Chief Martec

OCTOBER 31, 2022

Aside from the anecdotal evidence that I frequently hear on LinkedIn and Twitter threads, Gartner’s most recent Marketing Technology Survey frames the problem quantitatively: on average, the 324 enterprise marketing technology leaders they surveyed reported that only 42% of their martech capabilities are being used.

Transform 126

Transform Law CMO New Technology 126

Set Up

MARCH 28, 2023

This Women’s History Month, we want to continue highlighting the stories and voices of powerful female marketing leaders. Our Women in Marketing series and our virtual women’s community “ In this Dame and Age ” provide a space for marketing women to network and share their journeys.

Copywriting 98

Copywriting Advertising Advertisers SEO 98

Hubspot Marketing

OCTOBER 6, 2023

Now Is the Time to Build the Workplace of the Future , Arianna Huffington Founder of Thrive Global and former editor-in-chief at The Huffington Post, Arianna Huffington knows quite a bit about running a company. However, there is still plenty of great content on LinkedIn written by some of the top experts in their fields. Read the rest here.

User-Generated 107

User-Generated eCommerce Promotion Product 107

Content Marketing Institute

JANUARY 2, 2019

Each of those quotes continues to inspire me and impact the way I think about content marketing. Much of the work we need to do as marketers – and, more importantly, as makers – requires us to think and create. And, quite frankly, there is only so much time we can meaningfully write, develop, or create day in, day out.

Content Marketing 92

Content Marketing Marketing Marketers Energy 92

Hootsuite

DECEMBER 12, 2023

Talk about a hard lesson you learned as a leader. Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy.

Thought Leadership 111

Thought Leadership Place CMO B2C 111

Sales Force: CMO

MARCH 7, 2022

I’m so thankful for all the strong and wonderful women leaders I’ve known over the years — women that remind me to dream big, never compromise, and stay committed to my values. Kelsey Cohen, a revenue operations leader at PetDesk. Jodi Cachey, vice president of content strategy and growth marketing at Mediafly.

Law 81

Law CMO Transform CRM 81

Duct Tape Marketing

JANUARY 12, 2023

How To Build A Business That Builds Leaders written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Robert Glazer. In this episode of the Duct Tape Marketing Podcast , I interview Robert Glazer. 13:18] Do you think everybody in an organization needs to be looked at as a leader? [18:03]

Management 78

Management Partner Marketing Analytics Energy 78

Hootsuite

JULY 12, 2022

Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Every marketer knows what Brand (with a capital B) is, but the term is tough to explain. hot dog combo. hot dog combo. Inflation better not hit Costco. hotdogs are an institution.

Branding 114

Branding Whitepaper Food Energy 114

Marketing Insider Group

MARCH 13, 2012

Our topic was “ The Leadership Gap in Marketing ” where we discussed the changes taking place in marketing today and the leadership crisis these conditions are creating. TheSocialCMO : First question Michael, so what exactly is this Marketing Gap you’ve been talking about? . Marketers are stuck in the past.

CMO 76

CMO Analytics Marketing Marketers 76

Duct Tape Marketing

OCTOBER 18, 2023

The Resilient Entrepreneur: How to Win in a Hostile Economy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Chris Guillebeau In this episode of the Duct Tape Marketing Podcast , I interviewed Chris Guillebeau, an entrepreneur, writer, travel enthusiast, speaker, and podcaster.

Education 72

Education Place Price Marketing 72

Litmus

DECEMBER 8, 2020

In this episode of Delivering, host Jason Rodriguez interviews Oracle’s Wade Hobbs about what we can—and should—measure in email, how that informs strategy, and what the future holds for email marketers. Over 600,000 marketing professionals use Litmus’s tools to build, test and analyze better email campaigns faster.

Analytics 82

Analytics CMO Retail Email Marketing 82

Duct Tape Marketing

AUGUST 18, 2022

How To Create A Culture Of Learning And Growth written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Whitney Johnson. In this episode of the Duct Tape Marketing Podcast , I interview Whitney Johnson. Take The Marketing Assessment. Key Takeaway: Growing is the goal. Disrupt Yourself Podcast.

