Search Engine Land

DECEMBER 15, 2023

Video content is hugely popular on Instagram , with up to 91% of users watching videos on the platform weekly. This presents a major opportunity for businesses to capture audience attention through Instagram video ads. Below are key strategies for developing compelling Instagram video ads that translate to returns. See terms.

Real Estate 104

Real Estate User-Generated Fashion Branding 104

Hubspot Marketing

APRIL 4, 2022

Instagram likes to keep marketers on their toes. Now it's up to marketers to evolve their Instagram strategy to better align with audience preferences, behaviors, and habits in 2022. Here, we'll cover five main challenges marketers are facing on Instagram and the best strategies to solve them. The reason?

Influencer Marketing 106

Influencer Marketing User-Generated Marketing Marketers 106

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Video Marketing 126

Video Marketing Millennials User-Generated Education 126

Hubspot Marketing

OCTOBER 17, 2022

To keep up with TikTok, Instagram is constantly rolling out new features to benefit both brands and creators. It seems like every time I log into Instagram, I'm met with several new tools and features to create, organize, and promote my content. 11 New Instagram Features Marketers Should Be Using in 2022. Reels Template.

Social Media Marketing 133

Social Media Marketing Marketing Marketers Promotion 133

SocialPilot

MARCH 12, 2024

Reels are a significant part of Instagram and generate the highest engagement on the platform. There was a time when Instagram was all about sharing what you were up to then and there. When you want to schedule Instagram reels , there are many options to choose from. How to Schedule a Reel on Instagram?

Transform 86

Transform User-Generated Analytics Management 86

Hootsuite

MAY 31, 2023

Caption writing, image sourcing, responding to followers…the list goes on. Streamline your workflows, automate tasks, and never worry about finding the perfect caption again. Here’s how you can get started with ChatGPT for social media marketing. The company is active on Twitter, Facebook, TikTok, and Instagram.

Whitepaper 140

Whitepaper User-Generated Social Media Marketing Real Estate 140

Hootsuite

OCTOBER 30, 2023

While it’s possible to add up to 30 tags in your Instagram Reels caption, more isn’t always more. As we’ve discovered through rigorous abuse of my Instagram account, three to five hashtags is the sweet spot for Instagram posts. View this post on Instagram A post shared by Gabe Erwin (@gabe) Time to hit the lab!

User-Generated 106

User-Generated Social Media Marketing Analytics SEO 106

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. Top Instagram influencers reported earning as much as $92,000 per post (on the low end) and as much as $2,000,000.  Let’s get into it.

Affiliate Marketing 94

Affiliate Marketing Non-Profit Finance Promotion 94

Digital Marketer

JUNE 17, 2022

The social network landscape is constantly changing, and Instagram is currently the fastest growing social network. There are 1 billion active users on Instagram, so it’s no surprise that marketers should take part in this growing phenomenon. How To Build An Instagram Business Marketing Strategy.

Marketing 77

Marketing Marketers Branding Food 77

Digital Marketer

APRIL 14, 2023

If you’ve read any of the statistics about the success of Instagram marketing, you’re likely looking for ways to get started. Instagram is an incredible marketing tool that can help you establish a brand identity, grow your customer base, and increase sales. Users are open to being marketed to and have come to expect it.

Marketing Strategy 87

Marketing Strategy User-Generated Marketing Marketers 87

Hootsuite

JANUARY 5, 2023

When it comes to accessibility online, auto-generated captions are a big win. Now, you can easily include auto-generated captions on Instagram videos and Reels. It can increase your reach, shooting you to Instagram stardom (maybe). This article walks you through the automatic subtitles Instagram offers.

User-Generated 97

User-Generated Social Media Marketing Management Marketing 97

Rock Content

FEBRUARY 15, 2024

While SEO and social media marketing have been treated as separate strategies, the rise in reliance on social media as a source of information means that you need to reexamine how the two can complement each other. Consequently, crafting SEO-optimized content for social platforms needs to become a priority in your marketing strategy.

SEO 82

SEO Whitepaper Real Estate User-Generated 82

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Sprout Social

JULY 26, 2021

Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. Instagram ads character limit. The character limit for Instagram ads is similar to that of Facebook. Instagram captions character count. Instagram Hashtags.

Real Estate 145

Real Estate Education Advertising Advertisers 145

Hootsuite

SEPTEMBER 15, 2022

You’ve toiled away on your edits, filters and sound clips on your latest Instagram Reel and are almost ready to hit post… but then you hit the caption field. When it comes to Instagram Reels captions, it’s hard to know just how much is too much — will a lengthy caption help or hurt your engagement? Methodology.

Fashion 95

Fashion Social Media Marketing SEO Analytics 95

Buffer Marketing

OCTOBER 18, 2023

Instagram is one social media platform that is evolving at a rate of knots. Remember when all you could do on Instagram was share oversaturated images of your food? The Instagram algorithm loves early adopters of its new features. Love you, Lo-Fi filter.)

User-Generated 127

User-Generated Millennials Food Analytics 127

Hubspot Marketing

JULY 17, 2023

We've put together this simple guide on how the algorithm works on Facebook, Twitter, Instagram, and TikTok. Below we’ll dive into the specifics of feed algorithms for Facebook, Twitter, Instagram, and TikTok, but here’s an overview of what the algorithms for these platforms factor in when prioritizing content. Let's dive in.

Entertainment 145

Entertainment Marketing Marketers Place 145

Hubspot Marketing

AUGUST 29, 2022

In fact, many see TikTok as the fun, unfiltered, uninhibited friend to the more uptight, polished Instagram. Have an engaging caption – This will give viewers a clear understanding of what your video’s about and what they can gain from watching it. Similar to Instagram, TikTok is a vertical-first app.

