SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.

Transform 87

Transform User-Generated Marketing Marketers 87

Hubspot Marketing

JANUARY 2, 2023

While we can't predict the future, we can identify and interpret the biggest hiring trends we've seen emerging at the tail end of 2022. Recruitment Strategy Trends. Gen Z will be joining the workforce. According to Forbes, Gen Z will make up 27% of the global workforce by 2025. Employee Retention Trends.

Gen Z 115

Gen Z Law Marketing Marketers 115

Hubspot Marketing

AUGUST 30, 2023

Women-centered Marketing It’s no wonder Barbie, Beyoncé, and Taylor Swift have seen so much success — all three have effectively used women-centered marketing. Women-centered Marketing It’s no wonder Barbie, Beyoncé, and Taylor Swift have seen so much success — all three have effectively used women-centered marketing.

Entertainment 101

Entertainment Marketing Marketers Branding 101

Martech

JANUARY 31, 2023

This afternoon, HubSpot announced it would be making cuts in its workforce during Q1 2023. This would mean losing around 500 employees from its workforce of over 7,000. The reasons cited were a downward trend in business and a “ faster deceleration ” than expected following positive growth during the pandemic.

Digital Marketing 98

Digital Marketing Marketing Marketers Management 98

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

Transform 116

Transform User-Generated Analytics Market Trends 116

Martech

JUNE 21, 2023

A masterpiece, full of trend analyses, punchy insights and actionable takeaways. But let’s face it — the “publish and pray” era of content marketing is long gone. Decoding employee advocacy Employee advocacy isn’t just a fancy marketing term.

Marketing Strategy 138

Marketing Strategy Content Marketing Marketing Marketers 138

Marketing Insider Group

AUGUST 5, 2020

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities.

Millennials 134

Millennials Gen Z Retail Marketing 134

Martech

DECEMBER 7, 2022

While marketing organizations’ ethnic diversity continues to improve overall, it shrinks as you go up the org chart, according to a new survey by the ANA. A diverse marketing organization aids access to diverse markets. Source: ANA A Diversity Report for the Marketing/Advertising Industry 2022. of the workforce.

Customer Acquisition 101

Customer Acquisition Marketing Marketers Advertising 101

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Digital analytics provides performance-based metrics based on a campaign in the market. Dig deeper: Marketing analytics: What it is and why marketers should care 2. Reaching buyers today is difficult.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Neil Patel

FEBRUARY 23, 2021

Why should marketers care about them right now? Generation Alpha Culture and the Future of Marketing. Generation Alpha Technology Trends. For marketers, this means speaking to an astute audience that may know the ideal product better than we do. Generation Alpha Education Trends. But, they’re children.

Millennials 128

Millennials Health Education Gen Z 128

Rock Content

MARCH 15, 2023

Creating a Marketing Strategy is not an easy task. However, when we are talking about global marketing, it can get even more difficult. Rock Content joined forces with Hubspot and Lokalise and launched the 2023 Global Marketing Playbook , a full guide to help professionals and companies create strategies to go global.

Global Marketing 91

Global Marketing eBook Marketing Marketers 91

SmartBrief - Marketing

JANUARY 9, 2024

However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. Regardless of one’s point of view, AI is being leveraged by brands and marketers.

Marketing 78

Marketing Marketers Fashion User-Generated 78

Rock Content

FEBRUARY 21, 2024

Audiences believe them more than C-Suite messages or generic marketing content. EGC turns your workforce into a battalion of brand ambassadors. Fresh Perspectives and Ideas: Marketing is fantastic, but other departments bring unique perspectives and ideas to the table. So much great content has been created with this initiative!

Transform 78

Transform User-Generated Branding Education 78

Hubspot Marketing

SEPTEMBER 19, 2022

According to our 2022 Marketing Trends Survey report , 34% of marketers plan to stop leveraging podcasts or other audio content in 2022. It’s likely because of the major roadblocks that marketers still face in the podcast marketing space. As marketers, data is our lifeline. Subscriber count and trends.

Branding 95

Branding Marketing Marketers Promotion 95

Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. Here are some emerging trends we’re seeing this year and expect to see more of in the future: Businesses are more boldly standing for or against political and social issues publicly. Make Short-Term Plans.

Marketing 141

Marketing Marketers Customer Journey Communications 141

Hubspot Marketing

DECEMBER 26, 2022

Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. In fact, Gartner found that 58% of the workforce needs new skills to successfully do their jobs. Image Source.

Copywriting 144

Copywriting Key Performance Indicator Transform Marketing 144

Search Engine Land

DECEMBER 20, 2022

Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Customer segmentation is the practice in which marketers divide their customer base into specific groups in order to deliver more effective communication and a personalized experience. Segmenting your customers is critical to your success.

Customer 96

Customer Customer loyalty Communications Fashion 96

Martech

DECEMBER 20, 2022

Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Customer segmentation is the practice in which marketers divide their customer base into specific groups in order to deliver more effective communication and a personalized experience. Segmenting your customers is critical to your success.

Customer 101

Customer Customer loyalty Communications Fashion 101

Rock Content

JULY 27, 2023

Marketers from different industries usually face challenges such as brand building, creating authority, lead generation, and creating content that really engages and educates the audience. As a marketer at Rock Content, I have also faced this challenge. It was an adaptation from a test that was run in the past, “Marketing Backstage.”

Education 76

Education Marketing Marketers Communications 76

Search Engine Land

FEBRUARY 5, 2024

Generative AI is being touted as a time-saving, workforce-reducing miracle tool. Data scientists are finding trends. However, severe limitations still make it a tool rather than a replacement in search marketing. Marketing efforts have to keep up with changes in human behavior and appetite. It is smart.

