article thumbnail

Digital transformation begins when tradition meets innovation

Martech

Many legacy companies still envision 60-year-old buyers when developing marketing strategies, yet over two-thirds of buyers involved in complex purchases valued over $1 million are millennials and Gen Z. However, Millennial and Gen-Z audiences are environmentally conscious and looking for casual rather than technical content.

Transform 115
article thumbnail

Shining a light on the missing menopause market

SmartBrief - Marketing

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health.

Health 115
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Roadmap for B2B SMBs to Achieve Digital Transformation

Marketing Insider Group

Is digital transformation just a buzzword? B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. Digital transformation is a necessity to stay competitive and meet customer needs.

Transform 138
article thumbnail

The Rise of B2B eCommerce: Top 3 Reasons to Start Selling Online Today

Aspiration Marketing

More importantly, the average B2B customer has also transformed. Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce.

eCommerce 246
article thumbnail

6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

In 2023, 56% of millennials globally turned to generative AI tools, bypassing traditional search engines, to receive product or service recommendations that are not only personalized but also intuitive to their current context. Brands concentrated on voice search SEO to ensure their content was easily discoverable through voice queries.

article thumbnail

How ChatGPT search reshapes the B2B buyer’s journey

Martech

Generative AI is transforming how B2B buyers research and make purchasing decisions. With Millennials and Gen Z comprising 65% of B2B decision-makers by 2025, AI-driven tools are also shaping business purchases, mirroring already observed consumer habits change in genAI and social search.

Gen Z 137
article thumbnail

How to connect with Gen X, Millennials and Gen Z

Martech

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. Register and attend “The Changing Face of Marketing: Connecting with Gen X, Millennials and Gen Z,” presented by Zeta Global. The post How to connect with Gen X, Millennials and Gen Z appeared first on MarTech.

Gen Z 114