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Are Brands Investing in Social Media Communities in 2023? We Asked 1,200+ Marketers

Hubspot Marketing

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community. Social media communities are incubators for brand awareness, loyalty, and trust.

Branding 143
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How to Create a Facebook Group for Your Business [+ Why You Should]

Hubspot Marketing

Facebook groups have helped me find roommates in Boston, potential dog breeders for a family pet, and women's networking opportunities in the nearby area. In short: Facebook groups are undeniably valuable. Even HubSpot recently created its own private group, Marketer to Marketer.

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8 Data-Backed Recommendations for Social Media Marketers in 2023 [Insights from 1,000+ Professionals]

Hubspot Marketing

Social media trends change fast. Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year.

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Marketing

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy. So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Gen Z 117
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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Marketing

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy. So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Gen Z 111
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How to Promote Your Business on Facebook

Hubspot Marketing

I was only 12 years old when Facebook became available for anyone with a valid email address. But things are a bit more sophisticated in the world of social media nowadays. Now, Facebook is a great place to advertise your business and interact with prospective and current customers. Be active in Facebook groups.

Promotion 138
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3 Ways to Leverage Brand Champions for Your Business

Hubspot Marketing

Let's dive into why you need a brand champion, how to get one, and how to incorporate it into your marketing strategy. In our personal lives, we all want people who champion us. If we're lucky, that will start with our family and extend to our friends and significant others. Sometimes, that role is embedded in your staff's responsibilities.

Branding 131