Martech

JANUARY 29, 2024

Gone are the days when gating all content to meet quarterly MQL KPIs was effective. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives? They don’t become a lead until they show you they are. Let’s explore.

Transform 126

Transform Communications CRM Marketing Strategy 126

Martech

FEBRUARY 20, 2024

But even though my mistake didn’t end up in your inbox, it’s still a learning opportunity with takeaways that can help you spot potential errors long before they go out into the world. These three changes can help you keep more mistakes out of the email process and learn from the ones that sneak through.

Email Marketing 127

Email Marketing Direct Mail Marketing Marketers 127

Jeff Bullas

DECEMBER 13, 2022

But, despite knowing full well the criticality of solid lead generation, many SaaS marketers do it wrong. In this article, we will discuss top lead generation mistakes that plague the SaaS industry and how you can avoid them. Over 53% of marketers say more than half of their budget goes into lead generation. Ignoring quality.

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Marketing Insider Group

FEBRUARY 27, 2023

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan.

Thought Leadership 99

Thought Leadership Marketing Marketers Marketing Strategy 99

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. You have to think lean and mean. For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that. Commit to Content Marketing.

Marketing Strategy 143

Marketing Strategy Thought Leadership SEO Marketing 143

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? How do you get it right, measure it, improve it? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn.

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Scoop.it!

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

eCommerce 107

eCommerce Content Marketing Customer loyalty Marketing 107

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals.

Social Media Marketing 127

Social Media Marketing Marketing Marketers Influencer Marketing 127

Ariyh

JANUARY 1, 2024

This is a 3min practical summary of a scientific study 🎓 Join 24,793 marketers who use science, not flawed opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Want a faster, more effective way to run your website? Here’s all you need to know. You ignore them.

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Martech

FEBRUARY 12, 2024

The content for the new product line needed revamping, and sales were carping about the lack of leads. Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. Digital Marketing Knowledge.

Marketing 111

Marketing Marketers Telemarketing Customer Journey 111

Adobe Experience Cloud Blog

MAY 29, 2019

Our previous blog post looked at how important strategic content is for your demand generation campaign. But it’s vital to remember that if you don’t get it in front of the right set of eyes, your content is useless. That’s why we’re going to focus on another essential part of your campaign: distribution.

Digital Marketing 134

Digital Marketing Thought Leadership Marketing Marketers 134

Hubspot Marketing

MARCH 7, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Excited to tell y’all Death Row Records music is back for you to enjoy. Marketing Snippets The latest marketing news and strategy insights.

Entertainment 105

Entertainment Branding Marketing Marketers 105

Search Engine Land

SEPTEMBER 14, 2023

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor. What is fan-driven marketing? And you would be right.

Branding 138

Branding Marketing Marketers Communications 138

Digital Marketer

JANUARY 7, 2023

There is no silver bullet in content marketing. Just as there is no universally best approach to fat loss, you would be hard-pressed to find one content marketing strategy that works for every business. For 85% of businesses that use it, content marketing performs from moderately to exceedingly well.

Content Marketing 79

Content Marketing Marketing Marketers Law 79

Search Engine Land

NOVEMBER 7, 2022

SEO and content marketing go together so well. For best results, you shouldn’t do content marketing without considering how SEO fits in. Content marketing builds trust, authority, and loyalty with those prospects. Content marketing builds trust, authority, and loyalty with those prospects.

SEO 108

SEO Content Marketing Marketing Marketers 108

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. But you need to start somewhere. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business.

Content Marketing 132

Content Marketing Copywriting Marketing Marketers 132

Hubspot Marketing

NOVEMBER 21, 2022

Content creators and the creator economy are becoming more integral to the success of marketing campaigns. Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023.

Gen Z 89

Gen Z Millennials Inbound Marketing Entertainment 89

Hubspot Marketing

DECEMBER 20, 2023

In other words, just like you wouldn’t take advice from a toddler too seriously, Google may not trust you to rank competitively for terms until your domain is old enough to warrant trust. While this may be sad news for your newly created website, you shouldn’t despair because the Google Sandbox is not as definitive as it seems.

PR 77

PR SEO Finance Price 77

Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. You don't need to perform years of intense research to learn about your customer. Probably not.

Product 145

Product Food Product Marketing Market Research 145

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Within this plan, you’ll identify your target audience and coordinate messaging to reach them effectively.

