Marketing Insider Group

NOVEMBER 28, 2022

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And to some people, marketing just equates to lying. Marketing has a marketing problem.

Marketers 127

Marketers Marketing Thought Leadership Content Marketing 127

Martech

NOVEMBER 29, 2023

In a move that may significantly impact some email marketers, Google is set to start deleting inactive email accounts this week. Inactive email accounts don’t engage with marketing emails and don’t respond to messages or make purchases, which means on some level, Google might be doing email marketers a favor by presenting this purge.

Email Marketing 125

Email Marketing eCommerce Customer Journey Marketing 125

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. You won’t believe a marketing team created some of these. Go grab some popcorn. Heinz: Heinz A.I.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Search Engine Land

DECEMBER 21, 2023

We live in a time when we’re surrounded by marketing. We live in a time when we’re surrounded by marketing. If you work in marketing, the idea of reading a book about something you do all day and that surrounds you every waking moment might sound unappealing. Everything and everyone seems to be vying for our attention.

Transform 104

Transform B2C Whitepaper Marketing 104

Martech

JULY 10, 2023

I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. We must understand, embrace and learn how to incorporate these tools into our work ethically.

Market Trends 131

Market Trends Law Transform User-Generated 131

Martech

FEBRUARY 6, 2024

The specific date will vary, of course, according to your location and what you count as the beginning of lockdown, but for me, in New York City, it all started around the time the museums, libraries, restaurants and bars closed. The consumerization of B2B marketing will continue. Marketing attribution will be more severely challenged.

Transform 109

Transform Whitepaper Direct Mail Marketing 109

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times. Start with the company website.

Personalized Marketing 134

Personalized Marketing Marketing Marketers Energy 134

Search Engine Land

MARCH 4, 2024

If we’re not already, we will be facing a reckoning in the world of search marketing. Search marketing is a heavily data-centric world. Users have become increasingly aware of what data is collected and how it is used online. Over the last several decades, our industry has grown and flourished on an overabundance of data.

Traditional Marketing 120

Traditional Marketing Marketing Marketers Digital Marketing 120

Hubspot Marketing

JANUARY 22, 2024

If the fourth quarter is about finishing strong, then the first quarter is about starting smart. But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Start with micro-influencers. Ah, quarter one.

eCommerce 112

eCommerce Marketing Marketers Influencer Marketing 112

Hubspot Marketing

NOVEMBER 20, 2023

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits?

Influencer Marketing 122

Influencer Marketing User-Generated Marketing Marketers 122

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Search Engine Land

MARCH 27, 2024

Meridian , Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. Consequently, this knowledge allows marketers to optimize strategies, allocate budgets more wisely and forecast how a change in one element will affect future sales.

Marketing Mix 107

Marketing Mix Marketing Marketers Price 107

Search Engine Land

OCTOBER 25, 2023

While 74% of SMBs are not using AI, 44% of those hope to start using it within the next year, a survey has found. Marketers have felt overwhelmed by AI and all the changes we’ve seen in the past year. How SMBs use AI. So how are those 26% of SMBs that have adopted AI using it most in marketing? Why we care.

B2C 111

B2C Education Marketing Marketers 111

Martech

JANUARY 10, 2024

Many marketers speak at industry events for various reasons. I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. Here are a few tips for success I have developed from watching hundreds of presentations and reading tons of audience feedback.

Event Marketing 109

Event Marketing Management Marketing Marketers 109

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 112

Influencer Marketing Health Transform Marketing 112

Neil Patel

MARCH 26, 2021

What does it take to be a successful marketer? Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). To make it as a marketer, excellent presentation skills are pretty much nonnegotiable.

Marketing 131

Marketing Marketers Energy PR 131

Businesses Grow

APRIL 29, 2024

Uprising alumni help make newcomers feel welcome at the marketing retreat as soon as they walk through the doors! From L to R starting in the back Carlos Oramas, Alex Ledsma, Keith Jennings, Yazmin Sortero, Evelyn Starr, Dan Nestle, Aaron Hassen, Valentina Escobar-Gonzalez, Mark Schaefer, Chelsea Rae Stuck, Heather McKay, Richard Bliss.

Transform 67

Transform Marketing Marketers Food 67

Martech

NOVEMBER 8, 2023

Marketing automation programs (MAPs) help marketers speed up processes and increase efficiency. Here are some tips for how to do this even as your marketing automation program continues to grow. Map out the marketing automation program First, map out all the parts of the MAP visually.

Marketing 106

Marketing Marketers Customer Place 106

Martech

MAY 9, 2024

Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is critical for marketing success. Start by gathering key stakeholders internally. At the end, each person has two minutes to present their seven triggers. So, why don’t you come to mind?

