Digital Marketer

MARCH 18, 2024

While retargeted leads come cheap, they still aren’t free. If you aren’t in the states or don’t have clients in the states, you’re out of luck. The tech works off of a database of contacts in the United States that are eligible for emails, so it’s completely above board with your ESP. That’s kind of a bummer.

Logistics 101

Logistics Email Marketing Product Communications 101

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Inbound leads are down by 3.8%, web conversions by 0.65%, and web traffic by 6.84%. Despite these challenges, now is the best time to double down on your construction company's marketing efforts. Fast forward to 2024, people are at work.

Marketing 110

Marketing Marketers User-Generated Promotion 110

Customers.ai

JANUARY 17, 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape. So, grab your coffee, and let’s break down the marketing playbook for 2024. What does this mean for marketing agencies?

User-Generated 102

User-Generated Marketing Marketers Analytics 102

Vertical Response

MAY 24, 2024

Need email inspiration that drives results? Our no-nonsense guide of ‘100 email marketing prompts everyone should know’ delivers just that. From compelling subject lines to irresistible calls to action—every prompt is a click away from upping your email game. The secret lies in email marketing prompts.

Email Marketing 66

Email Marketing Law Customer Journey Marketing 66

Rock Content

MARCH 14, 2024

This article is the first in a series exploring key findings from the 2024 State of Marketing Report , a comprehensive study by industry leaders like HubSpot, Litmus, Rock Content, and Search Engine Journal. Today, we delve into the future of content marketing, a future where personalization reigns supreme.

Whitepaper 97

Whitepaper User-Generated eBook Health 97

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Law 123

Law Marketing Marketers User-Generated 123

Hubspot Marketing

AUGUST 26, 2022

As a marketer, you know that time is valuable. Therefore, you likely know marketing automation helps save time by relieving you of tedious analytical and marketing tasks. But in order to reap its benefits, you must follow marketing automation best practices. Marketing Automation Best Practices. Map your lead flow.

CRM 90

CRM Marketing Marketers Shipping 90

Vertical Response

DECEMBER 4, 2023

In the fast-paced world of digital marketing, new strategies and channels seem to emerge every day. With the rise of social media, content marketing, and influencer partnerships, some marketers may question the relevance of more traditional methods. One such method that has been around for quite some time is email marketing.

Email Marketing 63

Email Marketing Transform Marketing Marketers 63

Neil Patel

NOVEMBER 13, 2020

Using quizzes in your marketing strategy is one of the most underrated marketing moves. They are incredibly effective at generation leads, engaging your audience, and much more. At the end, we’ll cover several brands successfully using quizzes in their marketing strategy so you can walk away with a little more insight.

Marketing Strategy 145

Marketing Strategy Marketing Marketers eBook 145

Search Engine Land

FEBRUARY 15, 2024

Most B2B marketers, regardless of brand or agency experience, have likely faced this scenario: a marketer in charge of budget insists on investing in PPC campaigns despite evident issues that will hinder their effectiveness. Lead follow-up strategies. Dig deeper: 2024 B2B trends: 6 key areas for marketing success 2.

CRM 105

CRM Education Communications Branding 105

Customers.ai

FEBRUARY 14, 2024

It’s the year of the cookie and while we’ve had plenty of time to prepare for what we are calling the “end of the cookie era”, it feels like marketers still aren’t ready. According to Martech , 75% of marketers still rely heavily on cookies and another 64% plan to increase their spending on cookie-based activations this year.

Advertising 78

Advertising Advertisers Law Outbound Marketing 78

Hubspot Marketing

FEBRUARY 21, 2023

In 2022, the marketing world continued to evolve. As we move into another unique year, marketers might wonder if and how other companies in their industry are keeping up with everything going on. To help marketers like you keep a pulse on how other brands are doing, HubSpot analyzed data from 150,000+ companies. YoY dip.

