Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 131

Whitepaper Content Marketing Thought Leadership Marketing 131

Hubspot Marketing

MAY 24, 2023

Successful empathetic marketing is about connecting your audience and your brand. When you put yourself in your customers’ shoes, you can more easily acknowledge struggles and think critically about the best solutions. Showing empathy in your marketing helps build trust between your brand and your customers.

Marketing 128

Marketing Marketers Entertainment Education 128

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Law 128

Law Marketing Marketers User-Generated 128

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack.

Email Marketing 96

Email Marketing Marketing Marketers Copywriting 96

Martech

JANUARY 30, 2024

“Email marketing is continually changing — not because the technology is changing, but because of consumers, their expectations, and how they use email changes. As marketers, we need to adapt to that.” “For a start, learn that muscle memory of what generative AI is,” urged Phelan.

Email Marketing 120

Email Marketing Marketing Marketers Education 120

Hubspot Marketing

JANUARY 22, 2024

If the fourth quarter is about finishing strong, then the first quarter is about starting smart. But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Ah, quarter one. Let's dive in.

eCommerce 110

eCommerce Marketing Marketers Influencer Marketing 110

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Customer Journey 130

Customer Journey Email Marketing Marketing Marketers 130

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. Here’s how. A slowdown doesn’t necessarily mean pulling the plug.

Branding 124

Branding Finance Marketing Marketers 124

Set Up

JANUARY 30, 2024

At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

Transform 105

Transform Marketing Marketers PR 105

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Customer 106

Customer B2C Transform Retail 106

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. But how powerful is it really , you ask? We’re letting the numbers speak for themselves.

Video Marketing 126

Video Marketing Millennials User-Generated Education 126

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Analytics 110

Analytics Customer Journey User-Generated Customer loyalty 110

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world.

Marketing Strategy 102

Marketing Strategy Manufacturing PR Marketing 102

OnPassive Marketing

NOVEMBER 24, 2023

In a world where artificial intelligence (AI) is reshaping the marketing landscape, staying updated with AI advancements is no longer optional but a necessity for marketers. AI tools and technologies are reshaping the way marketing professionals approach their strategies.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Hubspot Marketing

AUGUST 12, 2022

In 2020, IBM ran a study on consumer behavior and found that most consumers are willing to change their shopping habits to be more environmentally conscious. This is likely why consumers have noticed a big push for sustainable marketing from brands. Green Marketing vs. Sustainable Marketing.

Gen Z 140

Gen Z Education Marketing Marketers 140

Rock Content

APRIL 30, 2024

Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Its primary goal is to drive traffic to your website, attract customers interested in your products, and support robust conversion rates. It empowers them to make wiser marketing decisions.

Content Marketing 72

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 72

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. Both consumers and businesses are gaining access to the most powerful set of tools ever created.

Transform 108

Transform Education Marketing Marketers 108

Hubspot Marketing

SEPTEMBER 8, 2023

Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? Despite its necessity and ubiquity, many business owners aren’t sure how to answer this question. What does product marketing do?

Product Marketing 110

Product Marketing Product Inbound Marketing Marketing 110

Search Engine Land

APRIL 5, 2024

But, not all learning needs to be about link building, content or technical aspects of SEO. With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional. Dig deeper: How communication issues prevent you from getting buy-in for SEO 2. See terms.

SEO 120

SEO Marketing Marketers New Technology 120

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond.

B2C 119

B2C eCommerce Retail Shoppers 119

SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. Twitter offers direct communication between consumers and brands, gathers real-time feedback, addresses customer concerns publicly, and fosters stronger, more trusting relationships. The question is: are you doing it all correctly? If not, stick with us.

Real Estate 84

Real Estate Marketing Marketers Promotion 84

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political.

Social Media Marketing 111

Social Media Marketing Gen Z Health Marketing 111

Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. In general, you should think about strategy, not simply tactics. How are you positioning your brand/product? Is your product differentiated?

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertising 124

Rock Content

APRIL 12, 2024

Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 92

Influencer Marketing Marketing Marketers SEO 92

Hubspot Marketing

MARCH 28, 2023

Augmented reality (AR) and virtual reality (VR) are talked about a lot. In this post, we’ll break down the difference between augmented and virtual reality, their unique marketing applications, and how consumers feel about them. For one, AR is a high-quality tool for product marketing.

Entertainment 127

Entertainment Marketing Marketers User-Generated 127

Hubspot Marketing

NOVEMBER 20, 2023

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly.

Influencer Marketing 120

Influencer Marketing User-Generated Marketing Marketers 120

SmartBrief - Marketing

FEBRUARY 27, 2024

The livestreaming market is estimated to grow from $1.49 With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign. This approach is invaluable for in-depth reviews of new or upcoming products to blend technical insight with practical knowledge. billion by 2028.

Transform 97

Transform Entertainment Fashion Education 97

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing 103

Influencer Marketing Transform Marketing Marketers 103

Rock Content

MARCH 19, 2024

Various media have always been a huge part of the story when it comes to how brands reach and connect with target audiences. The rise of the creator economy is just one example, but it’s one that forever changed the face of digital marketing as we know it. Many actually prefer creator-driven content to the alternatives.

Key Performance Indicator 82

Key Performance Indicator Marketing Marketers Succession Management 82

Hubspot Marketing

NOVEMBER 27, 2023

Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. When done right, it demonstrates to underrepresented consumers that you’re committed to them and their communities.

Marketing Mix 96

Marketing Mix Customer Journey Marketing Marketers 96

Customers.ai

NOVEMBER 21, 2023

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated retailers face a formidable challenge— converting anonymous website visitors into loyal customers. As a savvy marketer, you’re keenly aware that a substantial portion of your website traffic operates in the shadows of anonymity.

Transform 117

Transform Customer Journey Marketing Marketers 117

Martech

JUNE 14, 2023

There are a lot of stats out there about marketing and artificial intelligence. Here’s a collection of statistics about AI and marketing with the date of the survey included. This will let you judge for yourself how much things have changed since they came out. Influencer Marketing Hub 2023) 71.2%

Finance 138

Finance Price Influencer Marketing Marketing 138

Rock Content

MAY 6, 2024

That said, it’s not difficult to understand why the most successful digital marketing campaigns are also the ones that connect with people over what matters most — their values, pain points, and personal feelings. Emotional marketing is a terrific way to show your customers that you want that, too , but there’s a fine art to getting it right.

Customer loyalty 81

Customer loyalty Food Marketing Marketers 81

Hubspot Marketing

JANUARY 31, 2024

If you’re a marketer, you cannot ignore meme culture. No, I’m not talking about making tone-deaf corporate memes that shout “How do you do, fellow kids?” I’m talking about real, organic viral trends. They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic.

Gen Z 99

Gen Z Millennials Food Global Marketing 99

Martech

APRIL 6, 2023

People can’t stop talking about ChatGPT, OpenAI and how AI will fundamentally change the world. Marketers everywhere are obsessing over the newly discovered power of AI. Need to know how to set up form conversion tracking in Google Tag Manager? Telemarketing was replaced by SMS marketing.

Thought Leadership 143

Thought Leadership Telemarketing Transform Direct Mail 143

Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective.

Content Marketing 117

Content Marketing Transform Law Marketing 117