AWeber

FEBRUARY 7, 2024

Sending emails can feel intimidating at first. It may even cause some “ email anxiety ” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices. You can only answer these with email testing (which by the way IS a best practice).

Email Marketing 102

Email Marketing Marketing Marketers Energy 102

Backlinko

MARCH 11, 2024

Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses?

Customer Journey 100

Customer Journey Marketing Automation Platform Marketing Marketers 100

Hootsuite

SEPTEMBER 21, 2023

Not all social stats are created equal. Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 This might lead you to ask: so, what are the actionable metrics for social media marketing?

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Hubspot Marketing

OCTOBER 3, 2022

In this post, we’ll explain exactly what the creator economy is, and go over key stats that marketers should know. Marketers are also impacted by the creator economy, as social media users put more trust in their favorite influencers and creators than the brands they follow. Creator Economy Stats For Marketers To Know.

Gen Z 126

Gen Z Influencer Marketing Education Marketing 126

Martech

JULY 5, 2023

Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. In conjunction with Search Engine Land, we recently ran a poll to find out how the industry is coping and to give marketers an opportunity to get their voices heard — and the feedback was interesting to say the least. Mind games.

Analytics 108

Analytics Marketing Marketers Digital Marketing 108

Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced? Not convinced?

Email Marketing 94

Email Marketing Manufacturing User-Generated Marketing 94

Hubspot Marketing

OCTOBER 7, 2022

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started?

Key Performance Indicator 144

Key Performance Indicator Marketing Marketers CRM 144

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 113

Email Marketing Health Marketing Marketers 113

Hubspot Marketing

MAY 23, 2022

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. The HubSpot Blog surveyed 550 marketers to learn about the latest video trends. General Video Marketing Stats.

Video Marketing 136

Video Marketing Marketing Marketers Promotion 136

Hubspot Marketing

JANUARY 13, 2023

It’s tricky being a nonprofit marketer. You’re often left wondering if it’s okay to spend part of the money on marketing your fundraisers, or if you should just spend it all on the cause itself. However, marketing — especially for nonprofits — couldn’t be more vital for the betterment of your beneficiaries. Table of Contents.

Gen Z 124

Gen Z User-Generated Millennials Marketing 124

Litmus

AUGUST 11, 2022

It’s time for us to look back at the most popular email clients from June to July 2022. Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 billion opens in July 2022 with Litmus Email Analytics. Top 10 most popular email clients. Gmail: 29.5%.

Marketing 131

Marketing Marketers Analytics Market Trends 131

Sachs Marketing Group

NOVEMBER 10, 2022

Email marketing may one of the oldest forms of digital marketing, but it’s also one of the most effective. Email is nearly 40 times more effective at acquiring new customers than Facebook and Twitter combined ( McKinsey ). If you want my team at Sachs Marketing Group to help manage your email marketing, click here.

Email Marketing 97

Email Marketing Customer Marketing Marketers 97

SMA Marketing

MARCH 16, 2023

Digital marketing is a necessity for companies. A well-rounded content marketing strategy will help you connect with your ideal buyer, move potential customers through a buyer's journey, and delight your clients to improve retention. Another great way to use video marketing is on social media.

Marketing Strategy 52

Marketing Strategy Content Marketing User-Generated Marketing 52

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Despite these challenges, now is the best time to double down on your construction company's marketing efforts. In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company.

Marketing 100

Marketing Marketers User-Generated Promotion 100

Hubspot Marketing

FEBRUARY 5, 2024

? FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM). In this article, I will share five inspirational examples of effective marketing for financial services.

Marketing 97

Marketing Marketers User-Generated Influencer Marketing 97

Backlinko

APRIL 5, 2022

Without sending a single outreach email.). referring domains): Search Engine Journal (214K referring domains): Or other huge brands in the marketing space, like HubSpot (341K referring domains): Let’s say I wanted to close my link gap with Yoast using email outreach. So I found every Clubhouse-related stat that I could.

Digital Marketing 145

Digital Marketing Place Branding Marketing 145

SMA Marketing

DECEMBER 15, 2022

Digital marketing is not just for online businesses. Brick-and-mortar locations can also use the power of digital marketing to drive new business. Businesses that learn to use digital marketing for their physical locations will see an increase in sales and customer loyalty. Digital marketing isn't only for online businesses.

Digital Marketing 98

Digital Marketing Shoppers Millennials Price 98

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. SEO is fundamental for any marketing growth hack.

Marketing Strategy 143

Marketing Strategy Thought Leadership SEO Marketing 143

Customers.ai

JANUARY 17, 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape. So, grab your coffee, and let’s break down the marketing playbook for 2024. What does this mean for marketing agencies?

User-Generated 102

User-Generated Marketing Marketers Analytics 102

Search Engine Land

FEBRUARY 25, 2023

Google confirms bug with crawl stats in ‘time spent downloading a page’ Search Console report 2018: Google’s John Mueller confirmed a reporting glitch with the crawl stats “time spent downloading a page” report in the Google Search Console for on Feb. From Search Marketing Expo ( SMX ) Know your site.

Search Marketers 112

Search Marketers Marketing Marketers Advertising 112

Hootsuite

MARCH 2, 2020

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Together, they’ll give you a sense of how Pinterest’s user stats compare with other platforms, which advertising tools drive the best ROI, and what’s trending in search.

