Businesses Grow

APRIL 15, 2024

I realize that nobody cares about an anniversary like this … I don’t even care, honestly … but I thought I would use the milestone as a teachable moment because blogging changed my life. Creating meaningful content is hard work, and at low times, I wonder if it’s worth it. It was a moment of awe.

Transform 113

Transform Thought Leadership CMO Entertainment 113

Hubspot Marketing

DECEMBER 22, 2022

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Creator Lauryn Bosstick joined forces with Erewhon to create The Pink Drink as her lifestyle brand The Skinny Confidential expanded its product line. Marketing Snippets.

Shoppers 97

Shoppers Marketing Marketers Price 97

Businesses Grow

FEBRUARY 19, 2024

While I might be the last marketer on LinkedIn who hasn’t added “AI Expert” to his title, I can still connect the dots in an informed manner! The moment it takes to read this sentence is the slowest moment of technological change you will ever experience. AI will surround us like the air we breathe.

Food 127

Food Education eCommerce Branding 127

Hubspot Marketing

OCTOBER 11, 2023

And Twitter, for that matter — sponsored tweets have only been around since 2010! It's interesting to look back at these iconic moments in the last 20+ years of social media. 1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. Users could create profiles, make friends, and send messages.

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

Hubspot Marketing

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Marketing 144

Marketing Marketers Analytics Promotion 144

AWeber

APRIL 17, 2024

Email marketing for realtors. Imagine this scenario for a moment: You’re hosting another open house for a charming two-story Cape Cod home. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario.

Real Estate 79

Real Estate Email Marketing Education Marketing 79

Businesses Grow

JANUARY 9, 2023

Today, I am proud and excited to introduce my new book — my best work — and an unmissable idea for this tumultuous marketing era. It is time for the next phase of human-centered marketing. It is time for modern marketing that works, marketing that customers actually want. Co-created products and services.

Health 142

Health Marketing Marketers B2C 142

Businesses Grow

JUNE 20, 2022

I’ve worked in marketing for about 40 years so I can say with some authority that it’s very difficult to succeed in our profession these days! In fact, this might be the most challenging time to be in marketing. Before we get into these challenges, let me emphasize that I think marketing is an amazing field of work!

Direct Mail 145

Direct Mail Manufacturing Communications Marketing 145

Businesses Grow

MAY 22, 2023

That’s the way it’s been for me about community-based marketing since I published Belonging to the Brand a few months ago. Kinship economy Last year, my friend Fabio Tambosi gave a presentation at my Uprising marketing retreat about what he called “The Kinship Economy.” And, of course, we still need to do that.

Gen Z 135

Gen Z Marketing Marketers Fashion 135

Businesses Grow

NOVEMBER 16, 2022

I was curious when I first heard of BeReal, the red-hot, French-created app built on spontaneous content. The concept for BeReal (and TikTok’s “Now” – released in September 2022) is to capture unscripted, everyday moments of life at a random moment in time. My friend and brilliant marketer, Phyllis Khare.

Marketing 128

Marketing Marketers Fashion Education 128

Martech

JULY 12, 2023

Within the first hour alone, it received a whopping five million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality. Here’s everything you need to know… What is Threads?

Marketing 97

Marketing Marketers Retail Social Media Marketing 97

Businesses Grow

MARCH 18, 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. Poignant moment and an uphill battle. I was encouraged to see a lot of content focused on the importance of word-of-mouth marketing as a “lived brand experience.”

Gen Z 128

Gen Z Transform Energy Thought Leadership 128

Search Engine Land

JULY 11, 2023

Within the first hour alone, it received a whopping five million sign ups – just three months after Meta confirmed it was working on an alternative to Twitter. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality. .” ” Will Threads have ads?

Marketing 97

Marketing Marketers Retail Advertising 97

Businesses Grow

APRIL 3, 2023

But I came across a gem — An old list of marketing predictions! In 2009, I made 12 marketing predictions about the future of social media. To set the stage, in 2009, social media marketing was just creeping into the mainstream. The 2009 marketing predictions … and my “grade!”

Marketing 133

Marketing Marketers Social Media Marketing Education 133

Hubspot Marketing

NOVEMBER 13, 2023

I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe ). So, it’s my job to keep a pulse on the latest email marketing trends. As a marketer, I often stay on top of trends by reading up on marketing news, but when it comes to email, there's a much simpler method — scanning my inbox.

Email Marketing 109

Email Marketing Market Trends Marketing Marketers 109

Hubspot Marketing

AUGUST 21, 2023

Have you been on a time crunch to create social media content? Creating content in the moment it needs to be published is less than ideal for more reasons than you may realize. Creating a great content calendar isn't as simple as adding a few Instagram post ideas to your Google calendar.

Analytics 98

Analytics Marketing Marketers Social Media Marketing 98

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. But this has an impact on digital marketers, too. Dig deeper: Video content guide: Why you should start creating videos now (plus examples) 3. Get the daily newsletter search marketers rely on. videos on Facebook.

