Buffer Marketing

JANUARY 23, 2024

OK, I’m going to call it: Threads is here to stay. After a record-breaking start, Threads is fast proving that it was no fly-by-night fad but a force to be reckoned with among the other social media giants. Threads by Instagram now has an estimated 160 million monthly active users and counting.

User-Generated 121

User-Generated Promotion Management Communications 121

Martech

JULY 12, 2023

Threads has become the fastest-growing social media platform in history since it launched on July 5. The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. How many people have joined Threads?

Marketing 98

Marketing Marketers Retail Social Media Marketing 98

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

Manufacturing 135

Manufacturing Marketing Marketers CRM 135

Search Engine Land

AUGUST 31, 2023

“Search is coming to Threads,” according to Meta CEO Mark Zuckerberg. Zuckerberg shared the news via Threads about an hour ago, but it’s unclear when it’s coming. But if he’s hyping it up, Threads search must be near. What it looks like. What it looks like. Why we care.

Marketing 126

Marketing Marketers SEO 126

SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. Nowadays, conventional marketing techniques can feel impersonal, especially when digital real estate is crowded.

Real Estate 84

Real Estate Marketing Marketers Promotion 84

Search Engine Land

MAY 9, 2024

Your online reputation is what users can learn about your brand within a few seconds. But today, it’s not only about what users might think. We also need to care about AI. In this article, you will learn: How to properly monitor what is said about your brand online across different platforms.

Management 111

Management User-Generated eCommerce Affiliate Marketing 111

Businesses Grow

JULY 10, 2023

Of course you know about it. So let’s explore today the case against Threads. What’s the problem with Threads? Threads is the same as Twitter, with far less meaningful functionality. What problem is solved by Threads? That’s what I thought. But so was Mastadon and Bluesky.

Gen Z 122

Gen Z Place Education Branding 122

Hubspot Marketing

OCTOBER 23, 2023

Threads , Instagram’s text-based conversation app, launched in July 2023 and reached 100 million active users within ten days. Despite its initial success, will Threads meet the same fate as many other young social media platforms? Is Threads losing steam? What’s more, the user base fell by more than half since launch.

Place 101

Place Product Social Media Marketing Marketing 101

Set Up

MAY 14, 2024

The 2023 Marketing Relationship Survey revealed that Delivery and Business Development remained a key challenge for Agency-side marketing leaders in the last year. Talent Acquisition The job market and economy are ever-changing. However, top talent does not come easy, so you will need to get creative with what you offer.

New Technology 59

New Technology Marketing Marketers Energy 59

Martech

AUGUST 2, 2023

It was Threads, Meta’s abruptly unveiled competitor to Twitter, linked with Meta’s Instagram and designed to win the hearts, minds and engagement of Twitter users dismayed by Elon Musk’s disruption of the long-establised town square of the Internet. (The So what does Threads mean for marketers?

Entertainment 98

Entertainment User-Generated Social Media Marketing CMO 98

Hootsuite

JANUARY 31, 2024

With the introduction of long-form posts, does this mean threads are a thing of the past ? Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month.

User-Generated 78

User-Generated Analytics Entertainment Social Media Marketing 78

Search Engine Land

JULY 6, 2023

Marketers have been growing increasingly concerned about advertising on Twitter. But where are marketers going if Twitter is no longer their go-to option for advertising? Threads Active users: 30 million Meta’s Twitter alternative Threads launched yesterday , with 5 million people signing up in the first few hours.

Affiliate Marketing 99

Affiliate Marketing Advertising Advertisers Marketing 99

Hubspot Marketing

AUGUST 1, 2023

Meta has an answer to Twitter, and it's Threads. The social media conglomerate launched Threads in July, and the platform amassed 100 million users in just five days. If you're a brand looking to hop on the Threads train sooner rather than later, you're likely wondering what your leveraging of the app should look like.

Branding 91

Branding Energy Food Retail 91

Hubspot Marketing

FEBRUARY 26, 2024

I don’t go by Amanda, so an email with that salutation is a dead giveaway that that person doesn’t know me. What to do instead : Double-check the spelling of someone’s name before you hit send, and don’t make assumptions about gender. What to do instead : Set up one email signature for new emails and a shorter one for replies.

Communications 110

Communications Energy Place 110

Search Engine Land

MARCH 29, 2023

More than knowing the latest trends, we must continually assess: Where this target audience is. What platforms are they on?) What type of material they are consuming. On the flip side, all marketers know many platforms today are overcrowded with advertisers. Where they are engaging with content. Enter Reddit Ads.

Pharmaceutical 96

Pharmaceutical Whitepaper Millennials User-Generated 96

Sprout Social

JANUARY 29, 2024

According to a Sprout Social Q4 2023 Pulse Survey, short-form videos are what people want to see most on social, so it’s no surprise that platforms like TikTok and Instagram have seen such fast and steady growth. People are also using social media to learn about and purchase products. Retailers go all-in on Instagram and TikTok.

Retail 108

Retail Branding Place Marketing Strategy 108

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. This figure demonstrates the effectiveness of Twitter influencer marketing. Being a real-time conversation platform, Twitter is a popular social media channel for influencer marketing.

