Marketing Insider Group

JANUARY 29, 2024

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. Now, we all know AI isn’t a cure-all for every marketing challenge. It’s not just about what you ask, but how you ask it. Keyword Research and Idea Generation As marketers, we know the power of the right keywords.

Copywriting 88

Copywriting User-Generated SEO Market Trends 88

Ann Handley

APRIL 7, 2023

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. And it’s a good reminder of something else more important, too. * * * AI Writing is all the rage. The captions you see below my face are robo-generated. ” Always say: HECK YES I DO.

Energy 246

Energy Price Place Marketing 246

Neil Patel

AUGUST 26, 2021

If you’re looking to increase your organic SEO rankings, meta descriptions might be the answer. A great meta description should compel users to click on your page in the search results to learn more. Below, we’ll explain the best practices for creating meta descriptions to help you dominate Google search results.

SEO 145

SEO Price Product Analytics 145

Hubspot Marketing

MAY 15, 2023

Here, I'll explain how HubSpot's Blog team plans to leverage AI without sacrificing the "human element" that makes our content successful in the first place. How the HubSpot Blog Team Leverages AI 1. Here's what I got back: Notice I didn't ask ChatGPT to write the post for me. And for good reason. Instead, I turn to AI.

Retail 114

Retail Thought Leadership Copywriting Management 114

Search Engine Land

JUNE 5, 2023

One reason is that some marketers are unable to code complex tools, so they use whatever tool is available. Here’s how. I’d advise content marketers to think about this before they start prompting ChatGPT and write down specific and clear requirements. Extensions can be a huge time saver in SEO.

SEO 145

SEO Digital Marketing Search Marketers Content Marketing 145

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Transform 98

Transform Content Marketing Marketing Marketers 98

Hubspot Marketing

MAY 8, 2020

Thankfully, learning how to use these acronyms to my advantage was a quick learning process. However, there was one function of a blog post that took some time getting used to, and that was a meta description. This post will show you why meta descriptions are important and how to write effective ones.

CRM 138

CRM Inbound Marketing SEO Education 138

Exposure Ninja

MAY 5, 2022

Meta titles and descriptions are a key part of SEO and are crucial in getting your content to the top of Google. Good meta titles and meta descriptions go far beyond just hitting a word count, and today we’re going to make you a pro at writing them. Write for people , not robots. Make them unique.

SEO 98

SEO User-Generated Transform Advertising 98

Hubspot Marketing

OCTOBER 31, 2023

If it’s their first day, they won’t know exactly how to get the job done. Our guide on how to train ChatGPT will give you a step-by-step breakdown to customize ChatGPT based on your specific needs. Our guide on how to train ChatGPT will give you a step-by-step breakdown to customize ChatGPT based on your specific needs.

User-Generated 113

User-Generated Education Market Research Customer 113

Hubspot Marketing

MAY 24, 2022

Despite being a small business, it’s still possible to develop an SEO strategy that helps you stay competitive in your market. Read on to learn everything you need to know about small business SEO, why it’s important, and how to develop a strategy for your business, no budget required. Let’s go over how to do SEO for a small business.

SEO 110

SEO Advertising Advertisers Place 110

Lynton Web

JANUARY 31, 2023

As you plan out your inbound marketing strategy, don’t forget to include two essentials: keywords and meta tags. In this blog, we’ll discuss a few dos and don’ts for your keyword and meta tag strategy to help you see more organic traffic in no time. What Are Keywords and Meta Tags?

Food 98

Food Inbound Marketing Shoppers User-Generated 98

Search Engine Land

DECEMBER 5, 2022

Often, optimizing your underperforming content is a cost-effective method to improve your content marketing overall. How to identify underperforming content. How do you know which content pieces are underperforming? Specifically, it’s time to optimize your underperforming content.

Place 105

Place SEO Entertainment Branding 105

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. I tested several AI copywriting platforms to find which tools write the best marketing copy. Even better, it shows how difficult it to to rank for the headline and keyword.