Marketing Strategy 78

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 78

Search Engine Land

NOVEMBER 28, 2022

You hired your content marketing agency in good faith. You had every hope they would soon start producing fantastic content for your brand or your clients’ brands. That content would help build awareness around the brand, pull in more traffic, and generate more leads. What gives? Not so fast.

Content Marketing 93

Content Marketing Key Performance Indicator Communications Marketing 93

Neil Patel

JUNE 15, 2021

Are you searching for new audiences to tap into to grow your base? If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place. The platform has over 400,000 paying subscribers ($4.99 What Is Medium? Wondering how these writers get paid? Types of Ads of Medium.

Affiliate Marketing 144

Affiliate Marketing Advertising Advertisers Promotion 144

Marketing Insider Group

JUNE 13, 2023

It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. How do you know which tactics work and who’s just blowing smoke? The name of the game in marketing is fine-tuning your application of proven strategies through testing and reviews.

Inbound Marketing 94

Inbound Marketing Price Marketing Marketers 94

Search Engine Land

NOVEMBER 6, 2023

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Whenever possible, SEOs should join the process early on, leaving ample time and opportunity to: Align with product and engineering. Map out technical and content requirements.

SEO 121

SEO Analytics New Technology eCommerce 121

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members.

Market Research 145

Market Research Marketing Marketers Price 145

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Buffer Marketing

FEBRUARY 28, 2024

In other words, there’s no better time to be a content creator than right now. You don’t get those numbers without a deep understanding of content creation as a business. And you don’t get “business” status without understanding pricing.

Price 100

Price B2C Energy Product 100

Hubspot Marketing

MARCH 28, 2022

Similarly, as a marketer, being an expert in your field is crucial. To do that, you have to drive traffic to your site, nurture and convert leads, and build brand authority and reputation. Below, let's review what thought leadership is and how to use it in your marketing strategy. Thought Leadership Marketing.

Thought Leadership 120

Thought Leadership Content Marketing Finance Real Estate 120

Search Engine Land

OCTOBER 17, 2023

Unfavorable news articles, critical reviews, embarrassing photos or damaging content can linger persistently in Google Search, casting a shadow over your accomplishments and limiting your potential. Below is a three-step process to help you identify, address and repair your online reputation. SUBSCRIBE See terms.

PR 109

PR Energy SEO Search Marketers 109

Hootsuite

MARCH 27, 2024

That means it’s important to understand how they work – and how they can work for you. But you also need to understand their limitations compared to other social ads. The main difference that identifies a boosted post vs ad is that boosted posts generally (but not always) start as organic content. What’s a boosted post?

Advertising 108

Advertising Advertisers Thought Leadership User-Generated 108

Search Engine Land

NOVEMBER 14, 2022

Why is content marketing important? That’s a loaded question, but worth considering, because the benefits of content marketing are almost too numerous to count. Content marketing is all about magnetizing ideal customers to your brand. What are some other reasons content marketing is important?

Content Marketing 97

Content Marketing Traditional Marketing Real Estate Marketing 97

Search Engine Land

SEPTEMBER 11, 2023

SEO might not be the immediate answer to your digital marketing needs. You require fast results Do you need fast results for your business and a way to attract tons of visitors to your website in no time? Results will vary depending on your strategy, but data suggests that you must wait to see an impact.

SEO 143

SEO User-Generated Energy Promotion 143

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

Shipping 59

Shipping Key Performance Indicator Marketing Marketers 59

Digital Marketer

JUNE 2, 2022

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. We all carry in our pockets everything we need to create, edit, and publish our own video content. . Prior to the smartphone, the cost of producing and distributing video was immense.

Video Marketing 87

Video Marketing Marketing Marketers Retail 87

Marketing Insider Group

JULY 29, 2020

In an omnichannel world, drawing the line from specific content initiatives to dollars earned can be tricky. To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI.

Content Marketing 138

Content Marketing Marketing Marketers User-Generated 138

Hubspot Marketing

NOVEMBER 1, 2022

Whether you're creating a new content campaign, launching a YouTube series, or revising your social strategy, you're going to be asked the same question by leadership before getting their support: "How will this impact our company's bottom line?". In other words: Which ones should you focus on if you're seeking executive approval?

Key Performance Indicator 104

Key Performance Indicator Customer Acquisition Marketing Marketers 104

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. A person who looks it up is in the market to spend money.

SEO 121

SEO User-Generated Promotion Email Marketing 121