Neil Patel

MARCH 25, 2021

Tapping into this diverse market offers a lucrative opportunity for brands. With the right TikTok marketing techniques , you can leverage this social network and open your brand up to an exciting market of Gen Z’ers and millennials. Below, I’ll show you the strategies and tactics you need to sell products on TikTok.

Product

Content Marketing Institute

OCTOBER 21, 2017

Mercedes launches its own “killing marketing” model for its integrated content brands, and one article format rises above them all. Our rants and raves include a new marketing model and transparency; then we close with an example of the week from Alcoa. Download this week’s PNR: This Old Marketing podcast.

Content Marketing

Hubspot Marketing

SEPTEMBER 12, 2023

This strategic approach not only allows you to tap into new markets and demographics but also provides you with the opportunity to connect with users who have a genuine interest in your products or services. Unsure where your reach already is, and where you can improve?

Gen Z

Hubspot Marketing

MARCH 12, 2020

Basically, an integrated media plan is a blueprint for a marketing campaign. For example, if you’re targeting millennials, you might consider Instagram and Twitter for your media plan. Just like any marketing campaign, you should have SMART goals written down so you can develop a strategy. Decide your target market.

Marketing Strategy

Content Marketing Institute

OCTOBER 24, 2018

Another study claims that 40% of millennials say messaging apps are their preferred means of customer service and purchase help. 40% of millennials say messaging apps are their preferred means of customer service via @GeoMarketing study. And which content marketing tactics are you planning to embrace next year? Click To Tweet.

Millennials

Hootsuite

DECEMBER 2, 2019

With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. Your instinct might tell you that if you’re targeting millennials, you should skip Facebook and focus on Instagram and Snapchat. 11 essential social media tips for business.

Food

Neil Patel

DECEMBER 22, 2021

Looking to expand your audience and reach new markets? Bicycle, one of the world’s oldest card-making companies, is looking to reach a new audience. In fact, 84 percent of millennials say they prefer to support brands that are transparent with values and a culture they can trust.

Non-Profit

Neil Patel

FEBRUARY 5, 2021

They’re all about diversity, sustainability, and inclusivity, and they target millennials who love eco-friendly fashion. Through hashtags and slogans, they reinforce their branding across all platforms, including their website: Don’t forget their social media: The takeaway for marketers? Use Tests and Tools.

Marketers

Neil Patel

APRIL 20, 2021

These days, most of us are selling to a new generation of customers: the millennials. Millennials are a unique set of people born between 1982 and 2000 and making up 26% of the world’s population. Over 23% of millennials hold a bachelor’s degree or higher, making them the most educated generation in history.

Millennials

Hubspot Marketing

OCTOBER 24, 2022

Our main focus in 2023 will be combining data and direct customer feedback to help make our marketing even more effective. If your business is branching out into new markets, it's vital you take the time to understand your new consumers so you can effectively show them how your product can solve for them.

Gen Z

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing.

Content Marketing

Marketing Insider Group

SEPTEMBER 17, 2019

But there’s even more you can do when you repurpose your content on channels that specifically cater to your target market. Your target market is millennial and Gen Z women. You want to get that content some extra traction—so you want to reach out to people in your target market who aren’t your social media followers.

Gen Z

Hubspot Marketing

NOVEMBER 6, 2019

Balter explained that the podcast audience demographic, which is generally made up of "affluent educated millennials" is a "good audience for brands pretty much regardless of what show you’re on.". Additionally, these topics might be interesting to the millennial podcast audience which is highly tuned into smartphone and computer technology.

Advertisers

Hubspot Marketing

MARCH 8, 2021

But, as with any new marketing trend, you might wonder, "Are consumers actually buying products while surfing social media?". As a marketer, creating an online catalog or ecommerce process -- even with the help of an intuitive social media platform -- takes time and effort. Takeaways for Marketers.

Gen Z

Marketing Insider Group

OCTOBER 28, 2019

If your business develops a new product or finds a new market for an existing product, research those customers’ needs and goals. For example, if you’re still spending the bulk of your social media time on Facebook to market to millennials, you might want to update your data. It’s more likely they’re on Instagram.

Content Marketing

Marketing Insider Group

NOVEMBER 9, 2020

In some cases, however, marketing spend is up. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend. The priority of these dollars was: Adopting new marketing technology. Developing new capabilities to fulfill transactions.

CMO

illumin

DECEMBER 6, 2023

Facebook is familiar territory for both advertisers and users, making it easy to integrate into existing and new marketing campaigns. Most regular Instagram users are between the ages of 18 and 34 , making it an ideal platform for targeting younger millennials and Generation Z. Another key benefit of Facebook is familiarity.

