Search Engine Land

JANUARY 21, 2023

Google deduplicates featured snippets In 2020, Google rolled out a global change to featured snippets that resulted in any URL only appearing once on the first page of search results, instead of twice. Featured snippets count as one of the ten web page listings we show.

Search Marketers 102

Search Marketers SEO Marketing Marketers 102

Hubspot Marketing

APRIL 7, 2023

Search engine results pages (SERPs) have become a critical battleground for businesses, with SERP features increasing in visibility and importance. of all clicks , SERP features eat up a whopping amount of organic traffic — 18.5% for featured snippets alone. You’ll also get real-life examples and advice from SEO pros.

Real Estate 129

Real Estate Price SEO User-Generated 129

Neil Patel

MAY 19, 2021

Twenty-nine percent of keywords featuring a question word like “why” or “can” triggers the featured snippet. Twenty-nine percent of keywords featuring a question word like “why” or “can” triggers the featured snippet. What’s the featured snippet?

Real Estate 139

Real Estate SEO Digital Marketing Branding 139

Search Engine Land

MARCH 17, 2023

Bing partners with US National Park Service for #FindYourPark photo contest 2016: The winning photo would be featured on Bing’s home page during National Park Week and used as Bing’s Facebook and Twitter cover photo in April.

Search Marketers 136

Search Marketers SEO Marketing Marketers 136

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 133

Search Marketers Marketing Marketers Retail 133

Hubspot Marketing

APRIL 4, 2022

Here, we'll cover the top SEO challenges facing marketers in 2022 and the five biggest trends to watch this year. A HubSpot Blogs survey identified the top three challenges of SEO marketing: 1. The number one challenge for marketers is keeping up with algorithm changes. Algorithm changes. Keyword research.

SEO 145

SEO Copywriting User-Generated Content Marketing 145

Hubspot Marketing

JUNE 16, 2022

How can you be sure that your business is taking advantage of every opportunity to attract local customers? How to Do a Local SEO Audit. One way is to perform a local SEO audit — a thorough assessment of your search engines rankings and the actions you should take to improve or maintain your local online presence. Website audit.

SEO 121

SEO Analytics User-Generated Customer 121

Search Engine Land

FEBRUARY 25, 2023

Also on this day How to identify your products for Google 2021: Google published a list of best practices to help ensure that its search engine understood the products that were being referenced. Google also announced that apps indexed by Google through App Indexing would begin to rank better in mobile search.

Search Marketers 121

Search Marketers Marketing Marketers Advertising 121

Search Engine Land

DECEMBER 7, 2022

The featured snippet is still one of the SERPs’ most coveted pieces of real estate. My team and I have had a lot of success optimizing for featured snippets over the years. Below are the strategies we use to optimize for featured snippet results. What is a featured snippet?

Health 98

Health Real Estate User-Generated Food 98

Hubspot Marketing

FEBRUARY 7, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. teased a collaboration between the two legendary brands depicting a Nike shoe box in the classic Tiffany Blue® hue. How Spotify is shifting its podcast strategy.

User-Generated 99

User-Generated Advertising Advertisers Promotion 99

Lynton Web

MAY 10, 2023

And as regular users embrace voice search to make their lives easier, marketers are embracing it as another tool in the digital marketing world. In this blog, we’ll discuss how you can optimize your website for voice search results. What once seemed like an odd troupe in a science fiction show is now commonplace.

Marketing Strategy 52

Marketing Strategy Inbound Marketing Marketing Marketers 52

Search Engine Land

NOVEMBER 29, 2023

The article explores how Google is expanding into a surface ecosystem, why followership matters for visibility, and some initial ideas for brands looking to increase followers on Google. Think about it: Google already offers every feature of its social media competitors. Comments with the new Notes feature in Search Labs.

Transform 123

Transform eCommerce SEO Promotion 123

Adobe Experience Cloud Blog

APRIL 3, 2018

Google offers an information box that instantly responds to your search query. Since 2012, Google has gathered knowledge from a variety of sources to present you with an information box related to your search. The data appears in the form of carousel lists or answer boxes. This, of course, makes everyone’s lives easier.

