SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Hootsuite

APRIL 6, 2020

IGTV (Instagram TV) lets brands create their own long-form video series on Instagram. Improve your Instagram marketing strategy. But how do you create an IGTV channel? Let’s dive into the answers, and find out how you can make IGTV work for your brand. What is IGTV? How to use IGTV. IGTV video specs.

Marketing 145

Marketing Marketers Thought Leadership Promotion 145

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever. Now is the time to become an expert on creating video content.

Content Marketing 117

Content Marketing Education Key Performance Indicator Marketing 117

Sprout Social

NOVEMBER 18, 2020

7 steps to a successful social media video marketing strategy. With Stories, IGTV and Instagram Live alongside standard feed videos, the network is all about expanding the roles of video content. Instagram video marketing: How to succeed. What brands should know about IGTV. Everything you need to know about IGTV.

Social Media Marketing 108

Social Media Marketing Analytics Promotion Video Marketing 108

Sprout Social

MAY 6, 2021

Social media platforms are always changing, evolving and adding new ways to create and share content, and the latest addition every marketer needs to learn about is Instagram Reels. While Instagram’s platform already offers its regular feed, Instagram Stories and IGTV , it has now introduced yet another facet of its app.

Education 132

Education Place Product Branding 132

Sprout Social

DECEMBER 10, 2018

Expanding your reach on Instagram is about much more than a brute force content marketing attack, by the way. Publish video content to IGTV. Speaking of visual content, the recent launch of IGTV further speaks to the need for brands to hop on the video bandwagon for greater Instagram reach. Listen: Instagram moves crazy fast.

Real Estate 100

Real Estate Fashion eCommerce User-Generated 100

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

Influencer Marketing 145

Influencer Marketing Market Trends Non-Profit Marketing 145

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. Personalize your marketing efforts. Going into 2019, personalized marketing may still be at the top of the strategy list, but to a tempered extent. Which campaigns and content types fell flat?

Marketing 111

Marketing Marketers Advertising Advertisers 111

Hootsuite

AUGUST 5, 2020

Good news: Instagram recently introduced IGTV ads. Even better news: We’re going to tell you all about what that means—and how you can leverage it for your IGTV series. Though it was launched in 2018, creators haven’t had a way to monetize their IGTV channels outside of marketing a product directly to their viewers.

Branding 144

Branding Advertising Advertisers Social Media Marketing 144

Hootsuite

JANUARY 28, 2020

Instagram TV (IGTV) is Instagram’s long-form video platform—and it could be a great tool for your brand’s Instagram marketing strategy. Launched in June 2018 , IGTV has a few different elements that make it stand out: Longer than Instagram stories. One of the best ways to leverage IGTV? Create an IGTV series.

Fashion 135

Fashion Food Branding Management 135

Many Chat

JULY 17, 2022

It’s no secret Instagram is a powerful marketing tool for businesses of all sizes. To help, this article will cover some of the most important Instagram features marketers can use to grow their audience. Important Instagram features for marketers. Instagram Stories are 15-second videos that disappear after 24 hours.

Real Estate 98

Real Estate User-Generated Non-Profit Marketing 98

Hootsuite

JUNE 15, 2021

Key takeaway: Use IGTV. Mannie, for example, uses IGTV to document his visits and donations to animal shelters. The post 10 Famous Instagram Dogs (And How to Make Your Dog Instagram Famous) appeared first on Social Media Marketing & Management Dashboard. View this post on Instagram. How to make your dog Instagram famous.

Social Media Marketing 145

Social Media Marketing Branding Management Marketing 145

Sprout Social

JANUARY 6, 2021

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. If you’re like the majority of social marketers , brand awareness is your top goal. There are several ways you can achieve this goal with social media video marketing.

Video Marketing 130

Video Marketing Education Marketing Marketers 130

Customers.ai

SEPTEMBER 15, 2023

This dilemma has creators, influencers, and marketers alike, constantly asking how they can add a link to an Instagram post. So, we all resorted to Instagram marketing tools , such as LinkTree. The best call-to-action marketers had at their disposal was “click on my bio link.” The problem is simple, really.

User-Generated 98

User-Generated Place Branding SEO 98

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

Video Marketing 144

Video Marketing Marketing Strategy Entertainment Marketing 144

Hubspot Marketing

APRIL 19, 2022

The heart-shaped notification button seems to move with a mind of its own, IGTV has disappeared, and the addition of the Reels and Shop buttons has completely changed the way we interact with the platform. Top Instagram Marketing Survey Findings. 84% say Instagram marketing was effective for their company last year.

Market Trends 111

Market Trends Marketing Marketers Affiliate Marketing 111

Hubspot Marketing

OCTOBER 10, 2020

While there are various ways to market yourself or your business on Instagram, it’s impossible to do so without first understanding your Instagram engagement rate. There is debate among marketers on the best way to calculate your Instagram engagement rate, as different industries define success in different ways. times per day.

User-Generated 144

User-Generated Customer loyalty Advertising Advertisers 144

Buffer Marketing

MAY 24, 2023

I tried hosting IGTV interviews with female founders but quickly realized that many viewers struggle to watch a long conversation, so I pivoted to podcasts. At the time, I was reading Tim Ferriss’ Tools of Titans , and I noticed that hardly any women were featured.

