Hubspot Marketing

NOVEMBER 5, 2024

But, conversations are what the goals should always be with marketing.” B2C CRO Let’s face it: Conversion rates vary across markets. Even though over 60% of B2B and B2C leaders are leveraging AI tools for marketing, the marketing and conversion strategies that work well for each market are very different.

B2C 126

B2C Millennials Customer Journey User-Generated 126

Sprout Social

JUNE 18, 2025

Read on to learn Gen X’s social media habits and tips to build more effective marketing strategies that resonate with this influential (and often underestimated) demographic. Understanding nuances like this in Gen X social media behavior is essential for marketers looking to build genuine connections. What social media does Gen X use?

User-Generated 120

User-Generated Influencer Marketing Marketing Marketers 120

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Table of Contents What is D2C marketing?

Manufacturing 123

Manufacturing B2C Non-Profit eCommerce 123

Neil Patel

JANUARY 28, 2021

In a Tenor survey , two-thirds of millennials said gifs did a better job conveying emotions than text. How ow does this relate to marketing? How ow does this relate to marketing? How can you harness the power of gifs to boost your marketing strategy ? Six Ways to Use Gifs to Promote Your Brand.

Promotion 141

Promotion Branding Entertainment Millennials 141

Set Up

SEPTEMBER 10, 2024

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. Well, they’re much older (and more influential) now…So let’s see what has changed and how marketers can continue to adapt to fit Gen Z’s needs and preferences. Gen Z is a big deal, and marketers need to pay attention.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Neil Patel

JUNE 27, 2025

Your brand strategy can help you and your team be more consistent with your marketing, stand out from the competition, and keep new hires on the same page. Your document should outline your entire brand identity, your story, your audience, and your marketing message. What Is a Brand Strategy? Think about it.

Branding 96

Branding Gen Z Millennials Promotion 96

Litmus

OCTOBER 16, 2024

In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. Understanding each stage lets you tailor marketing to boost customer engagement and loyalty. Lifecycle marketing asks, “How can we keep our product relevant?”

Health 96

Health Customer Journey User-Generated Marketing 96

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. And in this article, we’ll explore the role influencers play when marketing your business.

Inbound Marketing 344

Inbound Marketing Gen Z Influencer Marketing Millennials 344

Marketing Insider Group

SEPTEMBER 3, 2024

In this guide, we’ll explore some ways that your nonprofit can leverage digital marketing strategies to engage and inspire the next generation of supporters. Craft visually appealing photos and videos to share on your account’s main feed and use hashtags and influencer marketing to boost visibility. Leverage social media platforms.

Gen Z 70

Gen Z Marketing Strategy User-Generated Health 70

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Gen Z 130

Gen Z Branding Retail Content Placement 130

Hubspot Marketing

APRIL 8, 2025

How to Market to Reddit Users Tips for Engaging Reddit Users Reddit User Demographics If youre wondering how to market to Reddits 100+ million DAUq, or Daily Active Uniques (its term for daily users), without getting downvoted into oblivion, the first step lies in understanding who is on the other end of the computer. respectively.

Gen Z 101

Gen Z Copywriting Real Estate Marketing 101

Hubspot Marketing

APRIL 8, 2025

How to Market to Reddit Users Tips for Engaging Reddit Users Reddit User Demographics If youre wondering how to market to Reddits 100+ million DAUq, or Daily Active Uniques (its term for daily users), without getting downvoted into oblivion, the first step lies in understanding who is on the other end of the computer. respectively.

Gen Z 102

Gen Z Copywriting Real Estate Marketing 102

illumin

MAY 15, 2025

From home and garden improvement to DIY renovations, it can be quite competitive to market in this space. According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 As marketers, we have to overcome these ongoing challenges and adapt to this ever-evolving landscape.

Advertising 97

Advertising Advertisers Customer Acquisition Transform 97

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

Influencer Marketing 93

Influencer Marketing Affiliate Marketing Marketing Marketers 93

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. percent of marketing agencies and brands invest 10 to 20 percent of their marketing budget into influencer marketing.

Influencer Marketing 125

Influencer Marketing Price Affiliate Marketing Millennials 125

Hootsuite

SEPTEMBER 21, 2021

This is even more so true for generation Z and millennials. That’s where a Net Promoter Score, also called an NPS score, can help. NPS makes it clear who your promoters are. Regardless of how you score, conducting regular NPS surveys should reveal the precise interactions that create your promoters and your detractors.

Promotion 134

Promotion Customer loyalty Gen Z Customer Journey 134

Sprout Social

MAY 14, 2025

Regardless of who youre hoping to market to, its crucial to understand these distinctions. Below, we break down the ins and outs of each age group so you can master generational marketing. Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced.

Gen Z 63

Gen Z Millennials User-Generated Entertainment 63

Neil Patel

JUNE 10, 2025

Experiential marketing, on the other hand, is built to stay in people’s minds for a while. And particularly for Millennials and Gen Z — the biggest spenders today — that kind of hands-on connection is exactly what they’re after. Key Takeaways Experiential marketing thrives on active participation and multi-sensory engagement.