Transform 118

Transform Digital Marketing User-Generated Education 118

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. Now, people across organizations are realizing that the role isn’t just drafting and scheduling—it’s creating internet culture. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Marketers 145

Spiralytics

DECEMBER 5, 2022

Human beings are known to be “rational” or “logical” beings, but that is not the case when it comes to marketing. For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 74

Influencer Marketing Transform Marketing Marketers 74

Rock Content

SEPTEMBER 29, 2023

You might know that marketing works in two different ways. Branding is when you create memories that influence behavior over the long term. Activation , on the other hand, seeks an immediate response from marketing efforts, without necessarily forming long-term memories. It’s performance marketing.

Branding 98

Branding Energy User-Generated Advertising 98

Businesses Grow

DECEMBER 8, 2022

I recently plugged into something that gave me the same feeling as the electric moment I connected to the internet for the first time. OpenAI is a research laboratory dedicated to creating artificial general intelligence (AGI) that can benefit humanity. This will also revolutionize the way content is created, distributed, and consumed.

Transform 145

Transform Marketing Marketers Copywriting 145

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

Influencer Marketing 116

Influencer Marketing Branding B2C Marketing 116

Rock Content

DECEMBER 27, 2023

If you follow Rock Content on any social channel, chances are you have seen some Rock Content posts telling you to “ Get your b(r)and together ” or to “ Amplify your Marketing Skills ”. Our VP of Marketing, Giu Caltabiano, brilliantly walks us through the main contexts and concepts of the campaign in this article.

Branding 97

Branding Energy Promotion Customer 97

Search Engine Land

JULY 24, 2023

Twitter is the past. The iconic blue bird icon has been removed from the desktop version of Twitter – replaced by a stark, monochromatic letter X. Twitter made one massive impression and changed the way we communicate. For marketers and advertisers, the change will underline questions already raised about brand safety.

Branding 97

Branding Transform SEO Advertising 97

Businesses Grow

JANUARY 23, 2023

Part of my recent journey: I’m not an expert in NFTs, but I have a digital wallet, bought a few NFTs, and created one. I learned to create AI-generated images like the one used in this post and I’m experimenting a little each day with ChatGPT. Mark Schaefer is the executive director of Schaefer Marketing Solutions.

Education 136

Education Marketing Strategy Digital Marketing Customer 136

Hubspot Marketing

SEPTEMBER 7, 2022

From leveraging email marketing to networking with other podcasters, growing your podcast doesn't have to be a challenge. Create a podcast trailer. Leverage email marketing. Build a marketing workflow. You can also create short video clips of standout moments from your episodes. Be active on social media.

Health 123

Health Promotion SEO Email Marketing 123

Businesses Grow

AUGUST 22, 2022

This fish was created through an AI image creation program called DALL-E. My friend Jon Briggs of Food Fight Studios simply typed in the words on the right, and this was the image DALL-E created in less than 10 seconds. Mark Schaefer is the executive director of Schaefer Marketing Solutions. Another photograph.

Branding 145

Branding Food Education Digital Marketing 145

illumin

MAY 2, 2024

Journey advertising benefits marketers by reaching consumers at important moments along their journey. A multi-touch journey is a marketing strategy where advertisers reach customers strategically at different points in their consideration journey. Relevant messaging and creative content achieve mutually beneficial outcomes.

Customer Journey 59

Customer Journey Entertainment Advertising Advertisers 59

Orbit Media Studios

MARCH 10, 2024

Sandra Guy , Sunday Sitdown personality profile reporter, Chicago Sun-Times “ My editors closely watch the number of my Twitter and Facebook followers, my Klout ranking and the numbers of clicks, tweets, re-tweets, Facebook likes and LinkedIn shares each of my stories receives. They are judged on this. We use Agorapulse. AI can help.

PR 105

PR SEO CMO Energy 105

Hootsuite

NOVEMBER 9, 2020

Considering TikTok marketing for your business or organization? But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. Create a TikTok Ad account.

Marketing Strategy 145

Marketing Strategy Marketing Marketers Fashion 145

Orbit Media Studios

FEBRUARY 26, 2024

This is the moment of truth. The best performing marketing websites with the highest ROI check every one of those boxes. The site converts visitors into leads Qualified leads are the goal of every B2B marketing website. The website will connect with all of our other marketing technology (ideal). They need what you do.

Copywriting 69

Copywriting Law CRM User-Generated 69

Businesses Grow

OCTOBER 16, 2023

So the emotion attached to a brand creates trust and meaning. It helps create a signal above the noise. Can you imagine what it would feel like the moment you stepped through the doors? They’re all spending a lot of money on marketing. How would Facebook or Twitter (X!) Can anybody create a meaningful brand?

Branding 123

Branding Fashion Food Communications 123

Exposure Ninja

JULY 24, 2023

But what does this mean for marketers? Threads is a new “microblogging” platform, very similar to Twitter. Threads pretty much looks and works in the same way as Twitter. This means you can write more characters than on Twitter and post longer videos. At the moment, the user base feels different to Twitter.

Marketing 52

Marketing Marketers Shipping B2C 52

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

Digital Marketing 133

Digital Marketing Advertising Advertisers Shopper Market 133

Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. How Twitter trending topics work. How Twitter trending topics work. Personalize your trend page.

Promotion 127

Promotion User-Generated Advertising Advertisers 127

Marketing Insider Group

JULY 3, 2023

Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. You can adjust your settings for Twitter and YouTube to see what interests people in other locations. Also, make sure you use Google Trends alongside other marketing tools. Image Source 2.

Health 108

Health Place Marketing Plan Content Marketing 108