Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? How do you get it right, measure it, improve it? You may have noticed that we’re talking about more than a marketing tactic. What’s going on here is that marketers have become storytellers and concept creators.

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Businesses Grow

APRIL 8, 2024

The world is going bonkers over a bombastic claim implying that AI is the doom of marketing. The interview is behind a paywall, but Paul relayed this specific quote about the doom of marketing and Artificial General Intelligence (AGI). ” You can see why a quote like this would twist your shorts. Is this true?

Non-Profit 83

Non-Profit Law Transform Marketing 83

Businesses Grow

MAY 30, 2023

I founded a community of marketing geeks called RISE and we just unleashed something wild and wonderful. It is The Most Amazing Marketing Book Ever. Before I PROVE to you that this is the most amazing marketing book, let me tell you how we got here. In fact, it is astonishing, unique, surprising, and, well … amazing!

Copywriting 144

Copywriting Direct Mail Marketing Marketers 144

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads. So, why should a roadmap be your first step?

Transform 92

Transform Manufacturing Customer Acquisition Marketing 92

Marketing Insider Group

MARCH 25, 2024

Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time.

Customer loyalty 102

Customer loyalty Law Marketing Marketers 102

Rock Content

MARCH 11, 2024

Exploring the content marketing ROI myth is essential for businesses to understand the true value and impact of their marketing efforts. Each year, businesses consider what they can afford to spend on content marketing and what they get from it. The benefits of content marketing can be subtle, though.

Content Marketing 96

Content Marketing Key Performance Indicator Marketing Marketers 96

Hubspot Marketing

JUNE 23, 2023

Compelling readers to read the article is an art form in itself. And if you don't do it well, you're missing out on potential subscribers, leads, and customers. I love them because people can understand them easily. They might just jump to the section they’re most interested in or read the whole thing.

Communications 145

Communications Customer Marketing Marketers 145

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing? Additional reading.

Content Marketing 133

Content Marketing Customer Journey Marketing Marketers 133

Neil Patel

DECEMBER 16, 2021

If you’re reading this, I assume you’ve heard of the Internet. Most people have. At the time of writing this, InternetLiveStats shows that over 5 billion people are using the Internet. That’s a lot of people! That’s why eMarketer estimated that digital ad spending will grow to $191.01 You’ll need to start a blog.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. More than 4.95

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Search Engine Land

SEPTEMBER 11, 2023

Media companies and publishers play a pivotal role in affiliate marketing. I’ve worked with several media organizations that have sought guidance to boost their traffic and revenue through affiliate marketing. Some are making the same mistakes, while others are doing things differently.

Affiliate Marketing 136

Affiliate Marketing Marketing Marketers SEO 136

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. And listening to the most important computer in marketing today — the one between your ears. Distrust but verify.

Marketing Automation Platform 136

Marketing Automation Platform Marketing Marketers User-Generated 136

Neil Patel

MARCH 13, 2023

Most marketers believe it is because there is so much content for people to choose from. In other words, why should someone read yours? And the stats do tell that story ( 2.5 Check this out … The chart above shows blog post topics on the Neil Patel blog and clicks from email marketing.

SEO 143

SEO Digital Marketing Email Marketing Marketing 143

Orbit Media Studios

JANUARY 16, 2024

People add all kinds of crazy stuff to their sites, often without a thought for strategy or their visitors. On this blog, we’ve published research showing which website features are standard and how some of those features don’t align with best practices. But there is rarely one correct answer in digital marketing.

PR 127

PR SEO Place Promotion 127

Exposure Ninja

AUGUST 8, 2023

Marketing a service-based business is a tad different from marketing a product-based one. Aware they need your service but haven’t chosen you (yet) This first section will be about marketing to those unaware consumers. Unaware Consumers These are people who don’t know they need your service. But don’t worry.

Law 98

Law Price Finance Marketing 98

Neil Patel

AUGUST 11, 2021

They have no money, but they have to do marketing. What can they do? Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. Where marketing and engineering meet, growth hacking happens. But here’s why these (mostly) free marketing techniques are so powerful.

Marketing 143

Marketing Marketers User-Generated Inbound Marketing 143

Martech

JANUARY 4, 2023

B2B marketing is as direct and personalized as it gets. You’ve got to know what your customers do, how they do it, their needs and goals. That’s not easy to do. . Here’s our list of the top B2B marketers to follow. Great tagline: “Because no one goes to school for B2B Marketing.”) Company: Heinz Marketing.

CMO 123

CMO Millennials Marketing Marketers 123

Hubspot Marketing

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Here's what they said.

User-Generated 143

User-Generated Marketing Marketers SEO 143

Neil Patel

NOVEMBER 15, 2021

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. Both the journalist and the marketer are vying for attention.