Transform 77

Transform Place Marketing Strategy Advertising 77

DIY Marketers

OCTOBER 8, 2022

To help you choose the best gifts to offer your customers, team members and other stakeholders for the holiday season, we asked founders, CEOs and business leaders this question for their best experiences and ideas. There’s so much talk about quiet quitting these days. And no, it’s not too early!

Promotion 93

Promotion Energy Food Customer 93

Duct Tape Marketing

MARCH 24, 2022

Grow Your Business By Growing Your People written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Whitney Johnson. In this episode of the Duct Tape Marketing Podcast , I interview Whitney Johnson. More About The Duct Tape Marketing Consultant Network. Key Takeaway: Growing is the goal.

Transform 81

Transform Shipping Place Education 81

Buffer Marketing

MARCH 1, 2024

”  Her advice for quieting the nerves?   I’m embarking on my very first Buffer retreat, where I’ll meet my teammates face-to-face for the very first time in Cancún, Mexico. It’s comforting to know that I’m likely not the only Bufferoo who feels this way. It’s not just you!” 

Logistics 15

Logistics Energy Food Customer 15

Businesses Grow

JANUARY 5, 2023

Highlights include: Tom’s surprising take on “quiet quitting.” ” Your job as a leader is to “hire well and promote.” ” Why we need to hire “the quiet ones.” ” Your job as a leader is to “hire well and promote.” Click to hear Episode 263.

Gen Z 116

Gen Z Place Education Branding 116

Duct Tape Marketing

FEBRUARY 12, 2020

Transcript of Finding Happiness at Work written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Gusto, modern, easy payroll benefits for small businesses across the country. Because it did quite well in the UK. Back to Podcast. Transcript.

Management 55

Management Energy Food Product 55

Duct Tape Marketing

MAY 4, 2023

Purposeful Growth: The New Revolution For Business Success written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Mears Duct Tape Marketing Podcast, I interview Mark Mears. 13:02] Another important concept of this book is the difference between a leader and a legacy builder. Like this show?

CRM 76

CRM Gen Z Place Branding 76

Hubspot Marketing

FEBRUARY 21, 2023

In 2022, the marketing world continued to evolve. As we move into another unique year, marketers might wonder if and how other companies in their industry are keeping up with everything going on. To help marketers like you keep a pulse on how other brands are doing, HubSpot analyzed data from 150,000+ companies.

Marketing 102

Marketing Marketers B2C Health 102

Sprout Social

NOVEMBER 14, 2022

Listening makes creating data-driven marketing strategies more accessible, and gives your entire organization the tools to outpace the competition, improve your content strategy, iterate on new product designs and build more impactful campaigns. What is data-driven marketing? What is data-driven marketing? Protect your brand.

Marketing Strategy 101

Marketing Strategy Thought Leadership Transform PR 101

Exposure Ninja

SEPTEMBER 18, 2023

So, you’ve decided you want to learn how to do marketing. There are so many types of marketing, channels, and skills you need — where do you start? If you’re unsure what type of marketer you want to be or where to learn the skills you need to become a marketer, you’ll have a much better idea by the end of this guide.

PR 52

PR Copywriting Marketing Marketers 52

Duct Tape Marketing

APRIL 3, 2024

He also works closely with Google’s engineering and research leaders on org design, leadership and culture challenges. Martin is a frequent lecturer at Stanford, Wharton and INSEAD, and has advised leaders across the Americas, Europe, Africa and Asia. 12:31] To what degree soes self-awareness of the leader play a role? [13:14]

Transform 60

Transform Energy Management Product 60

Hubspot Marketing

NOVEMBER 8, 2023

A study by Gallup shows that such low levels of morale and disengagement from jobs are contributing to a growing trend of “ quiet quitting.” Likewise, HubSpot’s study discovered that, on average, marketing leaders think 17% of their employees are engaged in quiet quitting.

Health 109

Health Energy Food Transform 109

Sprout Social

NOVEMBER 18, 2022

They are told to be quiet and do their work. And yet–despite all of this–sadly some leaders still think social media is “posting stuff on Facebook.” They are different. But this misunderstanding–or more accurately, this lack of understanding–does real harm, both to the social media professionals on staff and the company as a whole.