Marketing 109

Marketing Marketers B2C Health 109

Hubspot Marketing

OCTOBER 25, 2023

Good writing matters in marketing. Being able to articulate ideas clearly is vital to capturing the attention of prospects. If the copy you craft doesn’t draw visitors in, that can hurt your click-through rate, lead conversions, and sales. Let’s take a call-to-action (CTA) as an example. What is a call-to-action?

Whitepaper 123

Whitepaper Copywriting User-Generated PR 123

Hubspot Marketing

DECEMBER 1, 2023

Optimizing your website to generate leads is a no-brainer. However, it's not as simple as throwing a “Click Here” button on your home page and watching the leads pour in. Instead, marketers and designers need to take a more strategic approach. What components are at play when a casual website visitor turns into a lead?

User-Generated 114

User-Generated Whitepaper eBook Analytics 114

Search Engine Land

JANUARY 10, 2024

Are you ready to turn your low-spending but profitable lead gen search campaigns into sources of significant growth? Every new Google Ads account starts from a humble position, but there comes a time when it makes sense to tune up campaigns and generate even more leads. You might be ready to scale your Google Ads account.

CRM 134

CRM User-Generated Place Digital Marketing 134

Vertical Response

FEBRUARY 28, 2024

Using VerticalResponse for Effective Pop-Up Forms In the sprawling digital landscape where the average online user is bombarded with countless messages, one question remains at the forefront of any email marketer’s mind: how do I cut through the noise and capture my audience’s attention?

Email Marketing 80

Email Marketing Fashion Entertainment Retail 80

Rock Content

JUNE 29, 2023

Over the past decade in marketing, content formats have undergone significant transformations. According to the 2023 State of Marketing Report, 25% of marketers are planning to incorporate interviews into their strategies for the first time this year. How do I use interviews as a marketing asset?

Transform 74

Transform Promotion Education Marketing 74

Search Engine Land

SEPTEMBER 25, 2023

Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. Initially, curiosity leads them to sift through various options, scrutinizing features, reviews, and personal recommendations while considering the product’s aesthetic appeal.

Customer Journey 128

Customer Journey SEO Customer Logistics 128

Hubspot Marketing

JANUARY 12, 2024

has made its way from standard direct mail copy to email marketing copy. What is a P.S. in email? It takes the same form in an email. And when is using a P.S. a helpful addition to your lead-generating copy? Here are six ways to use the P.S. and enhance your email marketing efforts. In the U.K.,

Direct Mail 104

Direct Mail Copywriting User-Generated Customer Acquisition 104

Hubspot Marketing

DECEMBER 29, 2023

Landing pages are one of the most important elements of lead generation. It’s common to put more attention and resources into your main website and product pages, but landing pages are the most direct way to convert a higher percentage of visitors into leads. A landing page is a page on a website designed to turn visitors into leads.

eBook 126

eBook User-Generated Whitepaper Place 126

Hubspot Marketing

JANUARY 13, 2023

Inbound lead generation offers a solution. Let's start with defining a lead. Then, we'll cover why you need lead generation and how to qualify someone as a lead. Soon, you’ll know exactly why inbound lead generation is much more effective than simply buying leads. What is a lead?

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Customers.ai

NOVEMBER 29, 2023

It’s a challenge, and with the recent email spam filter updates from the likes of Google and Yahoo, getting into those coveted inboxes is becoming even trickier. We can tell you who is visiting your site at the individual level, giving you names, business emails, Linkedin profiles, and more! We aren’t done helping yet though.

Transform 111

Transform CRM Key Performance Indicator Analytics 111

Search Engine Land

NOVEMBER 22, 2023

Best practices for aligning your efforts with paid search, social, PR and other marketing initiatives leading up to opening day and beyond. Local SEO: Setting the groundwork Marketers should optimize a client’s onsite and off-site presence to reach people in local markets. Uploading photo. SUBSCRIBE See terms.

