Buffer Marketing

MARCH 18, 2024

In 2013, I started as a social media specialist at a digital marketing agency. Our main client was UNIQA, the largest insurance group in Europe, which focused on Facebook marketing. They also asked us to create an Instagram profile just to have a presence on another social media platform. 

Customer 102

Customer Communications Transform Social Media Marketing 102

Trade Press Services Newsletter

NOVEMBER 2, 2023

Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. Write a Blog Post. Everyone loves a good story.

Thought Leadership 130

Thought Leadership Promotion Marketing Plan Advertising 130

Digital Marketer

JUNE 17, 2022

There are 1 billion active users on Instagram, so it’s no surprise that marketers should take part in this growing phenomenon. With that in mind, we will go through eleven quick tips today that will help you improve your Instagram marketing. How To Build An Instagram Business Marketing Strategy.

Marketing 78

Marketing Marketers Branding Food 78

Hubspot Marketing

NOVEMBER 30, 2020

A great way to share more about your background is to have a prepared document, like a professional bio. A professional bio can be shared with prospective employers, your colleagues, included in your social media profiles, used for speaking engagement announcements, or used as an author bio on a blog. Let's dive in.

Thought Leadership 138

Thought Leadership Customer Acquisition Succession Management Management 138

Marketing Insider Group

APRIL 17, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). They can be very picky about how they spend their valuable time. As some of the smartest people in your company, SMEs want to understand how their participation will impact sales or advance their careers.

Content Marketing 123

Content Marketing Marketing Marketers Communications 123

Hubspot Marketing

APRIL 11, 2022

Despite its impressive reach, many business owners are still overlooking its marketing potential. In this article, we’ll show you how to build your brand with Instagram. (If If you're looking for more marketing tools and resources for your new business, check out our comprehensive guide on how to start a business.).

Branding 145

Branding Non-Profit Promotion Email Marketing 145

Hootsuite

AUGUST 24, 2022

So you wanna get your TikTok videos on the For You page and rack up a bunch of followers, but you don’t know how to make your profile stand out? Sounds like you need some TikTok bio ideas. Your bio is a simple way to introduce yourself to new followers and help them find your page when they use the app’s search function.

Energy 114

Energy Social Media Marketing Branding Marketing Strategy 114

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). If you’re wondering how to make this happen, this article is exactly what you need. For example, consider Hims as an example.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Neil Patel

MARCH 29, 2021

How much time do you spend on your Instagram bio, though? How long should E-commcerce companies spend writing their best Instagram bios? It’s important to have an excellent bio since it’s one of the first things a user sees when they visit your Instagram profile. That’s a mistake.

eCommerce 143

eCommerce User-Generated Shipping Branding 143

Hubspot Marketing

JULY 5, 2022

Features come and go on Instagram – one thing that has stayed consistent is the restricted linking options, with brands and creators only able to share one link in their Instagram bio and on Instagram Stories. Discover how it can help you share multiple high-quality links. Should you use Linktree for marketing on Instagram?

User-Generated 142

User-Generated Analytics eCommerce Place 142

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Learn how to identify your unique audience and niche here.

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. How do they expect us to sound? How do our posts address customer pain points? What are competitors doing right?

Copywriting 124

Copywriting Transform Thought Leadership Customer Journey 124

Buffer Marketing

JULY 10, 2023

Most social media marketers looking to run an active social media account will want to schedule more than 100 posts. The limited Tailwind plan might make marketers look elsewhere. When it comes to social media management tools, choosing the right one for your accounts can be a challenge. Want to connect three Mastodon accounts?

Social Media Marketing 77

Social Media Marketing User-Generated Price Marketing 77

AWeber

NOVEMBER 2, 2022

But it's also an excellent tool for moving people into the "subscribe" stage of your marketing funnel. We're not saying that email marketing is better than social media. So let's talk about how, exactly, to do that: How to convert your Facebook, Twitter, Instagram, and YouTube followers into an engaged list of email subscribers.

Email Marketing 129

Email Marketing Promotion Communications eBook 129

OnPassive Marketing

JUNE 13, 2022

Affiliate marketers may learn about the finest affiliate marketing traffic sources in this article, including starting an affiliate website to employing paid ads, focused traffic, social media sites, and search engines. What is affiliate marketing, and how does it work? Email Marketing. Greet them.

Affiliate Marketing 83

Affiliate Marketing Marketing Marketers Promotion 83

Sprout Social

DECEMBER 5, 2023

We aspired to write an article that would prove consumer stereotypes wrong. But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. How can we make a place in the industry for people from different generations?

Millennials 119

Millennials Education Social Media Marketing Management 119

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. How do coaches find clients?

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Sprout Social

NOVEMBER 8, 2022

TikTok bios are the best place to show your personality, brand and creativity. So how can you make your TikTok bio stand out from the rest? In this post, we’ll share some of the best TikTok bio ideas that will help you get more followers , views and likes. Where is the bio in TikTok? Click on Edit Profile.

Promotion 87

Promotion Fashion Food Branding 87

Hootsuite

NOVEMBER 1, 2021

How do you stand out in a sea of more than one billion Instagram users? Understanding how SEO on Instagram works is important for any business wanting to connect with new followers. Here’s how it determines what someone sees when they use the Instagram search bar. Instagram SEO is a great place to start. Let’s dive in.