Finance 100

Finance Education Analytics Management 100

Marketing Insider Group

JUNE 24, 2020

Getting Agile to scale is tricky in any context, and Agile marketing is no different. We’ve seen this struggle manifest in client after client over the years, so AgileSherpas has developed an Agile framework designed to help marketers implement Agile ways of working across multiple teams. 4 Steps to Scaled Agile Marketing.

Marketing 121

Marketing Marketers Transform Shipping 121

Duct Tape Marketing

JUNE 14, 2023

The 5 Key Skills That Successful Managers Possess written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dave Dodson In this episode of the Duct Tape Marketing Podcast , I interview Dave Dodson. 01:03): Hello and welcome to another episode of the Duct Tape Marketing Podcast. Like this show?

Succession Management 80

Succession Management Management Place Customer 80

Hubspot Marketing

NOVEMBER 14, 2022

The economy is on a rollercoaster ride, the stock market is giving new meaning to the word "volatile," geo-political conflicts are escalating, and a global pandemic may have more unprecedented times in store. Disconnected systems are the #1 pain point for companies in our market. Growth Challenges Are on the Rise.

Thought Leadership 94

Thought Leadership Customer Acquisition CRM Communications 94

Hubspot Marketing

NOVEMBER 22, 2023

Qualities shine, and new leaders are discovered. In recent HubSpot research , we discovered that marketing leaders are concerned about quiet quitting and find it unacceptable, even though 57% say it is happening in their organization. Market the event internally. Choose a good location.

Communications 106

Communications Food Transform Place 106

Martech

MARCH 15, 2022

The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business. What promises your brand makes to customers.

Branding 145

Branding Transform Customer Acquisition Customer 145

Neil Patel

MARCH 21, 2023

People are more likely to follow and trust confident leaders. A lot of people will give you cookie-cutter advice on how to be an entrepreneur. Much of that advice usually consists of the famous line: “All you have to do is start!” Well, it takes more than that, especially if want to get your idea(s) off your vision board.

Finance 92

Finance Entertainment Promotion Management 92

Duct Tape Marketing

JUNE 8, 2022

How Leveraging A Virtual Assistant Will Change Your Life written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Tricia Sciortino. In this episode of the Duct Tape Marketing Podcast , I interview Tricia Sciortino. Take The Marketing Assessment: Marketingassessment.co. Like this show?

eBook 65

eBook Management Education Energy 65

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. It’s no longer just one piece of your overall marketing plan. But, between camera equipment to lighting to editing software, the topic of video marketing can still seem pretty complicated. Why You Need to Focus on Video Marketing in 2018. Why is this important?

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Hubspot Marketing

JUNE 17, 2022

You have approximately one afternoon to come up with it so you scramble together a bio that ends up reading like this: "Rodney Erickson is a content marketing professional at HubSpot, a CRM platform that helps companies attract visitors, convert leads, and close customers. Lindsay Kolowich is a Senior Marketing Manager at HubSpot.

Copywriting 145

Copywriting Branding Management SEO 145

Duct Tape Marketing

APRIL 12, 2023

How To Get What You Want By Helping Others Get What They Want written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Joe Polish In this episode of the Duct Tape Marketing Podcast , I interview Joe Polish. 00:57): Hello, welcome to another episode of the Duct Tape Marketing Podcast.

Health 75

Health Education CRM Price 75

Duct Tape Marketing

OCTOBER 20, 2022

How To Get What You Want By Helping Others Get What They Want written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Joe Polish. In this episode of the Duct Tape Marketing Podcast , I interview Joe Polish. Take The Marketing Assessment: Like this show? More About Joe Polish: WhatsInItForThem.com.

Health 83

Health Education Price Marketing Strategy 83

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. Content marketing was a hit at the firm. The content marketing director smiled. The content marketing director smiled. “I I know, I know.

Content Marketing 61

Content Marketing CMO Thought Leadership Marketing 61

Duct Tape Marketing

OCTOBER 8, 2019

Transcript of Finding Stillness in the Modern World written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. John Jantsch: Hello, and welcome to another episode of the Duct Tape Marketing podcast. Back to Podcast. Transcript.

Transform 47

Transform Logistics Place eCommerce 47