Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective.

Content Marketing 117

Content Marketing Transform Law Marketing 117

Hubspot Marketing

FEBRUARY 16, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. In recent weeks, a new trend called de-influencing has taken over TikTok with the hashtag #deinfluencing racking up over 160 million videos. Is influencing on its way out?

Influencer Marketing 123

Influencer Marketing Social Media Marketing Marketing Marketers 123

Duct Tape Marketing

MARCH 13, 2014

Why You Don’t Need to Go Viral to Make Video Marketing Work written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Amy Harrison – Enjoy! The myth of viral for small business.

Video Marketing 73

Video Marketing Transform Marketing Marketers 73

SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. Nowadays, conventional marketing techniques can feel impersonal, especially when digital real estate is crowded.

Real Estate 84

Real Estate Marketing Marketers Promotion 84

Hubspot Marketing

NOVEMBER 29, 2023

A car fire ignited a viral marketing moment for the Stanley brand. On November 15, TikTok user @danimarielettering posted a video showing the aftermath of her car catching on fire. While the circumstances of this marketing moment are unusual, the Stanley brand is no stranger to TikTok virality.

PR 108

PR Influencer Marketing Branding Marketing Strategy 108

Search Engine Land

OCTOBER 3, 2023

At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. Created by Artificial Intelligence, Mike Fink, and Caleb Ward, this video now has more than 387,000 views. 26, now has 4.2 million views.

Gen Z 126

Gen Z Millennials Marketing Marketers 126

Rock Content

APRIL 29, 2024

Looking for essential social media marketing tips? Social media marketing is a powerful field that nearly every business leverages to connect with its target audiences. But, social media marketing varies. You can work with influencers, run a Facebook page, make TikTok videos, or take other steps to connect to your audience.

Social Media Marketing 86

Social Media Marketing Marketing Marketers SEO 86

Hubspot Marketing

MAY 23, 2022

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. The HubSpot Blog surveyed 550 marketers to learn about the latest video trends. General Video Marketing Stats.

Video Marketing 136

Video Marketing Marketing Marketers Promotion 136

Businesses Grow

APRIL 8, 2024

The world is going bonkers over a bombastic claim implying that AI is the doom of marketing. The interview is behind a paywall, but Paul relayed this specific quote about the doom of marketing and Artificial General Intelligence (AGI). And free, instant, and nearly perfect images, videos, campaign ideas — no problem.”

Non-Profit 83

Non-Profit Law Transform Marketing 83

Martech

FEBRUARY 13, 2024

Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. Image: Influential Market Intelligence. Click here for survey Social media mentions more than doubled in one year Social media marketing increased significantly in only a year.

Transform 133

Transform Entertainment Social Media Marketing Marketing 133

Buffer Marketing

APRIL 4, 2024

However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy. The typical B2B marketing strategy might be buttoned up, but at least this is TikTok, not LinkedIn.

Gen Z 90

Gen Z User-Generated Entertainment Millennials 90

Digital Marketer

JULY 11, 2023

In today’s overcrowded social media world, learning how to create viral short videos is a great idea. Viral marketing videos spread fast online and get millions of likes, shares, comments, and views. Short-form video is dubbed the most engaging type of in-feed social content by 66% of marketers.

Transform 87

Transform Social Media Marketing Video Marketing Analytics 87

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. But they also know that there’s no one formula to attracting viral success. at least once.

Communications 125

Communications Promotion Social Media Marketing Management 125

Neil Patel

JUNE 4, 2021

Stitch is a TikTok editing feature that allows people to trim and edit other people’s videos and incorporate them into their own content. For example, you might be posting a video on how to dominate on social media, and you see I’ve got a great video on the same subject. What Is TikTok Duet?

Branding 131

Branding Gen Z Social Media Marketing Analytics 131

Hubspot Marketing

DECEMBER 22, 2022

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. After the Coconut Cloud Smoothie went viral, the collaborations kept coming. Marketing Snippets. The latest news and marketing strategy insights.

Shoppers 98

Shoppers Marketing Marketers Price 98

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. This rapid rise can be attributed not only to the popularity of short-form video content but also to the platform’s genuine and unfiltered nature. This authenticity didn’t go unnoticed.

Branding 127

Branding Entertainment Advertising Advertisers 127

Hubspot Marketing

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Since launching in 2005, the video giant's founders have learned time and time again that content doesn't need to be long to engage audiences. The beta feature enables users to see and create 15-second videos with musical overlays. in March.

Gen Z 144

Gen Z User-Generated Marketing Marketers 144

Hubspot Marketing

SEPTEMBER 6, 2023

On August 24 Azim Akhtar, KFC Canada’s Director of Marketing, tweeted a few billboard images from the company’s new “It’s finger lickin’ good” campaign. These examples show the importance of culturally competent marketing. In addition to chicken, KFC is frying up controversy. Sorry Utensils, It's Finger Lickin' Good. Warner Bros.

