Businesses Grow

OCTOBER 3, 2022

Today I bring you a few small observations on marketing that are a little too small for a full post. Apple’s ad business is doing about $4 billion a year, and there are new plans to sell ads in their map, TV, book, and podcast apps. ” Marketing to them will not require a change. Let’s start with a toilet.

Gen Z 133

Gen Z Marketing Marketers Health 133

OnPassive Marketing

NOVEMBER 24, 2023

In a world where artificial intelligence (AI) is reshaping the marketing landscape, staying updated with AI advancements is no longer optional but a necessity for marketers. AI tools and technologies are reshaping the way marketing professionals approach their strategies.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. A documented marketing strategy is essential.

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130

Businesses Grow

SEPTEMBER 25, 2023

I spend a lot of time thinking about how marketing has changed over my lifetime … and what’s next. ” Marketing used to be about planning, executing, and measuring. Meme marketing is fast, furious, and here to stay. Meme marketing is fast, furious, and here to stay. At 8:48 p.m. It was magical.

Gen Z 127

Gen Z Transform Marketing Marketers 127

Welcome Software

JANUARY 12, 2024

But the fun stuff that makes me love content marketing and pushes me professionally? And they’re giving content marketers a whole host of gifts including but not limited to: Free time: AI tools really have freed me up to think strategically with support in ideating, creating, and editing all types of content.

Content Marketing 83

Content Marketing Transform User-Generated Marketing 83

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 131

Whitepaper Content Marketing Thought Leadership Marketing 131

Hubspot Marketing

APRIL 25, 2024

5 Secrets About Pricing Recently on my podcast Nudge , a guest told me a secret about pricing. " Instead there are five other tips I’d suggest you try first. But some smart marketers would disagree. One study from the 2011 Journal of Marketing Research looked at soup sales at American grocery stores. Don’t say "it’s free."

Price 107

Price Promotion Market Research Product 107

Duct Tape Marketing

AUGUST 18, 2021

How AI Is Impacting The Marketing Industry written by Sara Nay read more at Duct Tape Marketing. Agency Spark Podcast with Araks Nalbandyan. The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. What is 10Web? Who is it for?

Marketing 101

Marketing Marketers Marketing Strategy Product 101

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Wendy Covey, co-founder and CEO, TREW Marketing The best way to use AI for content can be summed up by this phrase: “Say it better.”

Content Marketing 116

Content Marketing PR Law CMO 116

Businesses Grow

NOVEMBER 20, 2023

But what about a blog post, or a YouTube video, or a podcast episode? Her suggestion: Start a blog right away! For most business professionals, there really are three: written, video, or a podcast. Neither video nor podcasts are effective because those content forms do not start conversations in the comment section.

SEO 134

SEO Branding Place Education 134

Hubspot Marketing

DECEMBER 5, 2023

For example, I must plan and conduct interviews for my podcast and YouTube channel, schedule social media posts, handle research, and meet deadlines. It's a bit old school but still a great way to stay on top of projects," says Lisa De La Cruz of the website and podcast The Wonder of Anime. Gift Cards 8 Gifts for Content Creators 1.

Price 112

Price Finance Management Place 112

Digital Marketer

MARCH 13, 2023

After years of speculating about whether the buzz around AI was justified, by now, most of us as marketers and entrepreneurs have accepted that the promise of AI-enabled tools is real. Podcasting is no exception. If you don’t record video for your podcast, not to worry. Want to get certified in Content Marketing?

Transform 76

Transform Product Marketing Product Marketing 76

Businesses Grow

DECEMBER 12, 2022

Richard Bliss suggests: You have a guest speaker coming to your event and you are going to want to ask questions from the audience…have ChatGPT pre-generate some of the questions for you. He suggests that ChatGPT could be used to plot out and design new games. Find podcast guests. many other suggestions).