Customer Journey 79

Customer Journey Management Customer Product 79

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. These tools will radically change how we engage with technology and force us all to acquire a new set of skills to thrive.

Transform 98

Transform Education Marketing Marketers 98

Martech

OCTOBER 11, 2021

Data analysis goes hand in hand with customer experience in the modern marketing landscape. Marketers should examine audience data from each touchpoint in the sales cycle, a process professionals call “customer journey analytics.” Customer journey analytics helps us look at how everything is working together.”.

Customer Journey 131

Customer Journey Analytics Customer Marketing 131

Martech

NOVEMBER 14, 2023

Marketing automation platforms (MAPs) help marketers speed up processes and increase efficiency. There are always more tasks that can be added to the marketing automation program and other ways that the program can be improved. But are marketers going about this the right way? Try the reverse-engineering approach.

Marketing Automation Platform 113

Marketing Automation Platform Marketing Marketers Customer Journey 113

Martech

MAY 19, 2023

The marketing industry is no exception. But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers? But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers?

Transform 144

Transform User-Generated Marketing Marketers 144

Search Engine Land

MAY 16, 2024

Search was already fragmenting We don’t know exact data on overall Google Search usage in 2024 and how it compares to previous years. I don’t know for a fact that people are searching less on Google. I just know it’s true. ” Pichai said the same thing during Alphabet’s Q1 2024 earnings call.

User-Generated 109

User-Generated Advertising Advertisers Search Marketers 109

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Let’s start with general statistics and trends to give you a wide overview of the industry: 1.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. Consumers started demanding that apolitical businesses take on a new level of corporate responsibility. Will brands sit this one out?

Social Media Marketing 110

Social Media Marketing Gen Z Health Marketing 110

Hubspot Marketing

MAY 9, 2024

You’ll learn why persuasion attempts work better if you ask for action in the future (rather than the present). And you’ll learn how questions are more powerful than you might expect. It’s always easier to start the diet next week rather than this week. It’s always easier to start the diet next week rather than this week.

CRM 101

CRM Customer Marketing Marketers 101

Hubspot Marketing

DECEMBER 13, 2023

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

Email Marketing 92

Email Marketing Marketing Marketers Customer Acquisition 92

Businesses Grow

MAY 1, 2023

Each year, a small group of marketing leaders gather at a beautiful lodge in the woods to think big thoughts about the future of marketing. The event is called The Uprising (every marketing rebellion needs one, right?). Our aim is to help each other remain relevant in a fast-changing world. Here are a few highlights.

Gen Z 129

Gen Z Marketing Marketers CMO 129

Martech

NOVEMBER 21, 2023

As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Start looking for entire programs, efforts or activities that could be eliminated.

Key Performance Indicator 104

Key Performance Indicator Copywriting Marketing Marketers 104

Martech

FEBRUARY 12, 2024

Mary looked at the calendar as she started her workday. Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. Mary began to tackle this new marketing landscape with the end in mind.

Marketing 100

Marketing Marketers Telemarketing Customer Journey 100

Hubspot Marketing

APRIL 2, 2024

If you want to curate others' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. If you don't know how to code at all, no worries — embedding external content is extremely easy. But wait a second.

User-Generated 96

User-Generated Place Management Customer 96

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. This figure demonstrates the effectiveness of Twitter influencer marketing. Being a real-time conversation platform, Twitter is a popular social media channel for influencer marketing.

Influencer Marketing 93

Influencer Marketing Marketing Marketers Entertainment 93

Marketing Insider Group

APRIL 13, 2023

Marketing your company is as important as your routine business operations and requires just as much work. To train budding entrepreneurs, experts developed the 4 Ps of marketing over half a century ago. Review the fundamentals of the 4Ps of marketing and discover which elements still work today.

Marketing Mix 132

Marketing Mix Price Finance Promotion 132

Rock Content

MAY 11, 2023

If you’ve been putting your time into creating the best possible content, how can you tell if that effort is working for you? A content marketing report is a bit like a report card from a school. If you are wondering how to report on content marketing results, let us help. How to Write a Content Marketing Report?

Content Marketing 80

Content Marketing Key Performance Indicator B2C Marketing 80

Hubspot Marketing

MAY 16, 2023

But how can AI assistants help marketers? Where Marketers Can Best Use AI Assistants Personalizing customer support. Email is a common time sink for marketers. Luckily, marketers now have powerful AI tools at their disposal to help manage their inbox and calendar. Managing your calendar and inbox. Creating content.

CRM 96

CRM Marketing Marketers User-Generated 96

Martech

JUNE 26, 2023

We live in a digital marketing world. But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing?

Event Marketing 101

Event Marketing Marketing Marketers PR 101