Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Dig deeper: Guide to PPC top-of-funnel reporting 2.

Transform 127

Transform Marketing Marketers User-Generated 127

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. Need proof?

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research.

Market Research 145

Market Research Marketing Marketers Price 145

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. The right marketing questions can help you find these essential answers.

Direct Mail 90

Direct Mail Marketing Marketers Transform 90

Hubspot Marketing

NOVEMBER 15, 2022

This time each year, nature – as well as marketing – slows down as we head into colder seasons. As we enter Q4, marketing departments are preparing for a slowdown in business that comes as people tune out towards the end of the year. How Marketing Metrics Are Shifting (or Staying the Same) in Early Q4. Q4 Web Traffic So Far.

Manufacturing 94

Manufacturing Health Education Inbound Marketing 94

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

Transform 110

Transform Marketing Marketers User-Generated 110

Hubspot Marketing

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Here's what they said.

User-Generated 143

User-Generated Marketing Marketers SEO 143

Hubspot Marketing

JUNE 19, 2023

If you run a website, then you've likely spent time creating and optimizing a marketing strategy to drive traffic to your website. Fortunately, there is data as well as tools and other resources to help you make an educated guess for websites in your industry. But how many visitors should you aim for your website to get? It depends.

B2C 144

B2C Analytics User-Generated SEO 144

Litmus

OCTOBER 24, 2023

That’s why, in our latest State of Email report , we asked our audience for their feedback on the most popular ESPs in the industry. In this blog, we’ll explore a quick a snapshot of the email service provider landscape, looking at the key players and a few trends in the ever-evolving email ecosystem.

Email Marketing 96

Email Marketing Analytics Communications Marketing 96

Hubspot Marketing

JANUARY 16, 2023

Social media trends change fast. Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year.

Social Media Marketing 113

Social Media Marketing Gen Z Millennials Influencer Marketing 113

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. In today‘s post, you’ll learn how machine learning can supercharge your marketing team.

User-Generated 109

User-Generated Price Retail Marketing 109

Hubspot Marketing

DECEMBER 22, 2022

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Marketing Snippets. The latest news and marketing strategy insights. What are top marketing leaders focusing on in 2023? Dying trends.

Shoppers 98

Shoppers Marketing Marketers Price 98

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools? Get in early on trending topics.

Branding 99

Branding Price Analytics Social Media Marketing 99

Hubspot Marketing

OCTOBER 24, 2022

Every marketer faces different challenges. Maybe you're struggling to keep up with the latest trends. Or perhaps your team is finding it difficult to pivot your marketing strategy due to major global events. Adopting a data-driven marketing strategy. And ZoomInfo's Chief Marketing Officer, Bryan Law , sympathizes.

Law 100

Law CRM Market Trends Marketing Strategy 100

Lynton Web

NOVEMBER 9, 2023

Creating successful web and digital marketing campaigns requires a clear understanding of performance, trends, and opportunities. As an Elite HubSpot Partner, we analyze, interpret, and provide actionable insights through digestible reporting to drive our clients' success. Let’s explore our approach. What is a Scorecard?

Key Performance Indicator 59

Key Performance Indicator Customer Acquisition User-Generated eBook 59

Hubspot Marketing

DECEMBER 1, 2023

Instead, marketers and designers need to take a more strategic approach. The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. Do you want to educate the buyer on your product or industry? Blog posts. Social media.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Hubspot Marketing

FEBRUARY 12, 2024

Welcome to HubSpot's Expert Edge Series , where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. And yet HubSpot Blog Research reports that 83% of marketers are still leveraging third-party cookies in some capacity.

Transform 99

Transform Advertising Advertisers CMO 99

Hubspot Marketing

JANUARY 13, 2023

Marketing Qualified Lead (MQL). Marketing qualified leads are contacts who've engaged with your marketing team's efforts but aren't ready to receive a sales call. Whenever someone outside the marketing world asks me what I do, I can't simply say, "I create content for lead generation." Lead Generation Marketing.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Marketing Insider Group

JULY 3, 2023

You need to rank for current trending topics that lead to conversions. Investigate our list of resources for discovering current trending topics that keep your content relevant. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. Image Source 2.