Real Estate 134

Real Estate Thought Leadership Price Communications 134

Backlinko

DECEMBER 21, 2023

In this guide, I’ll tell you: Exactly what CTR is and why it’s important, How to calculate it, What’s classed as a “good” CTR, How to track it, How to improve it, And much more! How to Calculate CTR What Is a Good CTR? Click-through rate is a metric utilized in online advertising, email marketing, and organic search.

User-Generated 102

User-Generated SEO Advertising Advertisers 102

Sprout Social

APRIL 4, 2023

Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands. Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands. It comes with many interactive elements like polls, question boxes, stickers and links.

Marketing Strategy 114

Marketing Strategy User-Generated Marketing Marketers 114

Orbit Media Studios

MARCH 8, 2022

And at the end, we’ll share tips for adapting your marketing to these changes. More searches than ever are showing images, videos, “People also ask” boxes, maps and featured snippets. Here we track the search results for the phrase “How to write a headline” over three years…. Yes, Google is constantly changing.

SEO 104

SEO B2C Transform User-Generated 104

Search Engine Land

APRIL 30, 2024

If you had someone at your beck and call every minute of every day, would you ever go to a Google Search box again? True ‘zero click’ is coming Five years ago, Rand Fishkin was one of the first to sound the alarm on the rise of “zero-click searches,” when Google introduced featured snippets and universal search results.

SEO 127

SEO Thought Leadership User-Generated Shipping 127

Search Engine Land

FEBRUARY 9, 2023

Also on this day YouTube reveals 2022 roadmap for shopping features, Shorts and more 2022: Shoppable videos, Live Shopping and heavier shopping integration was coming to the YouTube app. The Page Layout Algorithm downgraded the ranking of webpages with too many ads at the top or if the ads are deemed too distracting for users.

Search Marketers 98

Search Marketers Pharmaceutical Price Marketing 98

Search Engine Land

MARCH 17, 2023

Bing partners with US National Park Service for #FindYourPark photo contest 2016: The winning photo would be featured on Bing’s home page during National Park Week and used as Bing’s Facebook and Twitter cover photo in April.

Search Marketers 99

Search Marketers SEO Marketing Marketers 99

Hubspot Marketing

APRIL 20, 2022

Structured data relates to SEO and marketing because it helps search engines understand your content and website. Below we’ll recommend some high-quality structured data testing tools, and explain how to fix errors you find in your testing process. To use it, paste your code snippet or URL, and click Run Test. Image Source.

SEO 106

SEO Marketing Marketers 106

Search Engine Land

FEBRUARY 28, 2023

You must keep up with Google’s ever-changing algorithms and rich results, including the People also ask box. Also known as PAA, this Google SERP feature plays a significant role in a brand’s online reputation. Over the last year, my team and I have been studying and testing newer methods of influencing the PAA snippet.

SEO 102

SEO Education Promotion Product 102

Content Marketing Institute

JANUARY 23, 2018

One big change is the introduction of featured snippets. The best way to be the featured content is a huge topic that confuses content marketers more and more, so I decided to address some of the most frequent questions people ask me about featured snippets. Are they featured snippets or answer boxes?

SEO 105

SEO User-Generated Content Marketing Place 105

Search Engine Land

MARCH 23, 2023

Twitter adds keyword search to Direct Messages 2022: Twitter announced it was giving users a long-requested feature – the ability to search the direct messages (DM) inbox by keyword. Google told us so in 2015. As for the other two? Lipattsev revealed them during a Q&A and said: “I can tell you what they are. It is content.

Search Marketers 98

Search Marketers Marketing Marketers User-Generated 98

Neil Patel

SEPTEMBER 7, 2020

When it comes to digital marketing, organic traffic is something of a Holy Grail. So, let’s take a look at some of the different forms of traffic, how the SERPs affect them, and how you can get your website noticed in SERPs. The results in the red box are paid listings, and all the green ones are organic listings.

CRM 140

CRM SEO Advertising Advertisers 140

Search Engine Land

FEBRUARY 13, 2023

Google AdSense launches related search for content pages 2022: The feature was designed to drive incremental ad revenue while encouraging more engagement from visitors. Microsoft Advertising nearly doubles available markets with 29 more countries 2022: This expansion would increase the platform’s reach by 41 million customers.