Influencer Marketing 94

Influencer Marketing Marketing Marketers Entertainment 94

Buffer Marketing

OCTOBER 13, 2022

So we aim to be clear in our communication with each other across the team, and clear as a company what those expectations for communication best practices are so everyone can be aligned. Give it a read, and let us know your thoughts on Twitter ! As they say, clear is kind. Notion: HQ, in particular, is the hub for project work.

Communications 120

Communications Management Customer 120

Buffer Marketing

APRIL 22, 2024

As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. But after achieving initial success, they bump into the same problem: They must moonlight as marketers to scale up. What should you post? Enter social media.

Thought Leadership 105

Thought Leadership Real Estate User-Generated Food 105

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. If you're unfamiliar with ChatGPT , here's what you need to know. What is ChatGPT? ChatGPT is a publicly accessible tool owned by OpenAI.

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Businesses Grow

MAY 30, 2023

I founded a community of marketing geeks called RISE and we just unleashed something wild and wonderful. It is The Most Amazing Marketing Book Ever. Before I PROVE to you that this is the most amazing marketing book, let me tell you how we got here. In fact, it is astonishing, unique, surprising, and, well … amazing!

Copywriting 144

Copywriting Direct Mail Marketing Marketers 144

Martech

FEBRUARY 15, 2024

Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. This article chronicles my experiences building various AI tools to assist with business functions and looks at what’s in store for marketers.

Shipping 126

Shipping Communications Management Product Marketing 126

Buffer Marketing

AUGUST 31, 2023

Her content about learning how NFTs work and documenting her progress in creating them attracted an audience of more than 22,000 subscribers. In this article, she shared her creator journey so far, including the sharp pivot, what it took to leave that audience behind, and advice for creators in similar situations.

Education 120

Education SEO Product 120

Buffer Marketing

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. billion in the U.S. billion in the U.S. They even closed their stores and sent their employees home.

User-Generated 114

User-Generated Price Retail Marketing 114

Martech

AUGUST 22, 2023

It was hellish for a while, but for marketers, it was also all about doing things, about reacting to swiftly changing events. Marketers certainly demonstrated their tenacity in navigating the unknown and getting things done. Marketers are tactic-driven but we need to chart a course first Yes, we are great at tactics.

Marketing Plan 98

Marketing Plan Transform Marketing Marketers 98

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead your team to success seems daunting. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. Innovation.

Direct Mail 90

Direct Mail Marketing Marketers Transform 90

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today.

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. But what if there was a way to increase your content’s reach right out of the gate? Decoding employee advocacy Employee advocacy isn’t just a fancy marketing term. Is it fair or even feasible?”

Marketing Strategy 139

Marketing Strategy Content Marketing Marketing Marketers 139

Litmus

JUNE 8, 2021

According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. [It It prevents] senders from knowing when they open an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location.”. Source: Ryan Jones.

Email Marketing 145

Email Marketing Marketing Marketers Analytics 145

Digital Marketer

DECEMBER 21, 2023

Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. If you are not paying attention to your niche subreddits, you don’t know your audience. If you are not paying attention to your niche subreddits, you don’t know your audience.

Management 96

Management Branding Social Media Marketing Place 96

Hubspot Marketing

SEPTEMBER 18, 2023

Think about how the fall of Vine gave way for Instagram videos to gain popularity and how many Vine content creators had to pivot to platforms like Instagram and, later, TikTok. Social media influencers and content creators must always be ready to jump to new platforms or incorporate them into their marketing strategy. Be consistent.

Place 101

Place Analytics Branding Marketing Strategy 101

Search Engine Land

JULY 14, 2023

One of the fastest developing and potentially essential shifts in search marketing is artificial intelligence (AI), specifically generative AI. Thus, strategies for managing digital marketing campaigns must also evolve. Here are a few potential changes that search marketers should prepare for. SUBSCRIBE See terms.

Search Marketers 94

Search Marketers User-Generated Digital Marketing Marketing 94

Search Engine Land

MARCH 13, 2024

Be clear on who the content is for and what motivates them Knowing your customer goes back to the basics of marketing, but often when we get into a rhythm of delivering website content for SEO, it can be forgotten. When I talk about personas, these personas are created with motivation at the heart rather than demographics.

B2C 105

B2C Customer Journey SEO Place 105

Buffer Marketing

FEBRUARY 22, 2024

I’ve also tapped some of my freelance peers for their top tips on messages that actually get replied to, as well as what not to do when reaching out via DMs. Curate a list of people you want to connect with Knowing who you’re DMing is as important as what you say in your initial message.

PR 113

PR Management Customer Social Media Marketing 113

Buffer Marketing

DECEMBER 7, 2023

Think about five content creators you admire. Regardless of who they are, there's a common thread: consistency.  I know firsthand because I struggled with it myself. Anchor your content strategy on the 3 Whats Before 2019, my content creation was like throwing spaghetti at the wall.

Transform 131

Transform Energy Social Media Marketing Law 131

Buffer Marketing

OCTOBER 2, 2023

Get the need-to-know highlights from the social media industry that happened the week of September 25-28. Here's a breakdown of the key updates and what they mean for you. Here's a breakdown of the key updates and what they mean for you. Threads Here’s a roundup of the significant updates from Threads.

User-Generated 99

User-Generated Analytics Management Advertising 99

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. But how did I create this guide?

Transform 77

Transform User-Generated Marketing Marketers 77