Content Marketing Institute

NOVEMBER 19, 2018

billion in market revenue by 2020, making it a lucrative playing field for enterprising marketers. Few social media platforms have done more to help brands capitalize on this booming entertainment trend than Twitch. But, as this passion-driven community grew, so too did the company’s view of its marketing value.

Branding 76

Branding Entertainment Transform Gen Z 76

Martech

AUGUST 16, 2022

As the IAB rolls out new ad standards for gaming , marketers at brands and agencies are preparing for the future of in-game ads. But the sheer size of the gaming audience — over 200 million gamers in the US alone — means marketers who get more involved can produce greater returns by tapping into this engaged population.

Gen Z 109

Gen Z Millennials Fashion Marketing 109

Hubspot Marketing

AUGUST 8, 2022

Video marketing isn't "quick." To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. Best Channels for Long-Form Video.

Video Marketing 118

Video Marketing Branding User-Generated Millennials 118

Martech

MAY 6, 2022

There are many emerging social media platforms that marketers would be wise to take note of. These new platforms enable digital marketers to better connect with their target audiences. This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. TikTok’s Re: Make campaign.

Social Media Marketing 103

Social Media Marketing Non-Profit User-Generated Transform 103

Hubspot Marketing

SEPTEMBER 28, 2022

But what exactly is the creator economy, and why should marketers care? Here's everything marketers need to know: What is the creator economy? According to Forbes , there are about 50 million content creators across multiple platforms, including YouTube, TikTok, Instagram, and Twitch. Social Media's Role in the Creator Economy.

Gen Z 84

Gen Z Influencer Marketing Entertainment Marketing 84

Hubspot Marketing

APRIL 10, 2023

BeReal (313%), Twitch (29%), LinkedIn (20%), and TikTok (16%) saw the most growth since last May. Twitch Whether you're watching Keke Palmer start a family with The Sims, or enthralled by someone's live coverage of a cool event, it's clear that streamed content is here to stay. You can learn more about TikTok marketing here.

Gen Z 139

Gen Z Millennials User-Generated Branding 139

Hubspot Marketing

SEPTEMBER 19, 2022

As marketers, it's important to know your audience's favorite social channels. If you're looking to target older demographics with social media marketing, Facebook is your best bet. YouTube is also a top favorite amongst video marketers. In addition, video marketers ranked YouTube as the second-best platform for ROI.

Gen Z 132

Gen Z Millennials Social Media Marketing User-Generated 132

Hubspot Marketing

DECEMBER 2, 2022

So, what does that mean for brands, and how can marketers leverage this booming economy? To answer this question, I spoke to a couple of HubSpot's marketing experts and researched the creator economy's size, growth, and the changes we can expect down the line. As of 2022, the creator economy market size is estimated at $104.2

Branding 123

Branding Marketing Marketers Marketing Mix 123

Hubspot Marketing

NOVEMBER 21, 2022

Content creators and the creator economy are becoming more integral to the success of marketing campaigns. Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023.

Gen Z 87

Gen Z Millennials Inbound Marketing Entertainment 87

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Influencer Marketing 75

Influencer Marketing Market Trends Gen Z Fashion 75

Hubspot Marketing

JANUARY 19, 2024

My friend didn't need to know that, but marketers definitely should since both serve different purposes in the marketing world. When to Use Influencers in Your Marketing Strategy I think most brands could benefit from influencer marketing. All of this is according to our latest 2024 State of Marketing Trends Report.

Gen Z 107

Gen Z Influencer Marketing PR User-Generated 107

Martech

JANUARY 10, 2023

How data will change marketing in the new year. The metaverse talk over the last year unlocked the creativity of marketers to imagine how they will engage customers in the digital, virtual future. Metaverse-related activations are in about half of marketers’ immediate plans, or they’re being considered. Retail media networks.

Transform 98

Transform eCommerce Marketing Marketers 98

Hubspot Marketing

NOVEMBER 14, 2022

The creator economy is changing marketing in various ways, and keeping up can be challenging for content marketers unfamiliar with this relatively new landscape. I spoke to creators in HubSpot's Creator Program and asked for their advice on how marketing professionals can adapt to the creator economy. Create Valuable Content.

