Chief Martec

JULY 11, 2022

Indeed, it’s the burgeoning category of non-IT “business operations” pros — marketing ops, sales ops, revenue ops, CS ops, etc. — This isn’t just a marketing ops thing either. In fact, marketing and sales rank third in the departments leveraging automation. Sales and marketing had half as many (13%).

Finance 97

Finance CRM Customer Journey Marketing 97

Neil Patel

MAY 31, 2021

I thought I would let you into my mind, so you can see how I think of marketing. And what you’ll read next will probably come as a shock, as I don’t really view marketing in the same traditional way you read online. It’s a digital marketing agency where we help companies of all sizes grow. My company is NP Digital.

PR 145

PR Marketing Marketers SEO 145

Buffer Marketing

MAY 9, 2024

According to this study , 87 percent of social media marketers say social search is vital to their strategy. Aligns with business goals For businesses, LinkedIn SEO aligns your page with marketing objectives. Posting SEO-driven content also positions your brand as an industry leader, reinforcing authority and trustworthiness.

SEO 122

SEO User-Generated Thought Leadership Social Media Marketing 122

Sprout Social

FEBRUARY 7, 2023

When taking an employee advocacy program up the chain, employee advocacy stats should be the backbone of your pitch. Keep reading for statistics on employee brand advocacy that will grab the attention of multiple leaders across your C-suite. And your internal team can curate the articles directly in Sprout.

User-Generated 91

User-Generated Thought Leadership Millennials Branding 91

Jeff Bullas

MARCH 14, 2023

Affiliate marketing is quickly becoming a very popular way for beginner and budding entrepreneurs to make money online. If you don’t know much about affiliate marketing, that’s OK. The affiliate marketing programs in this article are the easiest ones to use and feature products that are among the easiest to get clicks for.

Affiliate Marketing 182

Affiliate Marketing Health Fashion Marketing 182

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. It’s a fact.

Millennials 220

Millennials Whitepaper Transform Gen Z 220

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Manufacturing 59

Manufacturing Content Marketing Thought Leadership SEO 59

SmartBrief - Marketing

MARCH 5, 2024

The best leaders know a successful business depends on its employees. And the stats back this up. They help improve skills and training, enabling employees to navigate changing market trends. That’s because the employees are the building blocks who truly help the company grow and thrive. And guess what?

Market Trends 98

Market Trends Customer SEO Product 98

Hubspot Marketing

JANUARY 5, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Marketing Snippets. The latest marketing news and strategy insights. Here are five ways marketers can use AI to improve SEO. Image Source.

Health 126

Health Advertising Advertisers SEO 126

SocialPilot

JANUARY 14, 2024

Linkedin is constantly redefining its position in the market. Linkedin has recently introduced new creator mode features to empower the platform’s thought leaders. You can say industry leaders deemed Linkedin as a new top choice for marketing And why not? There are over 17 million opinion leaders on LinkedIn.

User-Generated 76

User-Generated Millennials Promotion Industry Insights 76

Buffer Marketing

SEPTEMBER 20, 2023

My personal favorite is a list of social media thought leaders. Often times, along with checking your stats on a weekly basis, you can quickly peek at how your stats fit with the goals you’ve set for social media. In terms of what to check when it comes to stats, there are so many options.

Analytics 114

Analytics Management Branding Place 114

Rock Content

DECEMBER 11, 2020

So, you’re a marketer. You work a lot every day to achieve the best results with Content Marketing. You can get some by following the best Content Marketing blogs on the internet. They are basically a compound of excellent ideas and hacks for you to boost your marketing strategies. Content Marketing Institute.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. of marketers are using AI tools for work. What is Video Marketing?

Video Marketing 102

Video Marketing Transform User-Generated Marketing 102

Sprout Social

MAY 5, 2020

When marketing practitioners and their bosses align on goals for social, they can unlock social’s potential as a true driver for business growth. For practitioners, this means understanding how marketing leaders prioritize their objectives for social and leaning on social data to develop effective strategies that support bottom-line goals.

Communications 129

Communications Food Entertainment Retail 129

Sprout Social

JUNE 14, 2023

According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. Here are three reasons social media managers plan to move on, even in the face of a competitive job market and shaky macroeconomic conditions.

Shipping 92

Shipping Marketing Marketers Management 92

Litmus

OCTOBER 27, 2021

To find out how brands have been rolling with the punches, we surveyed nearly 400 marketing professionals about what’s driving their email strategies. Our 2021 State of Email report reveals five key findings: Email marketing is increasingly critical to business success. Brands are looking to agile marketing to meet email demand.

CMO 118

CMO Email Marketing Branding Product 118

Search Engine Land

FEBRUARY 13, 2023

Also on this day Google crawl stats report is missing a chunk of data 2022: This seemed to be a widespread reporting issue. Microsoft Advertising nearly doubles available markets with 29 more countries 2022: This expansion would increase the platform’s reach by 41 million customers.

Search Marketers 89

Search Marketers User-Generated Marketing Marketers 89

Litmus

FEBRUARY 2, 2021

When a marketing leader is asked to do something outrageous—like show how they deliver business value to their organizations—hearts race, stomachs flutter, and questions fly. Marketing is complex, especially in a world where data dominates. Ask your CFO to assign a member of the finance team to become “embedded” in marketing.