SEO 129

SEO PR Communications Search Marketers 129

Martech

SEPTEMBER 23, 2021

Marketing leaders know that success today increasingly comes down to agility. When communications break down, it creates tremendous costs for marketing organizations by eroding engagement with customers and prospects, decreasing alignment around brand messaging and goals, and preventing productivity and growth.

Communications 134

Communications Marketing Marketers Customer Journey 134

Hubspot Marketing

AUGUST 8, 2022

Lastly, if remote and hybrid work are doable for your marketing department or business, but you or other managers on your team have less experience with a remote workforce -- don't let that hold you back from building great virtual strategies. More Insights on Trends That Matter.

Health 103

Health Management Marketing Strategy Product 103

SmartBrief - Marketing

JANUARY 9, 2024

However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. Regardless of one’s point of view, AI is being leveraged by brands and marketers.

Marketing 52

Marketing Marketers Fashion User-Generated 52

Martech

MAY 24, 2022

As this year’s virtual edition of PegaWorld iNspire kicks off, the CRM and BPM platform released a report on challenges created by the “complex intersection of technology and the modern workforce” arising from digital transformation. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Transform 97

Transform CRM New Technology Management 97

Duct Tape Marketing

DECEMBER 7, 2023

Building A People-Centric Culture: From Employees To Contributors written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Kai Anderson, a seasoned strategist and the leader of workforce transformation at Mercer.

Transform 77

Transform Millennials Non-Profit Place 77

SmartBrief - Marketing

MARCH 5, 2024

They help improve skills and training, enabling employees to navigate changing market trends. By boosting productivity, retaining employees and cultivating a talented workforce, businesses build the best foundations for profitability. So what advantages do these employee-driven growth programs provide?

Market Trends 94

Market Trends Customer SEO Product 94

The CMO Survey

FEBRUARY 21, 2020

The age of artificial intelligence (AI) in marketing is upon us. The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. Which Companies are Adopting AI Tools for Marketing?

CMO 130

CMO B2C Marketers Marketing 130

Hubspot Marketing

JANUARY 26, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Was Tarte's trip to Dubai an effective marketing strategy? Marketing Snippets The latest marketing news and strategy insights.

Branding 105

Branding Influencer Marketing Promotion Advertising 105

Sprout Social

MARCH 5, 2024

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. In total, they have 64 social media accounts and hundreds of thousands of followers across platforms.

Copywriting 99

Copywriting Education Energy Health 99

Econsultancy

FEBRUARY 21, 2022

As part of Econsultancy’s annual digital and marketing trends predictions, founder Ashley Friedlein proposed 2022 as the year of the Great Reset. Marketing Week Career and Salary survey. Figure 2: Has the business indentified any skills gaps in the marketing department? Marketing Week Career and Salary survey.

Transform 69

Transform Copywriting eCommerce Marketing 69

Marketing Insider Group

MAY 13, 2020

A recent survey and found that 73% of CEOs think that marketers lack credibility and have quite a bit of work to do to earn their trust. Establishing credibility and trust in marketing is more important than ever before. Too often, we stay there in our little marketing silos, doing what we’re told. Quick Takeaways.

Thought Leadership 124

Thought Leadership Marketing Marketers Communications 124

Martech

AUGUST 17, 2022

Compare that to the 79,991 computer science students who graduated into the workforce last year and you see the scale of the problem. Read next: What are diversity, equity and inclusion, and why do marketers need them? And, thanks to the growing trend of remote work, this talent pool is available to companies everywhere. “We

Non-Profit 95

Non-Profit Education Management Marketing 95

Search Engine Land

OCTOBER 7, 2022

The four-day workweek has become a hot trend of late – including in search marketing. If so, read on to learn about the impact of a four-day workweek on digital marketing, the pros and cons, and tips for adopting it at your company. The four-day workweek and digital marketing. The four-day workweek and digital marketing.

Digital Marketing 97

Digital Marketing Marketing Marketers Energy 97

Neil Patel

NOVEMBER 3, 2021

Data labeling turns raw data into useful information that can then be utilized for optimized marketing. That’s why this article will delve into the many uses of data labeling for marketing and some platforms you should consider using to get the most out of your data. 5 Uses for Data Labeling in Marketing. What Is Data Labeling?

Price 125

Price Finance User-Generated Marketing 125

Martech

JUNE 28, 2023

In all of the hype associated with this latest technology wave, a significant trend is occurring across industries that could significantly change the impact of AI — the retirement of the knowledge worker. The same thing is repeating itself in marketing today. What if they are wrong? It is leaving a knowledge gap.

Manufacturing 117

Manufacturing CMO Communications Management 117

Hubspot Marketing

OCTOBER 31, 2022

In this post, we’ll discuss The Great Resignation's impact on hiring with insight from marketing decision-makers and expert HubSpot recruiters. Gabby Reynoso , a Marketing Recruiter, says, “What the great resignation has done is highlight the importance of flexibility, growth opportunities, and work-life balance in the workplace.”

Health 88

Health Branding Marketing Marketers 88

Hubspot Marketing

OCTOBER 6, 2023

They provide essential services and goods, adding a unique flavor to local markets. In this article, we delve into the nitty-gritty of small business statistics for 2023 and provide insights into their triumphs, tribulations, and trends. of American businesses. ( SBA , 2023) Small businesses pay 39.4% of the private sector payroll. (

Finance 106

Finance Food Health Price 106