Content Marketing 90

Content Marketing Marketing Marketers Education 90

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

Influencer Marketing 116

Influencer Marketing Whitepaper User-Generated Marketing 116

AWeber

DECEMBER 21, 2022

And no matter what you sell, there’s an opportunity for you to make a splash, especially after you've got proven ideas for New Year's marketing campaigns. No matter what you sell, or how you want to promote your work, at least a few of these New Year's marketing campaigns can work for you. Highlight the best of 2022. It’s a win-win!

Customer loyalty 112

Customer loyalty Fashion Marketing Marketers 112

Hubspot Marketing

JULY 11, 2022

Video marketing is becoming more and more integral to a brand's success. If you're a marketer trying to craft the best video marketing strategy for your brand, it helps to know the top video marketing tactics brands are investing their time and money in. Most Used Video Marketing Tactics. Long-Form Video.

Video Marketing 108

Video Marketing Branding User-Generated Marketing 108

Neil Patel

JANUARY 5, 2021

Even the most inspired innovation can fail if the market just doesn’t get into it. This usage didn’t last long, though, as the market began to flood with competitors. Here’s a list of ten Google Hangouts on Air replacements on the market. Facebook, YouTube, and Twitch have all supported OBS Studio. Who is OBS Studio for?

Product 145

Product Management Promotion Customer 145

Neil Patel

JULY 27, 2021

Twenty years ago, I had no idea we would be talking about eSports marketing. What Is eSports Marketing? They hold tournaments, and many professional gamers have large followings on gaming platforms like Twitch. Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing.

B2C 144

B2C Advertising Advertisers Marketing 144

illumin

APRIL 9, 2024

Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. Many of these marketers need to remember the importance of narrative. This can be through larger services like Netflix and Amazon Prime or through smaller networks like Twitch. They are not.

Advertising 105

Advertising Advertisers Entertainment Place 105

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Hubspot Marketing

SEPTEMBER 18, 2023

Social media influencers and content creators must always be ready to jump to new platforms or incorporate them into their marketing strategy. For example, if you're a video game-based content creator who streams on Twitch and wants to switch to streaming on YouTube, use the same Twitch username and profile photo.

Place 99

Place Analytics Branding Marketing Strategy 99

Hubspot Marketing

MAY 8, 2023

Whether you're a brand or an influencer, this article will help you find the perfect match by showing you the top channels for influencer marketing. Discover the best social media channels for your next influencer marketing campaign and what platforms to use to find a brand or creator to collaborate with.

Influencer Marketing 125

Influencer Marketing Marketing Marketers CRM 125

Sprout Social

JUNE 22, 2021

Once marketers identify which social media platforms their audience uses, they also need to familiarize themselves with the in’s and out’s of what makes each platform tick. Sprout data reveals 54% of marketers say video is the most valuable content for achieving their brand’s social goals, making YouTube a prime candidate for brands.

Customer 116

Customer Gen Z User-Generated Health 116

Martech

NOVEMBER 22, 2022

One of the most exciting evolutions for performance marketers who want to reach World Cup streamers is the ability to use mobile measurement partners to evaluate cross-screen conversions and website traffic coming from OTT advertising,” Hall said. Dig deeper: How marketers are preparing for the future on Twitch and in-game ads.

Branding 89

Branding Advertising Advertisers Performance Marketing 89

Search Engine Land

JANUARY 16, 2024

I can’t type a comment, load anything, but every other tab on chrome is normal, even other video steaming stuff like twitch or netflix. ” Get the daily newsletter search marketers rely on. One user commented: “It makes the whole site laggy. It’s kind of annoying. Still not going to disable my adblock though.”

