Digital Marketer

APRIL 30, 2024

As a marketer, I understand how today’s marketing campaigns face fierce competition. It helps you categorize and optimize your marketing efforts. To help you out, I’ve compiled nine ways brands use a tagging strategy to create an impactful marketing campaign. That’s where strategies like tagging come in.

Transform 91

Transform User-Generated Influencer Marketing Marketing 91

Hubspot Marketing

APRIL 4, 2024

The TV coverage was great, but you know what made an even bigger impact? The Instagram stories the media personality shared. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. What is Instagram influencer marketing?

Influencer Marketing 111

Influencer Marketing Branding Gen Z Marketing 111

Businesses Grow

APRIL 1, 2024

Younger people are moving away from traditional media, burrowing themselves in private communities, and moving out of reach of marketers. So if you’re a brand … how do you reach her? How do you market to young people who seem unreachable? How do you market to young people who seem unreachable?

Gen Z 126

Gen Z Marketing Marketers User-Generated 126

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. That’s how good marketing works—even the strongest fall. That’s how good marketing works—even the strongest fall. Do I really need it? Not at all.

Branding 129

Branding Fashion Gen Z B2C 129

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. You have a high level of control over the company’s creative messaging, which gives you the power to truly launch a brand. Keep reading to learn how to build a multichannel marketing strategy as a one-person marketing team.

Personalized Marketing 136

Personalized Marketing Marketing Marketers Energy 136

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024.

Influencer Marketing 87

Influencer Marketing Market Trends Gen Z Fashion 87

Martech

MAY 21, 2024

The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. But AI has changed that forever.

Transform 89

Transform Branding Telemarketing Direct Mail 89

Backlinko

MAY 21, 2024

We reviewed dozens of content marketing examples in different formats and from multiple channels. Take a look at what was launched, what worked, and what you can borrow from each example to create winning content marketing campaigns of your own. Here are a few innovative content marketing examples for your blog: 1.

Content Marketing 86

Content Marketing User-Generated Marketing Marketers 86

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. So, how can marketers reach this broad and profitable segment? And what messaging will most appeal to their unique perspective and values?

Health 114

Health User-Generated Marketing Marketers 114

Rock Content

MARCH 22, 2024

Staying on top of B2B marketing trends is essential for any successful brand or company today. What follows depends on your approach. Do you risk missing out, choose to scramble to make those changes, or build upon or adapt to what you already have in place? What you don’t want is to get left behind.

Customer loyalty 78

Customer loyalty Marketing Marketers CMO 78

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Customer Journey 125

Customer Journey Email Marketing Marketing Marketers 125

Search Engine Land

MAY 21, 2024

The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. But AI has changed that forever.

Transform 81

Transform Branding Telemarketing Direct Mail 81

Vertical Response

MAY 24, 2024

Our no-nonsense guide of ‘100 email marketing prompts everyone should know’ delivers just that. Key Takeaways Effective email marketing hinges on crafting enticing subject lines, engaging content, and clear calls to action, which can be enhanced using tools like ChatGPT for prompt generation and personalization tactics.

Email Marketing 66

Email Marketing Law Customer Journey Marketing 66

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

PR 102

PR Customer loyalty User-Generated Marketing 102

Hubspot Marketing

NOVEMBER 20, 2023

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits?

Influencer Marketing 128

Influencer Marketing User-Generated Marketing Marketers 128

Customers.ai

MARCH 26, 2024

That’s especially true in the world of B2B marketing. stay on top of this crazy industry, we sat down with five experts to talk about what’s in and what’s out this year when it comes to B2B marketing and advertising. B2B Email Marketing Larry Kim, CEO & Founder, Customers.ai What makes inbound work?

B2C 111

B2C Advertising Advertisers Outbound Marketing 111

Rock Content

APRIL 12, 2024

Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 83

Influencer Marketing Marketing Marketers SEO 83

SmartBrief - Marketing

FEBRUARY 20, 2024

This emphasizes the importance of adopting mobile-first marketing strategies. Let’s explore why mobile-first strategies are crucial for success in a highly competitive market and then dive into the mobile-first marketing strategies themselves. It’s 58.67%, to be exact, Statista reports.

Marketing Strategy 111

Marketing Strategy Marketing Marketers SEO 111

SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. Twitter offers direct communication between consumers and brands, gathers real-time feedback, addresses customer concerns publicly, and fosters stronger, more trusting relationships. The question is: are you doing it all correctly? If not, stick with us.

