Hubspot Marketing

JANUARY 8, 2024

The pandemic birthed a rise in puppies, planting flowers in Animal Crossing , and podcasts — with 1.1m+ shows launched in 2020 alone. But soon, the podcast phenomenon plateaued. New podcasts decreased a year later, and in 2022, fell by 80%. ? Source: NiemanLab Does this mean the podcast train has left the station?

Affiliate Marketing 95

Affiliate Marketing Advertising Advertisers Promotion 95

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? It includes actionable tips and templates to set you up for success.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Digital Marketer

OCTOBER 6, 2022

LinkedIn released “The 15 Best Podcasts for Modern Marketers” and guess what … we made it! Tequia Burt Editor in Chief, LinkedIn Ads Blog – The 15 Best Podcasts for Modern Marketers. Podcasts give us a seamless way to entertain and inform ourselves while going through the daily motions.

Customer Acquisition 80

Customer Acquisition Entertainment Digital Marketing Marketing 80

InTouch Marketing

JANUARY 31, 2024

Uncertain about the differences among all the marketing services you hear about? However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Hubspot Marketing

SEPTEMBER 13, 2023

Creating your own branded videos, blogs, or podcasts can require a lot of bandwidth. Once relegated to print publications, sponsored content is thriving in the online marketing space. Once relegated to print publications, sponsored content is thriving in the online marketing space.

Food 101

Food Fashion Advertising Advertisers 101

Sachs Marketing Group

DECEMBER 1, 2023

There are many tips for small business marketing, but the key is to focus on building a strong organic presence through SEO, leveraging social media to connect with your audience, and deploying highly targeted PPC ads to reach your ideal customer demographic. In this article, we share some actionable tips for small business marketing.

Key Performance Indicator 84

Key Performance Indicator Marketing Marketers User-Generated 84

Marketing Insider Group

SEPTEMBER 6, 2021

Audio marketing is currently a hot topic. Advertising giant Carat has described “screen-free media” as one of the biggest media trends for 2021 thus far. Since the audio marketing world has never had so much momentum, it’s something marketing teams should consider adding to their marketing strategy either this year or next.

Marketing 129

Marketing Marketers B2C Price 129

Businesses Grow

FEBRUARY 6, 2023

Like me, you’re probably ChatGPT-weary right now, but many of the articles I’ve seen for marketers are either too basic, too technical (I’m not doing any coding!), or too focused on content marketing (duh). Fast market analysis I was doing another consulting call with a company that works with boutique fitness salons.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

SMA Marketing

APRIL 18, 2024

This is where a robust digital marketing strategy becomes critical for lawyers. By implementing effective online marketing tactics, you ensure your law firm appears prominently in search results, maximizing visibility to this crucial audience. Why is Digital Marketing Beneficial for Lawyers?

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Search Engine Land

OCTOBER 4, 2023

A single announcement from Google Ads or Microsoft Ads can cause drastic changes in the way advertisers promote their products and services. Not only do changes impact performance, but they affect marketing strategy and the way we interact with clients or internal marketing departments. Paid search changes quickly.

Retail 107

Retail Energy Advertising Advertisers 107

Digital Marketer

MARCH 16, 2023

During 2022, DigitalMarketer generated 181 articles, 101 podcasts, and 141 youtube videos for public consumption (we also generated over 1,000 gated videos but we won’t include that data here). In our Content Marketing Certification we teach you how to build the Content Performance Report. What Marketers Need To Know About Web 3.0

Copywriting 72

Copywriting Social Media Marketing Retail Digital Marketing 72

Hootsuite

JULY 24, 2019

Don’t worry: these 19 social media marketing podcasts have got you covered. Podcasts offer a great way to brush up on the latest digital trends on the go. In this post, we’ll share some of our favourite social media podcasts for digital marketers. 19 of the best social media marketing podcasts.

Social Media Marketing 111

Social Media Marketing Digital Trends Marketing Marketers 111

Hubspot Marketing

MARCH 28, 2022

Similarly, as a marketer, being an expert in your field is crucial. Below, let's review what thought leadership is and how to use it in your marketing strategy. A person or company might use thought leadership as a content marketing strategy because providing value to your audience demonstrates your brand helpfulness.

Thought Leadership 121

Thought Leadership Content Marketing Finance Real Estate 121

Rock Content

APRIL 12, 2024

Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 94

Influencer Marketing Marketing Marketers SEO 94

Digital Marketer

NOVEMBER 17, 2022

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.

Digital Marketing 87

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 87

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Also works for editing podcasts, and includes screen recording, clip creation and transcription. And so many choices out there.

eCommerce 91

eCommerce User-Generated Manufacturing Finance 91

OnPassive Marketing

AUGUST 24, 2022

With the increasing popularity of digital marketing, content marketing has also seen a significant increase in businesses utilizing it to generate leads and grow their clientele. This blog post discusses how content marketing works and its role in digital marketing. Here’s why: Content Is King.