Entertainment 145

Entertainment Food Place Health 145

Marketing Insider Group

JULY 3, 2023

Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. Don’t forget to check what’s popular in podcasts by using Podcast Notes. Also, make sure you use Google Trends alongside other marketing tools. Best of all, the tool is free.

Health 109

Health Place Marketing Plan Content Marketing 109

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the answer. How do you develop your first education marketing campaign? In this guide, you’ll learn the fundamentals of education marketing. Understand the steps of building an education marketing strategy, as well as get actionable tips. Table of Contents What is education marketing?

Education 91

Education Gen Z eBook Marketing 91

Martech

FEBRUARY 24, 2022

Long gone are the days when marketers could dismiss these technologies as a fad or as applications not ready for the mass market. As marketers continue to break through the noise facing consumers 24/7, understanding and embracing new immersive technologies can be an effective way to engage and delight audiences.

Marketing 133

Marketing Marketers Communications CMO 133

Martech

APRIL 28, 2022

” Part of the modern marketer’s responsibility is to reduce the number of impersonal touches prospects face. Digital customers are increasingly disillusioned with brands due to so many negative interactions, which is why marketers need to differentiate themselves via engaging customer experiences. Source: Nina Butler.

Customer Journey 114

Customer Journey Analytics Marketing Marketers 114

Buffer Marketing

JULY 10, 2023

Most social media marketers looking to run an active social media account will want to schedule more than 100 posts. The limited Tailwind plan might make marketers look elsewhere. It also generates suggestions for content based on brand, industry, and audience and can even suggest hashtags and captions for images.

Social Media Marketing 80

Social Media Marketing User-Generated Price Marketing 80

Hubspot Marketing

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? within the same five-year span, podcasts have risen in popularity and surpassed blogs in searches.

User-Generated 143

User-Generated Marketing Marketers SEO 143

Hubspot Marketing

DECEMBER 26, 2023

And it makes sense that it's top of mind for so many creatives since brand deals are among the primary sources of income for podcasters, influencers, YouTubers, streamers, and more. Clary of the podcast Success Story. Leanne Elliot of the podcast Truth, Lies, and Workplace Culture suggests in-person events. "We

Gen Z 97

Gen Z Branding Promotion Advertising 97

Digital Marketer

NOVEMBER 17, 2022

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.

Digital Marketing 87

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 87

Hubspot Marketing

JUNE 5, 2023

The labor illusion suggests that when people witness the effort and labor put into a task, they tend to value the end product more. It’s something I’ve tried when promoting my podcast Nudge. I tested the halo effect for myself on my podcast Nudge. I gathered 200 people and asked them if they would listen to my podcast.

Real Estate 120

Real Estate Customer Food Customer loyalty 120

Rock Content

MARCH 17, 2023

But what does that say to marketers and companies? Well, I’ve taken a closer look at these changes and identified three key points for marketers and companies to be aware of. After all, collecting first-party data provides several benefits for marketers and companies.

User-Generated 87

User-Generated Marketing Marketers Customer loyalty 87

Duct Tape Marketing

NOVEMBER 10, 2022

Why Email Marketing Is (Still) Important In 2022 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Goldberg. In this episode of the Duct Tape Marketing Podcast , I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact.

Email Marketing 94

Email Marketing CMO Non-Profit Marketing 94

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. If you're looking for other ways to integrate AI into your marketing workflow, you may be interested in HubSpot's new Content Assistant. What is ChatGPT?

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Hubspot Marketing

FEBRUARY 21, 2023

Undergoing a website redesign can be an exciting time, as you’ll have a fresh chance at capturing a new market for your business. Since it can be a big project, we’ve compiled a checklist of things you need for your website redesign to achieve all your marketing goals. Three strong forms of content are blogs, podcasts, and videos.

CRM 96

CRM Marketing Marketers SEO 96

AWeber

NOVEMBER 1, 2022

Automations : Get AI tag suggestions, translate titles and descriptions into other languages, and automatically run YouTube approval checks. You can also use TubeBuddy to grow views by promoting one video across your channel, or you can easily add tag suggestions to make your videos more likely to show in search results and suggested videos.

