Jeff Bullas

FEBRUARY 6, 2023

Being a social media manager looks like a fun job to many people, and at times, it can be – but as you know, it’s also no walk in the park. 15 recommendations) What is the fastest way to grow your Instagram? Image Source For instance, growth tool Social Upgrade recently shut down. Try Useviral Now 2.

User-Generated 305

User-Generated Management Price Place 305

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. Here, we've rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space.

Influencer Marketing 136

Influencer Marketing Gen Z Millennials Price 136

Marketing Insider Group

FEBRUARY 11, 2021

Marketing trends come and go faster than a Nascar driver through a pitstop these days. Luckily, a few stand out from the rest and can be put to immediate use to grow your business. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. Growing Social Media.

Digital Marketing 145

Digital Marketing Marketing Marketers Finance 145

Rock Content

APRIL 12, 2024

Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 83

Influencer Marketing Marketing Marketers SEO 83

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Hubspot Marketing

OCTOBER 16, 2023

In today's digitally connected world, social media platforms are constantly evolving. Among the frontrunners is Threads, Instagram's newly-developed social media hub. Post-launch, Threads quickly gained traction as one of the fastest-growing social platforms for 2023.

Social Media Marketing 96

Social Media Marketing Marketing Marketers Promotion 96

Hubspot Marketing

OCTOBER 23, 2023

It grew five times faster than ChatGPT, the previous record holder for the fastest-growing app. Its initial spike in popularity reportedly caused a drop in Twitter’s (now X) traffic —it was an exciting app for consumers to try out amidst X’s growing controversies. In September, we surveyed social media users across the U.S.

Place 100

Place Product Social Media Marketing Marketing 100

Martech

APRIL 12, 2023

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. CTV is the fastest growing digital ad channel because of its inventory and adtech precision.

Marketing Plan 100

Marketing Plan Retail Advertising Advertisers 100

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Gen Z 111

Gen Z Entertainment Transform User-Generated 111

Hubspot Marketing

NOVEMBER 6, 2023

Social media apps come and go, plus time is precious in the marketing world, so you're probably hesitant to try expanding your brand on such a new platform. However, the platform is still very new and has some drawbacks. Increased Awareness and Engagement Threads is still in its infancy.

Gen Z 97

Gen Z Branding eCommerce Social Media Marketing 97

Martech

FEBRUARY 16, 2024

Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. The report, “The Global Black Audience,” from Nielsen, calls this group Black Americans and not African Americans because it includes a growing number of immigrants and their children.

Gen Z 108

Gen Z Advertising Advertisers Branding 108

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 83

Video Marketing Gen Z Marketing Marketers 83

Hubspot Marketing

DECEMBER 11, 2023

We have an epic showdown in the thrilling world of social media warfare. It’s X vs. Threads, the battle of short-form social media. Will Threads promise a better, safer platform for public conversations? Their new (or rebranded) platforms, Threads and X, are similar in many ways.

Gen Z 97

Gen Z Branding Advertising Advertisers 97

Hubspot Marketing

FEBRUARY 27, 2023

It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. Read on to uncover more social media stats that'll help you get ideas and improve your own Instagram posting strategy. 22% of marketers say Instagram has the most growth potential in 2023 than any other platform.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Martech

NOVEMBER 10, 2023

“Retail media is hard, but worth it. At the end of October, Omnicom, the global media, marketing and communications holding company, announced that it was adding Flywheel to its portfolio at the notable cost of $835 million. Flywheel offers a platform that serves advertising across more than 400 major digital marketplaces.

Retail 107

Retail Advertising Advertisers Food 107

Hootsuite

JULY 11, 2022

As far as social media platforms go, Snapchat is pretty casual. But that’s social networking. When it comes to marketing on the app, strategy is key. Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why.

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Hootsuite

MAY 15, 2023

Each of your franchisees on social media. How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media Marketing 92

Social Media Marketing Analytics Marketing Marketers 92

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. Why we care.

CMO 122

CMO Advertising Advertisers Retail 122

Martech

AUGUST 24, 2021

Tiktok and Shopify have announced TikTok Shopping, making Shopify the first commerce platform to link with the rapidly growing social video network. This partnership boosts the social commerce landscape, a market projected to bring in up to $36 billion in revenue this year in the U.S. Why we care.

Entertainment 127

Entertainment User-Generated Digital Marketing Product 127

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. In 2021, agencies in the US experienced the fastest growth in revenue in the past 20 years. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. Define your niche and services.

Social Media Marketing 100

Social Media Marketing Non-Profit Price Marketing 100

Search Engine Land

NOVEMBER 9, 2023

Social platforms TikTok and Pinterest are some of the biggest search engines after Google. Collaborate with social media and PR teams to create a more holistic marketing strategy. SEOs are not just “optimizers” but digital marketers with a broader skillset.

