Adams & Knight Marketing

JANUARY 11, 2023

Three-time Emmy Award winning journalist Michelle Bonner joins the agency as its new Director of Public Relations. Three-time Emmy Award winning journalist Michelle Bonner joins the agency as its new Director of Public Relations. AVON, Conn., She was also included in Hartford Business Journal’s 40 Under 40 list in 2021.

PR 246

PR Digital Marketing Education Management 246

Jeff Bullas

DECEMBER 20, 2022

If the organization or employee produces more output with the same resources, productivity increases. If employees know what they must do and how to complete it quickly, the workflows improve. As a result, employees gain more time to focus on their tasks instead of spending time trying to understand the next set of tasks.

Product 261

Product Management Place Promotion 261

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? Image Source As a marketer, this makes sense.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

SmartBrief - Marketing

JANUARY 29, 2024

What are CEOs thinking when they contemplate marketing and their chief marketing officer? Boathouse Group’s Third Annual CEO Study on Marketing and the CMO answered these questions, yielding some surprises and flagging some back-to-basics trends. Or have CEOs abandoned their commitment to social good and employee relations?

CMO 84

CMO Marketing Marketers Communications 84

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

Transform 127

Transform Marketing Marketers Market Research 127

Marketing Insider Group

APRIL 3, 2023

Marketers today have advantages that their predecessors wouldn’t have dreamed possible. Marketing teams can see what’s happening live, enabling them to make instant adjustments. Yet marketing employees can’t take advantage of opportunities if their team efficiency is lacking. Aim for a shared marketing team purpose.

Management 102

Management Marketing Marketers Communications 102

Martech

FEBRUARY 20, 2024

I call this the Jack Welch strategy, named for the former General Electric CEO who laid off more than 100,000 employees to increase short-term stock value and created a company that long-term saw its market cap go from $450 billion to $200 billion. Less diversity in marketing The ANA seems to see the connection. in 2022 to 9.5%

Marketing 91

Marketing Marketers Advertising Advertisers 91

Martech

FEBRUARY 28, 2024

For example, you can identify the most common terms being searched related to your market. Paying close attention to those triggers, understanding related emotions and using them to inform your content marketing approach are keys to retail growth. But what about interruption marketing? What is business casual?” “How

Retail 106

Retail Transform PR Shoppers 106

Martech

DECEMBER 26, 2023

But the sudden, rapid adoption of the latest wave of AI tools that use massive large language models (LLMs) to generate text and artwork for marketers presents a new class of challenges. Mitigation efforts must go beyond just the application of technology to include new operating models, frameworks, and employee engagement.

Customer loyalty 109

Customer loyalty Marketing Marketers Education 109

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Customer Journey 126

Customer Journey Email Marketing Marketing Marketers 126

Martech

APRIL 29, 2024

Generative AI is rapidly transforming marketing, introducing new capabilities that disrupt how we work. Embracing AI is not just about technology but about managing change and enabling your teams to thrive in the evolving marketing environment. These small changes save me tremendous time; every employee can take advantage of them.

Transform 71

Transform Finance User-Generated Communications 71

Search Engine Land

JANUARY 6, 2023

Google AdSense related search experiments re-enabled. 2022: After eight months on pause, AdSense publishers could once again create Related search style experiments. 2020: The user comments appeared in the search results for queries related to live TV shows. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S.

Search Marketers 123

Search Marketers Manufacturing SEO Marketing 123

SmartBrief - Marketing

MARCH 5, 2024

The best leaders know a successful business depends on its employees. That’s because the employees are the building blocks who truly help the company grow and thrive. When owners invest in their employees, they can reap incredible rewards as a business because of the better products and services they provide customers.

Market Trends 94

Market Trends Customer Product SEO 94

Hubspot Marketing

MARCH 13, 2023

A marketer's job can feel never-ending, especially when you have multiple daily tasks and campaigns to manage independently. Here's a list of bot software you can use to automate parts of the marketing process, so you can spend less time on repetitive tasks and more time running your business.

Price 119

Price Marketing Marketers Analytics 119

Martech

SEPTEMBER 19, 2023

Marketing automation leaders are faced with a big challenge: How to add new technologies that provide fresh ways of executing campaigns and engaging customers while maintaining the quality of older approaches. Here are three areas where marketing automation can help with this. This was the original inflection point of natural language.

Marketing Automation Platform 115

Marketing Automation Platform Marketing Marketers Traditional Marketing 115

Hubspot Marketing

JANUARY 23, 2023

You can create job listings and career pages explaining your company values and giving in-depth information, but what you create might differ from what marketers look for during their job hunts. Where do marketers find job listings? What qualities do marketers look for in prospective companies when searching for jobs?

Health 97

Health Marketing Marketers Advertising 97

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Start by sharing it with your employees. Content marketing.

Marketing Strategy 145

Marketing Strategy User-Generated Marketing Marketers 145

Neil Patel

MARCH 10, 2021

The likes of Zoom , Google Hangouts, and Slack make virtual team building accessible to all employees. For example, employees may want to avoid the early morning commute, achieve a better work-life balance, or reduce their stress levels. grab a few snacks, get employees to gather around their computers, and have a light-hearted chat.

