SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Hubspot Marketing

NOVEMBER 18, 2022

The creator economy is built around influencers and their audiences. As audiences put a significant amount of trust in their favorite influencers, it makes sense that marketers would want to pay more attention to influencer marketing than before. 7 Benefits of Influencer Marketing. Image Source.

Influencer Marketing 132

Influencer Marketing Marketing Marketers Market Trends 132

Hubspot Marketing

FEBRUARY 27, 2023

That's where the Instagram stats comes in. Read on to uncover more social media stats that'll help you get ideas and improve your own Instagram posting strategy. Read on to uncover more social media stats that'll help you get ideas and improve your own Instagram posting strategy. 53% of marketers say Instagram has high ROI.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Backlinko

FEBRUARY 23, 2024

This is a complete list of recent affiliate marketing statistics every marketer needs to know in 2024. So if you want to find data and facts on: Affiliate marketing spending Affiliate marketing adoption Affiliate marketing return on ad spend Popular affiliate networks You’ll love the list of up-to-date stats on this page.

Affiliate Marketing 80

Affiliate Marketing Marketing Marketers Retail 80

Hubspot Marketing

MARCH 20, 2023

The world of artificial intelligence and machine learning is expanding, and marketers should pay attention. Interesting AI Statistics AI Adoption Statistics Marketing AI Statistics AI Chatbot Statistics Attitudes Toward AI Statistics Interesting AI Statistics To understand the importance of AI, you have to look at it from a broad perspective.

Marketing 124

Marketing Marketers Global Marketing Advertising 124

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Hootsuite

SEPTEMBER 21, 2023

Not all social stats are created equal. Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 This might lead you to ask: so, what are the actionable metrics for social media marketing?

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. Let’s dive in.

Branding 121

Branding Fashion Non-Profit Marketing 121

Sprout Social

APRIL 22, 2021

However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand. This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. Kids love TikTok, too!

Gen Z 140

Gen Z User-Generated Millennials Marketing 140

Hubspot Marketing

APRIL 4, 2022

Instagram likes to keep marketers on their toes. Now it's up to marketers to evolve their Instagram strategy to better align with audience preferences, behaviors, and habits in 2022. Now it's up to marketers to evolve their Instagram strategy to better align with audience preferences, behaviors, and habits in 2022. Think again.

Influencer Marketing 109

Influencer Marketing User-Generated Marketing Marketers 109

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. Check out this blog on AI in Digital Marketing for more information.

Advertising 74

Advertising Advertisers PR Millennials 74

Businesses Grow

OCTOBER 3, 2022

Today I bring you a few small observations on marketing that are a little too small for a full post. Is this a toilet influencer? Nearly every day, I see a stat about GenZ that makes me go “wow.” ” Marketing to them will not require a change. Hope you enjoyed these little observations on marketing!

Gen Z 132

Gen Z Marketing Marketers Health 132

Buffer Marketing

APRIL 23, 2024

Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit.  ”  There are many influencer media kit templates you can use to simplify things, but there are drawbacks to just copy-pasting your numbers into a Canva template.

Influencer Marketing 96

Influencer Marketing Social Media Marketing Price Fashion 96

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Social media trends change fast.

Social Media Marketing 113

Social Media Marketing Gen Z Millennials Influencer Marketing 113

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? That’s because influencers aren’t niche anymore. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon. It’s no surprise that Instagram is the go-to network for influencers. The concept is simple enough.

Influencer Marketing 109

Influencer Marketing Branding User-Generated Promotion 109

Hubspot Marketing

MARCH 28, 2023

Luckily, there are new statistics to make your social media marketing decisions more manageable. Look at the most remarkable Twitter stats we've found for 2023. 6% of social media marketers think Twitter offers the highest ROI when selling products directly in the app. Twitter Marketing ) 12. Twitter Marketing ) 12.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. Find more eye-popping stats about social media here !) Find more eye-popping stats about social media here !) Think of us as your digital marketing doulas, here to demystify the world of social media marketing and help kickstart your journey.

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Martech

AUGUST 29, 2023

Brands wishing to connect with Gen Z (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence. Dig deeper: Why video is the marketing channel you can’t afford to miss Interesting stats.

Gen Z 112

Gen Z Advertising Advertisers Branding 112

Hubspot Marketing

OCTOBER 7, 2022

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started?