Copywriting 124

Copywriting User-Generated Influencer Marketing Marketing 124

Neil Patel

JULY 23, 2021

I know I talk a lot about how “smart” the search algorithms are and how it’s virtually impossible to game the system. I know I talk a lot about how “smart” the search algorithms are and how it’s virtually impossible to game the system. If you’ve done SEO, you know exactly what I’m talking about. Even today!

SEO 144

SEO Place Branding Communications 144

Martech

DECEMBER 26, 2023

Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address concerns about the effects of bias in datasets used to train AI systems. Marketing’s most basic function is to use tools to find and deliver messages to the people most likely to benefit from the business’s products and services.

Customer loyalty 112

Customer loyalty Marketing Marketers Education 112

Rock Content

APRIL 6, 2023

One of these amazing new tools is the talk of the town when it comes to digital marketing support. In order to use ChatAI to help with your marketing activities, you need to know how to use it. In order to use ChatAI to help with your marketing activities, you need to know how to use it.

User-Generated 81

User-Generated Finance Marketing Marketers 81

Hubspot Marketing

FEBRUARY 22, 2024

So, how can you use JavaScript SEO to your advantage and boost your search performance? How to Make Your JavaScript SEO-Friendly JavaScript SEO Best Practices Trying It Out What is JavaScript SEO? How to Make Your JavaScript SEO-Friendly Most of the JavaScript used on websites, including yours and mine , won’t significantly impact SEO.

SEO 87

SEO Analytics Branding 87

Hubspot Marketing

MAY 8, 2023

In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing.

Gen Z 124

Gen Z Millennials Marketing Marketers 124

Hubspot Marketing

JUNE 14, 2022

The SEO landscape is constantly evolving, and marketers must evolve along with it. Below, let's review the top six SEO challenges brands are facing in 2022, according to data from HubSpot Blog's 2022 Web Traffic & Analytics Report and other marketing experts. So, how can you succeed when Google keeps moving the goal post?

SEO 111

SEO Branding Analytics Management 111

Hubspot Marketing

JUNE 15, 2022

Read on to learn more about ecommerce SEO, why it’s important, how to create an ecommerce SEO strategy, and discover tools that will help you with your process. Still, you will focus your efforts on optimizing your site to benefit your products, like writing high-quality and keyword-rich product descriptions. Meta Titles.

eCommerce 89

eCommerce SEO Shipping Product 89

Lynton Web

MAY 3, 2023

Google is by far the most popular search engine, making it the typical focus when most marketers are in the process of optimizing. Read more: Inbound Marketing 101: Do's and Don’ts for Keywords and Meta Tags Why Do You Need an SEO Strategy? Take a look at how old-school SEO compares with newer methods. Old and New SEO.

SEO 98

SEO Inbound Marketing Copywriting User-Generated 98

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. As with any new tool, we’re still learning its capabilities, limits and how to best utilize it to get the results we want.

User-Generated 130

User-Generated Copywriting Marketing Automation Platform eBook 130

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. But how did I create this guide?

Transform 77

Transform User-Generated Marketing Marketers 77

Neil Patel

DECEMBER 21, 2020

You might not know that there is a subset of it that plays a vital part in digital marketing. Natural language generation has some incredible implications for your digital marketing campaigns. You can see why natural language generation is attractive to marketers. You might be familiar with A.I. and what it can do.

Digital Marketing 144

Digital Marketing Transform Customer loyalty User-Generated 144

Hubspot Marketing

JANUARY 3, 2024

What's more, if you frequently write about similar topics, you most likely have some common phrases For instance, on my blog, I talk extensively about brand messaging, my framework for copywriting and content creation, and marketing strategy. Luckily, you have control over your website, so you have the power to fix it.

COS 97

COS SEO Health Copywriting 97

Hubspot Marketing

DECEMBER 15, 2023

With its growing popularity, Bing SERPs (Search Engine Results Pages) should be on the radar for marketers crafting their search engine optimization strategy. Don’t Forget About Meta-Tags 3. Before diving into the specific strategies that drive success on Bing, it’s helpful to explore why Bing SEO matters for today’s marketers.

