Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

Manufacturing 126

Manufacturing Marketing Marketers CRM 126

Martech

NOVEMBER 21, 2023

As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. It’s good advice. But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Re-evaluate who you’re marketing to and how.

Key Performance Indicator 109

Key Performance Indicator Copywriting Marketing Marketers 109

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Marketing Insider Group

SEPTEMBER 7, 2023

Ask any marketer what it takes to be a great leader, and you’ll probably get some predictable responses. Things like creative vision, decisiveness, and data-driven decision making are common leadership traits that marketers fixate on at the moment. It’s true that these are important for successful marketing.

Transform 97

Transform Marketing Marketers Communications 97

Set Up

MAY 14, 2024

The 2023 Marketing Relationship Survey revealed that Delivery and Business Development remained a key challenge for Agency-side marketing leaders in the last year. Talent Acquisition The job market and economy are ever-changing. Talent Acquisition The job market and economy are ever-changing.

New Technology 59

New Technology Marketing Marketers Energy 59

Hubspot Marketing

MAY 30, 2023

It's no secret that AI is rapidly changing the marketing industry. In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. But what roles are marketing and business leaders hiring for exactly?

New Markets 116

New Markets Copywriting Digital Marketing Marketing 116

SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.

Transform 93

Transform User-Generated Marketing Marketers 93

Businesses Grow

JANUARY 25, 2024

Over the years, I rose up the ranks to Chief Marketing Officer, still keeping my personal and professional lives separate. As I look at the world today, I’m guessing this is a very good time to write about marketing career burnout and YOUR HEALTH. I wanted to stop “surviving.” I am exhausted.

Health 79

Health Gen Z Food Marketing 79

Martech

DECEMBER 19, 2023

Make a fire in the fireplace, pour yourself a drink and open a good book. We live in a time when we’re surrounded by marketing. We live in a time when we’re surrounded by marketing. If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing.

Transform 116

Transform B2C Whitepaper Marketing 116

Martech

MARCH 4, 2024

As a leader, you must be agile enough to pivot as you learn new information about the marketplace, your customers and disruptive new technology. It’s critical to constantly re-evaluate how you market and sell our products to customers because what worked last year, or even last month, may no longer be relevant.

Gen Z 113

Gen Z New Technology Marketing Plan Product 113

Martech

JANUARY 31, 2024

There are certain qualities all strong leaders possess, regardless of their role in the organization and the circumstances under which they lead. How and when you apply good leadership skills makes all the difference. Effective marketing leaders also need to be masters of communication. This is tactical leadership.

Transform 112

Transform Key Performance Indicator Communications Finance 112

Martech

MAY 10, 2023

Being a marketing leader is arguably one of the hardest jobs right now. The good news is: you’re not alone. As a coach to marketing executives and their teams, I’ve been talking with lots of them to understand what they’re struggling with and how they’re overcoming the challenges facing marketers today.

Marketing 105

Marketing Marketers Price Communications 105

Hubspot Marketing

DECEMBER 15, 2023

From our survey of 1350+ business professionals in the US, including marketers, we found that 63% of marketers not already using generative AI are not looking to start. Yet, there are vast amounts of data and use cases to support AI as a productive and efficient tool to support marketing efforts. Image Source 3.

Education 103

Education User-Generated Marketing Marketers 103

Hubspot Marketing

APRIL 11, 2023

We could debate whether quiet quitting is good or bad forever. But, are workplaces actually taking the time to understand why it happens and how they can effectively and supportively address it? 64% of marketing leaders say quiet quitting is a reflection of poor work ethic , while one-third view it as setting healthy boundaries.

Management 107

Management Health Marketing Marketers 107

Martech

SEPTEMBER 1, 2023

AI is here to stay, poised to transform how your company operates and engages with customers. As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly. It’s been a whirlwind nine months of AI hype — so much potential and fear. showing 120 generative AI tools.

Transform 126

Transform User-Generated Marketing Marketers 126

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits. If you’re a nonprofit leader who wants to become more efficient, grow your audience, and deepen trust in your organization long term, you should steal a few marketing strategies from startups.

Energy 113

Energy Marketing Marketers Direct Mail 113

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer Marketing 102

Influencer Marketing Transform Marketing Marketers 102

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Social Media Marketing 112

Social Media Marketing B2C Whitepaper Marketing 112

Martech

JANUARY 13, 2023

Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. . Determining if, how and when to act. Dig deeper: In this economy CMOs need to spend more on training, not tech.

Marketing 131

Marketing Marketers Customer Customer Marketing 131

Hubspot Marketing

MAY 29, 2023

The promise of inbound marketing is a lure that attracts businesses of all kinds, but few understand the efforts it takes to be successful. After a few blog posts, they flame out and grumble “We tried content marketing, but it didn’t really work for us.” There was no clear owner of your content marketing. And I get it.

