Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality content appealing to your audience and on-brand.

Whitepaper 122

Whitepaper eBook User-Generated Marketing 122

Hubspot Marketing

AUGUST 1, 2022

Email marketing is an important strategy for marketers looking to reach new leads, stay top-of-mind with existing customers, and keep them aware of new products and services — but the practice isn't always straightforward. Most Important Metrics for Effective Email Marketing. However, the challenge is worth it.

Email Marketing 134

Email Marketing Marketing Marketers Promotion 134

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

Marketing Automation Platform 124

Marketing Automation Platform Customer Journey Marketing Marketers 124

Search Engine Land

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Today, there are more than 4.3

Email Marketing 124

Email Marketing Copywriting Marketing Marketers 124

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. After that, how to improve prompts to get even better answers from me. Prompt: What is data-driven, targeted marketing? For this prompt, try selecting the Chief Marketing Officer persona.

Analytics 107

Analytics Email Marketing User-Generated Marketing 107

Hubspot Marketing

MAY 22, 2023

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals.

Email Marketing 110

Email Marketing Price User-Generated Health 110

Vertical Response

MARCH 8, 2024

Boost Your Campaigns: 10 Proven Strategies for Improving Email Deliverability in 2024 If you’re tired of emails vanishing into the void or battling bounce rates, you’re in the right place. This article cuts through the noise to directly address improving email deliverability. Let’s dive in.

Email Marketing 91

Email Marketing Communications Law Transform 91

Hubspot Marketing

DECEMBER 7, 2022

I'd venture to guess you get tons of emails in your inbox every day. From coupons to daily deal sites, from newsletters to your mother wanting to know when you plan to visit — it's a lot to sift through, never mind actually open. So, what does it take for someone to actually open an email? We Saw You Checking Us Out ?".

User-Generated 145

User-Generated Email Marketing Food Real Estate 145

Martech

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Today, there are more than 4.3

Email Marketing 103

Email Marketing Copywriting Marketing Marketers 103

Martech

APRIL 4, 2024

Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel.

Email Marketing 90

Email Marketing Law Marketing Marketers 90

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

Email Marketing 116

Email Marketing Marketing Strategy Marketing Marketers 116

Hubspot Marketing

MARCH 3, 2023

Email marketing remains one of the most effective tools for marketers, and you put a lot of energy into your email marketing strategy. So the last thing you want is to see your efforts result in low email engagement. Table of Contents What is email engagement?

Real Estate 125

Real Estate CRM Email Marketing Energy 125

Campaign Monitor

MAY 17, 2023

It’s true — marketers don’t think about email open rates as much as they used to. Yet, to get your reader to the actual content of your email — to make that conversion — you have to get them to actually open the email. Segment your audience: Do not send the same generic subject line to your entire list.

Email Marketing 110

Email Marketing Advertising Advertisers Branding 110

Customers.ai

FEBRUARY 20, 2024

Did you know you can get a free email deliverability audit from Customers.ai? Start your free trial and get an automatic deliverability score! So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct?

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

Martech

JANUARY 23, 2023

As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Losing a beneficial feature.

Email Marketing 114

Email Marketing Price eCommerce Customer Acquisition 114

Hubspot Marketing

SEPTEMBER 27, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality content appealing to your audience and on-brand.

Whitepaper 75

Whitepaper eBook User-Generated Marketing 75

Vertical Response

JANUARY 29, 2024

Creating compelling email subject lines can be a game-changer for your online business. They are the first impression and a decisive factor in whether your email gets opened or ignored. Understanding the Importance of Email Subject Lines Email subject lines are more than just a summary of your email content.

Shipping 67

Shipping Fashion Email Marketing Analytics 67

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. Now is the time to question prior assumptions, change your thought process and find comfort in testing more than subject lines.

Key Performance Indicator 130

Key Performance Indicator Transform Marketing Mix Marketing 130

Vertical Response

JULY 10, 2023

Email marketing is one of the most effective marketing channels for businesses looking to connect with their existing and potential customers. However, there is no one-size-fits-all formula when it comes to email marketing success. Test your Sender Name: The sender name is just as important as the subject line.

Email Marketing 68

Email Marketing Marketing Marketers Customer 68

Martech

FEBRUARY 14, 2023

Is your brand easy to love? It is if your products and services are better than anyone else’s for the price. Lovable brands embrace customers even when they aren’t in the mood or the market to buy. But you might not realize how email can drive that relationship.

Customer 130

Customer Retail Shoppers User-Generated 130

Martech

APRIL 5, 2023

consumers don’t expect their countries’ economies to improve over the next year. As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves.