SEO 118

SEO PR Transform eCommerce 118

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

Thought Leadership 111

Thought Leadership Place CMO B2C 111

Hootsuite

MARCH 11, 2020

LinkedIn is the biggest social platform that caters directly to business professionals. It doesn’t matter if you’re looking to share great content for your brand, looking for talent, or reaching a new audience—it’s a powerful platform. Use them to narrow down your targeting efforts—and boost your social impact.

Social Media Marketing 138

Social Media Marketing Gen Z User-Generated Education 138

Hubspot Marketing

JULY 31, 2023

Let’s dig into: What Threads is How to Create a Profile Key Features What It Might Mean for Marketers What is Threads? Currently, the platform is fully integrated with Instagram, with users required to have an account to access Threads. What does this mean for marketers? A lot is happening in the text-based social space.

User-Generated 90

User-Generated Management Product Customer 90

Martech

JULY 12, 2023

Threads has become the fastest-growing social media platform in history since it launched on July 5. The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US.

Marketing 98

Marketing Marketers Retail Social Media Marketing 98

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

Gen Z 114

Gen Z Transform Retail Entertainment 114

Businesses Grow

JULY 10, 2023

It’s the hottest thing in social media since … Mastodon? But I don’t think Meta’s Twitter killer will work as a social media platform because I’ve seen this song and dance before, and it didn’t work then, either. Same reason — we already had a social network. It was called Facebook.

Gen Z 112

Gen Z Place Education Branding 112

Customers.ai

MARCH 2, 2022

Influencer marketing is the new word-of-mouth of the digital age and one of the most powerful ways to attract your ideal customer. Did you know that 80% of marketers find that working with an influencer is an effective marketing strategy? In fact, interest in influencer marketing has risen more than 90x!

Influencer Marketing 90

Influencer Marketing eCommerce Price User-Generated 90

SmartBrief - Marketing

JANUARY 9, 2024

However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. Regardless of one’s point of view, AI is being leveraged by brands and marketers.

Marketing 75

Marketing Marketers Fashion User-Generated 75

Search Engine Land

JULY 12, 2023

Reports started surfacing on Monday that Twitter was selectively blocking links to Mark Zuckerberg’s latest social networking app. Since Threads launched on July 5, the app has become the fastest-growing social media platform in history and trending regularly on Twitter. Why we care. ” Why now?

Analytics 98

Analytics Promotion Search Marketers Branding 98

Hubspot Marketing

AUGUST 7, 2023

We've seen so many new social media platforms enter the marketplace over the past year, ranging from BeReal and Clubhouse to Twitch and Lemon8. And then I heard Threads has become the fastest-growing social media platform of all time, and I took notice. Let's dive in. Post daily.

Gen Z 94

Gen Z Thought Leadership User-Generated Advertising 94

Welcome Software

OCTOBER 26, 2023

And content marketing is no different. Our world is constantly evolving as platforms, channels, formats, and audiences mutate over time. So let’s take a look at the current content marketing trends to help make sure your strategy remains one step ahead of the march of progress. Lack of relevance. Lack of reach.

Content Marketing 52

Content Marketing User-Generated Affiliate Marketing Market Trends 52

Digital Marketer

NOVEMBER 17, 2022

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. What is TikTok marketing? 6 tips for building your TikTok marketing strategy.

Branding 91

Branding Marketing Marketers Influencer Marketing 91

Rock Content

FEBRUARY 17, 2023

Until the start of 2023, TikTok had quite the claim to fame: the fastest growing app. Since its start in China in 2016, the social media channel has quickly gained market share worldwide, and by 2020 it had more than 2 billion members worldwide. It has even become a popular non-Google tool to search for content.

Gen Z 73

Gen Z Health Communications Digital Marketing 73

Backlinko

JANUARY 8, 2024

With more than 460 million listeners worldwide, the podcast industry provides lucrative opportunities for both podcasters and marketers alike and offers an effective way for you to connect with your target audience. Here’s a detailed table: * Projected figures Year Size of Podcast Industry Market ($) 2023 23.56 billion 2024* 30.03

Entertainment 106

Entertainment User-Generated Advertising Advertisers 106

Martech

APRIL 20, 2023

Retail media networks (RMNs) are a rapidly growing channel for advertisers. Digital media experts at Kroger and The Home Depot have spent years developing media networks keeping this key point in mind. At The Home Depot, a supplier approached the retailer about retargeting customers on social media.

Shoppers 104

Shoppers Retail Customer Journey Shopper Market 104