Transform 86

Transform Energy Branding Promotion 86

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Jeff Bullas

FEBRUARY 6, 2023

Make sure you take advantage of Instagram features like Instagram stories, IGTV, reels, and regular profile posts. Guest author: Alexz Miller is the Director of Marketing at Kicksta. She specializes in content, email, and social media marketing. You can get more daily marketing tips from her on Instagram at @kicksta.co

User-Generated 305

User-Generated Management Price Place 305

Sprout Social

DECEMBER 8, 2020

Videos are more important than ever in marketing and this is not a trend that’s going away anytime soon. To make the most out of your video marketing strategy , you’ll need to figure out which video length is best for your goals and social platforms. To identify where you want videos to go, consult your marketing funnel.

Video Marketing 128

Video Marketing Place Product Branding 128

Sprout Social

APRIL 14, 2021

You can either create the closed captions yourself or let your social platform do the work for you—IGTV, Twitter, Facebook and YouTube all enable automatic closed captions now. Double down on influencer marketing and user-generated content. TikTok didn’t invent influencer marketing. lucyedwardsblind. NEW FEATURE ALERT!

Energy 144

Energy User-Generated Influencer Marketing Fashion 144

Sprout Social

SEPTEMBER 2, 2020

The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling? How to make sure your Instagram video marketing works. What does your Instagram video marketing strategy look like?

Branding 143

Branding User-Generated Video Marketing Analytics 143

Neil Patel

APRIL 6, 2021

As the leading photo-sharing app on the market, Instagram has a singular hold on its diverse group of users. How then can marketers reach this massive group of users? Through Instagram marketing. Read on to learn the ins and outs of marketing on this popular app. What Is Instagram Marketing? We’ve got you covered.

Analytics 119

Analytics User-Generated Marketing Strategy Branding 119

Neil Patel

APRIL 1, 2021

Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. The more people integrate social media platforms into their daily routines, the more it makes sense to market to them here. Create a Social Media Strategy for Your E-Commerce Company.

Shoppers 145

Shoppers User-Generated Social Media Marketing Advertising 145

Hootsuite

JULY 6, 2022

Businesses, their partners and qualified public Instagram accounts can slap them directly onto: feed posts, Instagram Stories, IGTV videos, Reels, Guides, and. So, one of the best ways to get your products in front of potential customers is through Instagram influencer eCommerce marketing. Live broadcasts. Try it Free.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Sachs Marketing Group

FEBRUARY 1, 2023

Following the advice outlined in this article can increase your visibility, build a following, and ultimately achieve your marketing goals. With over 1 billion active users, Instagram offers a massive and engaged audience that businesses can tap into to achieve their marketing goals.

Analytics 52

Analytics Branding Product Customer 52

Sprout Social

AUGUST 12, 2020

It’s no wonder 69% of social marketers say increasing brand awareness is still their number one goal for social. But success in the market doesn’t always translate to success on social. Consumers and social marketers agree that a brand’s social media presence stands out from the competition when it’s creative , memorable and impactful.

User-Generated 131

User-Generated Branding Product Advertising 131

Hubspot Marketing

NOVEMBER 8, 2018

Once you get the hang of the basics, take a look at our Ultimate Guide to Instagram Marketing to take your account to the next level. If you're overwhelmed by that list, I get it -- I am, too. However, if the profile is private, you may need to wait for them to accept you first. And that's it! You're on your way to becoming a pro.

Place 144

Place Promotion Branding Product 144

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. So, let’s do this!

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Sprout Social

JUNE 30, 2020

And that just so happens to be the mission of Philz Coffee , according to Jolie Meschi , Philz’s Marketing Communications Manager. As Philz has grown and expanded into new markets, the importance of social media marketing has become a vital part of its business. Even more so during the pandemic. It’s a task that Jolie welcomes.

Communications 107

Communications Social Media Marketing PR Retail 107

Sachs Marketing Group

AUGUST 4, 2023

This comprehensive guide unpacks ten actionable social media marketing strategies to boost your brand visibility, engagement, and conversions on Instagram. Reach a wider audience with influencers Influencer marketing is a powerful way to extend your brand’s reach on Instagram. And that’s where Sachs Marketing Group can help!

Promotion 52

Promotion User-Generated Social Media Marketing Transform 52

Neil Patel

JANUARY 12, 2021

How to Use Instagram: Create a content calendar for your feed posts, IG Lives, IGTV, and Reels. Content marketing is king. Use Data to Improve Your Marketing. You can tag products in photos and Stories, and Instagram is also testing out shoppable features on Reels and Instagram (IG) Live. Increase Your Local Business Traffic.

Gen Z 111

Gen Z User-Generated Millennials Promotion 111

Power Digital Marketing

MARCH 30, 2020

The easiest way to reach your audience at this time is through the messages you send through your digital marketing efforts. Be a guiding light for your customers and clients by applying our tips on how to navigate Digital Marketing through COVID-19 in each digital channel below. COVID-19 Digital Marketing Strategy by Channel.

Digital Marketing 40

Digital Marketing Marketing Strategy Shipping User-Generated 40

Rock Content

MAY 28, 2020

Consumer engagement is the key to the success of any Digital Marketing strategy. Have you ever heard of interactive marketing? The idea is to explore the interactivity of the contents you produce to optimize the customer experience, making them advance in the marketing funnel. Keep on reading!

Transform 75

Transform User-Generated Customer loyalty Digital Marketing 75

Dana Nicole

FEBRUARY 1, 2021

But Instagram eventually grew into one of the most popular apps in the world and continues to transform the way businesses market themselves. In the Chinese market, TikTok is known as Douyin and was launched in September 2016 by its owners, ByteDance. Could TikTok take a similar path…? In 2018, ByteDance merged with Musical.ly

Gen Z 52

Gen Z Millennials User-Generated Transform 52