Content Marketing 125

Content Marketing Inbound Marketing Marketing Marketers 125

Martech

MAY 18, 2023

The health of your business is highly dependent on your marketing strategy. In turn, your marketing strategy’s success depends on your content’s quality and substance. So, how can you ensure your content marketing makes the right impact? So, how can you ensure your content marketing makes the right impact?

Content Marketing 130

Content Marketing Health Inbound Marketing Marketing 130

Sprout Social

APRIL 9, 2024

I replied, “Can you give me an idea of how involved the C-suite is with the social team?” I replied, “Can you give me an idea of how involved the C-suite is with the social team?” Trust your social teams This seems like such a basic principle but it’s one that’s a rarity amongst marketing leaders.

CMO 88

CMO Entertainment Communications Branding 88

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. Let’s dive in and see how content marketing can help your HR department achieve key business goals. A killer employee experience is critical.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Search Engine Land

DECEMBER 21, 2023

Make a fire in the fireplace, pour yourself a drink and open a good book. We live in a time when we’re surrounded by marketing. We live in a time when we’re surrounded by marketing. Yet, there are still new things to be said and new things to learn about marketing.

Transform 109

Transform B2C Whitepaper Marketing 109

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Social Media Marketing 127

Social Media Marketing Marketing Marketers Influencer Marketing 127

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. How do you reconcile your business objectives with your moral values? We’re here to help.

Marketing Ethics 107

Marketing Ethics Transform Copywriting CMO 107

Martech

FEBRUARY 29, 2024

“Do more with less” is a popular theme in marketing today. Including this phrase in your 2024 marketing plan deck may prompt at least one team member to start job hunting. Including this phrase in your 2024 marketing plan deck may prompt at least one team member to start job hunting. Any good MOps professional would agree.

CMO 107

CMO Price Marketing Plan Management 107

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Partner Marketing 110

Partner Marketing Manufacturing Thought Leadership Marketing 110

Hubspot Marketing

OCTOBER 31, 2022

In fact, 43% of marketing directors, VPs, and C-suite executives reported SEO as one of the most effective strategies their companies currently leverage. Here, I sat down with Semrush's VP of Brand Marketing, Olga Andrienko, to discuss the SEO metrics she'd advise leaders pay attention to in 2023. Organic traffic? Conversions?

SEO 97

SEO Branding Marketing Marketers 97

Martech

MAY 5, 2023

Marketing just can’t catch a break. Marketing is never dull. This article is about marketing’s future, which AI may or may not play a role in. Marketing leaders must think about how to future-proof their teams and keep up with whatever comes their way. In other words, they need to innovate.

Marketing 105

Marketing Marketers Entertainment Education 105

Search Engine Land

MAY 6, 2024

How does anyone document the amazing force for good that was Mark Irvine in a way that captures all that he was and all that he did for everyone? So if you want the bullet points, here’s my best attempt: A mentor : Mark understood the world and how to win within its parameters better than anyone. Fair warning…I wrote a lot.

Thought Leadership 118

Thought Leadership PR Digital Marketing Analytics 118

Hootsuite

AUGUST 10, 2022

Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. These industry leaders are called KOLs, and they’re a valuable part of any modern social media marketing strategy. KOL stands for key opinion leader. So, why contact a KOL for a social marketing partnership?

Marketing 107

Marketing Marketers Influencer Marketing Social Media Marketing 107

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Analytics 68

Analytics Customer Journey User-Generated Customer loyalty 68

Businesses Grow

NOVEMBER 9, 2022

I’ve been working on a new book that examines community through the lens of marketing strategy. One of the things I’ve learned about is the underlying power of status and marketing. Of course status is the heart of marketing when it comes to luxury goods and rewards programs. Status is the fuel for the engine.

Health 137

Health Fashion Marketing Marketers 137

illumin

MAY 16, 2024

A good laugh is known to drive sales and boost viewership. A recent Oracle study discovered that 95% of business leaders were afraid to use humor in customer interactions. After all, if a leader isn’t brave enough to take a chance on a joke, then punchlines aren’t getting thrown. And that’s too bad.

Gen Z 52

Gen Z Millennials Entertainment Advertising 52

Search Engine Land

OCTOBER 25, 2022

Despite that, her keynote address was full of lessons on how ego can get in the way of success. You communicate that directly and indirectly if you’re a leader who sees nothing but faults. A good leader learns how to deal with negative situations and use them as teaching opportunities. What they did wrong.

Marketing 93

Marketing Marketers Communications Digital Marketing 93

Martech

SEPTEMBER 19, 2023

Marketing automation leaders are faced with a big challenge: How to add new technologies that provide fresh ways of executing campaigns and engaging customers while maintaining the quality of older approaches. Here are three areas where marketing automation can help with this.

Marketing Automation Platform 117

Marketing Automation Platform Marketing Marketers Traditional Marketing 117