Energy 124

Energy Marketing Marketers Promotion 124

illumin

APRIL 11, 2024

Subsequently, brands started paying these creators to be part of their marketing strategies, as these authentic recommendations not only resonated with consumers, but they were acting on these endorsements. This authenticity didn’t go unnoticed. This sentiment isn’t limited just to TikTok. and then generate an ad tag.

Branding 127

Branding Entertainment Advertising Advertisers 127

Martech

MARCH 7, 2024

SpotOn’s SpotOn Marketing Assist is designed to streamline the restaurant marketing process, It defines marketing events each month and then creates and schedules campaigns for these events. Bazaarvoice’ s HarmonyAI streamlines content creation and discovery for marketers and social media teams.

Transform 93

Transform Customer Acquisition User-Generated Advertising 93

Hubspot Marketing

APRIL 19, 2022

If you’ve been on Instagram lately, you’ve probably noticed that the app looks a bit different every time you log on. While these changes seem arbitrary, they're the crucial next steps in Instagram's evolution into a video-centric social shopping platform. Top Instagram Marketing Survey Findings.

Market Trends 108

Market Trends Marketing Marketers Affiliate Marketing 108

Hootsuite

DECEMBER 14, 2022

Are you using Instagram alt text? Alt text , or “alternative text” on Instagram, is an important tool for increasing accessibility and improving user experience. It’s also important for Instagram’s own algorithm, which uses alt text to understand what a post is about. What is Instagram alt text?

Fashion 111

Fashion User-Generated SEO Social Media Marketing 111

SocialPilot

APRIL 22, 2024

Instagram Reels are the most effective way for brands to attract and engage with their target audience. So, when you create them, make sure you publish them at the best time to post the Reels on Instagram to get maximum visibility and engagement. Best Time to Post Reels on Instagram: Why Does It Matter?

Analytics 105

Analytics Branding Promotion Marketing 105

Sprout Social

NOVEMBER 17, 2022

Instagram has been leaning more into its video strategy over the past few years. In July 2022, the app announced that all new videos under 15 minutes will be shared as Instagram Reels. Instagram Reel ideas for fashion and retail brands. View this post on Instagram. View this post on Instagram.

Branding 118

Branding Health Thought Leadership Fashion 118

Hubspot Marketing

MAY 23, 2022

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. The HubSpot Blog surveyed 550 marketers to learn about the latest video trends. General Video Marketing Stats.

Video Marketing 137

Video Marketing Marketing Marketers Promotion 137

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. For example, consider Hims as an example.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Hootsuite

JANUARY 18, 2024

Want to know how to get more views on Instagram Reels? We’re breaking down the best practices social media managers, creators, and Instagram pros use to get those reel view gains! This inclusive guide tells you exactly how to get more views on Instagram Reels using twenty tried-and-true methods. Stick with us, kid.

SEO 92

SEO User-Generated Entertainment Analytics 92

Hootsuite

NOVEMBER 1, 2021

How do you stand out in a sea of more than one billion Instagram users? Instagram SEO is a great place to start. Understanding how SEO on Instagram works is important for any business wanting to connect with new followers. Bonus: 14 Time-Saving Hacks for Instagram Power Users. What is Instagram SEO? Let’s dive in.

SEO 145

SEO User-Generated Analytics Place 145

Hubspot Marketing

NOVEMBER 8, 2022

Affiliate marketing on Instagram works the same as other platforms, where a business pays someone (i.e., Instagram used to have a native program for creators, but it ended in August of 2022. Not to worry, though, because you can still make money from affiliate marketing on Instagram. View this post on Instagram.

Affiliate Marketing 84

Affiliate Marketing Real Estate Marketing Marketers 84

Neil Patel

DECEMBER 24, 2020

Instagram SEO is important for businesses and brand owners who are thinking about getting more eyes and more engagement on their Instagram posts. A later feature to Instagram is searching by interest, not just by hashtags or user accounts. Using Instagram’s Searching by Interest. User Interaction.

SEO 145

SEO Gen Z User-Generated Millennials 145

Customers.ai

SEPTEMBER 15, 2023

Opportunities to share clickable links on Instagram have always been scarce. Instagram, understandably, wants to keep its users on Instagram. This dilemma has creators, influencers, and marketers alike, constantly asking how they can add a link to an Instagram post. How to add a link to an Instagram post.

User-Generated 98

User-Generated Place Branding SEO 98

Hootsuite

SEPTEMBER 21, 2023

Ever seen an Instagram emoji fail IRL? Here’s everything you need to know about Instagram emoji meanings. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. What are Instagram emoji? What are Instagram reactions?

Energy 99

Energy Food Law Place 99

Buffer Marketing

JULY 10, 2023

Available Channels Tailwind offers only three social channels: Instagram, Facebook, and Pinterest. Channels available on Buffer Channels available on Tailwind Instagram Instagram Twitter Pinterest Pinterest Facebook Facebook LinkedIn TikTok Google Business Profiles Mastodon  YouTube (coming soon) Shopify (analytics)   2.

Social Media Marketing 77

Social Media Marketing User-Generated Price Marketing 77

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Energy 107

Energy Marketing Marketers Direct Mail 107

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 75

Influencer Marketing Transform Marketing Marketers 75

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Video Marketing 83

Video Marketing Gen Z Marketing Marketers 83

Hubspot Marketing

OCTOBER 10, 2020

Instagram turns 10 in 2020. Since the potential to make money, connect with your audience, and build a reputable brand on Instagram is so high, understanding how to use it is essential. Why does Instagram engagement rate matter? What is the average Instagram engagement rate? Note that Instagram accounts need to be public.

User-Generated 143

User-Generated Customer loyalty Advertising Advertisers 143