Promotion 128

Promotion User-Generated SEO Management 128

Search Engine Land

AUGUST 15, 2023

As marketers, we always joke that brands win after every Google update. There are hundreds of podcast shows in just about any niche. Encourage people to Google YOU rather than go to your website in offline marketing efforts (radio, TV, print, etc). As the old adage goes – if you can’t beat ‘em, join ‘em. Brands (i.e.,

Branding 88

Branding Marketing Marketers SEO 88

Businesses Grow

JANUARY 19, 2023

I was honored to have my friend Douglas Burdett, host of the glorious Marketing Book Podcast , talk to me about my new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy. It’s a fascinating conversation, and at the end of the podcast episode, there is a free chapter from my audiobook!

Gen Z 74

Gen Z Health Marketing Marketers 74

Duct Tape Marketing

DECEMBER 13, 2023

Will’s unique background combines mysticism, marketing, and making, creating a rich tapestry of insights for navigating the world of creativity. 08:40] How do you suggest people use the book? [12:12] Duct Tape Transcript Email Download New Tab John (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast.

Transform 71

Transform Marketing Marketers Health 71

Businesses Grow

MARCH 13, 2023

You can also watch videos, listen to podcasts, or look at photos that are related to your writing. I appreciate your suggestion, but I believe the best way for me to be true to myself is to stay a male. Please tell me the new feature you suggested. Mark Schaefer is the executive director of Schaefer Marketing Solutions.

Entertainment 145

Entertainment Education Advertising Advertisers 145

Businesses Grow

JULY 31, 2023

Today I’d like to move beyond the tips and tricks phase of AI and marketing (although that is still a lot of fun!) and provide something more advanced — how to design an AI marketing strategy. These applications use data to make us more insightful and intelligent in our marketing. Why is this important?

Marketing Strategy 94

Marketing Strategy Marketing Marketers CRM 94

Backlinko

AUGUST 10, 2021

I’m super excited to announce the completely updated Content Marketing Hub. We launched the first version of Content Marketing Hub last year. You can check out the new Content Marketing Hub 2.0 right here: Visit The Content Marketing Hub. I’m super happy with how Content Marketing Hub 2.0 turned out.

Content Marketing 98

Content Marketing Copywriting Marketing Marketers 98

Search Engine Land

MARCH 24, 2023

Microsoft Advertising introduces more automation via ad suggestions with auto-apply 2021: Ad suggestions marked as auto-apply would start serving after 14 days if no action was taken. Was Android Tablet OS (Honeycomb) Rushed to Market? Apple Buys Indoor Location Company, What’s It Up To? Updated: Is “FaceSense” Forthcoming?

Search Marketers 116

Search Marketers PR Non-Profit SEO 116

Neil Patel

NOVEMBER 21, 2022

As marketers, this is important to keep in mind because we tend to focus on shiny objects. So, what are marketers doing? But marketers forget is that 63% won’t buy from brands that provide irrelevant information. But marketers forget is that 63% won’t buy from brands that provide irrelevant information.

Digital Marketing 98

Digital Marketing Marketing Marketers SEO 98

Businesses Grow

AUGUST 16, 2023

In this new episode of The Marketing Companion, Jay begins by defining “the premise” — the what and how of the content — that creates a space that is “defensible.” I suggested that many marketers have fallen into that trap and are among the worst content creators anywhere. Bravo for Brevo!

Entertainment 90

Entertainment Market Trends Marketing Strategy Email Marketing 90

Buffer Marketing

MARCH 28, 2024

While some individuals might be taught crisis management theory at school when studying business management, marketing, or communications, the reality of a brand crisis is very different from the textbooks. Here are three scenarios involving social media crises and how they were handled.

Communications 110

Communications Management Branding Social Media Marketing 110