Advertising 100

Advertising Advertisers Search Marketers Marketing 100

Buffer Marketing

OCTOBER 23, 2023

Platform Evolution Attracting Brands LinkedIn is transitioning beyond a job board , becoming a valuable space for influencers and CEOs to build their brands, with a burgeoning market of specialists ready to assist in maximizing LinkedIn's potential. Supporting News Organizations with Shorts YouTube is allocating $1.6

Gen Z 83

Gen Z Affiliate Marketing User-Generated Law 83

Sprout Social

JULY 8, 2021

Does affiliate marketing make sense for you and your business? Let’s be clear, though: affiliate marketing isn’t some sort of get-rich-quick scheme. What is affiliate marketing, anyway? Despite the jargon, the concept here is pretty simple, especially if you’re familiar with influencer marketing.

Affiliate Marketing 132

Affiliate Marketing Promotion Marketing Marketers 132

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 74

Influencer Marketing Transform Marketing Marketers 74

Sprout Social

OCTOBER 14, 2020

At a glance, influencer marketing campaigns and brand ambassador programs might seem identical. From SaaS and gaming to technology and even medicine, brands such as Twitch , NectarSleep, Zenni Optical and Xbox all boast ambassador programs. Living that Sims life was fate for our latest Twitch Ambassador. It’s a win-win.

Branding 143

Branding Gen Z Millennials Promotion 143

Hubspot Marketing

SEPTEMBER 16, 2022

With that said, are content like audio chat rooms worth it for marketers? Audio chatrooms have become popular in recent years, however, there are still pros and cons to consider before deciding to leverage platforms like Twitter Spaces and Clubhouse in your marketing campaign. Audio Chats vs Podcasts: Which are Better for Marketing?

Gen Z 113

Gen Z Influencer Marketing Entertainment Marketing 113

Hubspot Marketing

JUNE 20, 2022

based marketers in 2022 , we found that most social media marketers post between four to six times a week on social media platforms. While that is the average, some marketers post more or less depending on the platform. However, when asked about Pinterest, most marketers surveyed only post two to three times a week.

Social Media Marketing 142

Social Media Marketing User-Generated Marketing Marketers 142

Backlinko

JANUARY 8, 2024

Well, let me tell you that there are a bunch of ways to do that, with one of the primary ones being affiliate marketing. Gaming affiliate marketing is about partnering with companies to promote their games or gaming products and earning a commission for each sale or referral.

Affiliate Marketing 52

Affiliate Marketing Promotion Product Price 52

Hubspot Marketing

APRIL 4, 2022

Much of what is (and can be) is up in the air but one question we can try to answer now is what it means for marketers. Let's break down what web3 is, when it will launch and how it could impact marketers in the short- and long-term. How Web3 Could Impact Marketers. Would it make it harder for marketers to collect consumer data?

Transform 108

Transform eCommerce Marketing Marketers 108

Martech

AUGUST 22, 2023

I’ll wait while you stop twitching. It was hellish for a while, but for marketers, it was also all about doing things, about reacting to swiftly changing events. Marketers certainly demonstrated their tenacity in navigating the unknown and getting things done. Remember the COVID times? Everything was rush-rush.

Marketing Plan 91

Marketing Plan Transform Marketing Marketers 91

Martech

NOVEMBER 21, 2023

Dig deeper: AI in marketing: How to balance automation and the human touch What’s happening at OpenAI. The board found out Murati was an Altman supporter and on Sunday replaced her with Emmett Shear — the former chief executive of Twitch. If Benioff can pick up some personnel it would be a PR win and a big boost for its own AI efforts.

Non-Profit 103

Non-Profit CRM PR Communications 103

OnPassive Marketing

AUGUST 16, 2022

Social media is filled with some form of influencer marketing. Only a decade ago, the arena of influencer marketing was only limited to a few celebrities. Several brand influencers have taken over social media, making influencer marketing the need of the hour for the brands. What Is Influencer Marketing?

Influencer Marketing 89

Influencer Marketing Marketing Strategy Marketing Marketers 89

Martech

MAY 18, 2022

Get the daily newsletter digital marketers rely on. You can view the entire interview on my Twitch channel and several other XR-themed expert interviews. Ten rules of the road for metaverse marketing. This tenant reminds me of the great work done by Jonah Sachs and what he terms “empowerment marketing.”

Marketing 143

Marketing Marketers Advertising Advertisers 143