Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. Dig deeper: Is TikTok a search engine?

SEO 110

SEO Gen Z User-Generated Entertainment 110

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Influencer Marketing 99

Influencer Marketing Gen Z Fashion Food 99

Hubspot Marketing

JULY 17, 2023

We've put together this simple guide on how the algorithm works on Facebook, Twitter, Instagram, and TikTok. We've put together this simple guide on how the algorithm works on Facebook, Twitter, Instagram, and TikTok. When you spend more time on a platform, you’re susceptible to see (and buy from) advertising that is shown to you.

Entertainment 145

Entertainment Marketing Marketers Place 145

Hubspot Marketing

JANUARY 31, 2024

If you’re a marketer, you cannot ignore meme culture. They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. A TikTok trend that’s helping brands tap a $465 million global market. A TikTok trend that’s helping brands tap a $465 million global market.

Gen Z 96

Gen Z Millennials Food Global Marketing 96

illumin

APRIL 11, 2024

When you think of TikTok, what’s the first thing that comes to mind? As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. This sentiment isn’t limited just to TikTok. This authenticity didn’t go unnoticed. and then generate an ad tag.

Branding 127

Branding Entertainment Advertising Advertisers 127

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Rock Content

APRIL 29, 2024

Looking for essential social media marketing tips? Social media marketing is a powerful field that nearly every business leverages to connect with its target audiences. But, social media marketing varies. You can work with influencers, run a Facebook page, make TikTok videos, or take other steps to connect to your audience.

Social Media Marketing 52

Social Media Marketing Marketing Marketers SEO 52

Search Engine Land

NOVEMBER 9, 2023

Reporting on Google’s market share these days is like reporting on the sky (did you know it’s blue?). This article (which is paywalled, so I’m not linking to it) is based on a Bank of America report (why is Bank of America talking about search market share?) I question that.) Extremely unlikely. The problem?

Search Marketers 119

Search Marketers Gen Z Marketing Marketers 119

Hubspot Marketing

NOVEMBER 20, 2023

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly. Bolus says.

Influencer Marketing 116

Influencer Marketing User-Generated Marketing Marketers 116

Buffer Marketing

APRIL 22, 2024

As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. But after achieving initial success, they bump into the same problem: They must moonlight as marketers to scale up. What should you post? Enter social media.

Thought Leadership 98

Thought Leadership Real Estate User-Generated Food 98

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

Influencer Marketing 122

Influencer Marketing Whitepaper User-Generated Marketing 122

Hubspot Marketing

MARCH 4, 2024

As a content creator and marketer, I often see creators and brands clamoring for verification checkmarks on TikTok — and I understand the excitement. To be verified on TikTok is like getting a golden ticket to the chocolate factory. But how do you get verified on TikTok? And from being an experienced marketer, of course.

Food 102

Food Entertainment Branding Marketing 102

Martech

FEBRUARY 22, 2023

The rise of TikTok has been nothing short of revolutionary. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. Let’s explore why B2B marketers may want to rethink TikTok as a viable option. Google knows this.

Gen Z 114

Gen Z Millennials User-Generated Marketing 114

Search Engine Land

APRIL 11, 2024

TikTok introduced two new controls to give advertisers more choice regarding where their content appears: Category Exclusion. Additionally, the social media platform is merging account-level controls for all brand safety and suitability solutions within TikTok Ads Manager (TTAM) to make using these new tools even easier. Combat sports.

Entertainment 105

Entertainment Fashion Food Retail 105

Hubspot Marketing

MAY 2, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Lemon8 is owned by ByteDance, the China-based parent company that owns TikTok, and it’s had a buzzy debut in the U.S. billion users), and TikTok (1.6 billion users).

Real Estate 118

Real Estate User-Generated Fashion Food 118

Search Engine Land

MARCH 13, 2024

TikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform. Creating trending content has the potential to boost your visibility and reach on TikTok, as there’s active demand for it. Why we care. How it works.

Analytics 113

Analytics Management Search Marketers Marketing 113

Hubspot Marketing

MAY 2, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Lemon8 is owned by ByteDance, the China-based parent company that owns TikTok, and it’s had a buzzy debut in the U.S. billion users), and TikTok (1.6 billion users).

Real Estate 112

Real Estate User-Generated Fashion Food 112

Hubspot Marketing

JULY 29, 2022

Marketing your nonprofit can be challenging. Thankfully, learning from others that have already engaged with nonprofit marketing, leveraged trends, and found success can be helpful when it comes to developing your own strategy. TikTok has grown in popularity for nonprofits in reaching audiences and collecting donations.

Market Trends 124

Market Trends Gen Z Non-Profit User-Generated 124

Hubspot Marketing

APRIL 5, 2024

When I was growing up, QVC was the channel my mother would watch to discover new products and deals. However, it looks like it is making a comeback via TikTok Live Shopping. However, it looks like it is making a comeback via TikTok Live Shopping. So what is TikTok Live Shopping, and is it the new QVC?