User-Generated 88

User-Generated SEO Marketing Marketers 88

Rock Content

APRIL 8, 2024

While the basic idea behind local SEO isn’t difficult to understand, finding success in this critical marketing tool can be tricky. While the basic idea behind local SEO isn’t difficult to understand, finding success in this critical marketing tool can be tricky. These statistics show the importance of local SEO.

SEO 82

SEO Place Promotion Marketing Strategy 82

Search Engine Land

FEBRUARY 23, 2023

AI generates broad global keywords – but not specific keywords AI has helped accelerate the process of identifying global keywords, according to Michael Bonfils , global managing director of digital marketing agency SEM International. Get the daily newsletter search marketers rely on. ” 2. SUBSCRIBE See terms.

SEO 115

SEO User-Generated Energy Performance Marketing 115

Neil Patel

DECEMBER 29, 2022

You can build your store on one of the best e-commerce platforms around, make it look like a million dollars, and create enticing descriptions. Is your e-commerce store failing to set the online world alight? Or could it just use a boost? Here’s the thing. That’s where an audit can prove invaluable. That’s where an audit can prove invaluable.

SEO 97

SEO Shoppers User-Generated Shipping 97

Neil Patel

SEPTEMBER 16, 2021

Many times, marketers focus their SEO efforts entirely on discoverability. Now that you know what organic CTR is and why it’s important, let’s dive into how you can improve yours. Long-tail keywords are highly descriptive and, as a result, they match your content to search intent. Write Effective Meta Descriptions.

User-Generated 145

User-Generated SEO Analytics Digital Marketing 145

Hubspot Marketing

AUGUST 21, 2023

As the second-largest search engine, with over 2 billion users per month, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people. Use YouTube description templates. Explain your content.

Millennials 98

Millennials Real Estate SEO Product 98

Martech

OCTOBER 11, 2023

So, the million-dollar question is: How do you build and maintain brand awareness (let alone drive revenue) in this new landscape? Yes, ChatGPT is an amazing tool that is changing countless fields right now (especially marketing and sales), which is very exciting.

Transform 130

Transform SEO Thought Leadership User-Generated 130

Hubspot Marketing

MAY 16, 2023

But how can AI assistants help marketers? Where Marketers Can Best Use AI Assistants Personalizing customer support. Email is a common time sink for marketers. Luckily, marketers now have powerful AI tools at their disposal to help manage their inbox and calendar. Managing your calendar and inbox. Creating content.

CRM 95

CRM Marketing Marketers User-Generated 95

Duct Tape Marketing

NOVEMBER 4, 2022

5 Ways to Start Using AI in Your Marketing Today written by Editor read more at Duct Tape Marketing. AI is the future of marketing. According to a study by Quantcast and Forbes , AI helps marketers to boost sales, increase customer retention, and succeed at new product launches. What is AI? AI is all around us.

SEO 89

SEO Marketing Marketers User-Generated 89

Search Engine Land

JUNE 16, 2023

Title and description tags still matter Title and description tags are HTML elements that you can customize to reflect the content of your web pages. The text of your title and description tags is displayed in search results. Here are five local SEO tactics you can use to help your business rank higher for local search terms.

SEO 122

SEO Shoppers Place Customer 122

Rock Content

MARCH 29, 2023

As I write this, I am using AI. Actually I am writing the full article, without any AI support, but I have used AI-assisted tools to select the topic, get help with keywords, meta descriptions and eventually get a few suggested titles. I am human and I write all my content. I use AI tools to be more efficient.

User-Generated 98

User-Generated Thought Leadership Health Digital Marketing 98

Internet Marketing Ninjas

FEBRUARY 1, 2022

Just like with meta keywords and meta descriptions, Google has been slowly decreasing the impact of titles tags on how they create search snippets. Just like with meta keywords and meta descriptions, Google has been slowly decreasing the impact of titles tags on how they create search snippets.

SEO 93

SEO User-Generated Marketing Marketers 93