Martech

MAY 24, 2023

Marketing organizations are using less and less of their martech stack’s capabilities. Paradoxically, marketers find integration and configuration challenges within the integrated suites themselves, especially those built from a series of independent acquisitions. Hire new talent. Get support from IT.

Marketing 99

Marketing Marketers Communications Direct Marketing 99

Scoop.it!

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. The result?

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Jeff Bullas

FEBRUARY 13, 2023

This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Table of contents The importance of social media for business But what is Social Media Marketing? What are the benefits of Social Media Marketing?

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Kuno Creative

DECEMBER 19, 2023

You’re a small, growing company that offers a superior product or service and you have a motivated, talented and well-trained group of sales, marketing and customer service professionals, yet you can’t seem to get over the hump and to that elusive next level. Or perhaps you’ve just undergone a merger or acquisition.

Branding 94

Branding Product Customer Marketing 94

Martech

OCTOBER 4, 2022

Martech capabilities are increasing but marketers are making less use of them. Just 42% of marketers say they are utilizing all the capabilities of their martech stack, according to a new report from Gartner. We’re all in favor of technology that lets marketers do more complex, sophisticated work, but it still has to be easy to use.

CRM 118

CRM Customer Journey Marketing Marketers 118

Hubspot Marketing

NOVEMBER 28, 2022

According to our 2023 Marketing Strategy Report, 48% of global marketers say the potential for an economic downturn or recession has affected their company’s hiring plans in 2022. Based on our report, we know that nearly half of marketers globally say the current economy has impacted their hiring plans for the year.

eCommerce 103

eCommerce Acquisition Marketing Entertainment Global Marketing 103

Martech

NOVEMBER 10, 2023

At the end of October, Omnicom, the global media, marketing and communications holding company, announced that it was adding Flywheel to its portfolio at the notable cost of $835 million. “The last time holding companies did acquisitions at that scale — close to a billion — was probably when they tried to do first party data plays.”

Retail 107

Retail Food Advertising Advertisers 107

Martech

JULY 20, 2023

that allows employers to seek out candidates for positions in technology organizations, including in marketing technology and operations. Sean Allen, head of talent acquisition at The Very Group, told us that they are always searching for tech talent. as well as the U.K.,

Transform 90

Transform Retail Analytics Branding 90

Search Engine Land

SEPTEMBER 8, 2023

This makes recruiting top talent challenging for businesses and even agency partners supporting these efforts. While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness. Get the daily newsletter search marketers rely on.

Advertising 134

Advertising Advertisers Transform Analytics 134

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals and challenges – every business has them. The goals we’ve set for our Digital Marketing programs also change constantly, depending on internal and external factors. Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. Key Takeaways.

Digital Marketing 108

Digital Marketing Customer Acquisition Marketing Marketers 108

Neil Patel

NOVEMBER 9, 2020

Micro startup acquisitions. From Facebook to Microsoft, there is a massive trend to seek out tiny teams of five or less, buy them, and use the technology and talent to gain a competitive edge. But before we dive into that, we need to look into what micro startup acquisitions are and why you need to sit up and take notice.

Non-Profit 144

Non-Profit Price Finance Analytics 144

Martech

OCTOBER 5, 2022

Uncertainty is caused by a volatile environment in which every marketing plan can be buffeted by anything from a virus to climate change and from a disrupted supply chain to runaway inflation. Marketing without limits. Largely caused by having too much data, little of it actionable.

Transform 104

Transform Marketing Marketers CMO 104

Hubspot Marketing

MARCH 18, 2020

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. Here's how: Talent. Marketing Department Structure. Structuring your marketing team(s) is a huge task.

Inbound Marketing 116

Inbound Marketing SEO Transform Communications 116

The CMO Survey

FEBRUARY 21, 2020

The age of artificial intelligence (AI) in marketing is upon us. The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. Which Companies are Adopting AI Tools for Marketing?

CMO 130

CMO B2C Marketing Marketers 130

Hubspot Marketing

MAY 25, 2023

Inbound marketing is all about building a relationship with prospects before they make a purchase. Like inbound marketing, inbound recruitment relies on attracting candidates with blog posts, social media, videos, and webinars. Inbound recruiting is a mix of recruitment marketing and employer branding.

Inbound Marketing 93

Inbound Marketing Customer Acquisition Communications SEO 93

Martech

DECEMBER 7, 2022

While marketing organizations’ ethnic diversity continues to improve overall, it shrinks as you go up the org chart, according to a new survey by the ANA. The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty. Why we care. Some 29.1%

Customer Acquisition 98

Customer Acquisition Marketing Marketers Advertising 98

Digital Marketer

SEPTEMBER 21, 2023

Social media is one of the most quickly evolving areas of digital marketing. So, your social media marketing team needs to keep pace with customers and competitors alike. From new social platforms and changing algorithms to the latest technologies and trends, marketing is unforgivingly fast-paced.

Social Media Marketing 85

Social Media Marketing Marketing Marketers Management 85

Martech

FEBRUARY 6, 2024

While an aggressive sales strategy is critical in the early stages, long-term profitability requires balancing customer acquisition and lifetime value. And we’re off This is where those fast-twitch muscles and a dedicated talented sales force make for a quick start out of the gate aggressively. You need speed and resolve.

