Remove Millennials Remove Retail Remove User-Generated
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Shining a light on the missing menopause market

SmartBrief - Marketing

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health.

Health 115
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Unilever’s Ben & Jerry’s campaign shows why RMNs are the future

Martech

Retail media networks (RMNs) are a big part of that something. The zero consumer: A new breed needs a new approach Today’s consumers, particularly the younger generations, defy conventional marketing wisdom. “The reach on that may seem tempting, but the transparency will never be as accurate as a retail media network would.”

Gen Z 111
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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

Instead, you’d give it to a third-party storefront or another retailer to sell it to people for you. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Retailers often even help shoulder some of the marketing to drive sales. Image Source 5.

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Social media and influencers: 2025 predictions

Martech

Whe do know that regardless of which platform customers move to, they will have things to say about brands and retailers. And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. For users, Bluesky will be the space where algorithms dont dictate what they see, Romero said.

Gen Z 117
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Reddit trends: A marketer’s guide to untapped potential

Sprout Social

Its partnership with Google makes it easier for users to see and participate in Reddit communities and conversations. Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. Reddit is also changing the search landscape.

Gen Z 123
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The User-Generated Content Ultimate Guide: How to Use It, Why It’s Important, and Timing It Perfectly

Neil Patel

User-generated content (UGC) is a marketing goldmine and knowing how to use it properly can create a snowball effect of higher engagement and more social media followers. Taking advantage of the right opportunities will let users do most of the work for you—generating product interest, conversation, and even revenue.

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How to Segment Your Audience for Successful Lifecycle Marketing

Litmus

For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.” Then, create tailored email sequences for each stage like elcome series for new sign-ups or upgrade campaigns for power users on basic plans.

Health 96