Businesses Grow

APRIL 1, 2024

Younger people are moving away from traditional media, burrowing themselves in private communities, and moving out of reach of marketers. How do you market to young people who seem unreachable? I posed this question to the smart marketers of the RISE community and thought I would share their insightful and creative answers!

Gen Z 127

Gen Z Marketing Marketers User-Generated 127

Calvyn Lee Blog

JANUARY 28, 2023

As we discuss Tiktok marketing trends earlier and a few marketing trends later for this year, social commerce and accessibility are playing an important role. At the same time, a wave of new integrations and updates may very well accelerate adoption internationally in 2023, presenting a new world of opportunities for marketers.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Hubspot Marketing

MARCH 12, 2024

I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak. TikTok made it easy for me to check out the product and add it to my cart. While I didn’t make the purchase, TikTok put this brand (and this cloak) on my radar.

Shipping 82

Shipping Logistics User-Generated Social Media Marketing 82

Hubspot Marketing

APRIL 5, 2024

From hair straighteners to trendy blouses to jewelry, QVC would display everything during its 24/7 live broadcast. Fast-forward to 2024, and I thought the live QVC era was long gone, thanks to the rise of online shopping. However, it looks like it is making a comeback via TikTok Live Shopping.

Gen Z 96

Gen Z Millennials Entertainment Manufacturing 96

Jeff Bullas

JANUARY 24, 2023

Social media trends come and go… From MySpace to Periscope and beyond, the life of a social media network is often unknown. And now, TikTok is on track to take over them all! TikTok began its life as musical.ly TikTok began its life as musical.ly But how do you make a splash on TikTok and get noticed?

Gen Z 338

Gen Z Price Target Market Customer 338

Jeff Bullas

FEBRUARY 13, 2023

To put this into perspective, it took Facebook almost five years , Instagram two years, and TikTok nine months to reach this milestone. Why it matters We live in a world of accelerated magic enabled by technology. Barely 15 years go I noticed another emerging trend that piqued my curiosity. transform digital marketing?

Digital Marketing 280

Digital Marketing Transform User-Generated Analytics 280

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Businesses Grow

FEBRUARY 12, 2024

One of my clients built his business entirely on influencer marketing. “Influencer marketing is hitting a dead end. ” Why influencer marketing is hitting a dead end Influence marketing has been around since the 1930s when the silent film Charlie Chaplin started appearing in ads for Cadbury’s and other brands.

Influencer Marketing 128

Influencer Marketing Entertainment Fashion Health 128

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Ah, quarter one. It's an exciting time but also a bit overwhelming.

eCommerce 111

eCommerce Marketing Marketers Influencer Marketing 111

Hubspot Marketing

AUGUST 8, 2022

Video marketing isn't "quick." To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. Instagram Video.

Video Marketing 118

Video Marketing Branding User-Generated Millennials 118

Hubspot Marketing

NOVEMBER 20, 2023

So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits? It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly. And that content lives kind of everywhere.”

Influencer Marketing 121

Influencer Marketing User-Generated Marketing Marketers 121

Hubspot Marketing

JANUARY 29, 2024

Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels like every other day, a new trending sound, topic, song, or challenge is going viral. Fortunately, I and a few other creators are savvy enough to see what TikTok trends are coming to the forefront in 2024.

Gen Z 107

Gen Z User-Generated Education Food 107

Sprout Social

FEBRUARY 7, 2024

Are you consistently creating on TikTok without getting the views or engagement you’d like? Wish there was a shortcut to reaching your TikTok goals? TikTok Promote may be the answer. What is TikTok promotion? Users can leverage the feature to get more views on TikTok , website visits, followers, messages or profile views.

Promotion 114

Promotion Advertising Advertisers Price 114

Search Engine Land

MAY 16, 2024

” Well, if Google is now doing the Googling for you, Search volume will likely go up when Google can’t find what Google is Googling for on Google! In Google’s Gemini era, apparently, links will now live in a Web filter. I don’t know for a fact that people are searching less on Google. It took just 20.

User-Generated 109

User-Generated Advertising Advertisers Search Marketers 109

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more.

Video Marketing 104

Video Marketing Advertising Advertisers Entertainment 104

Hubspot Marketing

APRIL 10, 2023

And is TikTok still just for Gen Z? Here’s what we found out: Social Media Usage in 2022 vs. 2023 While 84% of US adults unsurprisingly use social media, where are they going when they use it? Facebook (69%), YouTube (57%), Instagram (45%), TikTok (33%), and Twitter (30%) are the most popular social media apps.

Gen Z 138

Gen Z Millennials User-Generated Branding 138

CXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. In this article, you’ll learn how to gain traction on TikTok to grow awareness, traffic, and acquisition.

Customer 95

Customer Entertainment User-Generated eCommerce 95

Hubspot Marketing

MARCH 5, 2024

Just before the start of 2024, TikTok made a massive change in how the platform pays its creators by replacing the controversial Creator Fund with the new TikTok Creativity Program Beta. However, I was skeptical of this new pay model, and if you‘re a creator on TikTok, you’re probably side-eyeing it as well. Let's dive in.

Finance 95

Finance User-Generated Branding Marketing 95

Businesses Grow

MARCH 18, 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. Experts point out that elections are already being disrupted around the world by deep fake content and the US election is going to be a misinformation s**t show. Very useful.