Digital Marketing 71

Digital Marketing Content Marketing Marketing Marketers 71

Hubspot Marketing

MAY 6, 2024

Some people say it‘s his ego; others think it’s a marketing move, seeking more attention. Curious about the impact, I researched and spoke with marketers to understand how these changes affected them. X hopes these changes will boost revenue amidst user and advertiser concerns. The comments below this post were a mixed bag.

Advertising 84

Advertising Advertisers User-Generated Marketing 84

Rock Content

JUNE 12, 2023

The term inbound marketing refers to any method that a marketer might use to attract new leads, reinforce relationships with existing customers, or better meet the needs of their desired audience. However, not all inbound marketing channels are equal. Here’s a closer look at how to do that.

Inbound Marketing 59

Inbound Marketing Outbound Marketing Marketing Marketers 59

Search Engine Land

MARCH 26, 2023

Also on this day Google pledges $340 million in Google Ads credits for SMBs 2020: The credits would become available for eligible active advertisers “in the coming months.” Apple extends Search Ads support to 46 more countries 2019: Apps marketers also got the ability to group multiple regions into one campaign.

Search Marketers 97

Search Marketers SEO Marketing Marketers 97

Customers.ai

FEBRUARY 7, 2024

Follow their lead for a masterclass in making your mark in the advertising universe. Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? SaaS marketing is, well, marketing your SaaS products, which are often subscription-based.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? SaaS marketing is, well, marketing your SaaS products, which are often subscription-based.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

DIY Marketers

JANUARY 17, 2022

Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. I’ve organized it into three marketing strategies; content marketing, direct marketing and paid advertising. But where do you begin? Sorry about that!

Promotion 98

Promotion Marketing Marketers Advertising 98

Digital Marketer

MARCH 13, 2023

Did you know that the compound annual growth rate in the digital marketing industry is projected to be 13.9% The market is expected to reach $786.2 This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to take advantage of the growth in 2023.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketing 86

OnPassive Marketing

JUNE 10, 2022

Audio marketing has been on the rise in recent years, and many companies now realize the importance of audio content marketing. More and more people are turning to podcasts to supplement their audio listening habits. More and more people are turning to podcasts to supplement their audio listening habits.

Marketing Strategy 70

Marketing Strategy Entertainment Marketing Marketers 70

Hubspot Marketing

JANUARY 9, 2023

Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms. Keep in mind that by including this list of alternatives, we aren't suggesting that marketers should abandon or majorly pivot a Twitter strategy that works for them.

Gen Z 113

Gen Z Marketing Marketers Millennials 113

Hubspot Marketing

JULY 28, 2023

If you're new to marketing, you might have a skewed perception of it. Marketing is much more than that. Here, I'll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. This can be blog posts, videos, podcasts, e-books, and more. Check out this helpful guide.

Price 81

Price Marketing Mix Key Performance Indicator User-Generated 81

Sachs Marketing Group

JANUARY 1, 2024

In the dynamic world of digital marketing, setting New Year’s resolutions can be a game-changer for small businesses. Establishing New Year’s digital marketing resolutions can catalyze growth and innovation. New Year’s Marketing Resolutions A new year brings new marketing opportunities and challenges.

Digital Marketing 89

Digital Marketing Real Estate User-Generated Marketing 89

Search Engine Land

MARCH 24, 2023

Microsoft Advertising introduces more automation via ad suggestions with auto-apply 2021: Ad suggestions marked as auto-apply would start serving after 14 days if no action was taken. Google Podcasts gets a redesign and iOS rollout 2020: The new design featured an Explore tab with recommendations based on the listener’s interests.

Search Marketers 116

Search Marketers PR Non-Profit SEO 116

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Hubspot Marketing

APRIL 11, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Elsewhere in Marketing The latest marketing news and strategy insights. YouTube users can now create a dedicated tab for podcast episodes on their channel pages.

User-Generated 99

User-Generated Advertising Advertisers Product 99

Hubspot Marketing

SEPTEMBER 7, 2022

Podcasts have become increasingly popular over the years for a variety of reasons. As more people work from home, listening to podcasts helps them feel like they're a part of a discussion among friends. Podcasts are also easily accessible and can be listened to anywhere, whether you're on a long commute or a quick jog.

Health 124

Health Promotion SEO Email Marketing 124

Unbounce

MARCH 23, 2023

Enter: The Internet and the wide, webby world of digital marketing. With the ability to communicate with just about anybody on the planet—all without getting outta your pajamas—digital marketing makes it a snap to raise awareness about your brand. Choose your marketing channels, create some content, and voilà. And it is wide.

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75

Hubspot Marketing

DECEMBER 13, 2023

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

Email Marketing 91

Email Marketing Marketing Marketers Customer Acquisition 91

Hootsuite

MAY 9, 2023

In this example, your marketing content is the high-end cuisine. Email marketing. Email marketing is both a channel and a type of content. Email drip campaigns can be an incredibly effective form of advertising. dollar invested in email marketing, brands earned $36 back. Influencer marketing.

Whitepaper 99

Whitepaper Key Performance Indicator Food Influencer Marketing 99