Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. Buyer intent comes down to understanding what makes an excellent lead for your business.

Copywriting 143

Copywriting User-Generated Marketing Marketers 143

Martech

MAY 30, 2023

You have likely seen this phrase in plenty of marketing blogs. But many companies make the mistake of relying too heavily on intrusive marketing tactics like cold calls, pop-up ads and sponsored posts. This is where reception marketing comes into play. The reception marketing solution? “Meet your customers where they are.”

Marketing 102

Marketing Marketers Customer Journey Customer 102

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Reaching buyers today is difficult. With the many platforms and apps, it can take time to understand where your audience spends time online. Data is raw, factual information that can be measured.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Martech

JULY 27, 2023

Before we get to this week’s round-up of AI-powered martech platforms, solutions and features, here’s an interesting survey about marketers and AI. Even though marketers have doubts about its output and accuracy, 72% use AI tools at least once a month, according to a new survey. of entry-to-mid-level employees. Get MarTech!

Copywriting 98

Copywriting User-Generated CRM Customer Journey 98

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Creating awareness with B2B buyers has never been more important.

Transform 119

Transform Marketing Marketers User-Generated 119

Lynton Web

JANUARY 9, 2024

A buyer persona, which is a semi-fictional representation of your ideal customer, can be pivotal in ensuring your marketing strategies hit the mark. What is a Buyer Persona? A buyer persona is a detailed description of someone representing your target audience. This ensures a well-rounded and accurate persona.

CRM 105

CRM Target Market Education Product 105

Tiecas

APRIL 23, 2024

However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Some of these challenges include: Limited pool of qualified prospects: The manufacturing niche often targets specialized buyers and decision-makers. To adapt, manufacturers must embrace inbound marketing as a core strategy.

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. The consumerization of B2B marketing will continue. Marketing attribution will be more severely challenged. That was around mid-March 2020.

Transform 113

Transform Whitepaper Direct Mail Marketing 113

Martech

JULY 16, 2021

We hear a lot about how dramatically the pandemic has affected consumer purchasing behavior, but the business-to-business side of buying is less frequently discussed. Its survey showed that 80% of business buyers expect to conduct more business online after the pandemic as compared to before.

Marketing 132

Marketing Marketers Place Customer 132

Martech

JANUARY 11, 2023

Does every B2B marketing organization need a marketing automation platform? There are many use cases for the solution; so many that it’s hard to imagine that most B2B marketing teams won’t find compelling reasons to automate at least some of their processes. The benefits of using B2B marketing automation.

Marketing Automation Platform 95

Marketing Automation Platform Marketing Marketers Communications 95

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It

Gen Z 128

Gen Z Pharmaceutical Customer Acquisition Marketing 128

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Creating awareness with B2B buyers has never been more important.

Transform 110

Transform Marketing Marketers User-Generated 110

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Consumers and businesses alike are making more and more purchases online, and that’s only expected to increase, especially so on social media. Statista , 2023) The global conversion rate of online shoppers is 1.9%.

eCommerce 94

eCommerce Gen Z B2C Shoppers 94

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. The shift and the case for ABM: Anonymous buyer’s journey.

Inbound Marketing 107

Inbound Marketing Marketing Marketers Direct Mail 107

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Partner Marketing 110

Partner Marketing Manufacturing Thought Leadership Marketing 110

Marketing Insider Group

SEPTEMBER 20, 2023

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. And it’s only predicted to keep getting faster.

User-Generated 115

User-Generated Marketing Marketers Advertising 115

Hubspot Marketing

MARCH 29, 2023

Moreover, rather than talking to one of your sales reps, they're more likely to ask for referrals from members of their networks or read online reviews. With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? Enter: Market Research. Why do market research?

Market Research 145

Market Research Marketing Marketers Price 145

Neil Patel

JANUARY 17, 2022

It’s getting harder than ever to connect with buyers and prospects on a personal level. It is easier to build real, human connections with your audience if you know what data and strategies to use. One of the most effective strategies to build a personal connection is personalized marketing. What Is Personalized Marketing?

Personalized Marketing 130

Personalized Marketing Branding Customer loyalty Transform 130

Martech

NOVEMBER 2, 2023

Data says you likely spend much of it consuming digital media. As a marketer, you might think that the more time people spend online, the more opportunities we have to capture their interest through marketing. Now, the goal of marketing is to break through the noise. What do you do with the remaining eight hours?