Gen Z 128

Gen Z Transform Energy Thought Leadership 128

Rock Content

APRIL 12, 2024

Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 88

Influencer Marketing Marketing Marketers SEO 88

Neil Patel

NOVEMBER 21, 2022

And that’s what I am going to help you do today. So, let’s first go over the trends we are seeing, and then we can go over how you need to adapt. As marketers, this is important to keep in mind because we tend to focus on shiny objects. So, what are marketers doing? You must think outside the box. Search trends.

Digital Marketing 98

Digital Marketing Marketing Marketers SEO 98

Rock Content

MAY 10, 2024

In 2024 and beyond, user experience will be the star of the show when it comes to successful digital marketing. Social media shopping is one of 2024’s hottest digital marketing trends for good reasons. Around 98 percent plan to do the same this year, as well, making social media shopping an important consideration for marketers.

Shoppers 78

Shoppers Gen Z Digital Marketing User-Generated 78

Hubspot Marketing

APRIL 19, 2022

When TikTok went viral in 2019, pulling in millions of global users nearly overnight , almost every major social media channel quickly pivoted attention to short-form videos. You also might wonder, "Will these features make TikTok a more applicable channel for my brand?" We'll discuss TikTok Stories first.

Marketing 104

Marketing Marketers Entertainment Branding 104

Rock Content

APRIL 24, 2024

Marketing is one of the industries most significantly impacted by this trend. We’ve seen AI being used to answer simple questions, write content according to specific needs and prompts, provide ideas, and make analyses, which makes marketers’ lives easier and reduces costs — I am not getting into the quality realm for now.

User-Generated 63

User-Generated Advertising Advertisers Price 63

Hubspot Marketing

MAY 13, 2024

Sharpening your marketing skills. My focus platforms are Pinterest and LinkedIn, but I’m also a marketing manager for brands that leverage Facebook, Instagram, TikTok, X, and email marketing. Large audiences have been amassed by many creators on TikTok and YouTube for simply sharing their daily lives.

Promotion 89

Promotion Analytics SEO Education 89

Hubspot Marketing

OCTOBER 30, 2022

If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Hubspot Marketing

JUNE 28, 2022

More than ever, social media channels are putting video content front and center on their feeds , as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands. Immediately, the effectiveness of video marketing became obvious. Let’s dive in.

Video Marketing 113

Video Marketing Marketing Marketers Promotion 113

Hubspot Marketing

DECEMBER 2, 2022

So, what does that mean for brands, and how can marketers leverage this booming economy? To answer this question, I spoke to a couple of HubSpot's marketing experts and researched the creator economy's size, growth, and the changes we can expect down the line. As of 2022, the creator economy market size is estimated at $104.2

Branding 124

Branding Marketing Marketers Marketing Mix 124

Hubspot Marketing

SEPTEMBER 28, 2022

With platforms like YouTube and TikTok , anyone can go online, create content, and find their niche audience. But what exactly is the creator economy, and why should marketers care? Here's everything marketers need to know: What is the creator economy? Here's everything marketers need to know: What is the creator economy?

Gen Z 85

Gen Z Influencer Marketing Entertainment Marketing 85

Buffer Marketing

AUGUST 14, 2023

Earlier this year, our social media manager, Mitra, published a TikTok to the Buffer account that went viral, with over two million views and more than 100,000 likes at last count. Thanks to careful analysis of which elements of our viral TikTok contributed to its success, we’ve been able to boost our metrics since then.

Analytics 92

Analytics Management Social Media Marketing Customer 92

Digital Marketer

OCTOBER 9, 2023

As we gear up for 2024, the marketing and sales landscape is evolving at breakneck speed, with Artificial Intelligence (AI) at its core. We’ll also explore real-world case studies of how other digital marketers are leveraging these concepts for unparalleled success.

Customer Journey 99

Customer Journey CRM Marketing Marketers 99

Hubspot Marketing

JANUARY 9, 2023

Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms. Keep in mind that by including this list of alternatives, we aren't suggesting that marketers should abandon or majorly pivot a Twitter strategy that works for them.

Gen Z 114

Gen Z Marketing Marketers Millennials 114

Martech

FEBRUARY 6, 2024

Nothing symbolizes Super Bowl tradition like Budweiser’s iconic Clydesdales, especially when you throw a dog in the frame and call it ‘Old-School Delivery,’” Gartner marketing analyst Andrew Frank told MarTech. Surely, marketers are looking for the next crossover talent to star for their brand on a similar stage.

Advertising 108

Advertising Advertisers Food Branding 108

Buffer Marketing

MARCH 26, 2024

Picture this: the perfect idea for a TikTok, Instagram Reel, or YouTube Short strikes. It’s a simple, thought-provoking quote or statement in line with the text-over-simple-clip trend on Instagram and TikTok.    All you need now is the background footage to go with it.  I kept doing it for my mental health.

Health 99

Health Social Media Marketing PR Energy 99

Hubspot Marketing

OCTOBER 3, 2022

Having found success on TikTok , Thomas Petrou co-founded The Hype House , a collaborative content house where TikTokers lived together, created videos, and grew their following with Petrou’s guidance and support. In this post, we’ll explain exactly what the creator economy is, and go over key stats that marketers should know.

Gen Z 126

Gen Z Influencer Marketing Education Marketing 126