Marketing 145

Marketing Marketers SEO Marketing Strategy 145

Adobe Experience Cloud Blog

JANUARY 13, 2020

Amongst the many insights and data we unearthed, two that stood out for me are opened and read, which means 75% of everything you send is ignored. And when they are read, 50% aren’t considered useful. It’s easy to conclude, as is so often the case, that this must mean marketing emails are dead. But it would also be wrong.

Thought Leadership 174

Thought Leadership Marketing Marketers Target Market 174

Spiralytics

JANUARY 25, 2023

You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. So what can you do to generate more traffic via your content marketing campaigns? Let’s see how this powerful tool can help in your content marketing campaign! Heatmap in Capturly 1.

Content Marketing 145

Content Marketing User-Generated Analytics Marketing 145

Hubspot Marketing

JUNE 2, 2022

Many small businesses don’t think they “do marketing,” or need to “do marketing.” In fact, around 37% of small businesses in a survey of 500 small businesses don’t have a website to market their products and services. However, marketing is a more effortless and surer way to bring in the business they want.

Digital Marketing 135

Digital Marketing Traditional Marketing Marketing Marketers 135

Hubspot Marketing

MARCH 29, 2023

Moreover, rather than talking to one of your sales reps, they're more likely to ask for referrals from members of their networks or read online reviews. With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? Enter: Market Research. Why do market research?

Market Research 145

Market Research Marketing Marketers Price 145

Pam Didner

NOVEMBER 5, 2022

If you’re wondering how to manage the continuous growing pains of your ever-expanding business, or are scratching your head about how to hire the right people for the right clients, you’ve come to the right place, because that’s exactly what we’re discussing today! You need to do the same when you interview candidates to work in your team.

Management 108

Management Content Marketing Marketing Marketers 108

Businesses Grow

JANUARY 2, 2024

Essentially, this is the “greatest hits” list of the best blog posts of 2023 as determined by you! This represented Year 14 of the {grow} blog, and I think it was one of the strongest years ever. I hope you find a few new posts to read or re-read if you’ve been a friend of the blog for some time!

Gen Z 109

Gen Z Education Marketing Strategy Branding 109

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. Why do you want to experiment with AI in the first place? Your answer to this question colors your next steps, like the content generation tools you choose and how to work AI content into your marketing strategy (more on that later).

Content Marketing 127

Content Marketing Thought Leadership User-Generated SEO 127

Sprout Social

OCTOBER 9, 2023

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? And how do we make a greater impact without burning out our teams? She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees.

User-Generated 111

User-Generated Marketing Marketers CMO 111

Digital Marketer

DECEMBER 19, 2022

With more people using ad-blocking software to shut out unsolicited ads, the future looks bleak for marketers. But content marketing is the silver lining. And there are many reasons why the future is bright. Traditional marketing relies on outbound systems. Content marketing is inbound.

Content Marketing 81

Content Marketing Millennials Marketing Marketers 81

Hubspot Marketing

OCTOBER 14, 2022

As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Most of the time we can do both but in the case of pop-up forms , conflict does emerge. The question is, do pop-up form work? Do pop-up forms work? Do pop-up forms work? Pop-Up Triggers.

Real Estate 143

Real Estate User-Generated Marketing Marketers 143

Search Engine Land

MAY 9, 2024

Information gain means different things to different people. Why information foraging matters for SEO Recently, Google started discussing information foraging theory in their decoding decisions report (the messy middle). You can see why Google SGE might help things if you think about this. But there’s a massive problem.

SEO 91

SEO User-Generated Food Promotion 91

OnPassive Marketing

AUGUST 24, 2022

With the increasing popularity of digital marketing, content marketing has also seen a significant increase in businesses utilizing it to generate leads and grow their clientele. This blog post discusses how content marketing works and its role in digital marketing. Here’s why: Content Is King.

Digital Marketing 71

Digital Marketing Content Marketing Marketing Marketers 71

Scoop.it!

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. But how do you start to create high-performing content that cuts through the noise, moves people to take action, and grows your business? That’s precisely what we’ll be discussing in this blog post.

Content Marketing 92

Content Marketing Branding User-Generated Outbound Marketing 92

Scoop.it!

JULY 5, 2022

As the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates. . It may come as no surprise that most readers will want to read posts that interest them , as opposed to long-winded articles that are nothing more than sales pitches.

Content Marketing 102

Content Marketing Marketing Marketers Entertainment 102

Buffer Marketing

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Once people are in your content, give them something different." 

Copywriting 115

Copywriting PR SEO Content Marketing 115

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. So the real question is, why not?

Email Marketing 130

Email Marketing Marketing Marketers Direct Mail 130

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124