Gen Z

Hootsuite

JANUARY 13, 2022

And with 93% of marketers agreeing that consumers trust content created by customers more than content created by brands, this signals that UGC is the perfect format for businesses to level up their trust score. UGC is a cost-effective way to scale your business and introduce a new marketing strategy to the mix. Next to nothing.

User-Generated

Sprout Social

NOVEMBER 21, 2019

Again, today’s marketing world evolves at a rate that’s difficult to keep up with. New marketing tools. There’s a reason why 55% of people are overwhelmed when trying to learn about a new product. Think about it: comparing the spending power of Gen Z versus millennials versus boomers is apples and oranges.

Market Research

Moz

FEBRUARY 24, 2021

For context, Baby Boomers now account for a smaller proportion of just 21.8%, and Millennials around 22%. It’s safe to assume most members of this new generation have a solid grasp of technology, and a skill set that rivals people much older. To combat this trend, marketers have been pursuing a variety of novel strategies and methods.

Gen Z

Hubspot Marketing

FEBRUARY 23, 2024

Best for: Marketers looking to not only keep up with ever-changing demands and improve the customer experience. It’s also great for marketing teams looking to stay on the cutting edge of innovation. Over one in five Gen Zers and almost 25% of Millennials have contacted a brand on social media. How do users perceive your company?

Direct Mail

Marketing Insider Group

MARCH 4, 2020

Perhaps Coke doesn’t need blog posts to fish for new markets. No matter how large your company is, it can always grow through discovering new markets. Those markets aren’t likely to switch their beverage of choice from a catchy ad. That’s a mistake, in our opinion.

Content Marketing

Girl Power Marketing

AUGUST 9, 2021

In fact, 11% of consumers say they would switch brands to protect the environment, 5% say they’d switch due to climate change, and another 5% would seek new products if they felt the brand wasn’t transparent enough. Millennials started the fight for more sustainable products, but Generation Z is expected to up the ante in the coming years.

Manufacturing

Duct Tape Marketing

JUNE 7, 2017

Physical loyalty cards are inefficient (and disliked by 33% of millennials) because it’s way too easy for customers to accidentally leave their card at home. That opens up all sorts of tricky new marketing channels like App Store optimization, mobile app promotion and effectively highlighting your app’s existence on-site.

Customer loyalty

Hubspot Marketing

AUGUST 14, 2023

Sure, “How to Create a Marketing Strategy” might not rank as well once you can find that answer within generative AI — but “Expert Insights on Creating A Powerful Marketing Strategy [+ New Data]” or “Why We Built a Brand-New Marketing Strategy from Scratch” will.

SEO

AWeber

NOVEMBER 22, 2023

There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. But new marketers often spend so much time promoting their services that they can’t keep up with the workload. Then imagine you did it all on a shoestring budget in just a small amount of time each day. ?

eBook

Exposure Ninja

FEBRUARY 6, 2023

Happy new… marketing strategy? Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! Juggling long-term and short-term growth and marketing goals are hard enough when it’s not an exact science. You might feel a little extra pressure.

Customer Journey

Duct Tape Marketing

MARCH 4, 2020

Micah Solomon: I think of customer service as the new marketing and if you do a great job, if you provide a good customer experience and a warm customer service, then people are going to talk about you and they’ll also talk about you if you’re efficient and you’re in the right location and all that. John Jantsch: Yes.

Customer

Scoop.it!

MARCH 17, 2022

Moreover, a content strategy can push business growth by helping you uncover new ideas, explore new market segments , and build relationships. The campaign helped a social cause but also created a socially responsible image for the brand, and 75% of millennials want to associate with such brands. Don’t Restrict to Blogs.

Whitepaper

Hubspot Marketing

AUGUST 18, 2022

In fact, these brands still create new co-branded products to this day. Co-branding can be an effective way to build business, boost awareness, and break into new markets, and for a partnership to truly work, it has to be a win-win for all players in the game. Steve Brule, Tim & Eric's Bedtime Stories, and Beef House.

Branding

Moz

OCTOBER 12, 2020

The brand is taking off with budget-conscious Millennials over 30 who take interest in skincare. This hits on several core morals and values of the Millennial skin care audience who want to minimize their impact/footprint, but without paying a premium to do it. Brand name recognition and sales volume have spiked.

Non-Profit

Hubspot Marketing

JULY 22, 2022

With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is. Jump to our Gen Z deep dive >> Millennials Overview (ages 25-35). Social media, internet search, and YouTube ads are also the top ways Millennials discover new products.

Gen Z