SEO 145

SEO User-Generated Analytics Place 145

Backlinko

MAY 8, 2024

In this guide, you’ll cover: What SEO is and why it’s important for lawyers How much SEO costs and the factors affecting its price The steps to help you launch a legal SEO strategy and campaign Whether you should do SEO yourself or outsource The tactics we cover have helped law firms close some of the largest cases in their history.

Law 67

Law SEO PR User-Generated 67

Hubspot Marketing

MAY 10, 2019

Businesses, like HubSpot , are able to market on Twitter to engage users and followers, increase brand awareness, boost conversions, and more (we’ll discuss the “more” shortly). But how do you actually ensure you’re generating fantastic content those people will want to interact with? What is a Twitter marketing strategy?

Marketing 144

Marketing Marketers Analytics Promotion 144

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. Social media marketing is thus a highly competitive domain. What are the checkboxes for executing a social media marketing strategy? How can you execute each stage effectively and efficiently? Where should you start?

Social Media Marketing 61

Social Media Marketing Marketing Strategy Marketing Marketers 61

Hootsuite

JANUARY 13, 2022

Marketers need to start with social media optimization (SMO) to get the most out of their social media campaigns. Understanding how to optimize your social media profiles and posts for maximum returns isn’t scary—there’s no keyword research or technical know-how involved. And remember, we’ve got you every step of the way.

Copywriting 145

Copywriting Food Communications Promotion 145

Hubspot Marketing

NOVEMBER 6, 2023

Social media apps come and go, plus time is precious in the marketing world, so you're probably hesitant to try expanding your brand on such a new platform. Your verification badge, profile photo, and bio are all transferred to your account, making consistent branding between platforms simple.

Gen Z 95

Gen Z Branding eCommerce Social Media Marketing 95

Search Engine Land

MAY 6, 2024

How does anyone document the amazing force for good that was Mark Irvine in a way that captures all that he was and all that he did for everyone? When I was asked to write this…I was stuck. He invested so much time in helping others hone public speaking chops, as well as how we interact with people. Fair warning…I wrote a lot.

Thought Leadership 115

Thought Leadership PR Digital Marketing Analytics 115

Neil Patel

AUGUST 10, 2021

You’ve spent hours with a keyboard or notebook in your hands, writing away. Now you have to go to the next step: marketing your book. You just need to understand how to market a book. You just need to understand how to market a book. How to Market a Book. How often do they read?

Marketing 143

Marketing Marketers Market Research User-Generated 143

Hubspot Marketing

OCTOBER 12, 2023

But if you write, you understand just how huge that statement is. An online community or a way to earn money writing? No matter who you are and what you want to write about, there's a place for you on this platform. Now, I'm going to tell you how I use Medium, and how you can too. How does Medium work?

Promotion 116

Promotion eCommerce SEO Affiliate Marketing 116

Neil Patel

MARCH 29, 2021

We’ve discussed how you can build authority in your industry through blogging. Today, we are going to look at exactly how you can get guest blogging opportunities and make the most out of them. How to Find Guest Blogging Opportunities. Determine Your Guest Blogging Goals. Getting exposure (traffic) back to your website.

Promotion 145

Promotion Analytics Place Advertising 145

Digital Marketer

FEBRUARY 13, 2023

Starting a business can be overwhelming, but leveraging the power of Pinterest to market your products or services doesn’t have to be. Whether you’re just getting started on the platform or looking for advanced tactics and strategies to enhance your current Pinterest marketing strategy, this guide has you covered.

Social Media Marketing 83

Social Media Marketing User-Generated Marketing Marketers 83

Hubspot Marketing

MARCH 9, 2023

Types of Press Releases Sample Press Release Format How to Write a Press Release Press Release Template Press Release Examples Tips for Publishing Press Releases What is a press release/news release? In today's world, brands have to generate their own buzz. Consumers aren't waiting for the daily newspaper anymore to get their news.

PR 145

PR Transform User-Generated Promotion 145

Hootsuite

SEPTEMBER 23, 2022

Writing for social media is not an easy job. . Save time and write copy that sells! What is social media content writing? Social media content writing is the process of writing content for social media audiences, usually across multiple major social media platforms. 7 social media writing tips for 2022.

Social Media Marketing 145

Social Media Marketing Thought Leadership Entertainment Education 145

Neil Patel

SEPTEMBER 29, 2020

If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Why TikTok Marketing? How Does TikTok Work?

Marketing 145

Marketing Marketers Influencer Marketing User-Generated 145

AWeber

APRIL 26, 2022

Building an engaged audience is one of the best marketing strategies around. How do you grow an email list without an existing audience to market to? And email is one of the most effective channels. But what's the best way to get started? Note: Ideas that require payment will have a U.S. dollar sign ($) next to them.

Promotion 127

Promotion Thought Leadership Place Advertising 127

Neil Patel

JULY 21, 2021

Having good social media profiles can get you more exposure online, help you connect with your fans or customers, and improve your online reputation. Unless you have a major site associated with your name (like NeilPatel.com ), your social media profiles are usually the first results Google shows when someone searches for you.

Promotion 145

Promotion Place Social Media Marketing Branding 145

Martech

DECEMBER 5, 2023

ChatGPT and other writing bots can give you workable first drafts that you can tweak to match your prospects. ChatGPT and other writing bots can give you workable first drafts that you can tweak to match your prospects. However, we noticed that there might be untapped potential in your email marketing strategy.

Whitepaper 106

Whitepaper Email Marketing Law Marketing Strategy 106

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan. You should.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done. billion by 2025.

Influencer Marketing 81

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 81