Email Marketing 127

Email Marketing Marketing Marketers CMO 127

GrowMatik

MAY 10, 2023

Since its inception, Growmatik has been committed to enabling businesses of all types to engage in smart marketing without requiring coding skills, expending minimal effort, and at an affordable cost. How can AI revolutionize smart marketing automation? This is a daunting task for many marketers and business owners.

Digital Marketing 90

Digital Marketing User-Generated Transform Analytics 90

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. After that, how to improve prompts to get even better answers from me. Prompt: I want to have an email program that generates leads for telecommunications. I am trained with MarTech content.

Whitepaper 106

Whitepaper User-Generated Marketing Automation Platform Email Marketing 106

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Some generative AI tools also provide an SEO assist during the writing process or use your proprietary content to create derivate pieces.

Content Marketing 117

Content Marketing PR Law CMO 117

Neil Patel

DECEMBER 21, 2020

You might not know that there is a subset of it that plays a vital part in digital marketing. If you use Google’s email platform, you’ve already seen this in action: as you type out an email, Google provides suggestions to finish your sentence. Natural language generation comes from your structured data.

Digital Marketing 144

Digital Marketing Transform Customer loyalty User-Generated 144

Hubspot Marketing

AUGUST 15, 2023

As email marketers, one of the key metrics we use to determine if our audience is actually reading our content is the open rate. Tracking email opens allows us to determine whether our subject lines are resonating with our audience. And it prevents senders from seeing if and when you’ve opened their email.”

Email Marketing 111

Email Marketing Digital Marketing Product Place 111

Martech

NOVEMBER 27, 2023

Associate records of the same object type (beta) To correctly demonstrate how your business relationships connect with each other, HubSpot now allows you to associate records of the same type (e.g., Quickly create email subject lines that increase open rates using HubSpot’s AI assistant to generate subject lines for marketing emails.

User-Generated 90

User-Generated Law Management Communications 90

SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Tuesdays and Wednesdays are the best days to send emails.

Analytics 114

Analytics Key Performance Indicator Email Marketing Place 114

Many Chat

MAY 27, 2022

Email marketing campaigns are incredibly effective in many ways. Larger businesses can contact large customer groups with email automation. And Google analytics and metrics from your email service provider make it easy to track results of your email marketing strategy. Build your email list.

Email Marketing 98

Email Marketing Marketing Marketers Communications 98

Sprout Social

FEBRUARY 17, 2022

But there’s one method that’s stood the test of time: Email. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Why use email marketing for your business?

Email Marketing 130

Email Marketing Marketing Marketers Direct Mail 130

Vertical Response

NOVEMBER 7, 2022

Are you looking for ways to get a head start on your email marketing for Black Friday 2022? In this blog post, we will discuss some of the best ways to prepare for Black Friday and generate more sales through your email marketing campaigns. Subject lines. Track your analytics.

Email Marketing 80

Email Marketing Marketing Marketers Analytics 80

Vertical Response

JUNE 19, 2023

Unleashing the power of AI for your email marketing strategy has never been easier. OpenAI’s ChatGPT offers a revolutionary way to generate engaging, personalized email content. But how exactly do you ask ChatGPT to assist in your email marketing efforts?

Email Marketing 63

Email Marketing Millennials Marketing Marketers 63

Rock Content

APRIL 6, 2023

One of these amazing new tools is the talk of the town when it comes to digital marketing support. In order to use ChatAI to help with your marketing activities, you need to know how to use it. In this article, we’ll help you discover some of the best ChatGPT prompts that you can use to take marketing to the next level.

User-Generated 86

User-Generated Finance Marketing Marketers 86

Martech

FEBRUARY 20, 2024

Back in January, I was appointed CEO of our email agency. Unlike most email mistakes, this one happened behind the scenes. But even though my mistake didn’t end up in your inbox, it’s still a learning opportunity with takeaways that can help you spot potential errors long before they go out into the world.

Email Marketing 119

Email Marketing Direct Mail Marketing Marketers 119

Hubspot Marketing

DECEMBER 1, 2023

I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. Regardless of your level of experience, you might still be wondering which is a more worthwhile investment for your business. It’s a flexible and cost-effective way to share messages with your audience.

Email Marketing 102

Email Marketing SEO Marketing Marketers 102

SocialPilot

JANUARY 26, 2024

Imagine you’re giving directions to someone; the clearer and more specific your instructions are, the more likely they are to reach the exact destination they wanted. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Transform 77

Transform User-Generated Marketing Marketers 77

Buffer Marketing

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. This isn’t to say I don’t do any top-of-the-funnel marketing.   Brand emails can feel so impersonal these days, but I think someone signing up for your email list is an intimate thing.

Email Marketing 100

Email Marketing Customer Acquisition PR Health 100