Customer Acquisition 106

Customer Acquisition Customer Customer Marketing Marketing 106

Martech

FEBRUARY 16, 2023

We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. One outcome of this process was a shift to a more account-based marketing approach. One in the U.S.,

Transform 110

Transform Advertising Advertisers B2C 110

Businesses Grow

OCTOBER 23, 2023

I’ve been around long enough to know that at one point or another, all of us will face marketing budget cuts. In a downturn, marketing and marketers are often on the chopping block. At some point in the life of any business, marketing budget cuts are inevitable. Have we found tactics that aren’t working?

Customer Acquisition 67

Customer Acquisition Direct Mail Marketing Marketers 67

Martech

JULY 18, 2022

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty. A diverse marketing organization aids access to diverse markets. Marketing is all about trust. Benefits of diversity and inclusion in marketing. is a recipe for disaster.

Gen Z 88

Gen Z Millennials Customer Acquisition Education 88

Rock Content

MARCH 11, 2024

Exploring the content marketing ROI myth is essential for businesses to understand the true value and impact of their marketing efforts. Each year, businesses consider what they can afford to spend on content marketing and what they get from it. The benefits of content marketing can be subtle, though.

Content Marketing 95

Content Marketing Key Performance Indicator Marketing Marketers 95

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Just think about where marketing sat five years ago. That was marketing’s main function. Fast forward to 2020 — 83% of CEOs now claim that marketing is a major growth driver.

CMO 134

CMO Finance Key Performance Indicator Transform 134

Rock Content

FEBRUARY 21, 2024

Audiences believe them more than C-Suite messages or generic marketing content. Fresh Perspectives and Ideas: Marketing is fantastic, but other departments bring unique perspectives and ideas to the table. Cost-Effective Marketing: Who doesn’t love saving a few bucks? Some Rockers also like videos!

Transform 81

Transform User-Generated Branding Education 81

The CMO Survey

JUNE 18, 2020

Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders at for-profit U.S.

CMO 130

CMO Non-Profit Transform Customer Acquisition 130

Rock Content

APRIL 12, 2023

First, as marketers at Rock Content, we are fortunate to be promoting a top-notch content marketing company with exceptional tools and resources. This is where the talent of Rapha and Vanessa, our content editors, comes in. As I said earlier, we’re lucky to work in marketing for a content marketing company.

Thought Leadership 94

Thought Leadership SEO Customer Journey Product 94

Martech

AUGUST 12, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you happy where you are? I ask because I’ve been reading suggestions that many marketers are looking to make a change in their career trajectories in the near future.

Transform 107

Transform CMO Customer Acquisition Retail 107

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

Transform 118

Transform CMO Customer Acquisition Finance 118

Martech

OCTOBER 20, 2022

Seven years ago, marketing technologist roles were, arguably, in their infancy. Marketing technologists are no longer considered “the outsider” among the broader marketing organization, but instead play a key role within the marketing organization. ” What is a marketing technologist? .

CMO 90

CMO Analytics Marketing Marketers 90

Martech

MARCH 23, 2022

Meson lets publishers own and manage their data as well as control each aspect of monetization, user experience and linkage to user acquisition. Get the daily newsletter digital marketers rely on. Mobile ad mediation helps to set-up, manage, and monitor different ad networks in one place. What it does. Processing.Please wait.

Management 93

Management Digital Marketing Advertising Advertisers 93

Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. The importance of marketing has increased for most businesses. Marketers are more optimistic than ever before. More marketers are beginning to implement AI and machine learning. Make Short-Term Plans.

Marketing 141

Marketing Marketers Customer Journey Communications 141

Search Engine Land

OCTOBER 25, 2022

LinkedIn growth is thanks to strength in the talent solutions side of the business. LinkedIn Marketing Solution continues to provide leading innovation and ROI in B2B digital advertising. More broadly, with Microsoft Advertising, we offer a trusted platform for any marketeer or advertiser looking to innovate. Gaining an Edge.

Advertising 89

Advertising Advertisers Price Customer 89

Neil Patel

APRIL 9, 2021

Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform. As marketers, we live and thrive with the data. For example, they have several different types of insights: people, industry, advertising, and talent.

Industry Insights 125

Industry Insights Real Estate Advertising Advertisers 125

Sprout Social

FEBRUARY 1, 2021

This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. When they aren’t creating content or managing communities, social marketers serve as a brand’s first-line of defense against trolls and critics when brands make a misstep. Gone are the days of stiff marketing speak.

Social Media Marketing 133

Social Media Marketing Marketing Marketers Copywriting 133

Martech

APRIL 5, 2022

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention, and customer acquisition and loyalty. A diverse marketing organization aids access to diverse markets. Catalyst ) Diverse companies are 70% more likely to capture a new market audience. Heat Test Report ).

Gen Z 114

Gen Z Millennials Customer Acquisition Advertising 114

Buffer Marketing

AUGUST 16, 2023

So, instead of trying to cater to every Tom, Dick, and Harry, I identified a specific target market where I could excel and establish my expertise clearly. By focusing on a niche, we were able to: Position the agency as an industry expert by creating specific valuable content, speaking at PR conferences, and hosting free marketing webinars.

Transform 85

Transform PR Key Performance Indicator Thought Leadership 85

The CMO Survey

FEBRUARY 26, 2020

These results are based on a sample of 265 top marketers at for-profit U.S. Spending on existing markets and offerings continues to dominate growth spending (at 54% of investment), while diversification (spending on new markets and new offerings) continues to be lowest at 10.4%. Marketers currently spend about 2.1%

CMO 130

CMO Retail Price New Markets 130