Health 108

Health Place Marketing Plan Content Marketing 108

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. So, what’s happening in content marketing, version 2021?

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Sprout Social

JULY 14, 2023

An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.

Key Performance Indicator 77

Key Performance Indicator Marketing Marketers Communications 77

Scoop.it!

NOVEMBER 17, 2022

Marketing newsletters are a great source of information for many small and medium business owners. They provide a way to learn about some of the latest digital and traditional marketing news, new services, and tips to improve conversion rates and results. However, not all marketing newsletters are equal.

Marketing 90

Marketing Marketers Digital Marketing SEO 90

Hubspot Marketing

DECEMBER 13, 2023

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

Email Marketing 91

Email Marketing Marketing Marketers Customer Acquisition 91

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Hubspot Marketing

JUNE 14, 2022

The SEO landscape is constantly evolving, and marketers must evolve along with it. Below, let's review the top six SEO challenges brands are facing in 2022, according to data from HubSpot Blog's 2022 Web Traffic & Analytics Report and other marketing experts. Top 6 SEO Challenges in 2022.

SEO 111

SEO Branding Analytics Management 111

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric.

Branding 129

Branding Customer Journey Marketing Automation Platform Fashion 129

Hubspot Marketing

JULY 22, 2022

As a marketer, you know you have to spend money to make money. To help refine your marketing strategy to lower the costs of acquiring leads and customers, here are some helpful CPL and CAC benchmarks from a recent HubSpot survey of hundreds of marketers. reported their CAC has stayed about the same, and only 2.2%

Customer Acquisition 106

Customer Acquisition Direct Mail User-Generated Influencer Marketing 106

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. In fact, we found that businesses that leverage social media communities will see excellent results in the marketing strategy. Video can be helpful to a wide range of industries.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

JULY 25, 2022

Here, we'll explore the shopping trends of 2022 to ensure you're able to meet customers where and when they'd prefer to shop. The Top Shopping Trends of 2022. But beyond having a reasonably-priced and high-quality product, there are a few other distinguishing factors you'll want to keep in mind when marketing your brand.

Gen Z 117

Gen Z Millennials Retail Price 117

Hubspot Marketing

OCTOBER 18, 2023

If you want to understand why your site ranks (or doesn’t) in search, you’ll need to run an SEO report. Table of Contents What is an SEO report? SEO Report Template How to Create an SEO Report SEO Report Best Practices What is an SEO report? This is where an SEO report comes in.

SEO 95

SEO Advertising Advertisers User-Generated 95

Buffer Marketing

SEPTEMBER 11, 2023

This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines. What’s the true ROI? The ROI is insane.

Thought Leadership 130

Thought Leadership Transform Communications Branding 130

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. This blog is like your treasure map to the shores of a well-run social media plan. or FREE for all Hootsuite Enterprise accounts Who it’s for: Visual Instagram marketers 4. Try Hootsuite for free. You can cancel anytime.

Price 89

Price Social Media Marketing CRM Analytics 89

Exposure Ninja

AUGUST 4, 2022

We’ve compiled a list of 50 of the best SEO blogs, courses, videos, podcasts, conferences and tools to get you started. The Best SEO Blogs. Moz creates useful tools for both web marketers and SEOs. SEOs tend to focus almost exclusively on Google as the market leader, but don’t forget about Bing and other competitors.

SEO 98

SEO Copywriting Analytics Digital Marketing 98

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Hubspot Marketing

JUNE 28, 2022

And for marketers, leveraging video not only offers the highest ROI of any media format, but it plays a key role in helping marketers exceed their goals. To learn more about the top strategies and opportunities in video marketing today, we surveyed over 500 professionals that specialize in this field. Video Marketing Benchmarks.

Video Marketing 113

Video Marketing Marketing Marketers Promotion 113

Neil Patel

OCTOBER 6, 2020

The trouble is digital marketing trends change all the time. Furthermore, you can give digital marketing your best attempt but who’s to say that your competitors won’t one-up you? Because people are always coming up with new, more effective marketing tactics. Here’s what a digital marketing consultant can do for you: 1.

Digital Marketing 87

Digital Marketing Key Performance Indicator Marketing Marketers 87