have never been spoken. But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test. Content and Media Planning Strategies.

Gen Z 105

Gen Z Market Research Millennials Content Marketing 105

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Poor use of technology and automation.

Thought Leadership 140

Thought Leadership Transform Marketing Marketers 140

Neil Patel

DECEMBER 7, 2020

Does the word “pivot table” make you want to scream? But, if you aren’t using pivot tables, you could be missing out on valuable insights about the effectiveness of your SEO, social media, or content marketing campaigns. ” But, are you making the most of your marketing data? .”

Marketing 136

Marketing Marketers Product Marketing Strategy 136

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. It’s about the mechanics of marketing and the fine-tuning of various activities and processes.

Key Performance Indicator 123

Key Performance Indicator Transform Marketing Mix Marketing 123

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Tracking upper-funnel and B2B activities is challenging but feasible.

Transform 119

Transform Marketing Marketers User-Generated 119

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

Transform 122

Transform Marketing Marketers Market Research 122

SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. Nowadays, conventional marketing techniques can feel impersonal, especially when digital real estate is crowded.

Real Estate 84

Real Estate Marketing Marketers Promotion 84

Rock Content

SEPTEMBER 12, 2023

Market research plays a pivotal role in marketing. Market research helps you find the right customer for your brand in the first place. It also helps you determine what they’re looking for, accurately plan your campaigns, and keep up with your competitors. What is Marketing Research?

Market Research 97

Market Research Marketing Marketers Traditional Marketing 97

Search Engine Land

SEPTEMBER 19, 2023

TikTok is launching a new label to help creators tag their AI-generated content. Creators are advised to use this label on content that’s been fully or heavily edited by AI to comply with the platform’s rules on synthetic media. These labels should be used on content that includes lifelike images, audio, or video.

Education 132

Education Search Marketers Branding Marketing 132

Hubspot Marketing

MAY 30, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Since 2019, businesses have come to rely on the app as a main marketing driver, leveraging TikTok for growth and customer acquisition that encourages spending in multiple sectors.

Customer Acquisition 105

Customer Acquisition Influencer Marketing Advertising Advertisers 105

Digital Marketer

APRIL 18, 2024

presidential election, CMOs and marketing leaders need to prepare for a significant shift in the digital advertising landscape. Rising Costs and Limited Inventory As political advertisers flood the digital market, the cost of advertising is expected to skyrocket. As we march closer to the 2024 U.S.

Advertising 95

Advertising Advertisers Influencer Marketing Branding 95

Hubspot Marketing

OCTOBER 24, 2022

Every marketer faces different challenges. Or perhaps your team is finding it difficult to pivot your marketing strategy due to major global events. Today, marketing is so fast-paced that it can be difficult to identify which areas you'll want to focus on to facilitate stronger growth in 2023 and beyond.

Law 100

Law CRM Market Trends Marketing Strategy 100

Buffer Marketing

JANUARY 10, 2024

I faced this problem when I became a travel blogger and content creator.    I launched my travel blog in February 2020 with big plans, but we all know how that turned out. I see opportunity in competition When entering a new market or industry, perception is everything. The pandemic hit literary one month later.

Marketing 92

Marketing Marketers Branding Social Media Marketing 92

Buffer Marketing

FEBRUARY 8, 2024

The LinkedIn team must have come away with many lessons as they announced some key pivots within the first month of 2024, most notably making the “Creator Mode” feature the default for every user. His approach to filling this gap with high-quality content and top-performing formats like PDF carousels led to remarkable growth.

Gen Z 101

Gen Z User-Generated Social Media Marketing Analytics 101

Kuno Creative

MARCH 17, 2022

After two years of pivoting, many companies are rethinking what matters most when it comes to their content marketing strategy. While there’s no shortage of content marketing trends and predictions experts share at the beginning of each year, it can be difficult to translate them into actionable plans.

Market Trends 78

Market Trends Content Marketing Marketing Marketers 78

Martech

JULY 22, 2022

Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. In partnership with Ascend2, Oracle surveyed 853 marketers across the US, Canada, India and the UK. Top challenges marketers are currently facing.

Market Trends 107

Market Trends Digital Marketing Customer Customer loyalty 107

Martech

NOVEMBER 29, 2023

Marketers who think of their customers’ and prospects’ best interests in everything they do tend to create marketing that resonates better and is overall more effective. While most marketers believe they’re customer-centric, certain behaviors demonstrate it. Let’s look at five ways to prove your team focuses on customers.

Customer 88

Customer Customer Journey Marketing Marketers 88

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

Transform 101

Transform Marketing Marketers User-Generated 101

Martech

APRIL 12, 2022

Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. In partnership with Ascend2, Oracle surveyed 853 marketers across the U.S., Top challenges marketers face in 2022. Canada, India, and the UK.

Digital Marketing 99

Digital Marketing Customer loyalty Marketing Marketers 99

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

Shipping 59

Shipping Key Performance Indicator Marketing Marketers 59

Martech

JANUARY 7, 2022

If you’re looking for some actionable ways to live out the agile marketing values in your everyday work life, we’ve put together this handy guide for you to share and discuss with your team. Be willing to pivot and change work that under-performs. Double down on high-performing marketing. Measure success at early intervals.

Whitepaper 131

Whitepaper Marketing Marketers Management 131

Rock Content

SEPTEMBER 20, 2023

It’s filled with possibilities, but also the need for careful planning – timing, and strategy are crucial. Explore the Go-to-Market strategy concept. Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? Entering a new market with an existing product. Relaunching your brand.

Marketing Strategy 95

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 95

Martech

MARCH 22, 2023

Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. Among the clients for whom we manage RFPs, we see more requests for technology platforms that help marketers execute and innovate faster. If the CEO asks how the company could change its marketing approach, what would you say?

Marketing Strategy 87

Marketing Strategy Whitepaper Marketing Marketers 87

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business.

Thought Leadership 116

Thought Leadership Digital Marketing Marketing Marketers 116

Hubspot Marketing

AUGUST 8, 2022

Video marketing isn't "quick." To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. However, since most social media channels are pivoting to video , it's hard to know which ones are worth your time. On average, it takes 2 weeks to create a video from start to finish.

Video Marketing 118

Video Marketing Branding User-Generated Millennials 118

Hubspot Marketing

MARCH 29, 2022

If you ask marketers about their 2020 content plans, most will tell you they had to pivot because of the pandemic. We surveyed over 600 media planners this year and 99% of marketers who have ever pivoted their content plan did so in 2021, with 39% of them pivoting three times that year.

Copywriting 88

Copywriting Market Research Content Marketing Marketing Strategy 88

Martech

DECEMBER 6, 2021

The following is a selection from the e-book “MarTech’s agile marketing for teams.” Once your team has gotten down the basics of working in agile marketing and can deliver work in short, iterative cycles, feedback is key. A great agile marketing team that I worked with really nailed how they handled feedback.

Marketing 105

Marketing Marketers Traditional Marketing Analytics 105

Buffer Marketing

MARCH 5, 2024

So, we pivoted to a D2C subscription model for our dog food in September. We got our operations in order first It’s easy to only think about the marketing aspect of pivoting distribution approaches, but a lot of the initial work for us was actually operational.

Shipping 81

Shipping Food Retail Customer Acquisition 81

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand your reach to attract more — and possibly better — leads. They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103