Marketing 145

Marketing Marketers Advertising Advertisers 145

Search Engine Land

MARCH 15, 2024

Business email address Subscribe Processing. Crawl stats The Crawl stats report is a bit hidden within the Search Console interface (under Settings ), which is likely why it’s underutilized: Once you actually find the report, however, you can drill into a few different aspects. See terms.

SEO 101

SEO Search Marketers Branding Analytics 101

Litmus

FEBRUARY 9, 2022

Here’s a look at the most popular email clients in January 2022, and what happened with email client market share last month. Top Email Clients. That being said, the most popular email clients for January 2022 are Apple, Gmail, and Outlook. Yahoo and Outlook.com have increased their market share. GMX: 0.04%.

Marketing 94

Marketing Marketers Analytics Place 94

Hootsuite

APRIL 27, 2022

A marketing solution that drives community and commerce? If you’re not using instant messaging in your business, perhaps these Facebook Messenger stats will propel you into onboarding the platform to drive clicks, commerce, and happy customers. General Facebook Messenger stats. Facebook Messenger user stats.

Digital Trends 99

Digital Trends Social Media Marketing Communications User-Generated 99

Litmus

NOVEMBER 18, 2022

We’re back—this time with our three-month update on email client popularity! We analyzed nearly five billion email opens around the world with Litmus Email Analytics from August to October 2022. Top 10 most popular email clients. Apple gained market share, from 57.7% As for the top 10: Apple: 58.9%. Gmail: 28.5%.

Analytics 87

Analytics Marketing Marketers Place 87

Exposure Ninja

APRIL 17, 2023

At the start of 2023, we surveyed 97 small to medium-sized businesses to find out how they’re feeling about digital marketing — what their priorities are, what’s been working for them, what hasn’t been so successful, what they think about AI marketing, shoppable video platforms and more. You’re welcome.

Digital Marketing 130

Digital Marketing Marketing Marketers User-Generated 130

Jeff Bullas

MARCH 14, 2023

Affiliate marketing is quickly becoming a very popular way for beginner and budding entrepreneurs to make money online. If you don’t know much about affiliate marketing, that’s OK. The affiliate marketing programs in this article are the easiest ones to use and feature products that are among the easiest to get clicks for.

Affiliate Marketing 182

Affiliate Marketing Health Fashion Marketing 182

Sachs Marketing Group

MARCH 2, 2023

This is especially true for real estate professionals who rely on effective digital marketing strategies to attract and retain clients. Digital marketing for real estate professionals can expand reach, establish trust, and help you close more deals.

Real Estate 83

Real Estate Digital Marketing User-Generated Marketing 83

Litmus

APRIL 7, 2022

Here’s an overview of the most popular email clients in March 2022, along with the shifts that happened with email client market share last month. Top email clients. That said, the top 3 most popular email clients for March 2022 are Apple, Gmail, and Outlook. of overall email client market share.

Marketing 101

Marketing Marketers Analytics Place 101

Litmus

JUNE 10, 2022

What are the most popular email clients of May 2022? Here’s a look at the top email clients, plus the shifts that took place between April through May 2022. Top email clients. With that, the top 3 most popular email clients for May 2022 are Apple, Gmail, and Outlook. Learn how Gmail opens are reported in Email Analytics.

Marketing 95

Marketing Marketers Analytics Place 95

Martech

JULY 19, 2021

Good morning, Marketers, and how would you build a marketing ops certification program? If you’re hiring for a marketing ops role, what are you looking for? What’s more, do they have the soft skills which are essential to work across marketing, sales, perhaps IT and other functions? Editorial Director.

Gen Z 116

Gen Z Marketing Marketers Customer 116

Hubspot Marketing

AUGUST 7, 2023

AI is giving marketers a newer, faster, and easier way to create content. It's a question on every marketer's mind: should I use AI to create content? If you ask it to write an article about, say, "The Top TikTok Stats of 2023," it will generate an article with outdated data. Then there's the issue of duplicate content.

Thought Leadership 91

Thought Leadership SEO Marketing Marketers 91

Litmus

JUNE 8, 2021

Small shifts over time lead to big change—and email client market share is no exception to that! That’s why, in our new blog series, we’re taking a closer look at the changes happening with email client market share every month. Let’s see how email client market share changed in May 2021. market share.

Marketing 130

Marketing Marketers Place Analytics 130

Digital Marketer

OCTOBER 31, 2022

“Email marketing is DEAD!” “AI Why hire a copywriter when I can just use email templates?!” “Who Who needs an email list when I have a large social following?”. Lately, I’ve been hearing a lot of misconceptions floating around the cyberspace when it comes to email marketing. AI is taking over the inbox!” “Why

Email Marketing 85

Email Marketing Copywriting Gen Z Marketing 85

Litmus

SEPTEMBER 8, 2021

It’s that time again: Here’s our monthly recap on the shifts and trends that happened last month with email client market share. Compared to our annual email client market share blog post, this series takes a look at the data on a month-to-month basis. Top 10 email clients overall. What did we find? Let’s dive in.

Marketing 120

Marketing Marketers Analytics Place 120

Search Engine Land

JANUARY 11, 2024

” Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. Engaging ads are essential for brand awareness, visibility, and conversions. 56% of viewers are more likely to actively watch videos sponsored by a brand when they have the option to skip. .”

Place 110

Place Branding Search Marketers Marketing 110