Marketing 142

Marketing Marketers Fashion Communications 142

Hubspot Marketing

MARCH 25, 2024

Welcome to HubSpot Perspectives , a series where HubSpotters weigh in on the latest business and marketing trends. Many already have, and employees are taking full advantage. This is the main argument against tournament-related productivity concerns. March Madness also empowers employees to take a (mental) load off. "I

Market Trends 79

Market Trends Management Product Marketing 79

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times.

Personalized Marketing 137

Personalized Marketing Marketing Marketers Energy 137

Search Engine Land

MARCH 29, 2023

Search marketers earn anywhere from $60,000 to $220,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Land survey. Search marketing is an attractive and satisfying career choice that can, over time, become increasingly lucrative. Average search marketer salaries in U.S. Why we care.

Search Marketers 99

Search Marketers eCommerce Marketing Marketers 99

Search Engine Land

NOVEMBER 30, 2023

As an accidental entrepreneur who started a digital marketing agency seven years ago, I’ve learned first-hand what it takes to achieve longevity while navigating periods of rapid growth and economic uncertainty. Differentiation through values There are thousands of digital marketing agencies in the U.S.,

Digital Marketing 103

Digital Marketing Marketing Marketers Price 103

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. If you're looking for other ways to integrate AI into your marketing workflow, you may be interested in HubSpot's new Content Assistant. What is ChatGPT?

Marketing 142

Marketing Marketers Analytics Influencer Marketing 142

Search Engine Land

APRIL 24, 2024

Tinuiti is a large independent performance marketing firm with over 1,000 employees that manages $4 billion in digital media. The typical retail brand running Google search ads has seen its average CPC rise by 40-50% compared to five years ago. Performance Max campaigns improve from quarter to quarter. About Tinuiti.

Retail 104

Retail Advertising Advertisers Price 104

Sprout Social

MARCH 9, 2023

These audiences commonly include customers, prospects, employees and investors. In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. They also give out awards to the top-performing employees and partners.

Communications 114

Communications PR Key Performance Indicator Thought Leadership 114

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Social Media Marketing 132

Social Media Marketing Marketing Marketers Influencer Marketing 132

Buffer Marketing

DECEMBER 14, 2023

Share news related to your industry Keeping your audience informed about the latest industry news not only positions you as a knowledgeable source but also provides value to your followers.  Pretty Little Marketer shares their favorite marketing moments of the year in a visually engaging carousel.

Transform 117

Transform User-Generated Thought Leadership Copywriting 117

Neil Patel

SEPTEMBER 4, 2020

According to Investopedia , a silo mentality is “a reluctance to share information with employees of different divisions in the same company… reducing the organization’s efficiency.” Silos can make your company seem less innovative and damage your employee engagement , resulting in lowered productivity. What is Marketing Siloing?

Copywriting 142

Copywriting Marketing Marketers SEO 142

Martech

MAY 12, 2023

Are you looking for inspiration to improve your organization’s marketing performance? As marketing-oriented professionals, we’re all responsible for contributing ideas, regardless of where we sit on the organizational chart. Not every transaction needs to relate to your day job. Get MarTech! In your inbox.

Shoppers 119

Shoppers B2C eCommerce Marketing 119

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Chief Martec

FEBRUARY 27, 2024

Yet the average stack size for SMBs with 500 or fewer employees is still 162 apps. For mid-market companies with 501-2,500 employees, it’s 245 apps. I’ve also got no problem with market forces that tend to drive a small number of competitors in a category to pull away from the crowd. Don’t get me wrong.

New Technology 98

New Technology Management Product Customer 98

Digital Marketer

NOVEMBER 17, 2022

Have you been looking for ways to breathe a new life into your marketing strategy? Have you been desperately trying to get your marketing strategy to deliver better results? Why involve non-marketing employees into your marketing activities? But think about this: Your current employees know your product best.

Digital Marketing 69

Digital Marketing Marketing Marketers Marketing Strategy 69

Chief Martec

MAY 2, 2023

Today during our virtual Best of Breed Marketing Summit — you can still catch sessions on demand for this next week — Frans Riemersma and I released the 2023 edition of the marketing technology landscape. There are also averages for reviews, ratings, revenue, employees, and age. Happy #MartechDay to you!

Marketing 88

Marketing Marketers Product Customer 88

Martech

JUNE 26, 2023

We live in a digital marketing world. But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing?

Event Marketing 103

Event Marketing Marketing Marketers PR 103

Martech

SEPTEMBER 7, 2022

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. That’s a huge market attracting enterprise tech companies and investors alike. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns.

Marketing 107

Marketing Marketers Communications Education 107

Hubspot Marketing

MAY 24, 2023

Successful empathetic marketing is about connecting your audience and your brand. Below, let’s go over why empathetic marketing is such a powerful strategy for businesses of all types and sizes, tips for infusing more empathy into your marketing, and a few real-life examples of empathetic marketing in practice.

Marketing 128

Marketing Marketers Entertainment Education 128

Marketing Insider Group

MARCH 31, 2020

Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. Employee Activation: A Giant Leap Beyond Engagement.

Market Trends 141

Market Trends Digital Marketing Whitepaper Manufacturing 141