SEO 120

SEO PR Promotion Customer Journey 120

Hubspot Marketing

SEPTEMBER 22, 2023

With endless stats like this in mind, businesses are presented numerous opportunities and touchpoints to engage their target market through SMS. What is SMS marketing? SMS marketing allows businesses to connect with their target audience through personalized and timely text messages. Think people are bothered by SMS from brands?

User-Generated 117

User-Generated Key Performance Indicator Communications Marketing 117

Customers.ai

DECEMBER 29, 2023

Check out this chart from Yotpo based on their study “ The State of Customer Loyalty & Retention 2023 ”: It seems the real question here is, what wouldn’t brand-loyal customers do?!? Identify who is visiting your site with name, email and more. Just like everything else in marketing though, it’s not just about having the data.

Customer 98

Customer Transform Customer loyalty Outbound Marketing 98

Unbounce

MARCH 8, 2024

/ Conversion optimization 32 CRO tools you need in your marketing stack By Karine Bengualid. 16 min read Is marketing complete without conversion rate optimization? It might be marketing, but are you truly maximizing its potential? Conversion rate optimization (CRO) is crucial for marketing success. Why is CRO important?

Transform 52

Transform Analytics Copywriting Marketing 52

Many Chat

JANUARY 23, 2023

Are you hungry for a smart way to attract 1,000 or more quality leads and boost your engagement by up to 1,200% without running costly Instagram ads? In a competitive wine market, 6ft6 Wine strives to maintain relevancy and be front of mind for customers looking for delicious, locally produced wine.6ft6

eCommerce 98

eCommerce User-Generated Branding Customer 98

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. Buyer intent comes down to understanding what makes an excellent lead for your business. To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns.

Copywriting 140

Copywriting User-Generated Marketing Marketers 140

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements. How has it been for you?

Law 92

Law Management CRM Education 92

Bannerflow

JULY 5, 2022

The year is more than underway, and your business’ marketing strategies will likely be defined for the remainder of the year. In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Those top trends are: Content marketing. Video marketing.

Market Trends 96

Market Trends Influencer Marketing Transform Marketing 96

Customers.ai

FEBRUARY 20, 2024

Did you know you can get a free email deliverability audit from Customers.ai? Email deliverability has long been a challenge and unfortunately, without the help of technology, it’s not going to get any easier. AI isn’t just helping to improve email deliverability. No easy feat. That’s where AI comes in.

Transform 60

Transform Law Outbound Marketing Email Marketing 60

Customers.ai

NOVEMBER 16, 2023

The success of email marketing hinges on a fundamental metric: email deliverability. Studies reveal that nearly 20% of emails never reach their intended recipients. This is pretty troubling for DTC marketers when you consider that the return on investment for email marketing is unmatched.

Marketing 73

Marketing Marketers User-Generated Email Marketing 73

Scoop.it!

FEBRUARY 9, 2023

Artificial intelligence is making waves and revolutionizing entire industries and sectors nowadays, and startups and established leaders in the field are continuously bringing new AI-driven solutions to the market. In marketing in particular, there has been a lot of talk about artificial intelligence and its application in content creation.

Content Marketing 102

Content Marketing Law User-Generated Marketing 102

Vertical Response

MARCH 15, 2024

The key to boosting your email open rates lies in mastering the art of writing compelling email subject lines. This article unpacks proven tactics and examples to create “email subject line” that not only draws the eye but also persuades the reader to click through. Dive in to transition from overlooked to opened.

Email Marketing 98

Email Marketing User-Generated B2C Branding 98

AWeber

MARCH 5, 2024

This makes them highly effective at convincing visitors to: Buy a product or service Fill out a lead capture form Sign up for an online course Register for an online event Book a product demo To understand why Facebook landing pages work so well, just imagine what would happen if you sent users to a different page on your site, like your homepage.

User-Generated 89

User-Generated Price Shipping Promotion 89