Finance 60

Finance CMO Transform Marketing Mix 60

Martech

NOVEMBER 1, 2022

To add to the usual list of challenges marketers and their technology counterparts deal with regularly, we’ve been saddled with: A pandemic. Will marketing tech budgets grow in 2023? If what’s past is prologue, marketing budgets will likely contract further in the coming year, despite a new survey saying 70% of U.S.

CMO 113

CMO Transform Management Customer 113

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Image: CMI.

User-Generated 143

User-Generated Thought Leadership Content Marketing Advertising 143

Adobe Experience Cloud Blog

DECEMBER 19, 2018

It’s that time of year when sales, marketing, and business pundits share predictions for what’s to come in 2019. This leaves sales leaders scratching their heads trying to figure out where the opportunities are for their organization and what they need to prepare for going forward. The Sales Stats You Need to Know.

Thought Leadership 134

Thought Leadership Energy Education Management 134

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. 8 Data-Backed Recommendations for Social Media Marketers in 2023.

Social Media Marketing 113

Social Media Marketing Gen Z Millennials Influencer Marketing 113

Rock Content

MARCH 23, 2023

Blogging can serve as a surprisingly powerful marketing tool for your business , helping you attract new customers and keep in touch with those who are already on board with your product or service. For this, you’ll need to create a content marketing strategy that includes all the factors required to ensure it succeeds.

Real Estate 71

Real Estate Marketing Marketers User-Generated 71

Duct Tape Marketing

NOVEMBER 4, 2022

5 AI tools every content marketing pro should use today written by Editor read more at Duct Tape Marketing. The global market value of artificial intelligence (AI) in the marketing world is projected to reach over half a trillion dollars by 2024. What are AI marketing tools?

Content Marketing 80

Content Marketing Copywriting Marketing Marketers 80

Dana Nicole

FEBRUARY 20, 2023

I first stumbled upon the MECE framework in a content marketing context via the Animalz blog. I collected quotes from 14 different content marketing experts. Check out content writer Bani Kaur’s tips for interviewing thought leaders: I was struggling to interview thought leaders effectively in Jan 22.

Thought Leadership 52

Thought Leadership Market Research Promotion Advertising 52

Chief Martec

JANUARY 18, 2022

Zylo is one of the leaders in the category, with more than $21 billion in SaaS spend and over 29 million licenses under management. A couple of years ago, sharing a stat like that would elicit a fair amount of pushback, either “Bull-honkey!” appeared first on Chief Marketing Technologist.

Energy 119

Energy CRM Management Product 119

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. Check out this blog on AI in Digital Marketing for more information.

Advertising 74

Advertising Advertisers PR Millennials 74

Neil Patel

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Facebook Groups are underrated by marketers. Join or Create a Facebook Group.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145

Rock Content

SEPTEMBER 11, 2020

The accelerated digital transformation during the pandemic made it possible for business leaders worldwide to appreciate the benefits and opportunities of remote working. Here are some eyebrow-raising stats on remote working! Here’s what you can do to effectively lead your remote team of marketing professionals. And why not!

Transform 69

Transform Real Estate Energy Communications 69

Litmus

MAY 4, 2021

Is your marketing organization ready for what’s next ? As marketing leaders, we often ponder this question during our annual planning season when we’re forecasting our goals, themes, campaigns, and budgets for the coming year. Marketing has never been more complex. Marketing has never been more complex.

Transform 80

Transform Marketing Marketers Finance 80

Rock Content

AUGUST 25, 2023

If so, you need a great B2B content marketing strategy. Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale. Fortunately, creating a B2B content marketing plan is not rocket science. Ready to get started?

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Adobe Experience Cloud Blog

APRIL 27, 2017

Author: Ellen Gomes Usually, by the time you hit the last day of a conference, you can feel the energy dwindling, but that wasn’t the case for day three of Marketing Nation Summit. Here are some takeaways and highlights from a few key sessions: Be a Champion Leader. We are the leaders. So why do we do it?

Content Marketing 126

Content Marketing Thought Leadership Marketing Marketers 126

Sprout Social

MAY 18, 2021

Used together, the two strategies can empower marketers to create relevant content that engages their audience no matter which channel they find themselves on. Our research reveals 58% of business leaders anticipate social will be their primary communications channel by 2024. The influence of social extends beyond marketing.

Gen Z 110

Gen Z Millennials Communications Advertising 110

Marketing Insider Group

NOVEMBER 15, 2021

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Buzzsumo recently released their list of the Top 100 Content Marketing Influencers for 2021.

Content Marketing 91

Content Marketing Marketing Marketers Thought Leadership 91

Hubspot Marketing

OCTOBER 6, 2023

They provide essential services and goods, adding a unique flavor to local markets. Meta , 2022) Small Business Marketing Statistics Of small businesses in the US, 55% were advertising on social media in 2021. Meta , 2022) Small Business Marketing Statistics Of small businesses in the US, 55% were advertising on social media in 2021.

Finance 108

Finance Food Health Price 108

Adobe Experience Cloud Blog

OCTOBER 9, 2018

There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue.

CMO 132

CMO Thought Leadership CRM Communications 132

Search Engine Land

SEPTEMBER 29, 2023

The following graphs and stats are from Semrush, showing the last five months of SERP features results for one of our clients (on desktop). Due to being an industry leader, they’ve always had a good amount of SERP features and presence at the top of search results. In July, they owned over 1,200 People Also Ask positions.

SEO 116

SEO User-Generated Price Product 116