Branding 122

Branding Customer Journey User-Generated Management 122

Martech

JULY 22, 2022

Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. Luckily, the technology and data that can help are becoming more accessible. Top challenges marketers are currently facing. Go all-in on AI.

Market Trends 113

Market Trends Digital Marketing Customer Customer loyalty 113

Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. You can’t start optimizing your marketing until you have covered the basics. Shopping trends evolve, and fresher data is available. See terms.

Marketing Strategy 126

Marketing Strategy Shoppers eCommerce Advertising 126

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. I’ve organized these by category: Data, campaigns, sales and strategy. And so many choices out there.

eCommerce 94

eCommerce User-Generated Manufacturing Finance 94

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Mapping the customer journey is essential if you want to understand your customers’ behavior, needs, and pain points at every stage of their interaction with your business.

Customer Journey 103

Customer Journey Customer Whitepaper Marketing 103

Hubspot Marketing

JULY 4, 2022

Although you may have a desired path for your potential consumers to take when they interact with you online, the truth is you have no control over it. Trigger marketing enables you to be at the ready, in whatever way your audience chooses to engage. What is trigger marketing? The Benefits of Trigger Marketing.

eBook 144

eBook CRM Marketing Marketers 144

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Martech

SEPTEMBER 21, 2023

We describe organizations as being “data-driven” or “research-based” and industries as “cutting edge” or “slow-moving” to help us understand how to position ourselves and improve our messaging. Here’s what this means for B2B marketing organizations. They use algorithms to analyze a variety of data points (i.e.,

Communications 117

Communications Management Customer Promotion 117

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. It should never be skipped or overlooked.

Whitepaper 130

Whitepaper Transform User-Generated Marketing 130

Martech

JUNE 9, 2022

Read next: How B2B marketers can activate first-party data in their CDP. This is just the beginning of a transformation, according to the study, which divided firms by three levels of online competence: . Get the daily newsletter digital marketers rely on. Three levels. Leaders: 35% Moderates: 55% Laggards: 10%.

Transform 119

Transform B2C Shipping Digital Marketing 119

Martech

APRIL 12, 2022

Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. Luckily, the technology and data that can help are becoming more accessible. Top challenges marketers face in 2022. Canada, India, and the UK.

Digital Marketing 101

Digital Marketing Customer loyalty Marketing Marketers 101

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. Below we outline diverse tagging strategies that elevate digital marketing efforts: Persona tagging. By assigning classification variables to digital assets, marketers can dissect their audience with unprecedented precision.

Transform 108

Transform Customer Journey Analytics Millennials 108

Hubspot Marketing

APRIL 10, 2023

This is because their preferences are evolving, their priorities are shifting, and their behaviors aren't quite how they were before. So how are marketers supposed to meet their expectations in the new year? By making data-informed predictions. Consumer Behavior Predictions for 2023 1. Image Source 3.

Gen Z 101

Gen Z Health Influencer Marketing Product 101

Martech

APRIL 28, 2022

. “We can continue to create more of the same experiences that over time have become more generic — a little bit more spammy, a little bit more self-serving — or we can pause, reflect, and start to think about how we can begin creating more meaningful moments that deliver lasting impressions with our buyers.”

Customer Journey 110

Customer Journey Analytics Marketing Marketers 110

Martech

JANUARY 27, 2023

Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. Data got faster, cheaper and more voluminous. The 21st century changed much of that. It’s not exactly a secret.

Law 138

Law Pharmaceutical Marketing Marketers 138

Search Engine Land

FEBRUARY 6, 2024

To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition. Google’s algorithms are now much more sophisticated. So, what is Digital PR?

PR 114

PR SEO Customer Journey Thought Leadership 114

Martech

MAY 5, 2023

Marketers know this as “the sales funnel”. The advent of AI and the avalanche of data has distorted the shape of the funnel. Think about a spider web Ryan Brock, chief solution officer at marketing strategy platform DemandJump, no longer sees a funnel. The client’s web site is treated as a “buyer intent tool.”

Customer Journey 112

Customer Journey CMO CRM Customer 112

Search Engine Land

FEBRUARY 14, 2024

Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. SEO practices can be used to captivate potential customers.

Customer Journey 102

Customer Journey eCommerce SEO Customer 102