Search Marketers 98

Search Marketers User-Generated Marketing Marketers 98

Search Engine Land

JANUARY 30, 2023

Start small, gain traction A long-tail keyword strategy is ideal for gaining traction in a new market. Creating content to satisfy long-tail search queries is an often-overlooked strategy. It’s easy to go after bigger wins, but focusing on the smaller gains can lead to powerful long-term results. Nearly 95% of U.S.

SEO 99

SEO User-Generated Fashion Place 99

Hubspot Marketing

FEBRUARY 24, 2023

When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal. Off-Page SEO Off-page SEO tells search engines how popular and useful your page is through votes of confidence — most notably backlinks, or links from other sites to your own. If so, you’re not alone. Let’s quickly cover what each means.

SEO 127

SEO User-Generated Place Product 127

Marketing Insider Group

MARCH 1, 2021

With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. If content marketers can leverage the gains we’ve made over the past year to boost those numbers even more, certainly, the best days of content marketing are still ahead. The reason?

Content Marketing 145

Content Marketing Transform Entertainment Marketing 145

Search Engine Land

NOVEMBER 28, 2022

Rich snippets (previously rich cards) are now officially called rich results. When Google first released what SEO professionals call rich results today, rich results were called rich snippets, then rich cards. Rich snippets and rich cards are rich results. All four: iconic duos. As of today, Kanye West’s official name is now Ye.

SEO 99

SEO Real Estate Education User-Generated 99

Neil Patel

SEPTEMBER 29, 2021

Although SEO and marketing professionals like me wouldn’t recommend it (especially when there’s a slew of other content management systems that do a better job), Joomla still has a massive user base with about 2 million websites (giving it about 3 percent market share). What Is Joomla? Joomla (also stylized as Joomla!)

SEO 117

SEO User-Generated Shoppers Management 117

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. This article explores the SEO-UX paradox and how businesses can achieve visibility and user delight through a holistic approach that aligns with search engine algorithms and human needs.

SEO 64

SEO Gen Z User-Generated Health 64

Rock Content

MAY 7, 2023

In many ways, AI technology has made it easier for content marketers to get the job done quickly and efficiently. As a content marketer, you need to know that you’re investing in 100 percent human-generated material, and the right AI detection tool could help you accomplish this. How Does an AI Detection Tool Work?

Content Marketing 52

Content Marketing User-Generated Price Marketing 52

Exposure Ninja

MAY 5, 2022

In this short guide, we’ll teach you what page titles and meta descriptions are , why they’re so important for Search Engine Optimisation (SEO) and how you can optimise them like the pros. For busy marketers and business owners on the go, here’s a quick cheat sheet you can download and follow. How to Write Metadata.

SEO 98

SEO User-Generated Transform Advertising 98

Search Engine Land

JULY 14, 2023

A digital strategy is how a brand positions itself across the online ecosystem. How to analyze a brand SERP Type an exact brand name, look at the search results, and follow these steps. In this case, a critical analysis of what, how and with whom they share and engage will generally bring insights that will help that strategy.

Branding 98

Branding User-Generated SEO Entertainment 98

Buffer Marketing

SEPTEMBER 29, 2023

Chat GPT — have AI assist with how to phrase something Finally, ChatGPT is an excellent all-purpose tool for assisting with crafting emails. If you’re stuck on how to write something, you can have ChatGPT write a first draft for you of the email. And as with anything — some emails are so much better than others.

Communications 103

Communications Product Place Management 103

Hubspot Marketing

SEPTEMBER 6, 2022

82% of marketers planned to continue investing the same amount or increase their investments in podcasts and other audio content for 2022. This means that all marketers, from those just getting started to those with established shows, are likely looking for ways to monetize their content. How to Monetize a Podcast.

Affiliate Marketing 128

Affiliate Marketing Advertising Advertisers Promotion 128

Neil Patel

AUGUST 9, 2021

Many sites feature their site search front and center at the top of their homepage, as Home Depot does: How Site Search Drives Conversions. Many sites feature their site search front and center at the top of their homepage, as Home Depot does: How Site Search Drives Conversions. Here’s how to do it.

eCommerce 145

eCommerce Price SEO Retail 145