Key Performance Indicator 144

Key Performance Indicator Marketing Marketers CRM 144

Neil Patel

SEPTEMBER 29, 2020

If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Why TikTok Marketing? Create TikTok Marketing Videos.

Marketing 145

Marketing Marketers Influencer Marketing User-Generated 145

SocialPilot

FEBRUARY 14, 2024

Your collaboration journey with a social media influencer starts over social media DMs, emails, and phone/video calls. Every brand and influencer agreement should be formalized into a legally binding social media influencer contract. What is a Social Media Influencer Contract? But it shouldn’t end there.

Law 93

Law Influencer Marketing Transform Promotion 93

Rock Content

AUGUST 22, 2023

Content marketing has emerged as the key to effective brand interaction in today’s rapidly evolving digital landscape. Come along as we discuss why it’s important to embrace diversity in content marketing. Consider content marketing as a dynamic expedition rather than just a strategy.

Content Marketing 97

Content Marketing Transform Key Performance Indicator Marketing 97

Hubspot Marketing

MARCH 19, 2019

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. You might be wondering if email is still a worthwhile marketing strategy. Email marketing stats. 93% of B2B marketers use email to distribute content. billion by 2019.

Email Marketing 145

Email Marketing Millennials B2C Marketing 145

Jeff Bullas

MARCH 14, 2023

Affiliate marketing is quickly becoming a very popular way for beginner and budding entrepreneurs to make money online. If you don’t know much about affiliate marketing, that’s OK. The affiliate marketing programs in this article are the easiest ones to use and feature products that are among the easiest to get clicks for.

Affiliate Marketing 182

Affiliate Marketing Health Fashion Marketing 182

Hubspot Marketing

MAY 30, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Since 2019, businesses have come to rely on the app as a main marketing driver, leveraging TikTok for growth and customer acquisition that encourages spending in multiple sectors.

Customer Acquisition 107

Customer Acquisition Influencer Marketing Advertising Advertisers 107

SocialPilot

JANUARY 15, 2024

As per Snapchat stats, the swipe-up rate is 5x higher than normal social media click-through rates. Have a look at Snapchat stats on engagement to understand what kind of interaction you should expect on the platform. Friends of Snapchat users have 4X more influence on their purchasing decisions compared to celebrities or influencers.

Gen Z 70

Gen Z Millennials User-Generated Advertising 70

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. It’s a fact.

Millennials 221

Millennials Whitepaper Transform Gen Z 221

Search Engine Land

AUGUST 29, 2023

Brands wishing to connect with Gen Z (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence. Interesting stats. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Gen Z 98

Gen Z Advertising Advertisers Search Marketers 98

Econsultancy

MAY 10, 2022

Identifying influencers to work with has traditionally been a manual, time-consuming task. Christina Westley, Head of Influencer Marketing at PepsiCo Content Studio, describes the balancing act between qualitative and quantitative research in an interview with Econsultancy. Selecting an influencer – what matters?

Influencer Marketing 137

Influencer Marketing PR Management Branding 137

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Marketing Insider Group

NOVEMBER 15, 2021

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Why You Need to Understand Marketing Influencers. Image Source. Brian Dean.

Content Marketing 91

Content Marketing Marketing Marketers Thought Leadership 91

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. You won’t believe a marketing team created some of these. Go grab some popcorn. Heinz: Heinz A.I.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. Not convinced? Why it’s important.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. Knowing how to research influencers makes all the difference.

Influencer Marketing 112

Influencer Marketing Price Manufacturing Marketing 112

Backlinko

FEBRUARY 22, 2024

This is a complete list of the most important AI statistics every marketer needs to know in 2024. So if you want to find data and facts on: AI Market Size AI Adoption AI Use by Marketers Consumers Views on AI AI Impact on Jobs and Employment You’ll love the massive list of up-to-date stats on this page. AI Market Size 2.

Transform 86

Transform B2C User-Generated Communications 86

Adobe Experience Cloud Blog

FEBRUARY 10, 2017

Author: Ellen Gomes More and more marketers today are tapping into influencer marketing. Because influencer marketing has the potential to act as a new, relationship-based channel to reach new audiences and build credibility with existing audiences. The latest report, Influencer 2.0:

Influencer Marketing 134

Influencer Marketing Transform Thought Leadership PR 134

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. of marketers are using AI tools for work. What is Video Marketing?

Video Marketing 102

Video Marketing Transform User-Generated Marketing 102