Gen Z 90

Gen Z Millennials Entertainment Manufacturing 90

Hubspot Marketing

JANUARY 19, 2024

When I started my content creation journey, one of my friends said over brunch, "Erica is officially in her influencer era." I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video. However, the reality is that though I am a content creator, I'm not an influencer.

Gen Z 103

Gen Z Influencer Marketing PR User-Generated 103

Hubspot Marketing

NOVEMBER 1, 2022

According to Hubspot Blog Research, 44% of marketers currently leverage TikTok. In this article, we’ll cover the top TikTok trends at a brand marketing level, how to find trends on the platform, and tips for joining them. Top TikTok Trends. For a long time, businesses didn’t take TikTok seriously.

B2C 117

B2C Gen Z Marketing Marketers 117

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Video Marketing 126

Video Marketing Millennials User-Generated Education 126

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Influencer Marketing 126

Influencer Marketing Affiliate Marketing Marketing Marketers 126

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. 5 top TikTok marketing agencies (with case studies). Case study: ASO.

Gen Z 114

Gen Z Transform Retail Entertainment 114

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Why pay attention to the creator economy? A note on size.

Branding 129

Branding Logistics Influencer Marketing Affiliate Marketing 129

Hubspot Marketing

OCTOBER 18, 2022

Below, you'll find examples of Halloween marketing campaigns, from ad spots and seasonal products to social media posts and influencer campaigns. Disney Parks & TikTok. On TikTok, text-to-speech is a popular feature used by a lot of creators. When we say “Meet your audience where they’re at,” this is what we mean.

Gen Z 133

Gen Z Marketing Marketers User-Generated 133

Neil Patel

SEPTEMBER 29, 2020

Did you know TikTok has around 100 million monthly active users within the US? If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company.

Marketing 145

Marketing Marketers Influencer Marketing User-Generated 145

Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. Redefining search advertising: Other platforms to explore Search advertising is the placement of ads within search engines when a user searches for a particular product or service.

Advertising 122

Advertising Advertisers Gen Z eCommerce 122

Sprout Social

JUNE 27, 2022

Each month, 80 million people spend an average of 24 hours on TikTok. Can TikTok for B2B marketing unlock the same potential? When it comes to awareness, TikTok may be just what a B2B social media strategy needs. The path to success for businesses on TikTok isn’t totally uncharted. Published on Categories.

Branding 135

Branding B2C Real Estate User-Generated 135

Sprout Social

FEBRUARY 7, 2024

Are you consistently creating on TikTok without getting the views or engagement you’d like? Wish there was a shortcut to reaching your TikTok goals? TikTok Promote may be the answer. What is TikTok promotion? Users can leverage the feature to get more views on TikTok , website visits, followers, messages or profile views.

Promotion 117

Promotion Advertising Advertisers Price 117

Hubspot Marketing

OCTOBER 18, 2022

Below, you'll find examples of Halloween marketing campaigns, from ad spots and seasonal products to social media posts and influencer campaigns. Disney Parks & TikTok. On TikTok, text-to-speech is a popular feature used by a lot of creators. When we say “Meet your audience where they’re at,” this is what we mean.

Gen Z 128

Gen Z Marketing Marketers User-Generated 128

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. If your followers don't engage with your posts, they won’t engage with your business. Instagram Influencer marketers see the highest ROI through Instagram.

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Hubspot Marketing

MAY 8, 2023

Whether you're a brand or an influencer, this article will help you find the perfect match by showing you the top channels for influencer marketing. Discover the best social media channels for your next influencer marketing campaign and what platforms to use to find a brand or creator to collaborate with.

Influencer Marketing 121

Influencer Marketing Marketing Marketers CRM 121

Hubspot Marketing

OCTOBER 17, 2022

To keep up with TikTok, Instagram is constantly rolling out new features to benefit both brands and creators. If you're like me and need help keeping track of all these changes, here's a breakdown of 11 new features you should integrate into your 2022 Instagram marketing strategy. Reels Template. Step 2: Tap Use As Template.

Social Media Marketing 133

Social Media Marketing Marketing Marketers Promotion 133

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Rock Content

APRIL 12, 2024

Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 98

Influencer Marketing Marketing Marketers SEO 98

Search Engine Land

SEPTEMBER 7, 2023

TikTok is the search engine of choice for more than half of Gen Z and influences their purchase decisions more than any other platform. That’s according to a new survey from Her Campus Media, a Gen Z media and college marketing company. 77.5%) and globally (83.5%), Google has acknowledged TikTok search as a growing threat.

Gen Z 145

Gen Z Promotion Product Branding 145