Real Estate 86

Real Estate Marketing Marketers Promotion 86

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Either way, know what you want to achieve before diving in. Why pay attention to the creator economy?

Branding 128

Branding Logistics Influencer Marketing Affiliate Marketing 128

Martech

MAY 20, 2024

Marketers today face a perfect marketing storm, battered by conflicting forces. But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Marketing messages become inauthentic, creativity gets stifled and trust erodes.

Branding 98

Branding Thought Leadership Manufacturing Marketing 98

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Ah, quarter one. It's an exciting time but also a bit overwhelming.

eCommerce 119

eCommerce Marketing Marketers Influencer Marketing 119

Customers.ai

DECEMBER 12, 2023

From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce. What makes Shopify so great is that it works for businesses of all sizes. Online spending has skyrocketed and with online retail revenue predicted to hit $1.1 See how Customers.ai

eCommerce 120

eCommerce PR User-Generated Marketing 120

Digital Marketer

FEBRUARY 26, 2024

In an era where consumers are bombarded with endless choices and digital noise, standing out as a brand is more challenging than ever. Enter experience marketing – a strategy that transcends traditional advertising by focusing on creating immersive, memorable interactions.

Transform 94

Transform Key Performance Indicator Customer Journey Marketing 94

Rock Content

MAY 6, 2024

Move a person to feel something, and you’ve successfully won their attention. That said, it’s not difficult to understand why the most successful digital marketing campaigns are also the ones that connect with people over what matters most — their values, pain points, and personal feelings. What is Emotional Marketing?

Customer loyalty 78

Customer loyalty Food Marketing Marketers 78

Search Engine Land

APRIL 8, 2024

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. What is content marketing ROI? Content marketing ROI is the return on investment from your content marketing efforts. More leads?

Content Marketing 117

Content Marketing User-Generated Customer Journey Marketing 117

Hubspot Marketing

JANUARY 30, 2024

And because my marketing brain never shuts off, I can’t help but be curious about these restaurant marketing strategies. To figure out the answers to these questions, I’m digging deep into restaurant marketing ideas, strategies, and real-life campaigns. Why do restaurants of all sizes need a marketing strategy?

Food 111

Food Marketing Marketers Millennials 111

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Data and personalization: Brands need to create a highly personalized experience for their customers.

Digital Marketing 137

Digital Marketing Customer loyalty User-Generated Marketing 137

Hubspot Marketing

NOVEMBER 13, 2023

I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe ). So, it’s my job to keep a pulse on the latest email marketing trends. As a marketer, I often stay on top of trends by reading up on marketing news, but when it comes to email, there's a much simpler method — scanning my inbox.

Email Marketing 115

Email Marketing Market Trends Marketing Marketers 115

Customers.ai

FEBRUARY 6, 2024

The thing is, top of the funnel marketing is the first step in driving those sales. Top of the funnel marketing is all about casting a wide net to attract as many potential leads as possible through valuable content, intriguing campaigns, and strategic outreach. What is top-of-funnel marketing? They want money.

Marketing 107

Marketing Marketers Entertainment User-Generated 107

Set Up

MARCH 19, 2024

To celebrate women in the marketing profession and to continue highlighting them throughout Women’s History Month, we asked women marketing leaders to contribute to our Women in Marketing Series detailing their personal triumphs, tribulations, and advice about working in the marketing industry. Otte: I love people!

Transform 105

Transform PR Marketing Marketers 105

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. See their own sense of being reflected in your brand. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor.

Branding 136

Branding Marketing Marketers Communications 136

Martech

FEBRUARY 7, 2024

I remember when the web was brand new, unknown and scary to many people. Because AI is unexplored territory and, in the wrong hands, can damage a company’s brand, people will need to know how to maintain ethical boundaries. If all your marketers do is spit out the same thing repeatedly, they’re not adding much human value.

Millennials 110

Millennials Marketing Marketers Marketing Automation Platform 110

Martech

DECEMBER 27, 2023

To stand out and build lasting connections, you’ll need to make them as personalized as possible. Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. At the same time, repetitive tasks can take 10 or more hours per week.

Email Marketing 128

Email Marketing Marketing Marketers CRM 128

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 106

Thought Leadership Marketing Marketers Influencer Marketing 106

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

Manufacturing 123

Manufacturing Marketing Marketers CRM 123

Search Engine Land

JANUARY 17, 2024

YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their YouTube campaigns. At least, that was the case until recently, when three key trends started reshaping YouTube marketing.

Transform 107

Transform Retail Marketing Marketers 107