Gen Z 69

Gen Z User-Generated Food Marketing 69

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? Right behind them is Gen Z.

Transform 83

Transform Marketing Marketers Gen Z 83

Hubspot Marketing

FEBRUARY 10, 2025

Thats why B2B influencer marketing is nothing to scoff at. Lets unpack everything you need to know to harness the power of B2B influencer marketing in 2025. Table of Contents What is B2B influencer marketing? This is generally one of best types of B2B influencer marketing for driving sales. What you do, say, etc.,

Influencer Marketing 106

Influencer Marketing Branding B2C Marketing 106

Sprout Social

JUNE 24, 2025

With so many competing channels, you might wonder if Snapchat is worth a slice of your social media marketing budget and time. Explore these Snapchat statistics to get answers on whether Snapchat should be part of your marketing mix. Millennials and Gen X with no children: 56% have made purchases influenced by Snapchat.

Gen Z 67

Gen Z Millennials User-Generated Advertising 67

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. It’s an arm of social media marketing where you spend money to reach the right audience. But it has a “sponsored,” “promoted,” “boosted,” or any similar label attached to disclose the post is an ad. Enter: Social media advertising.

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. From video necessity to content strategy and production value here are the YouTube ad questions B2B marketers ask most, answered. It’s not just for Millennials or Gen Z Gen Xers alone account for 1.5

Gen Z 112

Gen Z B2C Transform Millennials 112

Sprout Social

MAY 8, 2025

Reddit has long been a pioneer in community-driven conversationswell before social listening became a marketing staple. But Reddits role in the modern marketing mix has shifted. In this way, Reddit reveals what traditional search engines cant: emerging micro-movements that show why people buy and whats really missing from the market.

Gen Z 123

Gen Z User-Generated Industry Insights Health 123

Hubspot Marketing

DECEMBER 20, 2023

It was an interesting year to be a marketer. Expectations were high, budgets were low, content moved at the speed of light, and marketers had to make magic happen through it all. As 2023 comes to a close, I polled the HubSpot Media Team to see what their favorite marketing campaigns of the year were. 11.17.23 #PinkFriday2 ?

Millennials 129

Millennials Shoppers Marketing Marketers 129

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy.

PR 113

PR Gen Z Thought Leadership Communications 113

Hubspot Marketing

JULY 12, 2024

The first example I think of is an interest-based Facebook Group (my millennial is showing). This makes it a great channel for networking communities — like professional organizations and advisory committees — that promote collaboration. LinkedIn is one of the largest professional networks that exists.

Branding 110

Branding User-Generated Millennials Education 110

Marketing Insider Group

AUGUST 5, 2020

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities.

Millennials 141

Millennials Gen Z Retail Marketing 141

SmartBrief - Marketing

SEPTEMBER 18, 2024

In the marketing and advertising sector specifically, a 2024 survey in the UK-based Marketing Week found that, on average, female marketers’ full-time pay was 16% less than that of men working full-time in the sector. Talk about what’s happened to formal mentorship in the marketing industry.

Gen Z 95

Gen Z Millennials Advertising Advertisers 95

Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform.

Gen Z 101

Gen Z Food Fashion Millennials 101

Sprout Social

NOVEMBER 19, 2024

It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility. But that’s only if marketers understand how to hire an influencer in the first place. Understand the process of hiring influencers Marketers rarely stumble on the perfect influencer for their brand by chance.

Gen Z 112

Gen Z Health Influencer Marketing Food 112

Marketing Insider Group

OCTOBER 13, 2020

No department understands the need for change like marketing does. We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Marketing has already gone through the ring of fire. Doing what?”

Gen Z 145

Gen Z Millennials CMO Marketing 145

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Understanding Email Marketing Email marketing serves as a direct marketing channel.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketing 64

Sprout Social

MARCH 26, 2025

With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. If you’re unsure where your target market is online; UK social media statistics can provide valuable insights. The key is knowing where to find them.

Entertainment 86

Entertainment Gen Z Millennials User-Generated 86

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. The Influencer Marketing Landscape. Influencer Marketing Effectiveness. Influencer Marketing on Instagram. Influencer Marketing on TikTok. Let's dive in.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Sprout Social

JULY 22, 2021

Millennials (survey respondents ages 24-39). Partner with influencers to create content that promotes lifestyles Gen Z wants to attain. The full scoop on Millennials and social media. Busy building careers, starting families and entering eldercare years, Millennials outshine the harsh labels attached to them.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Neil Patel

MARCH 25, 2021

In this article, I’ll give you nine ways to use paid ads you could effectively market to pet owners. They turned to marketing firm Tinuiti (then called CPC Strategy) to help them do that through Amazon. Each of these questions presents a micro-moment brands can address through ads or content marketing. Use Content Marketing.

Millennials 143

Millennials Food Shoppers Health 143