Marketing 99

Marketing Marketers Branding Customer 99

Rock Content

JULY 15, 2023

Undeniably, incorporating effective Digital Marketing strategies is a must for businesses aiming to succeed today. To help you with that part, we listed 6 great Digital Marketing examples to get inspiration and learn from. But what does that word really mean in a Digital Marketing context? We are sure you know that.

Digital Marketing 105

Digital Marketing Affiliate Marketing User-Generated Automobile 105

Hubspot Marketing

FEBRUARY 15, 2023

You can learn much from the top Super Bowl ads, even for a small brand, if you're a video marketer. The 4 Most Popular 2023 Super Bowl Ads, According to 150+ Viewers Below are four consumer favorites, plus takeaways that any marketer can leverage to fend off their biggest competition.

Automobile 109

Automobile Food Entertainment Video Marketing 109

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? Produce short-form videos.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Hubspot Marketing

DECEMBER 20, 2023

It was an interesting year to be a marketer. Expectations were high, budgets were low, content moved at the speed of light, and marketers had to make magic happen through it all. As 2023 comes to a close, I polled the HubSpot Media Team to see what their favorite marketing campaigns of the year were. 11.17.23 #PinkFriday2 ?

Millennials 104

Millennials Shoppers User-Generated Marketing 104

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. If you're looking for other ways to integrate AI into your marketing workflow, you may be interested in HubSpot's new Content Assistant. What is ChatGPT?

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Sprout Social

MARCH 15, 2024

And this speaks to the power of YouTube influencer marketing and sponsored content for brands. Tagger by Sprout Social Revolutionize your influencer marketing with data-powered social intelligence. His elaborate stunts and philanthropic videos are among the platform’s most viral content. Published on 1.

Transform 101

Transform Influencer Marketing Education Entertainment 101

OnPassive Marketing

OCTOBER 11, 2022

It can be challenging to keep up with all the latest trends in affiliate marketing and still have time to make your website profitable. This article will explore five of the most popular affiliate marketing tools available today, as well as what they do and how they can be used with your website. Becoming An Affiliate Marketer.

Affiliate Marketing 82

Affiliate Marketing Whitepaper User-Generated Marketing 82

Hubspot Marketing

JANUARY 10, 2023

Many brands want to go viral, but it’s more of a mystery to create viral content in a digital age where the most unpredictable content can reach millions of views overnight. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. What’s the secret?

CRM 98

CRM Video Marketing Branding Product 98

Buffer Marketing

APRIL 2, 2024

I was shocked to find there were no solutions on the market, so asked my partner, Lewis Battersby, if we could use his 3D printer to test some ideas. We didn’t have much of a strategy when we posted the first video promoting the Contour Cube. I just stood in our living room explaining why I created the product and how to use it.

Product 98

Product PR Manufacturing Retail 98

Hubspot Marketing

SEPTEMBER 2, 2022

Since the start of the pandemic, marketing strategies have relied heavily on online tactics —leveraging tools like social media, email, and digital ads. But what about marketing outside of the digital space, otherwise known as offline marketing? What is offline marketing? 5 Offline Marketing Strategies You Should Use.

Direct Mail 133

Direct Mail Marketing Marketers Marketing Strategy 133

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

Gen Z 114

Gen Z Branding Law Transform 114

Hubspot Marketing

APRIL 19, 2022

When TikTok went viral in 2019, pulling in millions of global users nearly overnight , almost every major social media channel quickly pivoted attention to short-form videos. While Instagram – which notably innovated on Snapchat Stories – launched Instagram Reels, YouTube – known for its longer-form videos – launched YouTube Shorts.

Marketing 104

Marketing Marketers Entertainment Branding 104

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Hubspot Marketing

APRIL 17, 2023

His videos have been viewed more than 26 billion times. He is one of the world’s best marketers, capturing the attention of billions and turning many of them into customers. He is one of the world’s best marketers, capturing the attention of billions and turning many of them into customers. These videos have millions of views.

Real Estate 97

Real Estate Food Finance Advertising 97

Hubspot Marketing

DECEMBER 19, 2022

Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your marketing playbook should, too. Here, we'll cover five marketing trends that are losing steam and how marketers can respond. Long-form videos for social media.

Gen Z 120

Gen Z Market Trends Millennials Marketing 120

CXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. The TikTok buying craze even has its own viral hashtag: #TikTokMadeMeBuyIt. via Shopify ].

Customer 95

Customer Entertainment User-Generated eCommerce 95

Hubspot Marketing

JANUARY 29, 2024

I spend endless hours scrolling through the app, and it feels like every other day, a new trending sound, topic, song, or challenge is going viral. It can be hard to keep up, and I say this as a content creator and marketer whose job is to stay in tune with the latest happenings on social media. TikTok Predictions for 2024 1.

Gen Z 107

Gen Z User-Generated Education Food 107

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52